Tips for Black Friday Shopping

Black Friday, for the tiny amount of people that don’t know, is the Friday immediately after Thanksgiving when retailers begin the holiday shopping season. It was based around the aforementioned “doorbusters”, discounts so impressive that bargain-crazed customers will try to break the doors down before the shop opens – although that won’t be the case this year with social distancing.

The actual date shifts every year, by the day of the week stays the same: it’s always the Friday after Thanksgiving, and like last year it’s later in the month of November.

The official Black Friday date is November 27, 2020, meaning it’s close to Christmas again (under a month before Christmas Day), and that gives you less time to shop online.

That may not seem like a big deal today, but you’ll have to factor in waiting on the best deals, pouncing on the lowest price, and factoring shipping wait times.  

As we’ve highlighted, Black Friday weekend isn’t just a four-day affair, and deals don’t necessarily follow the normal pattern of prime products to be unleashed – you can see new TV deals in the small hours of the morning or a brilliant wearable price slash just after the Thanksgiving turkey is prepped, so shoppers need to be more flexible than ever.

With the outbreak causing retailers to be less specific in their timing for unleashing deals, it could be harder than ever to spot when a new, impressive deal appears.

Last year, online sales accounted for a full 40 percent of the $59 billion in sales amassed over the Black Friday weekend in 2012, and those numbers, paired with lethargic store traffic in the brick-and-mortar sphere mean that the pressure is on to lure customers into the shops. The pressures aren’t set to go away, either, with a recent Nielson survey estimating that just over 50 percent of shoppers are planning on buying something over the internet this year, a statistic up more than 10 percent from last year, compared to just 48 percent of consumers who said they were planning on visiting a “big box” store during this year’s biggest holiday shopping weekend.

New York (CNN)Black Friday as you know it is gone this year at Home Depot.

But don’t fret. The home improvement retailer said it’s just taking a different approach to the annual one-day deep discounts bonanza that occurs the day after Thanksgiving.

Instead of a single day, Home Depot (HD) said it will offer Black Friday discounts for two months, beginning in early November through December.

The retailer, in a statement on its website, said it decided to “reinvent” Black Friday this year in order to reduce stress for consumers who typically rush to stores in droves to grab the best deals. Given the pandemic, the company indicated that maintaining safety was also a factor in its decision.

While the deals will be available both in its stores and online, it said mobile app users will get exclusive early access to some discounts in November.

The move comes at a time when retailers are rethinking their plans for the holiday shopping season as coronavirus cases rise, prompting concerns over crowds in stores.

Even before the pandemic, industry watchers said Black Friday has been losing its relevance with shoppers in recent years.

One reason is because retailers started to spread their deals out over many days instead of just one day. And consumers increasingly have turned to the internet to find even deeper deals than in-store bargains, forcing more holiday shopping to shift online.

“Black Friday has definitely transitioned more into a digital affair in the past five years,” said Neil Saunders, retail analyst and managing director at GlobalData Retail. “The focal point is not that single day anymore. It’s an event spread out over several days.”

Saunders expects Black Friday will be even more diminished this year, especially if Covid-19 sees a second wave in the fall and winter.

“As a single day, yes, much less relevant than ever this year,” he said.

The bottom line: When it comes to items you have to plug in, Black Friday is probably the best time to get a good deal.

“Most stores will offer similar prices online and in-store, so it’s not really worth it to shop at a physical retail space,” Bonebright said. One exception is Target, which will offer some competitive in-store-only deals.

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Black Friday’s Record Online Sales

Many people believe we call the day after Thanksgiving “Black Friday” because many stores become profitable on the huge shopping day and go “into the black.” The true origins of the term are a bit darker.

Following is a transcript of the video.

Why is it called “Black Friday”? Most people know Black Friday as the day after Thanksgiving, when stores open early and offer various sales. These stores are often “in the black” (profitable) that day.

But the true story of Black Friday is darker. The term “Black Friday” was first used on Sept. 24, 1869, when two investors, Jay Gould and Jim Fisk, drove up the price of gold and caused a crash that day. The stock market dropped 20% and foreign trade stopped. Farmers suffered a 50% dip in wheat and corn harvest value.

In the 1950s, Philadelphia police used the “Black Friday” term to refer to the day between Thanksgiving and the Army-Navy game. Huge crowds of shoppers and tourists went to the city that Friday, and cops had to work long hours to cover the crowds and traffic.

Merchants in the area tried to change the name to “Big Friday,” but the alternative name never caught on.

By the late 1980s, “Black Friday” had spread nationally with the more positive “red to black” backstory.

As a result, Macy’s opened on Thanksgiving this year for the first time ever, and other chain retailers have begun offering Black Friday deals earlier in the day Thursday, or utilizing tactics to get customers through the door, such as keeping deals hidden until consumers set foot in store, and only unveiled at a specific time, a strategy employed by Best Buy this year. This strategy aims to prevent other retailers from matching or beating their prices, in addition to luring customers in store. Other retailers put more of their deals on the web, so as to better compete with online retail giants.

However, despite their best efforts to keep up with e-commerce Goliath Amazon.com, online sales of brick-and-mortar companies Target and Wal-Mart still only account for about 2 percent of overall sales. Both Target and Wal-Mart are planning on investing more heavily in technology over building new locations, and this year, Target made nearly all of its Black Friday discounts available online as well as in-person, a change from previous years. Last year, online sales accounted for a full 40 percent of the $59 billion in sales amassed over the Black Friday weekend in 2012, and those numbers, paired with lethargic store traffic in the brick-and-mortar sphere mean that the pressure is on to lure customers into the shops. The pressures aren’t set to go away, either, with a recent Nielson survey estimating that just over 50 percent of shoppers are planning on buying something over the internet this year, a statistic up more than 10 percent from last year, compared to just 48 percent of consumers who said they were planning on visiting a “big box” store during this year’s biggest holiday shopping weekend.

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The Black Friday Bucket List

If you’re trying to avoid the stores today and are having trobule thinking of alternatives to keep you occupied during the rest of the day, I’ve got The Black Friday Bucket List here — 25 things here that you can do on Black Friday — or during Black Friday weekend — that don’t include shopping. You don’t have to do all 25 (in fact, it’d be hard to do that — you can save some for subsequent years) – and rather than do them at a discount I suggest you pay full price for each.

The full price of your attention, that is.

The Black Friday Bucket List

  1. Read a book that you bought — but havent read yet.
  2. Go through the books you have read and donate the ones you no longer need to charity.
  3. Start a journal – either analog or digital.
  4. Perform a full Weekly Review.
  5. Assemble your wish list for yourself for the holidays.
  6. Assemble a list you plan to give to others for the holidays.
  7. Write holiday letters to close friends and family to mail out on Monday.
  8. Exercise.
  9. Spend time with your family outdoors.
  10. Catch up on phone calls with those you’ve been meaning to call. (Note: You’ll probably have to leave a lot of messages unless those you’re calling have decided to take a break from Black Friday too.)
  11. Prepare a digital photo album for printing for holiday gift-giving.
  12. Volunteer your time to a cause.
  13. Clean up your computer’s files.
  14. Empty your inboxes – electronic and analog.
  15. Bake.
  16. Make art in some form or another. Paint, draw, write, whatever.
  17. Do those odd jobs around the house you’ve been putting off.
  18. Plan your fitness regimen for the next year.
  19. Put together your New Year’s Resolutions.
  20. Start writing a blog.
  21. Declutter your closet, purging it of any clothes you’ve not worn in ages.
  22. Put up your holiday decorations.
  23. Come up with a plan to reduce your debt and start saving more.
  24. Foster your newest hobby. Roasting coffee, brewing beer, scrapbooking, whatever.
  25. Dwell in quiet.

This Friday doesn’t have to black at all if you don’t want it to be. In fact, it can be the day where you wipe the slate clean and reconnect yourself with what really matters.

What to pay attention to on Black Friday

The Black Friday 2020  is November 27, and no, the deals aren’t cancelled in the US, at least not when it comes to online sales. In fact, it may come even earlier.

Black Friday deals will happen far ahead of Thanksgiving, with early start dates at the top of November and even in October. For that reason, we’re making Black Friday predictions right now in September.

Without a doubt, Black Friday 2020 will be different: America’s traditional retailers, Walmart, Best Buy and Target, are all giving their staff Thanksgiving off this year and therefore avoiding the surge in foot traffic amid a global pandemic.

Don’t believe the hype that says ‘Black Friday is cancelled.’ Its deals will just be online and spread out instead of narrowly launching in a single weekend, according to Best Buy and other retailer’s plans, and retailers are supporting Green Monday 2020 on December 14, for last-minute deals before Christmas.

This year it’s expected that Brits will spend an estimated £7billion over the Black Friday weekend, in the US this is even higher at around $58billion.

We’re waiting to see what the best buys will be as we get closer to Black Friday – but last year toys were the hot ticket (with Argos Crazy Codes doing well) and the Nintendo Switch being the popular console. With a new PS5 and Xbox Series X on the way expect these to sell well, even without discounts.

The deals on offer will as always be dominated by consumer electronics like phones, TVs, laptops, smart speakers and gadgets, but with so many offers on the table, it can be hard to know what’s the best deal and what exactly to look for.

We also found in 2019 that retailers didn’t drop everything at once, with Argos, Currys and Amazon drip feeding deals in the lead up to Black Friday.

IS IT WORTH WAITING FOR BLACK FRIDAY?

The answer to this question is complicated, but the short answer is this: yes it is, but Black Friday deals are been spread out in 2020 like never before. As such, we’re seeing Black Friday-level deals dropping even now, with a few months to go until the big day, and we anticipate that really great offers will continue to drop right though into 2021.

This spreading out of deals is being caused by the market disruption retailers suffered all around the world in early-to-mid 2020, with them now needing to move a lot more products in the run up to and through the winter holiday period.

As such, what we are now instructing deal hunters to do is to not be afraid to pull the trigger and ring up any good deal that they see, as chances are the price will be Black  Friday-good already and, secondly, come Black Friday this year there is a very good chance that product will be sold out.

Retailers are going earlier than ever this year with their pre-Black Friday deals, so in order to bag the best bargains, shoppers need to be deals-active now. As if not, many quality deals that will not be bested in the Black Friday week will slip them by.

Tips for Black Friday Shopping

Visit https://www.theblackfriday.com every day. Black Friday deals or similar may be available before Black Friday itself.

Check store maps. Stores like WalMart release their store map clearly describing where you can find items you are looking for. Since the stores are so big, lines are huge and quantities of most desired items are limited, you may want to go prepared so you can get what you are looking for.  [See Black Friday Store Maps – Walmart]

Call your local store to find out when they will start giving tickets, and where (which gate) should they stand in line. Usually, people stand well in advance of store opening hours. Since doorbuster items are in limited quantities, they distribute tickets to those who are ahead in line. For example, if a store has 20 TVs for $249, stores employees will give tickets to first 20 people. If you get the ticket, you can go to the counter, pay and get the item.

Decide what you want in advance. You may NOT be able to cover all the stores and may not be able to get ALL the early bird Specials. So decide in advance what is the most important item that you absolutely need.

Give preference to the big-ticket item as you will save more on those items. For example, you likely save few hundred dollars on an expensive TV of over thousand dollars than on a pair of shoes costing $20. While both may be available at very good prices but may be in two different stores, so you may only be able to get one (assuming both are doorbuster deals), and saving on the TV may be in a range of few hundred dollars while saving on shoe may be in under $50.

If possible have a group of people, but everyone going to a different store. Each person going to any store may buy an item for everyone else in the group. Although for some doorbuster items, store offer one slip to person, so you may not be able to get more than one such item.

Check Price Matching Policy of stores. Some stores offer price match so instead of standing in a queue you may just walk into a store with no or less queue and that offers a price match. (And yes, make sure that they have item in stock). Price Matching is always a tricky situation. Some stores may be kind enough to honor their words while other may NOT be. Some employee’s and Managers are also reluctant to offer a price match.

Buy in advance and get the price adjusted on Black Friday day. Again, Some store may or may not adjust the price. You may try return and re-purchase at Black Friday price on Black Friday. Again, some store may refuse to sell it back, stating that item has to go in first. Buy Only what you need. Many stores are strict on restocking fee which may range from 5-15%.This usually applies to big-ticket electronics & tech items.

PARK SMART. Park in the parking lot of nearby another place where there is no sale. Walk to store. This way, you won’t get stuck in a BIG queue of people coming in and out to the main store. – Get Dressed for winter Especially if you are in East coast or North. You don’t want to catch a cold or get Sick while bargain hunting. It will kill the deal 🙂

Shop Online. These day’s most Black Friday items are available online as well. This is one of the best and most frequently updated website on the web so you are sure to get all bargains there. With rising gas prices, sinking temperatures (harsh winter) and many online deals with Free Shipping Offers, Online Shopping is gaining ground.

If you miss the deal, No problem! You are likely to see black Friday like deals throughout the year.

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Why You Should Wake Up at 5 am (And How to Do It)

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Imagine this….it’s cold, raining, and pitch black outside.

Your alarm clock goes off…it’s 5 am and you are trying to wake up two hours earlier than you ever have in your life. It’s day one of this new ritual….you’re pissed. You’re just not having it at this ungodly hour. “Why am I up?” you think to yourself…I could get up and start my day or I could just go back to sleep.

You’re at a crossroads.

This is when the excuses come into your head while you’re laying there….

“I’m just not a morning person.”

“My bed is way too warm.”

“It’s cold and raining out.”

“I don’t even have clean gym clothes.”

“I’m way too busy today.”

“I guess I’m just  a night owl.”

And the excuses continue….

Guess what? This is exactly why you must peel yourself out of the bed and go! 

The truth is, most successful people wake up early.

And most of them wake up at 5 am or earlier.

“Success is nothing more than a few simple disciplines, practiced every day.” – Jim Rohn

Benjamin Franklin, Howard Schultz, Grant Cardone, Barack Obama, Richard Branson, Dwayne the Rock” Johnson, and Tim Cook (among many others) .

The average US person wakes up between 6-730am. If you can learn how to wake up at 5 am or earlier, you will have 1-2 hours of uninterrupted time. With a head start on the rest of the country you get to decide what you want to do with your time. You get to take back your time.

Waking up at 5 am isn’t right for everyone, but there it is a powerful discipline that, if followed even for a short amount of time, has the power to transform your life and help you achieve your biggest goals faster than you ever thought possible.

In this article, I’m going to reveal:

Why you should and shouldn’t wake up at 5 am (there are times when it’s ok to hit “snooze”)

The benefits of waking up early and how this practice can accelerate your success.

Tactical ideas that will teach you how to wake up at 5 am every day without hating your life, popping Adderall, or killing your body

Tips and tricks to make the most of your early mornings

And more.

Enough preamble, let’s get into the good stuff.

Should I Wake Up at 5 am: A 30-Day Challenge

Before we begin this article, I must start with a disclaimer. I do not currently wake up at 5 am. I have an active social life that makes it challenging for me to get the sleep I need to wake up early and, since my business is already established and profitable, my goals no longer mandate early mornings.

However, when I was first building Knowledge for Men, I was waking up at 5 am every day. Those early morning hours were invaluable to the growth of my business and allowed me to achieve the success I enjoy today.

As such, I want to make something clear.

I do not believe that everyone needs to wake up at 5 am every day. And frankly, some of you have schedules that make such early mornings all but impossible.

Getting adequate rest and following a schedule that allows you to make the most of your life are far more important than adhering to some arbitrary wake up time. That being said, I believe that everyone should join the “5 am club” for 1-3 months at some point in their life. There’s something powerful about the discipline that allows you to access a degree of power and intentionality most people don’t know they possess.

It will allow you to get ahead on big projects, reclaim control of your health, and carve out time for yourself before the rest of the world wakes up.

So my challenge to you is simple.

Wake up at 5 am for 30-days and then decide, after you’ve experienced the pros and cons first hand, whether you want to continue the habit or not.

If it sticks, awesome! You can join the likes of Jocko Willink, Tom Bilyeu, and many other prolific creators and rise well before the rest of the world stirs.

If it doesn’t? Then you still proved to yourself that you are capable of far more discipline and willpower than you previously believed.

Here’s HOW to do it

Have a plan

Whether your aim is to increase productivity or not, you’ll need a plan for the morning before your alarm goes off. Taking the guesswork out of the equation is always a good strategy for getting more done, but it’s particularly important here since your sleepy little brain is going to try and bargain its way out of getting up.

Knowing exactly what you’re going to do once your feet hit the floor will give you a huge mental edge over the snooze button.

Don’t Think

Want to know the best trick for waking up early? Set your alarm and when it goes off get the f*ck out of bed. If you give your brain a chance to ponder why you’re getting up before the sun it WILL talk you out of it. Just zombie walk towards the coffee machine and it’ll all make sense eventually.

Work up to it

The first week or so will be hard to adjust, but like most things: Consistency breeds simplicity. If you can’t quit sleeping in cold turkey, try waking up 30 minutes earlier each day until you reach your target. If you want to be in the 5 am club but normally rise at 8 am, this strategy gets you there by day six.

Whether you do it all at once or work up to it, it takes most humans 7–10 days in a row to adjust.

Go to bed!

As much as I’m a proponent of waking up early, I am a much bigger fan of getting enough sleep. “Well, some people just need less sleep than others.” Nonsense. You need 7–8 hours. Yes, you. The benefits of waking up early aren’t worth much if you aren’t getting enough sleep to function throughout the day.

When life keeps me up and out until midnight or later, I push that alarm forward.

Remember, it doesn’t matter what you do

At least in the beginning, just waking up early is the goal. Once you make it a habit you’ll see the morning as your oyster and you’ll make good use of the time. Maybe you read, write, or do yoga. Hey, maybe you wake up early and tag your friends in hilarious memes so they can have a laugh right when they wake up. Not all heroes wear capes.

Whatever you do, make the morning yours and enjoy a head start on the world.

Conclusion

By now you should be convinced that there are countless benefits to getting up early and no negatives. Try it for a week and see what kind of a difference it makes in your attitude, energy levels, and productivity.

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What Is Performance Marketing and How Does It Work?

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There’s a fine line that separates profitable marketing from a complete waste of time and money.

The problem is that it can be tough to know where that line is and when you’re at risk of crossing it. This is especially true with traditional marketing efforts, which are often hard to track and measure.

That’s where performance marketing comes in.

Performance marketing helps to alleviate these problems by ensuring that brands are only paying for real, tangible results, versus the “spray and pray” approach that we all know so well.

Whether you’re looking for new leads, sales, traffic to your website, or downloads for your company’s app, the performance marketing model means that you pay only after those goals are complete.

What is Performance Marketing?

Performance Marketing is as it sounds – marketing based on performance.

This performance can be an array of executed desired results, such a completed lead, sale, booking or download.

A comprehensive term, Performance Marketing is a combination of paid advertising and brand marketing put together, but only paid out once the completed desired action takes place.

This win-win marketing opportunity for a retailer or “merchant” and affiliate or “publisher” allows both parties to truly target campaigns in a strategic, high ROI way, all based on performance.

By paying the affiliate or publisher when a specific action is completed, a merchant can feel confident that their money is being well spent since they are already converting their target audience before they pay for the transaction.

Further, because merchants are only paying after the desired action takes place, they also receive the extra added benefits of free brand exposure and targeted clicks along the way.

There is no other new customer acquisition strategy or marketing opportunity like it today!

How Does Performance Marketing Work?

Performance Marketing consists of four groups: Retailers or “Merchants”, Affiliates or “Publishers”, Affiliate Networks and Third-Party Tracking Platforms, and Affiliate Managers or “OPMs” (Affiliate Management Companies).

Each group is imperative for Performance Marketing to work, and they work in unison, each with their own essential role that drives the ultimate desired result. Here is a breakdown of each group:

1. Retailers or “Merchants”

Also known as Advertisers, these are the businesses that are looking to promote their products and services through Affiliate Partners or “Publishers”.

Retailers and ecommerce companies in various verticals such as fashion and apparel, food and beverage, health and beauty products, and sporting goods can be very successful in the Performance Marketing.

2. Affiliates or “Publishers”

This group is considered the “marketing partners” of the Performance Marketing space.

Affiliates or Publishers come in many forms: coupon websites, loyalty and cashback websites, product review sites, blogs, online magazine, and so on.

3. Affiliate Networks and Third-Party Tracking Platforms:

Affiliate networks or “third-party tracking platforms” are essential to the merchant/affiliate partnership.

They offer a one-stop shop for information and tools such as banners, text links, product feeds, promotions and payouts (like a bank).

4. Affiliate Managers or OPMs (Outsourced Program Management Companies):

Affiliate managers, or affiliate management agencies (OPMs), are considered the main driver between the merchant and affiliate.

While affiliate managers can be in-house, brands might also choose to work with agencies to either manage the entire program or support the in-house team, due to their expertise and an existing network of affiliate partners.

5. Pay Per Sale / CPA (Cost Per Acquisition)

Exactly as it sounds, this is an arrangement where a retailer or merchant pays an affiliate or publisher for sales they generate once the transaction is complete.

In ecommerce, this is the most common payment model for merchants to set up.

6. Pay Per Lead

A “lead” is typically a completed form registration or signup involving information given by the user or consumer about themselves and is usually a non-cash conversion.

This could include the customer’s name, email address, phone number, household income, personality traits, job information, and so on.

7. Pay Per Click

In this payment model, a retailer will pay an affiliate for any clicks they refer to a desired landing page.

This model is less used in the performance marketing world and is generally used only when Nexus applies.

8. Pay Per ‘X’

In this payment model, the ‘X’ can represent whatever the merchant defines as the desired action outside of a lead, click, or sale.

Downloads, upsells within apps, and rewards program sign-ups are examples of these.

How do you measure marketing performance?

While there is a lot more on the topic, a performance marketing definition can be broken down into three main points:

  • Set your KPIs – knowing what to look for is fundamental and a very important step in securing positive results
  • Know your keywords – targeting the most relevant will assist users in finding you and increase your chances of hitting your goals
  • Track and analyze your results – how are you supposed to know if your marketing efforts are going well if you don’t see what’s been going on?

In classic yellowHEAD fashion, we take performance-based marketing another step further. With the help from our in-house tech team, we have built an all-encompassing analytics platform where we can see both paid and organic activities.

Don’t be afraid to optimize – even if a campaign is running well, updating and refreshing your marketing message can help your audience stay engaged.

ANTDIY Dropshipping-

The best choice for Euro/US dropshippers to improve business efficiency

shopify–ANTDIY

ANTDIY, a High efficiency free shopify APP ,The official partner of AliExpress, the only shopify App that can provide the best customer service.

If you feel like to try dropshipping, then don’t miss ANTDIY, we have a variety of functions and perfect service, it can help you import products with one click, and can also help you place orders automatically, ANTDIY helps you source your assortment from a wide variety of reliable suppliers on 10 platforms, such as AliExpress,1688 dropshipping , Taobao, etc.ANTDIY, a High efficiency free shopify APP.

It’s not terrible to be fired, but if you have been overly sad, you will not be able to return to your normal life. Hurry up and start your new journey.

Learn more

Join us

1688;advanced product options;al;ali express;alibaba;aliexpress dropshipping;alliexpress;amazone dropshipper + walmart;auto currency switcher;automation;buddha mega menu;bulk discount code generator;bulk discounts;bulk price editor by buymaxx;bulk product editor & sync;chrome extension;clicksit return center;dropify;dropshipper;easyshipall in one shipping;ebaymarketplace integration;exit intent popup by optimonk;facebook chat box live chat;fraud filter;free;free persistent cart app;geolocation; google ads conversion tracking;importify easy dropshipping;instagram feed  photo gallery;instagram influencer marketing;langify;limespot personalizer; nextsale social proof;omnisendemail marketing;orbelo; personalized recommendations;point of sale; printy6 print on demand;product personalizer;product reviews;quickbooks online by onesaas;report pundit;reviify  aliexpress reviews;sales rocket; sesami: appointment booking; suppliers;teelaunch print on demand;tidiolive chat;tracking genie; urgency;variant image automator;vault antitheft;whatsapp chat  cart recovery;wholesale pricing discount;zonos duty and tax;

What is NPS? Something You Need to Know About Net Promoter Score

Click here to download ANTDIY to make dropshipping easier!

Before we get to the shortcomings of Net Promoter Score® – and there are indeed a few shortcomings, like being required to include this ® symbol – let’s first dish out some props.

After all, Net Promoter Score, or NPS®, was hatched way back in 2003, and it’s still going strong.

NPS has been around so long, in fact, that the article first introducing it makes multiple references to AOL, including this one: AOL’s “customer service lapsed, to the point where customers couldn’t even find a phone number to contact company representatives to answer questions or resolve problems.”

In other words, NPS is from an era when AOL was a big player, and when customers’ primary way to contact companies was over the telephone.

NPS has been around longer than Facebook, longer than Gmail, and quite a bit longer than the iPhone. So good on Net Promoter Score for still plugging along despite being relatively ancient. 

But as with most things from 2003, the last 15 years have introduced some better options, especially for scrappy online store owners. (Scrappy online store owners, of course, are another thing that popped up largely after NPS.)

Today we’ll go over everything you need to know about Net Promoter Score — including some alternatives that are a little more this decade.

What is NPS?

Net Promoter Score (NPS) is a customer loyalty score, ranging from -100 to 100, calculated by asking customers one question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” Data from this question helps businesses improve upon service, support, delivery, etc. for increased customer loyalty.

As a business metric, NPS helps companies of all sizes organize around a mission-critical goal—increase their score by earning more enthusiastic customers—that can be easily tracked and quantified over time.

Why is NPS important?

NPS can be used as a predictor of business growth. When your company’s NPS is high (or, at least, higher than the industry average), you know that you have a healthy relationship with customers who are likely to act as evangelists for the brand, fuel word of mouth, and generate a positive growth cycle.

NPS is a valuable metric on a strategic level, but by itself, the score is not enough to be useful or paint a complete picture. The overall NPS system is important because it allows businesses to:  

  • Ask follow-up questions as part of the standard NPS survey. By asking customers why they’ve given a specific score, organizations of any size can understand what they’re doing well and where they could be improving
  • Track and quantify a score over time, creating internal benchmarks
  • Rally all employees around one mission-critical objective: earning more enthusiastic customers

How to calculate NPS

NPS is calculated by subtracting the percentage of customers who answer the NPS question with a 6 or lower (known as ‘detractors’) from the percentage of customers who answer with a 9 or 10 (known as ‘promoters’).

How to use NPS to improve your product or service offering?

The NPS methodology can be extremely useful in the context of consumer culture, an area that is evolving very fast. In order to keep up with top competitors, buyer profiles and the use of new technologies, a company must be reactive.

NPS is a globally recognized system, which makes it easier for your organization to benchmark against competitors and track your progress compared to the rest of your industry. Finding benchmarks within your local geographic region is also a straightforward matter. In comparison, while the Customer Effort Score (CES) is an effective tool to measure how much effort a customer has to go through to have their needs met, it does not have the same level of consumer insights as NPS, and therefore benchmark data is harder to come by. This is especially true if you wish to see how you fare against competitors, go into industry-specific benchmarks, or analyze the regional benchmarks of smaller countries.

Furthermore, the Net Promoter Score is rather easy to calculate and intuitive: it is a clear number and is understandable to everyone within a company, from upper management to junior employees.

An interesting NPS case study is Taylor & Hart: a London, UK-based jeweler specializing in bespoke engagement rings, designed and set with ethically-sourced diamonds. The company has used NPS to improve its consumer insights, confirm its growth strategy, transform its manufacturing process, and double annual revenues as of February 2019. Now convinced that “you can’t grow revenue without growing NPS,” Taylor & Hart settled on NPS as its core metric. This proved to be a wise decision, as it very quickly became obvious that many customers were reluctant to buy a ring from an online-only retailer, which Taylor and Hart was at the time, without seeing it in person first. By measuring NPS and ensuring that each of its jewelry consultants focused on superior service, the company wanted to turn reluctant visitors into one-time buyers, and one-time buyers into lifelong customers. This customer experience mindset would eventually ensure business growth at a very high rate.

How to use NPS to improve your marketing strategy

A Net Promoter Score system can highly benefit your marketing strategy, providing crucial consumer insights.

One of the key benefits of the NPS is that you see instantly how satisfied customers are with the products or services you provide. Most companies want all their customers to be happy and NPS gives you the opportunity to measure such effectively. When you notice that the “ball has dropped”, you can intervene right away and ensure actions are taken to address the issue at hand before it lingers. It’s also good to note a well-built NPS campaign can regularly achieve a response rate of 40% or more, compared to a 3% average for a conventional marketing survey.

The NPS system goes beyond measuring customer satisfaction and actually determines how many of these customers are loyal to your brand. Satisfaction is not necessarily relevant if these individuals are not coming back and your NPS is the best way to identify true customer loyalty. There is no better display of loyalty than one who is prepared to share their experience with you to their closest interpersonal networks. You can measure your initial NPS, and later reevaluate your score to see if your strategies are getting results. Such allows you to measure if what you are doing is upping loyalty and if it isn’t then you can make changes to drive this sentiment going forward.

One thing that goes hand-in-hand with customer loyalty is customer advocates, meaning those who are actively recommending your brand to friends, family and colleagues using word-of-mouth. Your NPS can give you a clearer idea of which of your customers are most likely to recommend you and therefore whom you can ask to do so on your behalf.

While it is crucial to focus on how well your business is doing in creating promoters, it is also critical to focus on your level of customer churn. Promoters are understandably much less likely to churn and knowing your NPS means you can invest more into creating a superior customer experience (being aware of your passive and detractor audience).

Net Promoter System can be a great tool for your organization, providing measurement and insights for customer experience management programs. But remember NPS is a long-term endeavour and needs to be implemented, monitored, maintained and updated with such in mind.

NPS in a nutshell

The Net Promoter Score (NPS) measures the loyalty of a company’s customer base with a score from -100 to +100, which comes from customers answering the question “How likely are you to recommend this company to a friend or colleague?”

To grow your business, you need satisfied customers or ‘promoters’ who talk about you enthusiastically and send referrals your way—and the way you measure your promoters is by checking how many people scored you 9 and 10 in an NPS survey.

NPS is a useful number for evaluating and benchmarking your business, but its real value is in the answers to the follow-up questions you get to ask as part of the survey: “What’s the main reason for your score?”,”What can we do to improve our business – and your score?”, and”What can we do to WOW you?” Customer satisfaction is key to getting new customers and securing old ones.

ANTDIY Dropshipping-

The best choice for Euro/US dropshippers to improve business efficiency

shopify–ANTDIY

ANTDIY, a High efficiency free shopify APP ,The official partner of AliExpress, the only shopify App that can provide the best customer service.

If you feel like to try dropshipping, then don’t miss ANTDIY, we have a variety of functions and perfect service, it can help you import products with one click, and can also help you place orders automatically, ANTDIY helps you source your assortment from a wide variety of reliable suppliers on 10 platforms, such as AliExpress,1688 dropshipping , Taobao, etc.ANTDIY, a High efficiency free shopify APP.

It’s not terrible to be fired, but if you have been overly sad, you will not be able to return to your normal life. Hurry up and start your new journey.

Learn more

Join us

1688;advanced product options;al;ali express;alibaba;aliexpress dropshipping;alliexpress;amazone dropshipper + walmart;auto currency switcher;automation;buddha mega menu;bulk discount code generator;bulk discounts;bulk price editor by buymaxx;bulk product editor & sync;chrome extension;clicksit return center;dropify;dropshipper;easyshipall in one shipping;ebaymarketplace integration;exit intent popup by optimonk;facebook chat box live chat;fraud filter;free;free persistent cart app;geolocation; google ads conversion tracking;importify easy dropshipping;instagram feed  photo gallery;instagram influencer marketing;langify;limespot personalizer; nextsale social proof;omnisendemail marketing;orbelo; personalized recommendations;point of sale; printy6 print on demand;product personalizer;product reviews;quickbooks online by onesaas;report pundit;reviify  aliexpress reviews;sales rocket; sesami: appointment booking; suppliers;teelaunch print on demand;tidiolive chat;tracking genie; urgency;variant image automator;vault antitheft;whatsapp chat  cart recovery;wholesale pricing discount;zonos duty and tax;

What is Native Advertising and Why Is It So Powerful?

Click here to download ANTDIY to make dropshipping easier!

What is native advertising?

Native advertising is paid media designed to match the content of a media source. An example of mobile native advertising would be paid video content on the Youtube app. This media is designed to match the visual design and function of natural content, appearing in your feed of recommended videos.

Why is native advertising important?

Native advertising offers the opportunity to connect with users in a format of the user’s choosing. Native advertising can also be less intrusive than traditional ad formats such as banner ads. In addition to this, the ad’s contextual relevance means that native advertising can produce high Click-Through Rate (CTR) and boost conversions. To learn more about the pros and cons, take a look at our guide on choosing the right format for your campaigns.

Native Advertising: The Cure for “Ad Blindness”

Even without any background in marketing, it’s easy to see how native advertising can be a powerful and highly effective format for businesses to use to get their potential prospects’ attention. In today’s world of nearly non-stop media, most of us are accustomed to seeing advertisements everywhere we look. This can create “ad blindness,” a problem that’s plagued marketers for years.

Native advertising enables businesses to essentially integrate their marketing messages with the surrounding content so that they’ll appear less jarring or intrusive, reducing the risk of turning viewers off before getting a chance to reach them.

Benefits of Native Advertising

Research suggests that native ads are actually viewed for the same amount of time on average as regular editorial content. This gives native ads the unique ability to be shared by users, which is virtually unheard of for banner or display ads.

Because native ads virtually mimic the content that surrounds them, they are essentially just as shareable as the non-paid content elements that appear on the same page; this can open up opportunity for ads to go viral. The increased audience engagement and higher shareability that native ads can afford make them a perfect fit for advertising campaigns that require a more interactive yet non-disruptive approach.

Examples of Native Advertising

  • Google’s Search Engine Results Pages – This is perhaps one of the most easily recognizable forms of native advertising. Google places three or four paid ads at the very top of their search engine results pages that look exactly like the organic listings directly below them. Practically everything looks the same (e.g., text size and font, link color, etc.), with the only real difference being a small label entitled “Ad” that lets users know it’s a paid AdWords ad.
  • Twitter’s Promoted Tweets – These ads look just like any other tweet you might spot while scrolling through your Twitter feed, but if you look closely, you’ll see a small line of text near the bottom of the tweet that reads “Promoted by [Company Name]”. This lets you know that it’s a native advertisement.
  • News Feed Ads – These are some of the hardest types of native ads to recognize because they blend in so well with their surroundings. You’ll often find these types of ads on news-based sites such as BuzzFeed, Mashable, Gizmodo, The Daily Mail, Huffington Post, and so forth. Native news feed ads will typically take up an entire sidebar or footer of a web page, and will feature a handful of ads with eye-grabbing images and news-style headlines that can easily be mistaken for any other news story being promoted on the page. Usually, the block or page element that contains these native ads will be marked as “Sponsored” or “Presented by [Company Name]” to somewhat distinguish them from the surrounding content.
  • Advertorial Ads – This form of native advertising has actually been around for quite a while. What sets advertorial ads apart is that they’re designed to look like an entire piece of editorial content, instead of just appearing as a small ad in the sidebar or header/footer of a web page. Native advertorial ads commonly appear in both offline and online publications.

Summary

Businesses are gravitating towards native advertising because of its ability to catch consumers’ attention and entice engagement.

Remember, true native ads are:

  • Paid promotions by brands that are displayed on channels they don’t own
  • Delivered in-stream and match the existing user experience of the channel on which they’re being displayed
  • Usually content-based in order to match the social or editorial content that users are already expecting and consuming
  • Disclosed as paid promotions with commercial intent, mostly by using the tags “Sponsored” or “Ad”

Finally, when harnessing the power of native advertising, work to create content that is relevant, engaging, and non-disruptive.

ANTDIY Dropshipping-

The best choice for Euro/US dropshippers to improve business efficiency

shopify–ANTDIY

ANTDIY, a High efficiency free shopify APP ,The official partner of AliExpress, the only shopify App that can provide the best customer service.

If you feel like to try dropshipping, then don’t miss ANTDIY, we have a variety of functions and perfect service, it can help you import products with one click, and can also help you place orders automatically, ANTDIY helps you source your assortment from a wide variety of reliable suppliers on 10 platforms, such as AliExpress,1688 dropshipping , Taobao, etc.ANTDIY, a High efficiency free shopify APP.

It’s not terrible to be fired, but if you have been overly sad, you will not be able to return to your normal life. Hurry up and start your new journey.

Learn more

Join us

1688;advanced product options;al;ali express;alibaba;aliexpress dropshipping;alliexpress;amazone dropshipper + walmart;auto currency switcher;automation;buddha mega menu;bulk discount code generator;bulk discounts;bulk price editor by buymaxx;bulk product editor & sync;chrome extension;clicksit return center;dropify;dropshipper;easyshipall in one shipping;ebaymarketplace integration;exit intent popup by optimonk;facebook chat box live chat;fraud filter;free;free persistent cart app;geolocation; google ads conversion tracking;importify easy dropshipping;instagram feed  photo gallery;instagram influencer marketing;langify;limespot personalizer; nextsale social proof;omnisendemail marketing;orbelo; personalized recommendations;point of sale; printy6 print on demand;product personalizer;product reviews;quickbooks online by onesaas;report pundit;reviify  aliexpress reviews;sales rocket; sesami: appointment booking; suppliers;teelaunch print on demand;tidiolive chat;tracking genie; urgency;variant image automator;vault antitheft;whatsapp chat  cart recovery;wholesale pricing discount;zonos duty and tax;

What is Dropshipping: Things You Need To Know Before Getting Started

Click here to download ANTDIY to make dropshipping easier!

If you’re seeking an online business opportunity, chances are that you’ve come across dropshipping.  Dropshipping is a modern online business model that requires very little initial investment. But how does dropshipping work, and why should you go for this model to realize your entrepreneurial dream?

But before we get any further, it’s important that you have an answer to the question ‘what is dropshipping?’

What is Dropshipping?

Dropshipping is a type of retail fulfillment method, where instead of a store stocking products, it purchases the products from a third-party supplier. The products are then shipped directly to the consumer. This way, the seller doesn’t have to handle the product directly. Sound familiar? Maybe not, but 33 percent of online stores use dropshipping as a fulfillment model.

For the store, this is a mostly hands-off process. The merchant doesn’t have to order inventory or fulfill the orders in any way. Instead, the third-party supplier takes care of the product itself.

Dropshipping is great for entrepreneurs because it doesn’t demand as much as the traditional retail model. You don’t have to open a brick-and-mortar store, pay overhead, and stock products. Instead, you open an online storefront and buy wholesale from suppliers who already have products and warehouse space.

The merchant is mainly responsible for gaining customers and processing orders in dropshipping, meaning you’ll effectively be a middleman. Despite this, you’ll reap the lion’s share of the profit by marking up the items you sell. It’s a simple business model and one that can be very rewarding.

Millions of entrepreneurs flock to dropshipping because it requires less hassle and money to get started. That’s probably why you’re interested! And the best news of all? With dropshipping, you can build a business that’s sustainable in the long term right from your laptop.

Of course, there are many drawbacks and advantages, and it’s important that we look at them before you start your own dropshipping ecommerce business. Once you understand the pros and cons of dropshipping, however, learning how to do so effectively will be a breeze.

First understand this formula: AliExpress + Shopify + ANTDIY = zero inventory management

About AliExpress

Some people may ask, do I still need an AliExpress account to be an independent station? no! To be an independent station does not require an AliExpress account or an AliExpress store, just like you sell products on shopee, you don’t need to have a store on 1688. AliExpress, you understand it as providing you with shelves and shipping from the source.

About Shopify

It is a website building tool, not a platform like Amazon. Shopify helps you build your own independent website. What is an independent website? For example: Taobao/Jingdong/Amazon/wish/ AliExpress, etc. They are all independent stations, but their independent stations can attract investment and move in. Your independent stations are currently only selling goods for yourself.

About ANTDIY

ANTDIY is a plug-in, or understood as a third-party software, it can help you copy with one click, help you import all your AliExpress products to independent stations for use, and let you have one more channel for distribution. And the price of independent stations is generally higher than that of AliExpress, which is why drop shopping is so popular now!

With ANTDIY, you can directly import the products you want from your AliExpress, instead of manually one by one, without writing titles, descriptions, etc., saving a lot of time for our sellers.

You only need to install the ANTDIY plug-in in Shopify, and then import the products on AliExpress to your Shopify store with one click. It is very convenient and practical, helping AliExpress sellers to solve product problems.

  • Install the ANTDIY plug-in in your Shopify backend;
  • At the same time, you can install the ANTDIY plug-in on the Chrome browser;
  • Open the AliExpress product page and add the required product to ANTDIY;
  • Set price rules in ANTDIY, modify product information, and import them into Shopify in batches.

ANTDIY Dropshipping-

The best choice for Euro/US dropshippers to improve business efficiency

shopify–ANTDIY

ANTDIY, a High efficiency free shopify APP ,The official partner of AliExpress, the only shopify App that can provide the best customer service.

If you feel like to try dropshipping, then don’t miss ANTDIY, we have a variety of functions and perfect service, it can help you import products with one click, and can also help you place orders automatically, ANTDIY helps you source your assortment from a wide variety of reliable suppliers on 10 platforms, such as AliExpress,1688 dropshipping , Taobao, etc.ANTDIY, a High efficiency free shopify APP.

It’s not terrible to be fired, but if you have been overly sad, you will not be able to return to your normal life. Hurry up and start your new journey.

Learn more

Join us

1688;advanced product options;al;ali express;alibaba;aliexpress dropshipping;alliexpress;amazone dropshipper + walmart;auto currency switcher;automation;buddha mega menu;bulk discount code generator;bulk discounts;bulk price editor by buymaxx;bulk product editor & sync;chrome extension;clicksit return center;dropify;dropshipper;easyshipall in one shipping;ebaymarketplace integration;exit intent popup by optimonk;facebook chat box live chat;fraud filter;free;free persistent cart app;geolocation; google ads conversion tracking;importify easy dropshipping;instagram feed  photo gallery;instagram influencer marketing;langify;limespot personalizer; nextsale social proof;omnisendemail marketing;orbelo; personalized recommendations;point of sale; printy6 print on demand;product personalizer;product reviews;quickbooks online by onesaas;report pundit;reviify  aliexpress reviews;sales rocket; sesami: appointment booking; suppliers;teelaunch print on demand;tidiolive chat;tracking genie; urgency;variant image automator;vault antitheft;whatsapp chat  cart recovery;wholesale pricing discount;zonos duty and tax;

Tips for International Shipping

Click here to download ANTDIY to make dropshipping easier!

International shipping is a fact of life in ecommerce. Store owners have access to a market that is more or less the size of planet Earth.

Which begs the question: How can you get products from Point A, which could be just about anywhere, to Point B, which could also be just about anywhere?

This is extra important for dropshippers. After all, the whole beauty of dropshipping is that you can sell products from suppliers all over the world.

That solves one challenge – getting products – but introduces plenty of others.

1. Complete the correct customs paperwork

If there is one common theme in conducting trade across borders, it’s paperwork. Knowing the right documents to complete is the first step to keeping your shipments moving through customs in any country.

One document you will need when shipping from or into the United States is the commercial invoice. It contains key information about the sale for exportation, shipper, the receiver, the value on which to pay duties and fees and the items being shipped. In certain cases, you may also need to provide other supporting documentation, such as a Certificate of Origin.  And, when you export a shipment from the United States, you may need to file information known as  Electronic Export Information (EEI). See UPS’s guide on completing the commercial invoice for guidance on this required document for international trade.

To help you with your international shipping needs, choose an international shipping company who can help you better understand how to complete the right forms. In certain cases, required forms can be completed and submitted online using a paperless process. This may help you save time and possibly reduce the chance of manual errors.

2. Fill out your customs paperwork accurately

One reason a shipment may be delayed in customs is an inaccurate or an incomplete description of goods on the commercial invoice or other documents like a Certificate of Origin. That’s why it is vital to provide complete and correct information.

Greg Maddaleni, global marketing manager at UPS Customs Brokerage Services, recommends you ask these questions about your international shipment to help provide an accurate description to customs:

  • What is it?
  • What is it used for?
  • What is it made of?
  • Where was it made?
  • What is the correct tariff classification?
  • How much do you have (quantity)?

What is the purchase price of the good (or, if not sold, what is the intrinsic value of the good which should, at a minimum, account for the cost of the materials that it took to produce the good)?

Also, include the Harmonized System (HS) codes, for the goods you’re shipping. These codes are the standard international reference for classifying products for duty and clearance. Items are grouped into broad categories and refined into more narrow groups.

Countries around the world have adopted the HS Commodity System, customizing the codes for their domestic markets. In the United States, the system is called the Harmonized Tariff Schedule of the United States. Getting the HS code right can be extremely important in minimizing the risk of custom delays, says Maddaleni. “Customs may scrutinize your description or tariff codes, and a customs agent could question either or both of them, which could lead to delays and other problems in current or future shipments,” he warns.

3. Know your import country’s customs laws

Every government has its own set of laws and rules you’ll need to follow. Many countries have specific weight and size limits, depending on the shipment mode you use, and exceeding them is another reason a shipment may get delayed or rejected.

Shipments to some countries will require specific documentation, particularly if you’re making certain claims such as a duty free claim. You may also have to provide special documentation and fees to partnering government agencies, such as the country’s equivalent of the U.S. Food and Drug Administration, depending on what you’re shipping.

It’s good to be aware of the holidays and business days the country of import observes, as this may affect when shipments are delivered. For the best way to ship internationally, choose a company with a range of shipping options and deep experience in the country you’re shipping into.

4. Calculate the landed cost in advance

Whether you’re shipping to Berlin or Bangalore, you never want to be surprised by extra costs or hidden fees. Begin by estimating the landed cost, the total international shipping cost including transportation charges, duties, and taxes. Calculation of duties and taxes, including any value added tax (VAT), will be based on the value of your goods.

It is important to exercise due diligence when completing the required documents for international trade, which includes giving an accurate value of the shipped goods on your commercial invoice, because if customs officials think it’s incorrect, it could cause problems for you now or later. “In many categories, the taxes could be very modest,” Maddaleni explains. “To provide anything but the correct sales price or, if not sold, other value accepted by customs laws could put a customer unnecessarily at risk with local customs.”

For most international shipments, the costs may end up getting divided between shipper and receiver. For example, it is customary practice that the shipper usually pays shipping charges while the receiver pays duties and taxes, although it could be different in e-commerce transactions where the shipper often carries all the costs. The terms of the agreement are normally recorded in the shipping documentation using the internationally recognized system of Incoterms®.

When calculating the costs associated with the exported good, the exporter should also consider what the foreign country’s de minimis value is. If the minimum value of your qualifying goods falls below this level and meets any other relevant de minimis requirements, no duties and sometimes no taxes are collected.

5. Get expert guidance on international shipping

Even when your business is armed with these insights on international shipping, issues with customs clearance are sure to come up. Thankfully, there are great resources you can turn to with your worldwide shipping questions.

The U.S. Commercial Service can help you at all stages of the shipping process. The agency publishes A Basic Guide to Exporting, which contains a wealth of information about shipping overseas and how to navigate import/export requirements.

Reach out to the border agencies for the countries you’re shipping to or visit their websites. The Canada Border Services Agency, for example, has a section on its site devoted to imports and exports.

And, of course, choose a shipping provider experienced in international shipping and customs brokerage —one that can help you confidently navigate the process and answer questions.

Here are seven tips from international shipping experts that will help your items get to their destinations safely and you better pack and ship orders internationally:

  1. Don’t skimp on the box.
  2. Check the box’s weight limit.
  3. Cushion the item well.
  4. Use the proper packing materials.
  5. Check for movement.
  6. Seal the package well.
  7. Label the package properly.

Use Shipping Software

Invest in shipping software to organize your shipping process. Software not only lets you print labels and postage, saving you trips to the post office or other delivery service, but it also allows you to track your packages easily. Keep track of dates shipped and dates received if you use delivery confirmation or ask customers to fill out surveys telling you when they received them. Keep track of which countries are ordering which products. Use this information to strategize marketing opportunities.

Comprehensive shipping software will put information such as customs taxes, prohibitions and restrictions for countries around the globe right at your fingertips, saving you from having to research each country individually. They’ll also let you print filled-in customs forms from your computer, streamlining every international shipment.

Spend less on international shipping and streamline the process with four easy-to-implement practices. The less time and money you spend on international shipping, the more money you’ll have to invest into your company. It may take extra time now to get used to your international shipping routine, but the payoff is worth the initial time investment.

ANTDIY Dropshipping-

The best choice for Euro/US dropshippers to improve business efficiency

shopify–ANTDIY

ANTDIY, a High efficiency free shopify APP ,The official partner of AliExpress, the only shopify App that can provide the best customer service.

If you feel like to try dropshipping, then don’t miss ANTDIY, we have a variety of functions and perfect service, it can help you import products with one click, and can also help you place orders automatically, ANTDIY helps you source your assortment from a wide variety of reliable suppliers on 10 platforms, such as AliExpress,1688 dropshipping , Taobao, etc.ANTDIY, a High efficiency free shopify APP.

It’s not terrible to be fired, but if you have been overly sad, you will not be able to return to your normal life. Hurry up and start your new journey.

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