7 key marketing preparations for Black Friday

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Black Friday is approaching. For e-commerce sellers, the post-Thanksgiving shopping boom has become an opportunity to interact with customers who are excited to take advantage of seasonal promotions and provide purchase gifts to relatives and friends (or even themselves).

In the past, consumers usually flocked to their favorite shopping malls, but now, many people can shop online from the sofa while enjoying the food and family entertainment of the previous day. In fact, according to data from Adobe Analytics, online sales on Black Friday in 2019 reached a record $7.43 billion, an increase of 23.6% over 2017.

The black helmet looks different from the background of this year’s holiday shopping season in terms of safety precautions and economic recession. With some major retailers announcing the closure of stores, online sales may still be the biggest year.

Here are three tips to help your online store prepare for this busy shopping day.

1、 Prepare & Test Your Site

Site speed is probably the most potent traffic killer. More than 50 percent of your site visitors will leave if pages don’t load under three seconds! So let’s start from there.

PageSpeed Insights 3

Fix your PageSpeed issues with Google’s PageSpeed Insights

A slow website will cost you sales – and fast loading will help you sell more. . Walmart increased conversion by 2% for every second they reduced page load times. In a study, 88% of site visitors say that they won’t return to a site if they had a bad experience.

Test your site for speed with Google’s PageSpeed Insights or GTMetrix. And then implement the recommendations you get from these tools. For each tool, you’d just enter your pages’ URLs and have them analyzed for speed and other optimization factors.

PageSpeed Insights highlights issues and opportunities with your page and gives you an astute report on how to fix it.

pagespeed insights diagnostics black friday marketing ideas prepare your website

GTMetrix gives you a similar breakdown of your page’s performance and what needs fixing.

Latest Performance Report for http techwriteresearcher com GTmetrix

It’s also important to make sure your page works as well as on Mobile.

PageSpeed Insights 2

2、Plan your social media posts

You might remember the days when excited Black Friday shoppers would plot and map out their shopping strategy days in advance. Today, they’re more apt to browse around online and click over to an eCommerce website on a whim.

That’s why it’s crucial to cultivate an active Black Friday social media presence. To ensure you don’t miss out on your own holiday plans by continuously posting on your business social media channels, plan your campaign strategy in advance.

Use the days and weeks heading into Thanksgiving to tease your Black Friday promotions and create interest in your offerings, then schedule posts to run throughout the day. Use existing hashtags that are already capturing traffic, such as #BlackFriday, #BlackFridaySale, and #BlackFridayShopping, to be part of the conversation.

3、Update Your Product Descriptions

If you want to sell more, product descriptions go a long way towards making your product irresistible. We covered the eight easy rules of effective product descriptions here, but here are three to get you started.

  • Use Power Words That Sell

So you know your audience. Now, what words mean something to them?

Those are the “power words that sell.” They arouse emotions, provoke action, and make your products irresistible.

If you know your audience and what they want, you can use these words to establish a connection with them and your product. And there are literally hundreds of these words for you to use.

  • Optimize for Search Engines

Make the search engines aware, so they can help share your message. Or what’s the point with putting your stuff online if you’ll let it die in obscurity?

  • Use Good Product Images

I sell on Amazon. And we say, “Image is EVERYTHING.” Successful Black Friday marketing campaigns run on great product images.

In summary, write a product description that focuses on the buyer and her pain. One that touches her emotions, and moves her to buy. Describe your product in ways that connect with her. Say words she cares to hear. And mean them.

4. Reach out to existing customers

Get into the holiday spirit by giving gifts to your loyal customers. Black Friday is an ideal opportunity to thank them for being part of your journey with an exclusive surprise deal, such as an extra discount.

Other promotions for existing customers could include an offer on a purchase now and in the future, or a buy-one-get-one deal that makes them feel rewarded for their loyalty. You can also enlist the power of social sharing with an incentive for recommending you to their personal networks.

5、Plan Out Your Marketing Content Calendar

These planned assets should be ready weeks to launching your Black Friday marketing campaigns. Luckily, you can leverage HubSpot’s content template for free here, and there are plenty of resources online.

content calendar
Hubspot’s Content Calendar

Use content to capture both human and search engine attention. Create a content calendar that details what content assets you want to share, and when you want to share them. Specifically, you want to develop your

  • Images and graphics
  • Black Friday social media posts
  • Ad, email, and website copies
  • Giveaways and special discounts plans

Be sure also to include and schedule posts for social media and use catchy Black Friday phrases in your post.

6、 Prepare for Discounts and Sales

black friday marketing

Figure out which items you can discount, which items you cannot; figure out which items you want to sell more of, and which you want to sell less of.

Remember, I said you don’t need everything in perfect order to launch your creative Black Friday campaigns? That advice works for discounts and sales. You don’t have to discount all your products.

You want to reduce prices on products that your customers will perceive as valuable to them. But not on everything you sell.

7. Convert bargain buyers to return customers

Yes, customers might have been enticed by a Black Friday sale, but savvy eCommerce retailers give them reasons to stay with relevant content.

Take advantage of their excitement and interest by capturing their contact information and adding them to your email list for future communications. Offer them a reward to opt in, such as a small discount off a future purchase that they can use once the holiday rush has subsided.

Then make your first communication something special related to your product or the season. For example, if you sell accessories, create a fun video showing how to incorporate your pieces into the latest fashion trends. If you sell wellness products, send them a light-hearted article on how to make the holiday season less stressful.

As you plan your strategies to engage customers heading into this holiday shopping season, aim to surprise and delight them to keep them coming back for more, long after Black Friday is over.

As more shoppers head online to find the perfect gift, sellers can capitalize on the rise of eCommerce by launching an online store. With a user-friendly eCommerce website, you can stay competitive this holiday season and grow your customer base. Square Online helps you quickly launch an eCommerce website with an intuitive online store builder and easy-to-use eCommerce tools. Showcase your items, set up Square for online payments, and you’re ready for this peak shopping period. 

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What Should You Sell Online? Think about some best products to sell online in 2020

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You want to find products that are popular and make you a beautiful profit. But how do you choose what to sell online?

One of the best approaches is to dive straight into the data at your fingertips. Find high-potential products by digging deep into some good old-fashioned product research.

You’re in the right place. The article will give you a roadmap for coming up with the best dropshipping product ideas, and some advice about best products to sell online in 2020.

Why Sell Products Online with Dropshipping?

Before we delve into figuring out what to sell online, I want to offer a quick explanation of what dropshipping is and the benefits of opting for this business model. 

This way, you’ll have a better understanding of the unique considerations that you need to successfully find which things to sell online.

So, what is dropshipping? 

Dropshipping is an increasingly popular form of ecommerce where merchants import products from third party suppliers and sell them in their online stores. This way, they can cut the costs and liabilities of stocking merchandise themselves. 

Dropshippers have the ability to decide their price markups and can run their businesses from virtually anywhere in the world.

1. Brainstorm Dropshipping Product Ideas

You never have to start on a blank page. Your head is already full of the best items to dropship: your hobbies, products you like, newly discovered passions. 

Using tools like Google Trends can unearth new possibilities and rationalize product investments so you can plan your dropshipping business successfully. Start by tapping into the wealth of information and inspiration you already have floating around in your own brain.

Write everything down that comes to mind. It doesn’t matter if you think the product will be a bestseller or not. Don’t skip this step, as it provides an important foundation for the next ones. When you browse other stores, look at their offerings, best selling lists, and promoted products.

2. Find the Best Dropshipping Products on Social Shopping Sites

There are over 100 million products on Polyvore and 30 million on Wanelo. Add Fancy, Pinterest, and even Instagram to the mix, and you have a huge number of products from around the world. Plus, they can easily be sorted by popularity, trends, categories, and more.

People often overlook these sites in their research, but they’re valuable for drawing insights about which kinds of products are making waves on the internet from one day to the next.

When you’re constantly surrounding yourself with inspiration, you’ll quickly come up with product ideas that have profit-generating potential.

3. Look Around You for Additional Ideas About What to Sell Online

Look around your house, your workspace, and the places in your community that you frequently visit. 

Are there any products you can’t live without? Which products would make your life easier? Is there anything that’s hard to find in the supermarket or at local shops? 

The answers to these questions could hold the key when your aim is to sell products online that will actually turn a profit.

Consider this: Howard Schultz came up with his coffee shop idea on a trip to Italy and later called it Starbucks. 

Lots of dropshipping product ideas can definitely come to mind while traveling, but it’s just as possible to spot them locally in everyday life. Start using your daily life as its own databank for product ideas. Stay alert and spot opportunities. 

Once you adopt this mindset, you’ll start to see hundreds of products with major profit potential each day.

4. 8 Hot Products to Sell Online in 2020

1. Pet Products

As celebrity dogs and cats enjoy their Insta-fame, pet owners continue to purchase hundreds of trending products online.

In fact, the global pet care market is projected to surpass US$270 billion by 2025.

When pet owners view their pets as a central part of their household–not just as an animal–their purchase mentality shifts.

Spending extra cash on the newest pet products becomes a necessity, not a luxury.

No matter the item, there are three key purchasing behaviors that motivate their decisions: to maintain the health of their pets; to enjoy leisure time with their pets; and, to make sure they are comfortable in the home.

  • Slow feeder bowls
  • Pet grooming gloves
  • Pet selfie tools
  • Electronic cat toys
  • Pet beds

2. Wireless and Bluetooth Products

If your current sales are not music to your ears, you might want to consider offering wireless and Bluetooth products.

As breakout tech–like Apple’s AirPods 2–debuts, consumers now expect a hands- and hassle-free user experience.

It’s not only wireless and Bluetooth consumer audio/video technology that is trending, however.

These features are a mainstay of today’s tech marketplace, so stocking your store with items that incorporate these wireless benefits can make all the difference when it comes to your customers’ shopping carts.

  • Wireless/Bluetooth headphones
  • Wireless/Bluetooth earbuds
  • Portable wireless/Bluetooth speakers
  • Smart keychains
  • Smart bulbs

3. Shapewear/”BodyCon” Apparel

Following in the footsteps of athleisure, shapewear is emerging as one of 2020’s hottest buys.

Changing lifestyles around the globe have increased consumer investment in fitness and related accessories.

As the sports and fitness industry grows rapidly, so will shapewear trends.

While there are plenty of shapewear products for men, women’s shapewear tends to trend higher in the marketplace overall.

  • “Body-conscious” clothing
  • Waist-trainer belts
  • Padded rear underwear
  • Postpartum girdles
  • Chest enhancers

4. Travel Accessories

In a league of their own, travel accessories are both evergreen and on-trend. Whether for business or tourism, stocking your store with products that make travel easier is almost a guaranteed win.

  • Travel adapters and chargers
  • Backup batteries/powerbanks
  • Baggage trackers and locks
  • Luggage organizers and toiletry bags
  • Neck pillows, sleep masks, and blankets

5. Smartphone Add-ons

We keep our phones so close to us, they might as well be an extension of ourselves.

Every year, accessories are released for each iteration of the newest smartphone.

With so many options available for customizing our phones with protective and useful gear, smartphone add-ons are a definite trend to watch in 2020.

When selling phone cases and PopSockets, offer your customers different designs and colors.

If something complements your customers’ style, they are more than likely to add that to their cart.

  • Graphic phone cases
  • PopSockets
  • Smartphone camera lens kits
  • Chargers and cable adaptors
  • Phone stands

6. Health and Beauty Items

The health and beauty sector is another time-tested, reliable source of business for any e-commerce site

Rising interest in sustainable, cruelty-free products means that you must offer vegan- or vegetarian-friendly products in your e-commerce marketplace.

Keep this in mind: while women make up a majority of the target market for health and beauty items, an increasing amount of men are buying grooming products online.

  • Beard oil
  • Vegan makeup
  • Drying lotion
  • All-natural skincare
  • Cruelty-free nailpolish

7. Car Accessories

If you know your customers own a car, consider investing in accessories.

Like smartphone add-ons,car-centric purchases with a smaller price point are inspired by customization.

Consumers can be swayed by some sort of accessory that illuminates their personality, or by the latest and greatest tech.

  • Car mats
  • Steering wheel covers
  • Rear-view cameras
  • Car chargers
  • Phone mounts

8. Jewelry and Non-Apparel Fashion

Digital marketplaces like Etsy have influenced e-commerce stores since their inception.

Securing not only high-quality, but also boutique-level curation for your site will give customers a range of products to delight them, or give as the perfect gift.

There are many fashion sites on the web, so having products that your customers cannot purchase anywhere else will keep them coming back for more.

  • Minimalist jewelry
  • Gold hoops
  • Enamel pins
  • Hair clips
  • Nail decor

ANTDIY Dropshipping-

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ANTDIY, a High efficiency free shopify APP ,The official partner of AliExpress, the only shopify App that can provide the best customer service.

If you feel like to try dropshipping, then don’t miss ANTDIY, we have a variety of functions and perfect service, it can help you import products with one click, and can also help you place orders automatically, ANTDIY helps you source your assortment from a wide variety of reliable suppliers on 10 platforms, such as AliExpress,1688 dropshipping , Taobao, etc.ANTDIY, a High efficiency free shopify APP.

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Do these, you can also find your own unique products

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Among the largest challenges aiming business owners deal with is discovering successful, trending products that will certainly market, whether it’s a single item or a complete line of product that inhabits a niche in a market.

Coming up with item concepts is admittedly a little tricky, and the relevance of selling an item people desire can leave also the most determined people stuck in evaluation paralysis. It often seems like everything you might perhaps sell is already being marketed– and also the reality that there will be lots of competitors in one of the most prominent item groups.

Fortunately, there are still golden possibilities out there, evidence of this being new products successfully release constantly. To assist you get going, we’ve assembled a shortlist of sensible means to find products to sell in your online store.

Ways to Find a Product to Sell

  1. Solve a customer pain point
  2. Appeal to enthusiastic hobbyists
  3. Consider your professional experience
  4. Capitalize on trends early
  5. Find product opportunities in keywords
  6. Browse what’s trending on online marketplaces
  7. Research products with higher profit margins
  8. Always be on the lookout Litmus test before you launch
  9. Start your search with related products
  10. Go with your personal passion
  11. Read customer reviews on existing products
  12. Litmus test before you launch

Let’s take a look at each of these strategies to find products in more detail.

1. Solve a customer pain point

Solving a customer pain point will always be an effective way to develop a product people want. Tylenol wouldn’t be in business if literal headaches didn’t hurt. Abstract customer pain points, meanwhile, are usually about addressing poor or frustrating experiences with the current selection of available products.

Active Hound's products solve a customer pain point.

Active Hound is an example of a brand that solved a pain point in the market. After talking to other dog owners at their local park, the founders, Lucy and Zak, noticed pet owners were continually frustrated that the pricey dog toys they were buying lacked the durability needed to withstand the wear and tear of a playful pet. Hearing about this frustration inspired them to create a line of ultra-durable dog toys. Now, they’ve expanded their offering to selling toys, treats, and a variety of other dog products.

It’s worth paying close attention whenever you notice common frustrations with an existing line of products. Being keenly aware of the pain points and small annoyances you come across in everyday life could be just what you need to come up with your next profitable product idea.

2. Appeal to enthusiastic hobbyists

When consumers are passionate about a particular trade or hobby, they’re usually more inclined to invest money to get the exact product they want. This willingness-to-pay can be an important qualifier when evaluating the potential opportunity of any product, or line of products. (For example, golfers are well-known for investing hundreds or even thousands of dollars to lower their score by a few strokes.)

Additional benefits can include higher levels of engagement and loyalty with your brand, as enthusiastic customers are generally more involved in the industry and get more value out of the products they purchase. Let’s look at a few examples.

Hand Band Pro

Hand Band Pro sells products to enthusiastic hobbyists.

Hand Band Pro sell to CrossFit enthusiasts who want a way to keep their exercises intense without ending up with ripped or calloused hands.

Impact Mouthguards

Impact Mouthguard's products let's customers express themselves.

Impact Mouthguards sell dentist-level quality mouthguards that come in wild designs that capture the competitive spirit of their customers.

3. Consider your professional experience

Has working in a particular industry helped you learn the ins and outs? Maybe you have a skill or a particular set of experiences that makes you more knowledgeable than the average person on a particular topic. Turning your expertise into your own online business is a smart way to enter the market with a leg up that isn’t easy for others to duplicate or copy.

Retro Supply sells digital products for designers.

Retro Supply is an online shop that sells digital assets for graphic designers and illustrators inspired by history. Founder Dustin Lee, a designer by trade, pivoted from a running a freelance web design shop to generating more passive revenue through Retro Supply’s selection of digital products.

4. Capitalize on trends early

Has operating in a specific market assisted you find out the ins and outs? Maybe you have a skill or a particular collection of experiences that makes you much more well-informed than the ordinary person on a certain topic. Turning your knowledge right into your own online company is a smart means to enter the marketplace with a leg up that isn’t simple for others to duplicate or replicate.

Knox Labs were early to a trending product category.

Knox Labs were early to market with their cardboard VR headsets. Founder Taron Lizagub tested the initial idea with a scrappy splash page, and to his surprise, he was able to quickly pre-sell around 500 headsets—the business later went on to make nearly $3 million in sales in 2015.

Here are a few ways to keep an eye on what’s trending so you can act quickly on potential opportunities:

  • Social listening: This can be as basic as looking at the trending hashtags on Twitter or topics on Facebook, or as advanced as using social listening tools to identify and monitor trends over time.
  • Google Trends: Look at the popularity of topics over time, and see what’s hitting a spike in interest.
  • Trend Hunter: The “world’s largest, most popular trend community” uses data, artificial intelligence, and real humans to identify consumer insights and new opportunities.
  • Reddit: “The front page of the internet” showcases forums about pretty much every topic under the sun. Visit the popular page to see what people are buzzing about.

5. Find product opportunities in keywords

It’s no secret that organic traffic from search engines is an important marketing channel. Searching for keyword opportunities means strategically looking for a product based on the search queries people are using, the number of searches per month, and overall competition for those searches.

This approach can be fairly technical and requires an intermediate understanding of keyword research, as well as search engine optimization. The advantage is that pairing product demand to existing keywords can be an effective way to capture consistent organic traffic from Google, but it comes with its own set of risks, namely that if you rely on search engine traffic you’ll be overly exposed to changes in Google’s algorithm.

When Andrew Youderian first got into ecommerce, he knew from the beginning that the viability of the business was more important to him than being passionate about the product he sold. So he opted for a technical approach in picking a niche he felt would have the highest chance of success, basing his selection on careful keyword research. Andrew found an opportunity to rank for searches in the fishing equipment industry as well as for CB Radios.

Remember that Google isn’t the only place where people start their search, and as such isn’t the only place to mine for keywords. Online marketplaces also have their own search functions, which means lots of keyword data as well. Here are a few tools you can use to uncover popular search terms, which may help you find the next product to sell:

6. Browse what’s trending on online marketplaces

If you prefer to sell products on your own online store, you can still gather inspiration by checking out what’s popular and trending on other marketplaces. Browse sites like AmazonEtsy, and eBay, and browse lists like ‘What’s hot,’ ‘Most wished for,’ and other categories that showcase current customer demand. Here are a few links to get you started:

On individual Amazon product pages, you can see the “Best Sellers Rank” to find out how popular an item is in its category.

Bestselling products on Amazon are a potential source of inspiration.

To dig a little deeper, consider using a tool like Jungle Scout, which helps you identify top-selling products and popular sellers by letting you filter by category, price, sales, and other attributes.

7. Research products with higher profit margins

Products with little overhead provide a low-risk way to get started because it’s easier to attain higher profit margins compared to products that are more expensive to produce. When pricing your products, you need to account for the total resources that you’ve put in to sell the product or your cost of goods sold (COGS).

You have to factor in not only how much it costs to create the product, but also how much it costs to promote, hold, and even ship. Look for low-cost items that can generate a high return on investment (ROI). Remember, lightweight items will be cheaper to ship. And just because a product is inexpensive to purchase wholesale, that doesn’t necessarily mean you can turn it over for the highest ROI.

8. Always be on the lookout

One of the most straightforward strategies you can implement today is to keep an open eye and an open mind.

New ideas can pop up at the most unexpected moments, and it’s important not to dismiss any chance thoughts you may have. Keep a list in your smartphone or with a pen and paper to refer back to later when it’s time to conduct market research for your product idea.

9. Start your search with related products

Do you have an existing interest in a particular industry or product category? Check out related items or products that customers frequently purchase together in that niche. Amazon is a useful resource for this, as there are several locations where the site displays product affinity.

A. Products customers frequently buy together

Products bought together.

B. Other products that customers frequently buy

Other products people buy.

C. Similar items that Amazon recommends

Similar products.

D. Related sponsored products

Sponsored products.

10. Go with your personal passion

While there are inherent risks in choosing a niche based on your own interests, it certainly doesn’t have to be a recipe for disaster. Using your know-how to create and position a unique product can be extremely profitable.

Founder/market fit matters, because building a business is a lot of hard work, and you’ll be better equipped to stay motivated and overcome the hurdles if you are deeply invested in what you are selling.

Eric Bandholz started Beardbrand as a blog discussing business and sales strategy. Slowly, his passion for beards crept into the blog. Over time, he turned his passion for the bearded lifestyle into a separate and successful ecommerce business selling beard-grooming products.

Beardbrand started as a side project.

Moorea Seal is another example of someone who turned their passion into a successful online business. In 2010 Moorea, a full-time artist living in Seattle, became self-employed through various creative pursuits: blogging, running her own jewelry business, freelance illustration, and graphic design.

In late 2012, she retired early from design to spend more time on her passions and narrow her focus. In 2013, Moorea opened a store on Shopify.

Moorea Seal was founded by a full-time artist.

The Moorea Seal shop is a curated selection of beautiful accessories that highlight handmade products from artists in the United States. Each of the designers has been selected by Moorea herself, and 7% of all proceeds benefit nonprofits that are close to her heart. Moorea Seal has achieved notable success and has been featured in several blogs and publications including The Huffington Post, Design Sponge, and Babble.

11. Read customer reviews on existing products

Whether you already sell products online or not, there is a wealth of insight you can glean from customer reviews.

If you already have an established online store with a bit of traction, you can see what customers are saying about your existing products. Are there are any trends or interesting bits of feedback you can use as inspiration to develop your next product? Pay special attention to shortcomings and complaints being shared.

If you don’t currently have a store, have a look at customer reviews for other brands and products in the industry you want to explore. What “wishlist” feedback is being shared about potential improvements to already successful products? What add-ons or additional products do customers consistently bring up?

If you’re not sure of the industry or product category to explore, consider a specific demographic and focus on brands and products that those individuals gravitate toward.

12. Litmus test before you launch

As we’ve shared before, real product validation only happens when money changes hands, so you can’t be sure you’re onto something until people swipe their credit cards.

However, securing some level of interest and investment from potential customers before you ship is undeniably valuable. Even great products can flop when they launch to no one. If you already have an idea, but you’re not quite ready to invest heavily in it, minimize your upfront investment and test the market by building a landing page to promote your potential product—with a way for interested customers to leave their email—and run a few paid ads to drive traffic to it.

Of course, there are a variety of factors that will determine the success of your campaign. But any level of initial traction says something. You may, at the very least, want to consider investing further in your idea.

Which item possibilities will you locate?


Choosing the appropriate item or product classification can be crucial to your success. The products you choose will certainly shape your whole service, from marketing to delivery, to rates, to more item development.

One final suggestion I ‘d like to share is don’t hesitate to look at smaller product classifications and also particular niches. Despite the fact that a particular niche is a smaller sized part of a broader classification with less general clients, it typically offsets this imperfection by way of less rivals as well as an extra targeted target market. Competitors is great due to the fact that it confirms existing need for a product, but the correct amount of competitors is also much better due to the fact that you’ll have the opportunity to load an unique demand as well as cost-effectively reach your clients.

Ideally, these ideas will certainly obtain the equipments transforming and aid lead you to an item individuals wish to acquire which you’re equally delighted to sell.

The Truth About Dropshipping: The Good, The Bad, and The Ugly

Dropshipping is an order fulfillment method that does not require a business to keep products in stock. Instead, the store sells the product, and passes on the sales order to a third-party supplier, who then ships the order to the customer.

However, contrary to popular belief, dropshipping is not a get-rich-quick scheme.

Sure, it seems like easy money — you sell other people’s goods and take a cut for yourself — but when you factor in all the drawbacks, obstacles, and day-to-day management, it’s far from easy.

However, if you approach it the right way, and use the proven strategies below, dropshipping can still help you build a successful business…just not as quickly as you’d hoped.

Let’s put it this way: if you’re only doing dropshipping, it’ll be difficult to get your business off the ground; but, if you’re already established in ecommerce, you can use dropshipping to complement your existing services and improve your business.

In this guide, we walk through all the problems with dropshipping that aren’t as publicized as its perks. But despite its flaws, dropshipping can still be a powerful tool for ecommerce brands, as long as it’s used properly.

We’ll also explain the ways to do dropshipping right, and showcase some company case studies to illustrate what we’re talking about.

If you’re a beginner to dropshipping, you may want to check out the FAQs at the bottom before reading the bulk of this guide. We stray into some advanced topics, so it’s better to have some background.

Benefits of dropshipping

Low funding requirements

If you pursue the drop ship business model, you will be pleasantly surprised by the financial projections. When you start a company that fulfills orders through drop shipping, you will not typically research and develop a new product, manufacture the product, or stockpile inventory; which limits the capital requirements to expenses mostly pertaining to legal business formation and the technologies required to operate your company.

Low-risk validation

Drop shipping uniquely offers the advantage of testing the waters before diving in. If you are uncertain whether your shirt design will sell, or any product for that matter, it’s best not to sink all your resources into it. Although drop shipping can be more expensive on a per unit basis, overall the financial risk is limited. Drop shipping is also a great way to test the quality of a new supplier since you will not be forced to purchase hundreds or even thousands of units that may be defective.

Manage from anywhere

If you negotiate with a supplier that also handles returns, your only physical tie to the company is a computer. If you will be handling returns, it may be necessary to rent a storage unit, office space, or even co-working space to handle these returns.

Private label dropshipping

Some drop shipping suppliers even allow you, the retailer, to project the status of an established brand. This is achieved through custom printing and on-demand production. When your customer orders, the supplier will start the production line and manufacture your product on demand. If you want to drop ship private label products, or products labeled and packaged with your company’s branding, you will need to partner with an on-demand supplier.

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5 Hard Truths About Dropshipping No One Talks About

Before you put all your savings into a new dropshipping business… don’t!

It’s difficult to maintain a business doing dropshipping alone, let alone start one from scratch.

Here’s why:

1. Low profit margins.

Sure, since you don’t have to manage or store your own inventory, the overhead is low — but so are the returns.

You put less money in, but you get less money out. That means you have to do a lot of business just to stay afloat, let alone turn a profit.

Think about it this way: every sale you make, most of that money goes to the supplier.

What you earn is basically skimmed off the top.

That’s hardly enough to cover your expenses for marketing/advertising, maintaining your site, managing sales orders, and covering your office hours.

According to Fit Small Business, you can predict your income using these variables (they’re averages, so they’ll change depending on your industry and situation):

  • 20% margin.
  • 2% conversion rate.

You can then calculate a working estimate using this equation:

(Traffic x 0.02) x (Avg order value x 0.2) = Profit

While this is fine for a quick starting estimate, there are a few problems you also have to consider:

  • Chances are, your discount on buying from manufacturers and wholesalers will be less than 20%.
  • This doesn’t account for any of the additional expenses mentioned above that you have to pay from your end. It’s not the final profit.
  • For most products, you’ll have to cut into your profits to keep your sales prices competitive. If you stubbornly hold on to your 20% margin, other companies will easily undercut you.

On top of that, you’ll notice that your profit is also largely determined by your traffic, so if you’re building an ecommerce brand from scratch, you’ll be struggling for a long time as you build a client base.

Plus, according to Adam Enfroy from BigCommerce, dropshipping is a lot of work no matter how you dice it. Although it seems hands off, dropshippers always have to deal with their wholesale suppliers, order processing, returns, and customer service.

It’s much more reasonable to approach dropshipping when you already have a regular source of traffic.

2. No control over supply-chain.

In standard ecommerce, if customers complain about product quality, fulfillment speed, or return policies, you can address the problems yourself.

In dropshipping, you’re more or less at the mercy of your supplier — but you’re the one who still has to talk to your customers directly.

Dropshippers are essentially trapped, doing little more than hoping the supplier addresses the problems while simultaneously reassuring the customer about something that’s out of their control.

On top of that, there’s also a delay in communication as the dropshipper goes back-and-forth between the customer and the supplier. If one answers slowly, all communication grinds to a halt and the problems take longer to fix.

In ecommerce, customer service is paramount.

Even the slightest transgression — such as a delay in communication — pushes your customers right into the hands of your competitors.

And if they’re vocal about it, those bad reviews early on could end your business before it even starts.

3. Legal liability issues.

Although this isn’t a common problem for dropshippers, it’s worth mentioning. Some suppliers aren’t as legitimate as they claim, and you don’t always know where the merchandise comes from.

Even more deceptive is when suppliers illegally use a trademarked logo or another company’s intellectual property, which happens more than average.

Whatever illegal activities your suppliers are up to, as their vendor you’re automatically complicit.

This potential problem can be rectified with a solid Dropshipping Agreement Contract, but not every dropshipping upstart knows that.

It’s something you’ll want to keep in mind when choosing suppliers.

4. Highly competitive.

There will always be overly optimistic entrepreneurs who focus solely on the “low overhead” part, ignoring the clear evidence above.

Because very little capital is required to start a dropshipping business, that low barrier to entry means a lot of competition, with the most popular markets suffering more than others.

Basically, the bigger a company is, the more they can reduce their markups to offer the lowest prices.

Reiterating what we said above, smaller businesses have to cut into their profits just to stay competitive with their prices, and at a certain point, it becomes unsustainable.

To make matters worse, chances are you don’t have an exclusive deal with your suppliers.

That means any number of competitors could be selling your exact same products. And if you’re just starting out, your rivals with years of experience have the resources you don’t to undercut your prices.

That means customers can buy the exact same thing from someone else for cheaper — why would they buy from you?

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5. Difficult to build a brand.

Like ghostwriters or behind-the-scenes songwriters, dropshippers must understand that the credit for their work goes to someone else.

If whatever product you’re selling is so amazing, your customers are going to focus mostly on the product’s brand and forget about the shopping experience entirely.

After all, it’s not your logo on the box.

Branding is crucial in ecommerce, as shoppers tend to go to their favorite online stores first.

Without customer loyalty, you’ll never get the regular traffic needed to sustain an online business, especially a dropshipping one.

ANTDIY Dropshipping-

The best choice for Euro/US dropshippers to improve business efficiency

shopify–ANTDIY

ANTDIY, a High efficiency free shopify APP ,The official partner of AliExpress, the only shopify App that can provide the best customer service.

If you feel like to try dropshipping, then don’t miss ANTDIY, we have a variety of functions and perfect service, it can help you import products with one click, and can also help you place orders automatically, ANTDIY helps you source your assortment from a wide variety of reliable suppliers on 10 platforms, such as AliExpress,1688 dropshipping , Taobao, etc.ANTDIY, a High efficiency free shopify APP.

It’s not terrible to be fired, but if you have been overly sad, you will not be able to return to your normal life. Hurry up and start your new journey.

Learn more

Join us

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How to Design Your Own Logo and slogan Online

The logo of a shop consists of two parts: a pattern and a slogan. Of course, simple patterns and slogans are also possible, but if you want to convey complete emotions and values, then it is best to have both. The logo can strengthen the vision. Effect, the slogan will deepen the impression and accurately convey the meaning. However, professional logo slogan design companies are not cheap to bid, and sometimes they can’t achieve the desired results perfectly. Therefore, the most popular one is to design online by yourself. Then let’s see how to operate.

How to Design Your Own Logo Online

If you don’t draw or in spite of the ideas and prompts you jotted down in step 1, you find yourself staring at the blank paper not knowing where to start, a logo maker can help.

logo maker like this one at Placeit is a do-it-yourself logo design generator: 

Placeit logo maker
Design your own logo with the help of the Placeit logo maker tool.

This tool was created specifically for novice logo designers who may not yet have developed the skills needed to know how to make a logo or for more experienced designers who need a bit of help with fast-turn-around jobs. 

A logo maker provides you with a wide choice of logo templates which you can easily customise by tweaking the graphics, fonts, and colours to make your own logo.

Say you want to create a logo for your or a client’s photography business. Well, just follow these five simple steps to discover how to design your own logo online in a matter of minutes.  

1. Navigate to Placeit.net and sign up for FREE!

Once you’ve signed up for Placeit, you can create an account and log in to it:

do it yourself logo design
Log in to your Placeit account to begin creating a do-it-yourself logo design.

2. Browse the Logo Templates 

Enter the name of the business you’re creating the logo for and search for your industry by clicking the drop-down menu in the search bar that says All Industries

Say you’re creating a logo for a photographer called Mona Smalls. Just type her name in the bar and select Photographer from the drop-down menu. All the templates designed specifically for photographers will appear with the name Mona Smalls on them. 

Browse the templates and select the one that most appeals to you:

do it yourself logo design
Here’s an example of photography templates customised with the name you chose.

3. Open the Logo Maker 

When you click on your chosen template, it’ll open up in the logo maker. For my example, I chose the Design a Photography Logo template shown here:

do it yourself logo design
Choose the template design that best fits your needs.

4. Customise Your Logo Template

You can now customise your logo template as much or as little as you like, based on the adjectives and colours you identified in Step 1. The adjectives I’m using for this photography business are feminine, modern, and calm. 

Starting with the controls on the left and working from top to bottom, you can add text and change the font style and colour. I changed the business name to Mona Smalls. Then I changed the font to a more feminine style. Next, I changed the colour of the font to a lavender hue, which I consider both calming and feminine: 

do it yourself logo design
Notice the new colour and font.

Moving to the controls on the right and working from top to bottom, you can change the background colour, the graphics, and their colours to ones that better reflect your goals for your logo. 

I wanted a graphic that had a modern touch, so I chose the clean, geometric graphic of an eye with a camera shutter inside it, which gives me a modern spin on familiar camera iconography. Then I changed the colour of the icon to reflect my colour scheme. Finally, I removed the background colour from the logo as I wanted a transparent background that I felt would be more useful on a number of different media: 

do it yourself logo design
You can make a logo with a transparent background.

Scrolling down the page, you’ve got two additional options:

  1. You can see your selected colours applied to different logo styles for more design inspiration.
  2. If you get stuck and need even more logo ideas, you can try one of the presets offered. 

Here’s a look at some of the photography logo presets:

do it yourself logo design
Presets can help you design your logo if you get stuck.

Best of all, as you design your own logo, you can make use of the state-of-the-art mockup tool at the bottom of the page, which shows your logo in a range of real-life scenarios:  

do it yourself logo design
Use the mockup tool to see your logo design in a real-life scenario.

5. Download Your Logo

Once you’ve completed your customisations and are satisfied with your design, hit the Download button at the top of the screen and download your design for a small fee. Or if you regularly need to create logos, flyers, posters, social media banners, etc., then the monthly Placeit plan may be the best deal for you. Here’s a look at my finished photography logo with a transparent background:

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5 More Logo Samples Designed With the Placeit Logo Maker

Here are a few templates for other businesses to give you an idea of the range of designs available. 

1. Online Logo Maker for HR Recruitment Agencies

Customise your own logo in minutes with this do-it-yourself logo design template. With the Online Logo Maker for HR Recruitment Agencies, you’ve got a choice of colourful gradients, backgrounds, several graphics related to business and human resources, and a good range of layout options to help you create a logo that will stand head and shoulders above your competition’s.

how to design your own logo online

2. Coffee Shop Logo Maker with Coffee Grains

If you run a coffee shop and need to know how to create your own logo, the Coffee Shop Logo Maker is a terrific template that offers a wide selection of beautifully illustrated logos that will help you create your own distinct style.  

how to create your own logo how to design your own logo online

3. Logo Maker for Cryptocurrency

Cryptocurrency is quite the rage these days, and if you’re looking to create a logo for your cryptocurrency business, take a look at the Logo Maker for Cryptocurrency template. Customisation is easy, and the template offers a range of great graphics to choose from. 

how to design your own logo online

4. Yoga Studio Logo Generator

Need a zen logo for a new yoga business? The Yoga Studio Logo Generator may be just what you’re looking for. The template offers beautiful background gradients in soft and soothing colours, a wonderful array of graphics depicting various symbols, yoga and meditation poses, and a wide selection of fonts and colours. Use the logo maker to try out different looks, and you’re sure to find a combination that captures exactly what you had in mind. 

how to design your own logo online

5. Red Carpet Party Planner Business Logo Maker

Setting up a new business can be quite demanding and stressful, but figuring out how to make your own logo doesn’t have to be. The Red Carpet Party Planner Business Logo Maker is specifically designed for party planners and includes a wonderful range of graphics with you in mind. Using the logo maker, in just a few minutes you’ll have created your own brilliant logo and can move on to the other tasks on your list. 

how to design your own logo online

Do It Yourself Logo Design With Envato Elements

As fabulous as Placeit’s logo maker is, it isn’t the only option for great logo templates. If you’ve got a bit of experience working with Adobe Illustrator or Photoshop, then Envato Elements has tons of great templates to help you create the perfect logo: 

do it yourself logo design
Envato Elements has hundreds of logo templates available to help you design your own logo.

Now let’s look at the logo template designs from Envato Elements:

1. Photography Logo Pack

how to design your own logo

For example, I found this great Photography Logo Pack as an alternative to the logo I designed for the photography business example mentioned above. It offers 40 logo templates with over 130 different elements, including photography icons, decorative swashes, flowers, and more, which you can use to create your own unique logo. The files are available in AI, EPS, and PNG file formats, which are editable using Illustrator or Photoshop. 

2. Car Wash Logo

how to design your own logo

The Car Wash Logo template is another great option if you’re wondering how to make your own logo for a carwash business. Simply download the template, open up the EPS and PSD files in Illustrator or Photoshop, and customise as needed.  

3. Vivacity Logo Template

Vivacity Logo Template

Vivacity Logo Template is a great abstract logo template that you can use for a variety of businesses. The package comes with customisable AI and EPS files that make it easy for you to change the colours, shapes, text, font types, positions, and size. 

These are just a few of the many great logo templates available at Envato Elements, and you can download as many as you want for one low monthly price. 

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How to Design Your Own slogan Online

Creating a great tagline can frustrate you if you don’t know where to start. But you need not worry because slogan generators can help you find a catchy phrase within seconds – for free.

In this article, we will show you a list of the best tagline generators. These tools can help you find some fresh ideas, or you might get the answer straight away.

To get your creative juices flowing, try using these seven best business slogan generators below.

1. GetSocio

GetSocio free slogan maker

This slogan creator from GetSocio works by using a set of randomized templates. In generating taglines, this tool will insert the keyword you enter into their templates.

This slogan maker also provides plenty of categories — boutique, coffee shop, startup, etc. — that can help to specify the results.

2. Shopify Slogan Maker

Shopify's landing page

Similar to the three previous tools, Shopify’s free slogan generator also provides thousands of taglines for you.

By using a streamlined algorithm, this tool generates tagline ideas by including your keyword in all the results. However, you might find some suggestions that are nonsensical and not relevant to your business.

3. Zyro 

Zyro's Slogan Generator

This AI-powered business slogan maker from Zyro is one of the best tagline generators on our list. By adjusting the system with thousands of queries, this tool can generate excellent ideas for your advertising slogan.

Not just adding your keyword into the suggestions, this tool also tries to show ideas that relate to your company. Some taglines don’t even include your keyword in them.

To use the tool, enter your keywords, and the system will process it within seconds. Once it displays a list of suggestions, you can copy the file and paste them elsewhere.

If you want to refresh the page, click on the Generate Your Slogan button, and it will show other tagline ideas.

4. Within the Flow

Within the flow's free tagline generator

Besides being free and easy to use, Within the Flow tagline generator also provides thousands of results to inspire you in creating your business slogan.

Using this free slogan generator won’t take much of your time. Just enter a word, and a list of results will appear within three seconds.

After finding a tagline, you can also launch a Shopify store directly from the website by clicking any slogan from the list.

5. Sloganizer

Sloganizer tagline creator

While some slogan makers may give you absurd results, Sloganizer can generate creative tagline ideas that relate to your business.

Providing you with one slogan at a time, enter your word and keep clicking the Sloganizer button until you find the catchy slogan that you’re looking for.

6. Design Hill

Design Hill Slogan Maker

Design Hill’s tagline creator gives you hundreds of short and punchy tagline ideas for your business. Optimized for branding and marketing, this free tool works based on your keywords.

To use this slogans generator, enter a keyword and click the Generate button to show the suggestions. You can copy your favorite slogan by clicking on the copy icon at the right-hand corner of the tagline.

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What Makes a Good Slogan?

Your slogan should convey the goal and values of your business. It sets you aside from other competitors and helps your customers to know what to expect from your business.

To make your brand memorable, choosing a short and straightforward slogan will do the job. A simple yet catchy slogan can stick to people’s minds like a song that you cannot get rid of.

A good slogan also uses the tone of your target audience. Considering your target market helps you to communicate the right message to your prospects.

Make sure that you can apply your slogan in the present and the future. Creating a timeless slogan prevents you from changing a tagline from time to time.

Even though creating a good tagline is not easy, it will satisfy you once you get the perfect slogan for your business.

Our Pick for a Slogan Generator

To create a business slogan, you don’t need to spend money. With the help of slogan makers, you can get catchy taglines for free.

Here are the slogan generators you should try to find slogan ideas:

  • Zyro Slogan Generator — gives you slogans that relate to your company.
  • Design Hill Slogan Maker — shows a bunch of catchy slogans that you can copy with ease.
  • Within the Flow — has thousands of slogan ideas for your brand’s tagline.
  • Oberlo Slogan Generator — provides suggestions based on your keyword.
  • GetSocio Slogan Generator — has many slogan types that you can choose to help you specify the suggestions.
  • Shopify Slogan Maker — inspires you with thousands of slogan ideas that relate to your keyword.
  • Sloganizer — displays the slogan suggestions one by one.

If you’re looking for tools that give you the most reasonable tagline ideas, then slogan creators from Zyro and Design Hill will be great for you. Using their tagline generators will save your time from going through a bunch of results that won’t work for you.

Design Your Own Logo Today

Learning how to make a logo from scratch is quite challenging, but like everything else in life, practice is the key. Use the tools at your disposal like the logo maker from Placeit and the ready-made templates at Envato Elements to help you design your own logo. Between the two, they offer hundreds of beautiful templates that will help you create beautiful logos in no time. 

Follow the steps outlined here, check out the templates, and let us know in the comments below if you’ve found the perfect logo for your company and which one it is. We’d love to hear from you.

ANTDIY Dropshipping-

The best choice for Euro/US dropshippers to improve business efficiency

shopify–ANTDIY

ANTDIY, a High efficiency free shopify APP ,The official partner of AliExpress, the only shopify App that can provide the best customer service.

If you feel like to try dropshipping, then don’t miss ANTDIY, we have a variety of functions and perfect service, it can help you import products with one click, and can also help you place orders automatically, ANTDIY helps you source your assortment from a wide variety of reliable suppliers on 10 platforms, such as AliExpress,1688 dropshipping , Taobao, etc.ANTDIY, a High efficiency free shopify APP.

It’s not terrible to be fired, but if you have been overly sad, you will not be able to return to your normal life. Hurry up and start your new journey.

Learn more

Join us

Dropshipping、selling on shopify、e commerce shipping and fulfillment、Aliexpress、shopify applications、order fulfillment、multivendor e commerce、e commerce companies、print on demand、niche markets、multivendor ecommerce、online shopping、ecommerce store、shipping label、shippers、startup strategy、Business、suppliers and vendors、amazon fba、alibaba、payment gateway、woocommerce、payment processing、online marketplaces、business advice、making money online、entrepreneur advice

A beginner’s guide to making your own logo

So you want to make your own logo. Well, you’ve come to the right place. Though often simple in style, logos are deceptively difficult to create. That’s because they’re not just a combination of pretty graphics with fancy fonts, but actual symbols used to identify a business.

make your own logo

Making your own logo may sound quite daunting if it’s your first time trying to make your own logo, but we’re here to guide you every step of the way. We’ll also direct you to some easy-to-use logo template resources to help you make your own logo. Resources such as Placeit’s Logo Maker and business logo templates from Envato Elements will help you design your own logo quickly and professionally.

Why Are Logos Important?

Before we get into how to make a logo, however, it’s worth taking a look at what the qualities of a well-designed logo are. After all, how can you design your own logo if you don’t know what makes a logo a success or a failure?

One reason logos are important is because they tell potential clients and customers concisely and effectively what a business is all about. Using very specific, carefully thought-out imagery, shapes, colours, and/or fonts, they make a business instantly recognisable and differentiate it from any other company in their market. Logos are part of a brand’s visual identity, and as such, creating an effective logo requires thought, research, planning, and creativity.

7 Reasons Why a Logo is Important

1. It Grabs Attention

2. It’s the Foundation of Your Brand Identity

3. It Fosters Brand Loyalty

4. It Makes a Strong First Impression

5. Your Audience Expects it5. It Separates You From Competition

6. It’s Memorable

7. Your Audience Expects it

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How to Create Your Own Logo in 5 Simple Steps

Before you learn how to create your own logo, it’s important to understand that logos come in three basic forms:

  1. An abstract symbol like the Nike swoosh or Apple’s bitten apple. 
  2. An illustrative symbol that indicates exactly what the company does, like a vacuum cleaner for a house-cleaning service or a loaf of bread for a bakery. 
  3. A font-based logo like those used by the makers of Coca Cola and Barbie that use distinct type treatments to make the font unique to the brand. 

Most companies use a font-based logo to support an abstract or illustrative symbol, a combination which makes logos much easier to remember. 

Now let’s get down to the nuts and bolts of how to create your own logo. I like this sample from the Placeit Logo Maker:

How to Create Your Own Logo in 5 Simple Steps

1. Get Clear About Your Design Goals

The first step you need to take in your do-it-yourself logo design venture is to select a sheet of paper and:

  • Write a column of adjectives that describe your brand and the benefits it offers. Think of words like modern, fun, lively, healthy, calming, wholesome, reliable, funky, etc. Let yourself free associate.
  • Now start another column on the same sheet of paper and write a list or sketch symbols you think best capture your brand and the benefits it offers. They could be abstract or literal, representing an idea or an object. Again, let yourself free associate. Nothing is off limits at this point.
  • Next, pull out your paints, coloured pencils, or pens, and in another column on the same sheet of paper create some colour swatches that reflect the adjectives you used in the first column. For example, if you wrote fun and lively, then select colours you associate with being fun and lively. Likewise, if you wrote adjectives like calming and wholesome, select colours you associate with those adjectives. 

The colours on this sample logo seem calming:

How to Create Your Own Logo in 5 Simple Steps

2. Study the Competition

Now, study the logos used by your competition and ask yourself what makes their design a success or failure. Think about how to create your own logo differently from theirs.

3. Get Inspired

Study the logos of successful brands that you like outside your business area and ask yourself what makes their logo stand out.

  • Does the logo use lines, shapes, images, or illustrations? What do they communicate about the brand? How do they communicate their message?
  • If the logo is font-based, is the font serif or sans serif? What makes the font interesting or different? What does it communicate? Fun, stability, innovation, or something else?
  • If the logo is a combination of symbol and font, how do the two work together? Does one frame the other in some way, or are they overlapping, stacked, or adjacent?
  • Look at the colours used and note the effect they have on you as a viewer. Are they vibrant and exciting, serious and sedate, or calming and down to earth?
  • How is negative space used to complement and show off the design?
  • How can you incorporate the best qualities from these brands into your own design?
How to Create Your Own Logo in 5 Simple Steps

4. Design Your Own Logo 

Now it’s time to focus on how to design your own logo. Review the notes you made in step one and circle the best ideas from each of the three columns. Select one idea from each column and do a rough sketch bearing in mind everything you’ve learnt from researching your competition and inspiration. If you’re proficient in Adobe Illustrator, at this point you may want to switch to this program to resolve your ideas there. 

Unfortunately, this step is where most people get stuck. So if you do, don’t worry—later on, we’ll go through a couple of simple tools and templates you can use to create a unique, beautifully designed logo with little to no design skills required! 

You could make your own logo similar to this sample with the help of a logo maker tool:

How to Create Your Own Logo in 5 Simple Steps

5. Reflect and Revise 

When you think you’ve finished your design, put it away and take a break for an hour to a few days. Return to your design after your break with fresh eyes. Remove any elements that don’t fit with your logo design goals and make any tweaks to the design you deem necessary. At this point, you can have a trusted friend or colleague look at the design and give you feedback. Ask them:

  • What business do they think the logo belongs to?
  • What adjectives they would use to describe the business based on the logo?
  • What values do they think the logo communicates about the business?
  • How do they feel when they look at the logo?

These are all questions designed to uncover whether you’ve achieved your objective with the logo or if you need to make some adjustments.

Make any additional changes that are necessary to help your logo communicate effectively. And once that’s done, you’re ready to go live.

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5 must-have characteristics of a logo

No matter what kind of business you’re designing a logo for, there are five key qualities all well-designed logos have in common, which you should be familiar with and aim for as you start to make your own logo.

1. Relevance

Through the colours and imagery you use, your logo should reflect the image you want your company to convey. You make sure your logo is relevant when it gives viewers a good idea of what your business is all about. 

 2. Timelessness

Your logo should avoid being so trendy that it looks dated 10 or 50 years from the day you put the finishing touches to it. 

3. Memorability

The whole point of your logo is to identify and differentiate a brand, capture the viewer’s attention, and leave a positive and lasting impression. It stands to reason, therefore, that the best logos must be memorable.

4. Simplicity 

This is key when creating a successful logo. A simple logo is easy to recognise and remember, as well as easy to use in a variety of media.

5. Versatility 

Logos need to be versatile because they need to work across a variety of media. You should be able to scale them down or up, use them in print or on the web, and they should look great under any circumstances.

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It’s not terrible to be fired, but if you have been overly sad, you will not be able to return to your normal life. Hurry up and start your new journey.

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Logo is the soul of a store

This is the most important step in the process of creating my own brand. Why do you want to create a brand? Oh this is too important, if you still can’t convince yourself, then you can take a look at this .

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When you’re considering all of the factors that go into building a business, creating a logo might not seem like a top priority. 

“Maybe I don’t even need a logo at all,” a little voice is whispering in the back of your mind. 

Don’t listen to that voice; he couldn’t be more wrong.  Having a logo is an integral part of making your brand a successful one – right up there with having high-quality products and positive referrals. 

So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience. 

Let’s take a deeper look at all of these points below. 

7 Reasons Why a Logo is Important

1. It Grabs Attention

Attention spans are short these days – especially consumers’.As things stand, companies have about 2 seconds to convince potential customers that their products are worth any consideration.

A logo can quickly grab viewers’ attention and communicate a company’s core values in an interesting way. That short attention span – you know, the one that causes consumers to judge your business by its appearance – can work to your advantage, if you have a solid logo to speak for your company.  

2. It’s the Foundation of Your Brand Identity

Successful branding is about telling a story that will influence customers’ emotions – plain and simple.  

And, while it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built.

Colors, tones, fonts – all of this is determined by the story you’re trying to tell, and your logo sets the stage for this story.

These elements will later translate from your logo onto all of your branding materials – letterheads, business cards, landing pages, you name it – creating a concrete, marketable brand identity.  

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3. It Fosters Brand Loyalty

creative store logo

Say it with me: Consumers crave consistency.

As your brand grows, your logo is going to become more familiar to a wide range of consumers, and this familiarity creates the perception that you’re trustworthy and accessible.

Think about it: When you’re out shopping for workout gear and suddenly spot track pants with the Nike swoosh, you’re instantly ready to buy. Why? Because with Nike apparel, you know you’re in safe hands; Nike is a brand you trust. Trust is built on a well-designed logo, and brand loyalty is quick to follow.

Once they like you, your customers are going to seek you out again and again – and your logo is the thing they’ll look for first.

4. It Makes a Strong First Impression

team logo

You have one chance to get this right.

A logo is a company’s first introduction to consumers. If designed well, it can pique the interest of the public and invite them to learn more about the company; if not, you’ve just alienated a potential customer base and basically tanked your business.

(We’re kidding – sort of.)

This first impression is your way to immediately communicate ownership over the product(s) you sell or niche you dominate.

Do you offer women’s basketballs with an enhanced grip? Is your financial advice particularly helpful for solopreneurs? Your logo introduces your company as an authority in your professional space from the get-go.

5. It Separates You From Competition

logo merchandise

Dare to be different with your logo, because your company logo tells consumers why your business is unique. Sure, maybe there are 50 other coffee shops in your city, but yours is the only one that’s committed to sustainability, and your green, earthy logo drives that message home.

A well-designed company logo can communicate everything from the company’s background (professional, relaxed, fun) to their mission (entertainment, efficiency, and innovation) through the right icon or proper font.

In other words, your logo is the forum to both convey your values and show consumers why you’re not like your competitors – you’re better.

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6. Your Audience Expects it

Eagle-Insurance logo

Your logo is the first thing that your audience will look for when they see any communications from your brand. It should be front and center of all your marketing materials such as business cards, flyers, advertisements, etc.

If you don’t have a logo (and one that stands out), then you are missing an opportunity to make your business stick in the minds of your audience.

7. It’s Memorable

Anne's coffee logo

Your logo leads the horse (your audience) to water (your company).

Logos are a point of identification; they’re the symbol that customers use to recognize your brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel.

Because a good logo is a visual, aesthetically pleasing element, it triggers positive recall about your brand that the name of your company alone might not.

And, if we’re all being honest, some of your audience will likely forget the name of your business (don’t take it personally – it’s human nature), but they’ll immediately associate your logo with their memories of your brand.

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5 Qualities to Aim for When You Design Your Own Logo

No matter what kind of business you’re designing a logo for, there are five key qualities all well-designed logos have in common, which you should be familiar with and aim for as you start to make your own logo.

1. Simplicity 

This is key when creating a successful logo. A simple logo is easy to recognise and remember, as well as easy to use in a variety of media. Here’s an illustration of simplicity in a logo:

how to create your own logo

2. Relevance 

Through the colours and imagery you use, your logo should reflect the image you want your company to convey. You make sure your logo is relevant when it gives viewers a good idea of what your business is all about. Notice the medical symbolism in this psychoanalyst’s logo:

how to create your own logo

3. Timelessness

Your logo should avoid being so trendy that it looks dated 10 or 50 years from the day you put the finishing touches to it. Here’s a logo sample with a classic look:

how to create your own logo

4. Memorability

The whole point of your logo is to identify and differentiate a brand, capture the viewer’s attention, and leave a positive and lasting impression. It stands to reason, therefore, that the best logos must be memorable. It’s hard to forget the bird symbol on this logo:

how to create your own logo

5. Versatility 

Logos need to be versatile because they need to work across a variety of media. You should be able to scale them down or up, use them in print or on the web, and they should look great under any circumstances. This black and white logo with a touch of gold is very versatile: 

how to create your own logo

Now that you’re clear about the five qualities your logo should have, let’s look at how to make a logo—How to Make Your Own Logo Design

ANTDIY Dropshipping-

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shopify–ANTDIY

ANTDIY, a High efficiency free shopify APP ,The official partner of AliExpress, the only shopify App that can provide the best customer service.

If you feel like to try dropshipping, then don’t miss ANTDIY, we have a variety of functions and perfect service, it can help you import products with one click, and can also help you place orders automatically, ANTDIY helps you source your assortment from a wide variety of reliable suppliers on 10 platforms, such as AliExpress,1688 dropshipping , Taobao, etc.ANTDIY, a High efficiency free shopify APP.

It’s not terrible to be fired, but if you have been overly sad, you will not be able to return to your normal life. Hurry up and start your new journey.

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It’s Not You, It’s Your Story: Why Branding Matters

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In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. The internet constantly rewards us with convenience and instant gratification, making the human touch increasingly more scarce and coveted.

In this environment, businesses can no longer afford to be faceless entities. To survive, businesses need to connect with audiences, pull at their heartstrings, and engage with them on a much deeper level than seen before. That’s where brand storytelling comes in.

Brand storytelling is the cohesive narrative that weaves together the facts and emotions that your brand evokes. In addition to giving your customers reasons why they should buy a product or service, businesses need to start sharing the story behind their brand, why it exists, and why this matters, consistently across all communication.

Brand storytelling is no longer a nice to have. It is a need to have, and what will ultimately maximize your business’s visibility, profit, and impact. Treat it as a compass for your marketing strategy, and the result will be a brand that is as profitable as it is captivating.

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table of Contents

  • Consumers Recognize Your Brand
  • Consumers Trust Your Brand
  • Consumers Feel Connected to Your Brand
  • You Can Shape Customer Perception
  • Your Brand is your Proposition for Disruption
  • More than customers, build a tribe
  • You have got to Unleash Your Rebel Voice.
  • In a sea of sameness, be unforgettable.

Consumers Recognize Your Brand

One of the main reasons you should build a brand in the first place is so that consumers can recognize your business. Ultimately, you want your customers to see one of your ads and immediately know it’s from your business, even if your logo or business name is nowhere to be found. When consumers are at this point, it means that they truly know your brand.

When people recognize your brand on their social media feeds or billboards around the city, they are more likely to think of your brand when they are ready to make a purchase. For this reason, your brand should be consistent across all marketing channels — traditional and digital. Your brand should also tie into your product/service experience.

When branding is done right, consumers feel certain emotions when seeing your brand. For example, if you have an adventurous brand, consumers should be inspired to run up the closest mountain upon seeing your ad. If your brand is more nostalgic, certain happy memories should be triggered by your brand.

A consistent brand also includes customer experiences. Consumers who interact with your brand should see your brand values in action when they make a purchase, and they should be able to recall those values when they see your logo. When you are recognizable to your customers, it sets you apart from the competition.

Ultimately, you want your customers to see one of your ads and immediately know it’s from your business, even if your logo or business name is nowhere to be found.

Consumers Trust Your Brand

People stick with brands because the brands are predictable. Even if the consumers know they aren’t getting the best service, there is comfort in knowing exactly what to expect. Humans feel better about a company when they can anticipate its next moves.

When it comes to brand consistency, predictability is critical. Consistency makes consumers trust your brand, and that consistency leads to more positive feelings toward your brand. Consumers should know what to expect and what the outcome will be. If they feel like your brand is constantly changing, they will be confused and assume that they can’t trust your business. They will start thinking that your business and its values could change at any moment.

When it comes to brand consistency, predictability is critical.

Consumers Feel Connected to Your Brand

When consumers start to recognize your brand and anticipate the actions your brand will take, they can start connecting with your brand on an emotional level. This can lead to them feeling like they personally know your business.

When your customers know your brand, it is easier for them to identify with your mission and values. That connection will increase the chances of them purchasing one of your products or services, or recommending your business to others. In fact, 64% of consumers say that having shared values is one of the top reasons they trust a brand.

You want your business to trigger certain positive emotions in your target audience. Those emotions can then be evoked when the consumer sees your brand’s logo or hears your brand’s name. Consumers that feel connected to you and your mission are more likely to be loyal to your business.

You Can Shape Customer Perception

Controlling brand consistency also means that a business has control over how people perceive their brand. Customer perception is all about how a customer feels when they think about a brand. Brand consistency allows businesses to mold that perception into a clear and concise message that is positive.

Businesses can embrace that consistency throughout the buyer journey. Marketing messages that build off of each other are stronger because they are able to tell a story. Plus, when there is an unspoken customer perception that is understood by everyone in the room, an ad has to say less to convey a message.

 

Your Brand is your Proposition for Disruption

It’s how you tell your story that creates a lasting impact. And is the key to your standing out and your success.

Most entrepreneurs go into business / into the marketplace with an idea, not a brand. This idea can be so deeply soulful and personal that it is hard to explain it to others so they get it. You are so passionate about it, you have the expectation that people should just “Get it” and understand what you are doing—but the truth is They Don’t.

And that is why you need to develop a Brilliant Brand Message that is effective.

One of the most frequent things I hear is, “People just don’t really get what I do or understand the value of it and I am absolutely the best.”  Inside you are thinking WTF.

Your Brand is your story and if you can’t tell it in a way that is relevant and meaningful, nobody will get it.

If you catch yourself making that statement (people just don’t get it) then your problem is not that you aren’t good at what you do or that your work isn’t life changing…You don’t have a strong enough personal brand and don’t know how to talk about it.

Your Brilliant Personal Brand does the Talking for You

And if you can’t communicate the value of what you bring to the world then you have got a BFP (Big Freakin’ Problem) right? So how do you solve this?

Branding is about knowing what you stand for and how you communicate the values and character of your product or service.

More than customers, build a tribe

When crafting your messaging, think about what your audiences truly need from you (in addition to a product or service).

Take Apple, for example. They sell technology, but from the beginning, their audience needed to feel that it was okay (and even encouraged) to be brave, bold, and think differently from the crowd. Tesla’s customers need to feel that it’s worthwhile to support the environment and sustainable energy.

For a brand to take off, it needs to become so much more than your product and service — and that’s where storytelling comes in. Think about what emotions, values, and ideas you can offer your audience. What do you want them to walk away feeling when they interact with you? What sort of value are you offering them every time they engage with your content? What does your brand mean to them, beyond what you’re selling?

Use your story to create a deep emotional connection: start conversations, ask for engagement (no strings attached), involve your audience in what you do as a business. Turn your brand into an experience they can consume — that’s what will turn customers who pay for your product/services because they need to fix a problem into a rabid tribe that will support your success, follow along, be loyal, and comes back for more.

Once your audience knows, trusts, and likes you, they will more likely buy from you. At the very least, you’ll have created relationships with people who will become advocates for years to come.

You have got to Unleash Your Rebel Voice.

I work with my clients to do that and understand what they are actually about. And what they stand for and how to create a brilliant brand that represents them.

If you would like to begin that journey you can download Unleash Your Rebel Voice on my website and start your personal brand journey right now. When you do this right not only do you understand your branding story… you get crystal-clear about your purpose, mission and value.

And when you are spot on you can sum it all up in one word. I know that sounds Audacious (that’s my brand, wink wink).

In a sea of sameness, be unforgettable.

It’s a crowded marketplace out there: there are tens of millions of content being created, and even more being shared every day. Businesses are spending billions of dollars worldwide fighting for seconds of attention from audiences that are being bombarded with similar messaging. The internet has democratized marketing by making it accessible, but in the midst of this, it’s also made it very difficult for quality brands to stand out.

It’s not enough to have a quality product or service, you need to know how to talk about it in a way that differentiates you from the crowd. That’s why brand storytelling is so important.

Instead of throwing facts, statistics, and testimonials at your audience, focus on making your brand thoughtful, memorable, and real. Wrap your message into a story that transports people, simplifies information, and provokes an emotional response. Use narrative to share your brand’s history, challenges, successes, and value propositions — no other brand can copy YOUR story.

Storytelling will not only increase your brand favorability in your audience’s eyes, it can also be up to 22 times more memorable than facts.

Ask yourself: what do you want to be remembered for? What is the message you want to transmit to your audience, and what do you never want them to forget? Consider the emotion you want to evoke in your audience every time they interact with your brand. Your audience may forget what you say, but they will not forget how you made them feel (which is important because emotions drive purchase more than logic.

ANTDIY Dropshipping-

The best choice for Euro/US dropshippers to improve business efficiency

shopify–ANTDIY

ANTDIY, a High efficiency free shopify APP ,The official partner of AliExpress, the only shopify App that can provide the best customer service.

If you feel like to try dropshipping, then don’t miss ANTDIY, we have a variety of functions and perfect service, it can help you import products with one click, and can also help you place orders automatically, ANTDIY helps you source your assortment from a wide variety of reliable suppliers on 10 platforms, such as AliExpress,1688 dropshipping , Taobao, etc.ANTDIY, a High efficiency free shopify APP.

It’s not terrible to be fired, but if you have been overly sad, you will not be able to return to your normal life. Hurry up and start your new journey.

Learn more

Join us

Dropshipping、selling on shopify、e commerce shipping and fulfillment、Aliexpress、shopify applications、order fulfillment、multivendor e commerce、e commerce companies、print on demand、niche markets、multivendor ecommerce、online shopping、ecommerce store、shipping label、shippers、startup strategy、Business、suppliers and vendors、amazon fba、alibaba、payment gateway、woocommerce、payment processing、online marketplaces、business advice、making money online、entrepreneur advice

11 Tips for How to Build Your Startup’s Brand From Scratch

Building a brand from the ground up that stands out is no easy task.

“What should it look like?”

“How should it make people feel?”

“Will it resonate with my target audience?”

These are questions that inevitably come up when you start thinking about how to connect the dots between what you’re selling and who you’re trying to reach.

Whether you’ve got nothing but a business idea or want to pivot your existing brand, here’s what you need to know about building a strong brand identity for your business.

What exactly is a “brand”?

A brand isn’t just a recognizable name and logo that distinguishes you in a crowded market.

Your brand is how people perceive you wherever they interact with your business—both the impressions you can control and the ones you can’t.

When you think about it, people have personal brands too. We each have a name, a face, a style, a way of communicating, and with these traits, we make different impressions on different people.

Likewise, businesses have names, products, logos, colors, fonts, voices, and reputations that make up what they are and affect how they’re perceived.

You can’t build a brand without being consistent and maintaining that consistency as you extend your brand to every part of your business. But it all starts with establishing what that consistency is going to look like and the feeling you want it to evoke.

Good branding is at the heart of any good business, but most of the branding advice you’ll find online or in person is about making sure that your brand remains consistent in your marketing efforts, or gets improved, if it’s already established. What happens if your business has never developed a brand, or if you’re just starting out, trying to build a business from scratch?

Related: It’s Not You, It’s Your Story: Why Branding Matters

The latter effort isn’t going to be easy, but it certainly is possible — even for a non-professional. Eventually, you’ll have to enlist the help of an experienced professional (either an in-house creative director or external marketing agency). But when it comes to establishing the core features and qualities of your brand, all you need is a little time, a little research and an in-depth understanding of how your company operates. Here are six considerations.

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Building your own brand essentially boils down to 11 steps:

table of Contents

  • What exactly is a “brand”?
  • 1. Research your target audience and your competitors
  • 3. Choose your business name
  • 4. Write a slogan
  • 5.Separate your unique differentiators.
  • 6. Choose the look of your brand (colors and font)
  • 7.Separate your unique differentiators.
  • 8. Design your logo
  • 9. Apply your branding across your business
  • 10. Define your brand as a ‘person.’
  • 11. Get help.
  • Progress your brand name as you grow

While you might revisit some steps as you pivot your brand, it’s important that you consider each aspect as you shape your brand identity.

Let’s start by laying the groundwork to inform the way you go about building your brand.

1. Research your target audience and your competitors

Before you start making any decisions about your brand, you need to understand the current market, i.e., who your potential customers and current competitors are.

There are many ways to do this:

  • Google your product or service category and analyze the direct and indirect competitors that come up.
  • Check subreddits that relate to your customers and eavesdrop on their conversations and product recommendations.
  • Talk to people who are part of your target market and ask them what brands they buy from in your space.
  • Look at the relevant social media accounts or pages your target audience follows and are receptive to.
  • Go shopping online or offline and get a feel for how your customers would browse and buy products.

As you go about your research, make a note of:

Who your “lowest hanging fruit” customers are—the ones you could most easily sell to.

Who your top-of-mind competitors are—the brands that are established and known in the market.

How your customers speak and what they talk about—the interests they have and the language they express them in.

It’s important to have a handle on this before moving forward, as it will inform what your brand should focus on and how it can position itself apart from competitors.

For example, if I wanted to create a brand targeting entrepreneurs, I might choose to use the raccoon as a starting point: They’re scrappy survivors who will do anything to thrive.

2. Pick your focus and personality

Your brand can’t be everything to everyone, especially at the start.

It’s important to find your focus and let that inform all the other parts of your brand as you build it.

Here are some questions and branding exercises to get you thinking about the focus and tone of your brand.

What’s your positioning statement?

A positioning statement is one or two lines that stake your claim in the market. This isn’t necessarily something you put on your website or business card—it’s just to help you answer the right questions about your brand and aids in creating your brand’s tagline.

Your positioning statement should go something like…

We offer [PRODUCT/SERVICE] for [TARGET MARKET] to [VALUE PROPOSITION].

Unlike [THE ALTERNATIVE], we [KEY DIFFERENTIATOR].

For example: We offer water bottles for hikers to stay hydrated, while reducing their carbon footprint. Unlike other water bottle brands, we plant a tree for every bottle you buy.

Your unique value proposition is the one thing you’re competing on. Find it, go in on it, and make it a part of your brand’s messaging.

Alternatively, if the company you want to start has a cause at its core (e.g., if you’re starting a social enterprise), you can also write this out as a mission statement that makes a clear promise to your customers or to the world.

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What words would you associate with your brand?

One way to look at brand building is to imagine your brand as a person. What would he or she be like? What kind of personality would your customers be attracted to?

This will help inform your voice on social media and the tone of all your creative, both visual and written.

A fun and useful branding exercise is pitching three to five adjectives that describe the type of brand that might resonate with your audience. I compiled this list of traits to help you get started.

What metaphors or concepts describe your brand?

Thinking about your brand as a metaphor, or personifying it, can help you identify the individual qualities you want it to have.

This can be a vehicle, an animal, a celebrity, a sports team, anything—as long as it has a prominent reputation in your mind that summons the sort of vibe you want your brand to give off.

For example, if I wanted to create a brand targeting entrepreneurs, I might choose to use the raccoon as a starting point: They’re scrappy survivors who will do anything to thrive.

If your brand was an animal, what animal would it be and why is it like that animal to you?

3. Choose your business name

“A rose by any other name would still smell as sweet. But Nike by another name would be seen on fewer feet.”

What’s in a name? Depending on the kind of business you want to start, you can make the case that your name matters very little or it matters a lot.

As we’ve said before, a brand is so much more than a name. The personality, actions, and reputation of your brand are really what give the name meaning in the market.

But as a small business owner, your company’s name is probably one of the first big commitments you have to make. It’ll impact your logo, your domain, your marketing, and your trademark registration, if you decide to go that route (it’s harder to trademark generic brand names that literally describe what you sell).

Ideally, you want a store name that’s hard to imitate and even harder to confuse with existing players in the market. If you have any plans to expand the product lines you offer down the road, consider keeping your business name broad so that it’s easier to pivot, rather than choosing a brand name based on your product category.

You can use our business name generator to brainstorm some names, or try one (or a combination) of the following approaches:

  • Make up a word, like Pepsi.
  • Reframe an unrelated word,likeApple for computers.
  • Use a suggestive word or metaphor, likeBuffer.
  • Describe it literally (caution: easy to imitate),like The Shoe Company.
  • Alter a word by removing letters, adding letters, or using Latin endings, likeTumblr (Tumbler) or Activia.
  • Create an acronym from a longer name,like HBO (Home Box Office).
  • Combine two words: Pinterest (pin + interest) or Snapple (snappy + apple)

Since your brand name will also affect the domain/URL of your website, be sure to shop around to see what’s available before you decide. Check out our guide to choosing a good business name.

It’s also a good idea to run your name by a focus group of close people, if for no other reason than to make sure it doesn’t have an unintended meaning or is too similar to something else that you might’ve missed.

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4. Write a slogan

A catchy slogan is a nice-to-have asset—something brief and descriptive you can use as a tagline in your social media bios, website header, business card, and anywhere else where you’ve got very few words to make a big impact.

Keep in mind that you can always change your slogan as you find new angles for marketing—Pepsi has gone through over 30 slogans in the past few decades. 

A good slogan is short, catchy, and makes a strong impression. Here are some ways to approach writing a slogan of your own:

  • Stake your claim. Death Wish Coffee: “The World’s Strongest Coffee”
  • Make it a Metaphor. Redbull: Redbull gives you wings.” 
  • Adopt your customers’ attitude. Nike: “Just do it.”
  • Leverage labels. Cards Against Humanity: “A party game for horrible people.”
  • Write a rhyme. Folgers Coffee: “The best part of waking up is Folgers in your cup.”
  • Describe it literally. Aritzia: “Women’s fashion boutique.”

Try our Slogan Maker to brainstorm some ideas, or play off of your positioning statement to generate potential one-liners to describe your business. 

5. Separate your unique differentiators.

Identify what’s going to make your brand unique. It could stem from your business plan in general: For example, if you’re offering lower prices than your competitors’, you could emphasize that in your branding. Otherwise, find a way to make yourself stand out. Are most of the other brands older, more traditional, more conservative? Try for something sleeker, more cutting-edge and with a younger vibe. Are the other brands elitist and pretentious? Shoot for something more down to earth.

6. Choose the look of your brand (colors and font)

Once you’ve got a name down, you’ll need to think about how you’ll visually represent your brand, namely your colors and typography. This will come in handy when you start to make your own website.

Choosing your colors

Colors don’t just define the look of your brand, they also convey the feeling you want to communicate and help you make it consistent across everything you do. You’ll want to choose colors that differentiate you from direct competitors to avoid confusing consumers.

Color psychology isn’t an exact science, but it does help to inform the choices you make, especially when it comes to the color you pick for your logo.

This infographic offers a nice overview of the emotions and associations that different colors generally evoke.

Source: The Logo Company

It’s important to consider how legible white and black text will be over your color palette and how colored text might look over white and black backgrounds. Try using a tool like Coolors to brainstorm colors that work together. Grab the hex codes to keep handy, and sift through different shades to find the ones you like. 

Choosing your fonts

At this point, it’s also good to look at fonts you might want to use on your website.

Pick two fonts at most to avoid confusing visitors: one for headings and one for body text (this doesn’t include the font you might use in your logo). 

You can use Font Pair to browse from a wide selection of fonts that go well together.

For inspiration, use Stylify.me on your favorite websites to see their visual style at a glance.

7.Separate your unique differentiators.

Identify what’s going to make your brand unique. It could stem from your business plan in general: For example, if you’re offering lower prices than your competitors’, you could emphasize that in your branding. Otherwise, find a way to make yourself stand out. Are most of the other brands older, more traditional, more conservative? Try for something sleeker, more cutting-edge and with a younger vibe. Are the other brands elitist and pretentious? Shoot for something more down to earth.

8. Design your logo

A company logo design is probably one of the first things that comes to mind when you think about building a brand. And for good reason: it’s the face of your company after all and could potentially be everywhere that your brand exists.

Ideally, you’ll want a logo that’s unique, identifiable, and scalable to work at all sizes (something often overlooked).

Consider all the places where your brand’s logo needs to exist, from your website to your Facebook page’s profile picture to even the little “favicons” you see in your current browser tab.

If you have a text logo as your Instagram avatar, for example, it’ll be almost impossible to read. To make your life easier, create a square version of your logo with has an icon element that remains recognizable even at smaller sizes.

Invest in a logo that can appear anywhere around the web and in physical print. Source: History of the Walmart brand development and logo design, Turbologo.

The following are some of the different logo types you can choose to help you communicate with designers and find a style that makes sense for your brand. Keep the colors and fonts you chose in mind to make sure they work together with your logo to convey your brand. 

Abstract: ANTDIY

An abstract logo has some meaning, but really, it’s just a shape and colors that you can’t easily tie back to anything in the real world. 

The benefit of an abstract logo is that it has no innate meaning—you can make this up yourself and bring it to life in your customers’ minds.

Mascot: Wendy’s

Mascot logos are often represented by the face of a character. They may humanize your business by creating a brand personality, but be aware that they are an antiquated style now and only recommended in certain contexts (e.g., you’re deliberately going for a retro look).

Emblem: Starbucks

Emblem logos are often circular and combine text with an emblem for a bold and regal look. If the design is too complicated, however, they can lose their impact when you shrink them down. But done right, they can play a big influence on brand building and make for a memorable style of logo.

Lettermark: IBM

IBM

Lettermark logos turn the initials of your full business name into a logo. If you chose a business name with 3 or more words, this might be a style you’d want to consider, especially if the initialism is catchy. 

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Wordmark: Facebook

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Wordmark logos turn your brand name, colors, and font into a visual identity. The problem with wordmarks is that they’re often hard to create in a scalable square design and easily lose their legibility when shrunk.

However, you can fix this problem by simply getting an accompanying icon logo or turning the first letter of the wordmark into a separate-but-connected logo, like what Facebook does with its F.

Icon: Twitter

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An icon logo is your brand represented as a visual metaphor. Unlike an abstract logo, an icon logo suggests something about the product (Twitter’s bird is suggestive of the frequent short “tweets” on the platform). 

As an unestablished brand, you should stay away from using an icon logo by itself. However, if you’re not sure about the kind of logo you want, pairing an icon logo with a wordmark is usually a safe bet. 

Combination: McDonald’s

Because of the limitations that exist for each logo type, many logos are a combination of styles.

As a new small business experimenting with a logo, you don’t need to choose an icon over a wordmark when you feel they’re both essential to represent your brand as a combination logo let’s you get the best of both. This makes it easier to satisfy the condition of creating a scalable logo while still putting your brand name front and center. McDonald’s, for example, can use its iconic golden arches wherever its full wordmark doesn’t fit. 

Unless you’ve got design chops of your own, you’ll probably be delegating the creation of your logo. You can outsource it for a low cost on Fiverr or run a logo contest on 99Designs.

9. Apply your branding across your business

Applying your branding across your business gives it a cohesive brand story. A brand story represents who your business is and what it stands for. It sets the stage for every interaction customers have with your brand, in-store and online.

We found that buyers shopping on an online store for the first time often look for a business’s mission and purpose to see if they share any values with the business (e.g., sustainability). They will turn to its About Us page to learn more about who they’re buying from and, for more socially conscious customers, how the business is run. If your business has a brand story, share it, because it can help the shopper feel reassured yours is a legitimate business. 

Your positioning statement can get you started, but to craft a brand story ask yourself a few questions:

  • What motivated me to start my business? 
  • Why does the company exist? 
  • How do we contribute to the world?
  • What is the story behind my business the customer should know?

Not every business is mission driven, but if yours has a mission or values, share your brand story and tell customers why the business was started. Look at the businesses TOMS and Coca-Cola, the first a mission-driven brand, the second not so much.

TOMS, a footwear and accessories company, is “in business to improve lives.” TOMS first charitable program, One for One, where it donates shoes to children in need, and more recently is making donations to the COVID-19 Global Giving Fund, among other charitable initiatives. When a shopper purchases a product from TOMS, they can come away feeling good because they believe in the cause their purchase is contributing toward. 

Coca-Cola, a globally recognized soft drink business, isn’t grounded in a strong social good or environmental mission, but it appeals to its target market through branding that focuses on bringing together friends to experience fun, happiness, and connection. A customer of a Coca-Cola product can walk away feeling as if they are more socially connected with friends or loved ones if they enjoy the product with those friends.

For new business owners, there’s a lot to learn from Coca-Cola. It offers up excellent examples of brand marketing through timeless designs, fonts, images, and colors that are instantly recognizable.

Whether you choose to build a brand story around a mission or not, the important thing is giving the customer a story that they tell themselves about your brand.

10. Define your brand as a ‘person.’

Once you’ve collected this information and begun some preliminary brainstorming, speed the process along by trying to define your brand as a person, rather than as a logo or a written voice. If your company were a person, what type of person would that be? Male or female? Older or younger? What kind of wardrobe would your brand choose? How would it talk?

Would you be happy to see it if it approached you as a stranger? What are its favorite foods and movies? The answers to these questions may never come up for customers, but they will help you come up with a better, more precise feel for your brand.

11. Get help.

Now that you have the core idea for your brand more or less in place, it’s time to enlist some outside help in fleshing out your vision. Unless you have experience in the graphic design realm or an in-depth knowledge of creative marketing, your best bet is to get aid from an experienced, educated professional. You can hire a resident branding authority (usually a creative director) in-house, or outsource your work to an agency.

Progress your brand name as you grow

Constructing a brand does not quit with creating a logo or motto, or even with your brand launch. Your brand needs to exist and stay constant wherever your customers interact with you, from the style you select for your website, the advertising and marketing products you create, completely to exactly how you bundle and also ship your products.

You’ll continue to shape and develop your brand as you reveal much more customers to it as well as learn more regarding who your clients are and also just how to speak to them.

It’s important to value that you will certainly never ever have 100% control over how people view your brand.

You can pull customers in the best direction, make a fantastic first impression, as well as handle your reputation, however you can’t manage the individual understandings that exist in each person’s mind (say, if they had a bad customer service experience).

All you can do is put your best foot onward every which way and also try to reverberate with your core audience. Yet ideally, at this point, you have the devices, understanding, and sources to start.

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17 great ideas to find the right product

Missed out on February Valentine’s Day? Now is your chance to celebrate.

Qixi, which is celebrated on the seventh day of the seventh month of the Chinese lunar calendar, falls on Tuesday this year.Many domestic companies have released their reports on trends of this year’s Qixi and forecast it will have a more heated atmosphere than that of last year.

Searches for the word Qixi has been increasing this month, according to Baidu Index. Data from Meituan, China’s largest on-demand service platform, also showed the same trend in searches.

According to data from Quark, a search app of e-commerce giant Alibaba, searches about Qixi on the app have grown by 12 times and the most searched words about Qixi include gifts, ancient poems, short sentences, dates and customs.

On giving gifts to a loved one, Quark finds that men do this five times as much as women and unmarried men do this 25 times as much as married ones. Some 5 percent of women struggle with whether to give a gift to their partners.

So this is also a good opportunity for a big promotion, because the epidemic has missed the celebration of the holiday with your partner, but now you can make up for it. I think you also have plans for the products that can be sold on the Qixi Festival, but the question now is how to choose among so many products. Perhaps you have thought about doing market research?

Sure, everyone is always recommending you to do market research before you pick a niche for your online dropshipping business.

But what exactly does market research constitute?  

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table of Contents

  1. Start with what you have
  2. Your local community
  3. Online consumer trend publications
  4. Product and trend discovery sites
  5. Industry leaders
  6. Social curation sites
  7. B2B wholesale marketplaces
  8. Online consumer marketplaces
  9. Social forum communities
  10. Social media networks
  11. Consumer lifestyle publications
  12.  Your competitors
  13. Audience surveys
  14. Crowdsourcing
  15. Look to the past
  16. SEO analytics and insights
  17. On-site and third-party consumer evaluations

But what exactly does market research constitute?  

In this article, we will discuss certain spaces on the internet that you must browse through before deciding on a niche. Your online store should not be left to chance- and choosing a niche should be a deliberate, well-thought decision.

First off, Why should you have a niche-based store, rather than a general store?

1. The ROI for general stores is typically way lower than for niche centred. This is due to the fact that when you target a particular niche market, the quality of leads that you get will certainly be much better than when you target a broad target market. This suggests even more conversions, even more sales.

2. Specific niche ecommerce web sites are less complicated to rate and function better with Search Engine Optimization. Individuals are most likely to browse highly focussed terms when searching for a product to meet their demand instead of vague basic terms. If you have a particular niche store, you will have the ability to pop up in google and social searches that relate to your location of experience quickly.‍

  •  Lesser competition. When you have a store about say ‘wooden tea coasters’, you only need to compete with other stores selling wooden tea coasters. But once you have a general store, you are competing for every product you sell online with other stores. Additionally, Walmart, Target and other local biggies all have a head start.
  • Coming up with a great idea for a product to sell online will occasionally strike when you least expect it. Many times though, it’s something you need to be proactively on the lookout for.

The internet contains a wealth of ideas and inspiration, but as a new entrepreneur, where do you begin? Aimlessly searching online will only get you so far, so we’ve compiled a list of the best resources to give you direction and get you started.

In this post we’ll go into detail about the best places to look for product inspiration and ideas. We’ll start with some broad ideas to get your head in the right space to start your search and then get into more specific resources closer to the end of the post.

As you go through this post and the list of resources, it’s best to capture all of your ideas on paper. Once you have all of your brainstormed ideas recorded, you will be able to return to them later and evaluate them for viability and potential.

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1. Start with what you have

Before you begin searching the depths of the internet for business ideas and the ends of the earth for products and niche ideas, it’s always best to start with the ideas you already have. Maybe it’s a product or idea you’ve had for years. Maybe it exists in a half-written business plan sitting in a folder somewhere on your computer. Even if you’ve discounted it at some point prior, it’s worth taking a fresh look at it. At one point you thought it was a great idea, right?

Here are a few questions to consider when making your list of internet business ideas:

  • What products, niches or industry you are particularly passionate about or interested in?
  • What products, niches or industries are your friends passionate about?
  • What pain points do you have in your own life?

Example: Sisters/entrepreneurs Lisa Kalberer and Allison Hottinger are passionate about family and tradition. They instill these values in their homes by assembling a manger during the holidays. When friends were interested in starting their own traditions, The Giving Manger was born. The product born of passion attracted the attention of influencers that made the brand a nationwide hit, online and in stores.

Identify pain points and challenges

If there’s a problem, solve it. Consider which pain points you have in your life, or even the pain points of those around you. Active Hound, for example, stepped in to solve the challenge of dog toys that were easily chewed and destroyed. Dog owners would become frustrated with unreliable products, and the expenses can quickly add up. The market for that product was based on this one specific pain point.

2. Your local community

Occasionally, you do not require an originality in all. Conventional physical businesses have been around much longer than their ecommerce counterparts. Taking notice of fads in physical retail and adjusting them to ecommerce can be simply the ticket you need to create a rewarding as well as special web service concept. Take a look around your neighborhood and take note of what new or interesting retail ideas people are speaking about. Your neighborhood papers can also be a great resource for this type of news and also details.

Example: Grocery-delivery service InstaCart is a best instance of a firm that saw a method to take a traditional idea and placed it online. A lot of grocery purchasing occurs in-store, according to PwC’s 2017 Total Retail Study, but with the expanding appeal of services like Amazon Kitchen, there’s a possibility to drive as well as capture on the internet sales. Though several consumers may be apprehensive to online grocery store buying, InstaCart partners with physical retailers so customers are still shopping from the exact same food store they recognize and like. This also supports the local business movement, permitting customers to purchase from choose local grocers.

3. Online consumer trend publications

A great place to start your search for product ideas is to look at some top consumer product trend publications. Following trend publications is great way to begin getting a sense of the direction consumer products are going and the trending product ideas other entrepreneurs are introducing to the market. Following these publications can also expose you to new product categories and industries that you previously didn’t know about. Following what’s trending can help you to dream up new goods, services and experiences for your online business.

There are several popular trend publications online including, but not limited to:

TrendWatching: TrendWatching is an independent trend firm that scans the globe for the most promising consumer trends and insights. TrendWatching has a team of professionals in locations like London, New York, São Paulo, Singapore, Sydney and Lagos who report on worldwide trends.

Trend Hunter: Trend Hunter is the world’s largest, most popular trend community. Fuelled by a global network of 137,000 members and 3,000,000 fans, Trend Hunter is a source of inspiration for aspiring entrepreneurs and the insatiably curious.

Jeremy, the founder of Trend Hunter says, “Like many of us, I was an entrepreneur at heart, but I didn’t know what idea I wanted to pursue. I chose careers that I thought would lead me to my business idea… but after years of searching, I was still hunting for inspiration. It was then that I started Trend Hunter — a place for insatiably curious people to share ideas and get inspired.”

PSFK: PSFK is a “business intelligence platform [that] inspires creative professionals as they develop new products, services and experiences across retail, advertising and design.” It analyzes research-based consumer trends and insights that you can use as a jumping-off point and validation for ecommerce business ideas.

Example: A great example of someone who noticed a trend from another country and brought it home is Dan and his product, Inkkas. Inkkas are beautiful, unique shoes made of authentic South American textiles. The idea came about when Dan noticed the trend for these style of shoes in Peru. Determining this was a great product that would also do well in the North American market, he brought the idea home and successfully funded his Kickstarter project, raising over $77,000 in pre-orders.

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4. Product and trend discovery sites

Product review and discovery sites can also be a fantastic source for product and internet business ideas. Sites like Uncrate (men’s products) and AHALife (luxury products) are great ways to see new curated product trends daily. What better way to get inspired than to get a daily glimpse into the new and interesting products other entrepreneurs are bringing to the market.

Here are just a few examples of popular consumer product blogs to get you started:

Don’t just look at the big and popular sites but explore niche reviews sites as well. Consider what types of products and niches you’re particularly interested in and search for consumer product review blogs in those niches.

5. Industry leaders

If you know the industry or niche you would like to be in you can use various tools to discover the influencers in the industry. Following the right people on social media can help inspire new ideas through a constant stream of carefully curated content from the people in the know. It’s up to you to uncover the opportunities.

There are several online tools you can use to discover the influencers online for a particular industry or niche:

6. Social curation sites

Polyvore and other similar image curation sites can be a goldmine for product and niche ideas. Many of the images contain interesting, new and trending businesses and consumer products. Using the built in social signals you can sometimes get a sense almost immediately of their popularity. This could be your first clue if there is a market for the product or niche.

Several of the larger social curations sites that may inspire niche business ideas are:

  • Fancy: Fancy describes themselves as part store, magazine and wish list. Use Fancy to find a gift for any occasion and share your favorite discoveries with all your friends.
  • Wanelo: Wanelo (Want – Need – Love) describes itself as a community for all of the worlds shopping, bringing together products and stores in a Pinterest-like product posting format. You can start by checking out out trending people.
  • Wishlistr: Wishlistr is a way to collect, organize and track products you want, as well as share that list with others. More than 9 million “wishes” have been listed to date.

7. B2B wholesale marketplaces

What better way to get product ideas than right from the source? This has been a popular option amongst ecommerce entrepreneurs for a while, and this list wouldn’t be complete without it. Wholesale and manufacturer sourcing sites expose you to thousands of potential products ideas. It can be easy to get overwhelmed with the sheer amount of products available, so take it slow.

Alibaba: Alibaba is one of the biggest ecommerce companies in the world, up there with Amazon and eBay. The platform connects consumers all over the world with wholesalers and manufacturers from Asia. With hundreds of thousands of products, there’s not much you can’t find on Alibaba.

Although it’s generally accepted that Alibaba is the largest online wholesale and manufacturer database, there are many other sites similar to Alibaba you can use for inspiration and to find product ideas.

Oberlo: is a marketplace owned by Shopify where you can purchase products to sell on Shopify from suppliers. These suppliers provide automated order fulfillment services, so it’s a popular turnkey option for many entrepreneurs deciding what to sell on Shopify. Browse what’s available and review Oberlo’s trending products to help come up with your own ideas.

Some other B2B wholesale marketplaces include:

8. Online consumer marketplaces

Another rich source for product ideas are online consumer marketplaces. Millions of products is probably an understatement, so you may want to begin your search with some of the popular and trending items and branch out into other interesting categories that catch your eye from there:

eBay: eBay is the largest online consumer auction site. Use eBay Market Research to find some of the most popular product categories on eBay.

Amazon: Amazon is the largest internet retailer.Amazon Best Sellers shows Amazon’s most popular products based on sales. Amazon Movers & Shakers displays the biggest gainers in sales rank over the past 24 hours. Both are updated hourly.

Kickstarter: Kickstarter is the largest crowd-funding website. Browse all projects by popularity, funding, staff picks, as well as many other options with Kickstarter Discover.

Etsy: Etsy is a marketplace for handmade items. Look up what’s trending to find the most popular listings.

AliExpress: AliExpress is Alibaba’s consumer wholesale marketplace that allows you to order in smaller quantities. AliExpress Popular reveals the most-bought products.

Jet: Jet is another internet retailer that continues to grow in popularity. Each product category has its own list of best sellers, such as this one for wholesale and this one for books and media.

9. Social forum communities

Reddit

Reddit is the largest social media news aggregator. It describes itself as the front page of the internet and is enormously influential. Reddit has thousands of “subreddits” which are sub-sections or niches that cater to different topics and and areas of interest. It’s within these subreddits that you can find lots of inspiration for your next product or business idea.

If you have an idea for a particular industry, niche or product category, it’s worth doing a search and finding a suitable subreddit community to join and actively become a part of.

There are also many product focused subreddits that are packed with ideas.

Here are a few examples:

There are also several subreddits for curated Amazon products, make sure to check out the following:

If you’re active on Reddit and pay close attention, occasionally you have come across interesting posts like this one, which asks commenters to share their best purchases for under $50.

No matter which approach you take, Reddit has been and continues to be a valuable source of ecommerce business ideas and inspiration, coupled with a great and supportive community.

Quora

Quora is a community question-and-answer site, “a place to gain and share knowledge,” as the company says. Essentially, users come to Quora to ask and answer questions about pretty much anything and everything. Like Reddit’s subreddits, Quora has topics that you can choose to add to your own customized feed. Consider adding some product- or industry-related feeds, as well as anything else inspired by online business.

Quora also shows which topics and questions are trending, as well as a count of the total number of answers (each with a number of upvotes and downvotes from the community).

Once you populate your feed, you’ll start to discover questions and answers that may inspire ecommerce business ideas. Here are a few:

Industry and niche forums

Depending on the industry you’re targeting, there may be niche forum sites that you can tap into for product ideas to sell. Gaming is one industry that has an active online community, and you can check out forums like GameFAQs or NeoGAF. Here are a few other industry forum sites for niche product ideas:

10. Social media networks

There are a few ways you can use social media to search for product and niche ideas.

Hashtag: If you have a particular interest in a product category or industry, you can try searching for applicable hashtags. Another great option is to do a search on social media for hashtags that indicate buyer interest and intent like #want and #buy.

Product curation accounts: There are many accounts on Instagram that post curated product content. Like many other examples above, you’ll likely want to search for and find accounts within the niches you are particularly interested in.

Audience insights: If you already have a business page on one or more social media platform, you may be able to use your audience data to find ecommerce business ideas. Understand which pages, hobbies, interests and other characteristics they have in common and brainstorm products based on those insights.

Instagram

Instagram isn’t just pictures of food and dogs, it is also an interesting option for inspiring product and ecommerce business ideas. Because it’s photo-based, it’s easy to scan through many ideas and photos quickly.

Facebook

Facebook still has the most active users out of any social media platform. If there’s a market you’re trying to reach, there’s a chance they’re on Facebook. In addition to hashtags, trending topics and popular pages, check out which Facebook groups are popular in your niche. You may be able to participate and find inspiration through those communities.

Pinterest

The average order of value of sales coming through Pinterest is higher than any other social channel. This indicates that Pinterest users are browsing, shopping and buying, making it an ideal spot to research popular products and trends. Another visual platform, it’s easy to scan and find inspiration for ecommerce business ideas. Don’t forget to check out the popular section for what’s trending.

Snapchat

Especially ideal for a younger demographic, Snapchat admittedly has more limited capabilities in terms of identifying trends. Use the Discover option to find out what the Snapchat community is talking about and follower influencers in your niche to gain more insight into their needs and motivations.

Twitter

Twitter trends will be helpful in finding new ecommerce business ideas. You’ll be able to see what’s popular in your network or a chosen location. You’ll find these trends on the left-hand side when you log in at twitter.com, or look for the Explore option when you’re on the mobile app.

Niche social media sites

If you’re searching for niche product ideas, social media sites dedicated to related topics and hobbies are another way to gain insights into new product ideas. Here are a few, as examples:

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11. Consumer lifestyle publications

Consumer-facing publications in your industry can reveal a lot about a market segment and what’s trending. Consider what these publications are talking about and which articles resonate most with the audience. To find out which articles are most popular, look at how many comments, social media engagements, or social media shares the content has received. The more popular articles could inspire niche market ideas.

12. Your competitors

Learn from the successes of your competitors and popular services in your selected market. Which products have they introduced with the most success? Why were they so effective? Occasionally, brand names will share the why as well as exactly how behind new products.

Past your rivals’ items, analyze their community. That is their target market and also why do they enjoy those products? Look at what the brand is saying to consumers, in addition to how customers are communicating with them on the internet. Identify gaps in your competitors’ product offerings and also try to find ways to fill up those voids with your brand-new item.

13. Audience surveys

Surveys are one of the best ways to get qualitative and quantitative insights into an audience. Craft questions about the problems and challenges they face, which products they love most and why, and what they wish they had to enhance their everyday life. Keep a mix of multiple choice and open-ended questions that will let you inside respondents’ heads. Use this information when you brainstorm your ecommerce business ideas.

Here are some tools you can use to create and distribute your survey:

14. Crowdsourcing

Crowdsourcing is along similar lines as surveying, except when it comes to crowdsourcing, you’re asking for ideas more overtly. LEGO Ideas is a prime example of a brand that uses crowdsourcing to find new product ideas to sell. Consumers can submit their ideas for LEGO sets, and the site also features popular and successful ideas. Create your own crowdsourced ideas or look to those hubs for inspiration.

If you want to organize your own crowdsourcing campaign for product ideas to sell, check out the following:

15. Look to the past

One way to learn is from the past. Through examining history and old trends, you can come up with a list of revived product ideas to sell. This is one tactic that Dogfish Head Craft Brewery came up with their product series of Ancient Ales, which uses old-school brewing techniques.

But history doesn’t necessarily mean historical events and techniques. It’s also about pop culture trends. In fashion especially, we often see the resurgence of trends, and consumers love nostalgia. Choker necklaces have made a comeback, and countless movie and TV show reboots have created renewed interest and passion for consumers. You can evoke this sense of nostalgia through a product that is no longer available or highlights a seemingly forgotten subject likely to inspire fond memories.

16. SEO analytics and insights

Search engine optimization (SEO), insights can show you what’s trending on search globally or targeted to specific geographic locations. Google has a number of free and paid tools you can use

Google Trends: Find out what’s trending, globally and regionally, and choose from specific topics like Business, Health and Sci/Tech. You can also browse Top Stories to see what’s most popular. If you have a specific market or idea, you can also research keywords to find common related searches, as well as anticipated peaks in search volume (which can help dictate timing for your product launch).

Google Keyword Planner: Keyword Planner will help you find average search volume and related keywords to your chosen phrases. You can also look at AdWord competition to gauge whether someone else is bidding on your targeted phrases for your ecommerce business idea.

Google Analytics: If you already have a website, use the data from Google Analytics to find out which terms users are searching to find your site. Volume isn’t always important: There may be a longtail, descriptive search phrase that makes you think of your next big idea! You can also use data from your onsite search to find the same insights.

Google search: Google.com is an often-forgotten tool to use in your SEO research. There are a few key areas to look when you’re look at a search on Google.com: predicted text (as you type your query in the search bar), paid ads at the top and on the side rail, suggested searches (at the bottom of the page), and Google Shopping results. Remember to check out images and news, too.

17. On-site and third-party consumer evaluations

If you currently have an organisation (online or in the real world), take a look at your own consumer testimonials. Wise business owners consider customer referrals, the motivation behind it, as well as respond accordingly.

If you don’t have any type of reviews of your very own to consider, check out reviews of companies and also items in your niche. Recognize commonalities, paying careful interest to customer complaints, and also determine just how you can develop a product that will certainly attend to those issues. Amazon.com is a particularly fantastic area to locate truthful consumer evaluations.

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