Earlier in 2020, I decided to jump into Facebook in full force and increase my follower count.
And guess what: my most successful online store grew to 54,000 Facebook followers.
On top of the assurance that my team and I were nailing it – not to mention the huge ego boost – all those likes served another powerful purpose.They allowed us to build an engaged community of people who loved our niche and, more importantly, our products. Which fueled the beautiful cycle that led to more sales.
But enough about me. How can you make this happen for your own store?
Why Facebook Organic Reach Is Declining
There are two major reasons:
- More content is being published than there is news feed space for it to be shown.There are more than 30 billion pieces of content published every month on Facebook.
- Facebook provides only the most relevant content to each user.In order to increase engagement and optimize user experience, the content shown is tailored to each user’s individual interests.
Can businesses keep succeeding with this decline in organic reach? Absolutely.
You can still get tons of traffic from Facebook.
The network’s rapidly growing Ad platform has somewhat cushioned the damage for those who’ve capitalized on it. The advertiser count to date has surpassed 4 million.
Knowing this, should marketers really worry about organic reach?
Wouldn’t we be better suited to focus on our business objectives and leverage paid marketing options?
Yes and yes.
Why You Need To Think About Declining Organic Reach
Organic reach is important for several reasons.
Reason 1: To nurture more leads and organic conversions
Many people use social media solely for brand awareness.
That’s fine – but it leaves so much opportunity on the table to drive real results for your business.
Lead generation is one of the missed opportunities.
It also happens to be the linchpin of any successful marketing campaign.
You need to attract potential buyers and funnel them into your sales funnel. When you do this organically, it won’t cost you anything besides time and effort.
In turn, the price of converting these potential buyers into actual buyers will be less.
That’s because the results of an organic campaign tend to snowball. This means that when more people engage with your content, it adds context to your campaigns.
The more organic reach that you have, the better your lead generation and conversion funnels will work.
Reason 2: To keep the Cost Per Click of your paid campaigns low
Yes, Facebook’s ad product is one of the most intuitive and impressive that we’ve ever seen.
And yes, the sophistication of the audience targeting options is every marketer’s dream.
How to Get Facebook Followers
Here are 48 ways that I found useful:
1. Use Images
Captivating, relevant images can be a great way to spark engagement and reach for your page and posts.
2. Keep it Interesting
Most people unlike a page because the posts are uninteresting. Keep your fans engaged by posting content that meets their needs or addresses their pain points. Industry news, product releases, and behind the scenes content can pique interest.
3. Use Facebook Social Plugins
Use Facebook’s Page Plugin (formerly the “Like” box) on your other socials sites, website and blog. A like button next to your blog post will increase shares, but the Page Plugin can help you boost likes.
4. Add A Link To All of Your Emails
Make sure to include a link to your company page in every email you send out. Your email signature is the perfect place so it’s automatically added to every email sent.
5. Invite Your Subscriber and Customer Lists
If you offer a subscription, like a newsletter, make sure to invite your subscribers. They’re already interested enough to subscribe. Ask them to “Join our Facebook Community” or “Write on our Facebook wall” instead of the usual “join our fan page.”
6. Engage With Similar Pages
Engagement works two ways. Regularly leave insightful comments to relevant posts related to your area of expertise. Make sure your comment comes from your company page not your personal page.
7. Cross Promote on Other Social Sites
Be creative. A simple “like us on Facebook” might not be enough. Point your Twitter followers or LinkedIn connections to relevant content or discussions happening on your page for a more powerful impact.
8. Use Contests
Contests are a great way to get people to like your page. Make sure the prize has perceived value. Promote your contest through your email list and website and make liking your page a contest requirement.
9. Tell Don’t Sell, Use the 80/20 Rule
Keep your promotional content to a minimum. Stick to interesting content rather than selling. Use the 80/20 rule. Make 80 percent of your content informational and informative and the other 20% promotional.
10. Link From Your Personal Page
Link to your company page from your personal page. Create a link from your place of employment.
11. Run Facebook Ads
If you’re trying to figure out how to get Facebook followers, the most obvious solution is Facebook ads.
You can run “Engagement” ads, which help you increase the visibility of your brand on Facebook. Although, to be frank, any ad you create will likely bring an increase in followers, even “Conversion” ads.
If Facebook users like the ad content, they’ll likely engage with the post and potentially like or follow your Facebook page.
So, if your main goal is to get store sales, you can run a conversion ad and still increase Facebook likes to your page. To learn more about Facebook advertising, check out this Facebook ads questions video.
12. Invite People to Like Your Page
The easiest way to increase Facebook followers is by inviting people to like your page. The lowest-hanging fruit here is to invite your friends and family
Once you start running ads for your store, Facebook will occasionally send you notifications asking you to invite people to like your page.
I found that typically if I ran engagement ads, I’d get a higher number of people that I could invite to like the page.
However, even though I manually invited people, I eventually got temporarily blocked by Facebook. So you need to pace the number of people you invite at a time.
Also, if you do get temporarily blocked, Facebook might still send notifications telling you to invite people. But you still won’t be able to invite anyone. Wait a day or two before trying to invite more people.
You can also invite friends and family to like your page. However, keep in mind that it’s better to have a small, targeted audience than to have a big, broad one, as it could limit the effectiveness of your future ads.
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