13. Create Viral Content
On my most popular store’s Facebook page, I’d share memes, funny videos, and relatable quotes.
People would tag their friends in the post, which usually helps increase social media engagement but also helped increase social reach.
Chubbies is another online retailer who creates viral-type content. They regularly create funny content using their products. In this video, they promote their shorts with a silly video about the problems that pants give people.
Since the scenarios are pretty dramatized, it results in funny content which helps boost social shares. About 290 liked the video and 128 people shared it.
If you don’t have the artistic chops to create your own viral content, you can always share viral niche content with your audience. But be sure to always give credit to the creator.
14. Host a Giveaway
Giveaways are a great way to increase Facebook likes.
You can host a giveaway on your website using a tool like Rafflecopter.
Share your giveaway to niche Facebook groups or forums, giveaway websites, and of course on your Facebook page.
By making one of the ways to enter “visit Facebook page”, you’ll be more likely to increase the number of Facebook followers you have.
Below is an example of a giveaway that CatLadyBox shared on their Facebook page. They used emojis to draw emphasis on the giveaway keyword.
Since they shared it on their own page, it’s likely their Facebook followers will see it. They may share the giveaway post with their friends, which can also help increase Facebook followers.
Once you have it all set up, don’t limit yourself to Facebook. Share this baby on every social and marketing channel you have
15. Post Attention Grabbing Content
If you’re trying to determine how to get Facebook likes, you might want to make sure your content stands out in feeds.
Now, you’ll need to have an audience following you already for this to work. But let’s take a quick look at Taco Bell’s gif post which got 2.5k Facebook likes in two hours and has had 549 shares in that same period.
The gif changes the background color of the post in a diagonal shape to capture your attention switching back and forth every couple of seconds. While scrolling through the feed, your eyes catch it which makes you more likely to notice it and engage.
Posting such content helps you get Facebook followers because of its uniqueness and appeal.
16. Add a Facebook Likes Pop-Up
Some online stores ask for emails upon exit intent.
However, if your main objective is to increase Facebook likes instead of subscribers, you can create a Facebook like pop-up instead.
OptinMonster is a popular pop-up tool that allows you to gain new leads, and can be repurposed to fuel Facebook likes, as well.
You can also choose to set a timer so that after a person has been on your website for a certain number of seconds, the pop-up appears.
Avoid adding too many pop-ups to your website, as they can be overwhelming on mobile devices and cause people to exit faster.
So if you add a Facebook like pop-up to your website, make sure it’s the only one.
17. Try Out Facebook Live
Some of the most viral videos have been Facebook Live videos.
If you’re building a niche store, your Facebook Live might be more about general niche tips.
However, if you’ve just added new items to your store and have ordered samples, you can offer a first look at the products on Facebook Live.
You can increase Facebook followers by telling your customers and followers that you do a livestream every Tuesday, for example.
All Facebook Live videos get shown on the Facebook Live Map, so the more viewers on your livestream the higher you’ll show up on the feed.
Boom. More Facebook likes.
18. Partner with an Influencer
If you want to know how to get Facebook followers, the secret sometimes lies in influencer partnerships.
The best influencers I’ve ever partnered with weren’t really influencers at all. In fact, most of them were niche fan pages.
You know, those pages for a niche that just share cool products or cool articles about a niche. They’re all over Facebook. And they usually amass really big audiences. And they’re usually cheaper than an influencer.
That strategy works well if you’re on a super tight budget. But if you want to partner with an actual influencer, you can find influencers in your niche as well.
The easiest way to do that is to look up “[niche] blogger” in Google. You might look up fashion bloggers, for example. Then you look through their fan pages and reach out to them to find out their rates.
If potential influencers are up for collaborating, you’ll send them a sample product to model. When they share the post on Facebook, ask them to tag your Facebook page in the post. That way, people who are interested in your product will be more likely to follow you.
19. Get Tagged by Other Facebook Pages
Getting organic shoutouts from bigger Facebook pages can help you get more Facebook followers.
To get a shout out, look for brands who regularly feature their customers or other non-competing businesses on social media.
Then pick the brands that have a similar audience to you or one that’s at least somewhat related.
For instance, if you sell watches, you might post a picture with your watch with another brand’s sunglasses, tagging the brand in the picture. This could coax them into sharing your post with their audience.
Here’s an example of Samsung sharing a picture taken on their phone that a customer posted on their Facebook page.
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20. Use Automation Tools to Boost Your Activity
Marketing automation can help you get Facebook followers.
How? Well, you’re not going to increase Facebook likes if you never post on Facebook. And running a store can get busy. So sometimes things like posting on Facebook fall by the wayside.
Only have 20 minutes a week total for your social media marketing? Use an automation tool to set up a series of posts over the next several days in advance.
You can add product pictures to your post with a link to the page, a piece of content you’ve written, or even a funny video or picture you find online (with proper credit, of course).
If you know that every Friday at 5pm you need to schedule posts for the following week, it allows you to spend the following week working on higher impact projects.
The more you post on Facebook, the more chances you’ll have of getting more Facebook followers.
21. Ask Fans To Tag Photos
If you host live events, take plenty of pictures, load them on your company page and ask fans to tag themselves. This pushes your wall out to their friends and provides plenty of free exposure!
22. Embed Videos!
Facebook’s video feature is powerful. You can load your video directly to your company page and then take the source code and embed it on your blog or website. Consider explainer videos, videos of events or anything of value.
23. Offer Discounts
Exclusive discounts for Facebook fans are a great incentive. In fact 42% of people say that they like a company page for the exclusive coupons and discounts.
24. Make it Personal
From time to time, get personal. People want to know the people behind a business. They’re more likely to engage with a person than a brand.
25. Put Your Link In Other Media
If you do any print or radio advertising include your Facebook address. Make sure you include it on business cards, letterhead, magazine ads, brochures, and any other materials.
26. If You Have a Physical Location Display It
If you have a store, display a “like us on Facebook” Placard on the counter. You can incentivize customers to join immediately by offering a discount if they join on their mobile device from your location.
27. Regularly Check Facebook Insights
This can help you keep track of what content is driving engagement and resonating with your audience. Find the posts that have worked the best and share this type of content more often.
28. Optimize Your Page’s SEO
Just like your website, you can optimize your Facebook page for search. Use relevant keywords in your title and About section. Make sure your profile is complete and has a consistent name, address and phone number. Link to your page from your website and other social media accounts.
29. Add a Facebook Like Widget
If you want to increase Facebook likes, the easiest way to do that on your ecommerce website is to add a Facebook Like Widget by Widgetic.
The free Shopify app adds a like icon to certain pages of your store, such as product pages.
It can also show shoppers who else likes your page to give you a bit of social proof to get more Facebook followers.
If you’re just starting to figure out how to increase followers on Facebook, this free tool keeps growing a Facebook following simple for you.
30. Add Your Social Media Links to Your Website
You’d be surprised by how many new store owners forget to add their social media links to their website.
Depending on your theme, your social icons might be in the header, footer, or in a sidebar menu.
If you want to emphasize their placement, you can contact a Shopify Expert or use Hey Carson to get some minor development work done.
31. Email Your List
If you want to know how to increase followers on Facebook, try using your existing email list.
You can either choose to include social media icons (including Facebook) in all of your emails, or you can directly email your list and tell them to follow your Facebook page.
If you haven’t been building an email list but have customers who’ve agreed to receive email marketing, you can email those people to increase Facebook likes.
You’ll find that email list in your Shopify dashboard under Customers > Email Subscribers.
32. Create More Video Content
Want to know how to get Facebook likes? Try video marketing.
Video content on Facebook usually gets higher levels of engagement than pictures or text-based posts. As a result, more people will view your content.
The more viewers and Facebook likes you get, the higher the chance that your content will get found by potential new Facebook followers.
The secret to getting new followers isn’t always about building an audience but also about building your brand. And creating great content regularly in a popular format can help you build a stronger following.
So if you want to increase Facebook likes, you’re going to need to step up your video content strategy.
33. Engage with Your Community
Some of the biggest ecommerce brands don’t engage with their customers. That gives even the smallest retailer a huge competitive advantage.
But engaging with your community isn’t only about customer service like responding to questions about delivery times. It’s also about building relationships. And there’s no better way to do that than to be a bit playful or respond in a way where the customer feels like they’re chatting with their buddies.
By engaging with your followers, their friends might end up following you as a result.
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