You’ve chosen a terrific product and also developed your store. Now, all you need to do is figure out just how to obtain web traffic to your site so sales roll in.
From social media to ultramodern marketing hacks, this post will help you figure out what it actually requires to find out exactly how to boost web site traffic on your store.
What is Internet site Website traffic?
Site traffic informs you the number of customers see your site. Analytics tools will commonly inform you both the number of pageviews and the variety of distinct pageviews. Pageviews are the total number of times any individual has visited your site, while special pageviews tell you how many people visited your website– some several times as well as some just once.
The idea is that the more website traffic you obtain, the more possibilities you have to transform users.
Yet you’ll commonly see that with even more website traffic comes reduced conversion prices. This could be because the web traffic isn’t as targeted– though more people are pertaining to your website, they could not all be very qualified leads most likely to buy your product( s).
1. Enhance your internet site for search
When you’re starting, concentrate on finding key phrases that represent your niche to base your blog site content and shop web pages on. Typically, you’ll select to concentrate on 1 or 2 major key words per website. You can utilize SEO devices like Keywords Everywhere to help you find appropriate search phrases.
In the beginning, focus on search phrases that have the search quantity of under 10,000 searches a month. After a few months of creating blog content as well as optimizing product web pages, you can then focus on pursuing higher quantity keywords.
The technique to obtaining web site web traffic is to build a solid structure of appropriate search phrases first. Make certain to make the most of the blog on your online store as it can have the greatest influence on driving natural website traffic to your web site.
2. Explore material quality
Material freshness is a Search Engine Optimization hack people do to drive website traffic to your website in a large way. Basically, you’ll require to remove obsolete web content from your website and include new sections to keep your material relevant. It’s primarily a quick touch-up on old web page content.
A simple method to do content quality for item web pages is to have a product evaluation app like Stamped.io’s Item Evaluation Addon. This permits your clients to leave reviews on your product page, which shows Google that there’s regular task on the page as well as new web content. You can also keep your item pages “fresh” by taking one of the most typical consumer responses as well as developing into a sentence in your summary.
3. Send your website to internet search engine
Likewise handy for Search Engine Optimization, you can ask for internet search engine to crawl as well as index your site, boosting your chances at showing up on results web pages for appropriate questions.
- For Google: Submit your website using Search Console.
- For Bing and also Yahoo: Learn just how to submit Links below.
4. Construct out your back links
Backlinks are one more vital part to SEO. When an external site web links to your site, it’s signalling to Google that your site is credible as well as relevant to the words in the anchor text (the clickable words).
Beyond SEO, backlinks have the potential to drive traffic to your store in as well as of themselves. Customers on those sites might click through and discover your own– with any luck resulting in an acquisition.
5. Spy on your competitors
In my newest e-book, I discussed a few of my tricks when it concerns rival evaluation. Whenever I begin a brand-new online store, I’m constantly interested to know the major web traffic resources of my competitors. This aids me comprehend which advertising networks I must focus on.
I in some cases make use of the complimentary Alexa tool. All you need to do is key in your competitor’s web site, scroll to “Upstream sites,” as well as look at the checklist of sites that were checked out right away prior to touchdown on your competitor’s site.
If you see that Google tends to be the leading choice, then you require to focus on Google Ads and also Search Engine Optimization. If Facebook is the leading internet site after that you recognize you’ll need to develop Facebook advertisements. Or if a particular niche blog site is the highest source of website traffic you can then concentrate on constructing out an outreach approach to team up with that said blog.
6. Optimize for lengthy tail search phrases
While many much shorter key words might show up in your keyword research, it’s important to additionally pay certain attention to the long tail keyword phrase opportunities. Commonly, these keywords are much more certain. As such, they usually have less browse volume as well as, consequently, less competitors. That suggests it’s not only simpler to place for pertinent long tail keywords, but it’s also much easier to presume the searcher intent.
When you create an internet site experience customized to the searcher intent, you’re more likely to supply the material that they’re trying to find. This will aid drive even more natural search traffic to your website from a targeted group of customers.
7. Add new products or content to your internet site daily
Since one of Google’s ranking factors is just how fresh the web content is, it’s additionally a great idea to upgrade your site content on a regular basis– day-to-day preferably.
However this isn’t simply an excellent move for Search Engine Optimization. It also provides customers a factor to keep coming back to your site. If they understand there’s something new to find, they’re more probable to see your site to figure out what that is.
8. Host special material on your internet site
Start a blog, develop a free course, create Slideshare presentations, host webinars, as well as publish other pertinent web content on your site. Keep a routine posting schedule and also enable customers to subscribe so they have a reason to keep returning.
9. Produce tests with share results features
Quizzes are an efficient lead generation tool to utilize in your content advertising and marketing mix. In 2016, LeadQuizzes individuals had a 33.6% conversion price. And also not only are these e-mails of customers you can market to in the future, you also have information regarding them via their quiz responses.
However let’s return to the main goal: website traffic. When individuals finish a test, they get shareable results. They after that post those results on social media sites, and also their networks can click the web link and take the test themselves. Utilize this tactic to drive even more traffic as well as grow your e-mail list at the same time.
10. Start a podcast
51% of Americans have actually listened to a podcast, and also 32% have paid attention to a podcast at least monthly. Podcasts have a big audience, as well as starting one to support your on the internet brand name can likewise drive web traffic to your website.
Podcasting advantages you in a variety of methods:
- Brand understanding: Users might find you first via your podcast, and afterwards see your website for more information.
- Support client connections: Provide added value to your clients via podcast material. You can likewise include an interactive part to give them an extra intimate brand name experience.
- Search Engine Optimization: If you transcribe your podcasts, you can embed the sound and also upload the message to your website’s blog, offering you a lot more chance to optimize for search.
11. Host competitions and free gifts
If you make contests and giveaways a regular part of your ecommerce strategy, you’ll give users a reason to visit your site– and to keep coming back. Not to mention the word-of-mouth marketing you’ll ignite, especially if you incorporate a social-sharing component to the campaign.
When users enter your contests and giveaways, you’ll also have a chance to market to them in the future. Just about one-third of contest entrants are willing to receive information from brands.
Plus, you’ll have specific insights about them as far as their interests go, so you can tailor strategies to their shopping preferences. Personalization is a huge opportunity for brands, considering 71% of consumers are frustrated when their experience is impersonal.
12. Write on Medium
Medium is an online publishing platform where people and brands can post blog posts with basic HTML and CSS editing and styling. The platform has also created a community of publishers who can follow, engage with, and promote others’ posts.
You can tap into this existing community and introduce your brand. After you’ve invested resources in creating a great content experience on Medium, you’ll gain traction and readers. By including links back to your site, you can lure readers to your online store.
13. Master YouTube marketing
You can increase traffic from YouTube by creating YouTube ads, adding links to your description, adding annotation links to your video, or by getting other YouTubers to share your links on their videos. By creating a new video at least once a week, consistently and over the long haul, you’ll be able to drive more traffic back to your website.
If you don’t have an audience yet, you can reach out to YouTubers with sizable audiences and ask them to become affiliates or pay their fee. This could work well in the short-term but it’s always a good idea to try to build out your own channels to lower your acquisition costs.
14. Get involved with guest blogging
Guest posting works two ways: You can submit posts to other sites or you can accept posts from external contributors. (You can also do both!).
Search for popular publications and blogs in your niche. Pay particular attention to those with active, engaged audiences and posts that get a lot of social media attention. Some blogs will have guest post submission guidelines, so it’s important to check for that first. If you can’t find it by clicking around on site, do a site search via Google– something like guest post site: URL.com.
Many times, guest posts will include a link to your site– in the content, your author bio, or both. This will drive traffic from that site to yours.
On the other side of things, invite niche bloggers and complementary brands to post on your blog. It’s a good idea to share what’s in it for them: Do you have a lot of blog traffic? A big email list? A huge social following?
15. Drive website traffic with Facebook
While Facebook’s organic reach continues to decrease, as Facebook prioritizes posts from users’ friends and family members, that doesn’t make this platform less of a powerhouse. You can obtain website traffic from Facebook groups, Facebook Ads, Messenger, social media posts, and of course your own business page.
For online store owners, you can promote products in buy and sell Facebook groups to help ensure you receive website traffic from people who are interested in buying your products.
Also, by combining Facebook ads with consistently posting on your Facebook page, you’ll increase the chances of getting website traffic from various areas in Facebook. Feel free to check out the Facebook Chat app, as you can share links to product pages or blog content to potential and actual customers.
16. Try Instagram marketing
As time passes, Instagram becomes a better marketing channel for online retailers because of its business-friendly features and large audience size.
While you can increase traffic with the link in your bio, you can also do so by having affiliates, people who market your products for a commission, add their referral link to their Instagram accounts. Or reach out to influencers with big followings to share your link in their bio. You can boost website traffic by creating traffic ads. And you can even add links to Instagram Stories, posts, and photos. You can use free tools like Showcase to create Instagram galleries.
So, if you add the link in your bio, it directs Instagram followers to the shoppable galleries on your website instead of a third party app. It also helps boost overall conversions since it allows people to buy the products in specific Instagram posts you create.
17. Increase website traffic with LinkedIn
For most online retailers, LinkedIn often seems like the last place you ‘d get traffic from. And while it might not be the biggest priority, you can still get a steady stream of traffic from this source.
Many online retailers use LinkedIn to share their PR news. For example, if you recently donated to a charity, want to highlight an employee from your team, or achieved a big milestone for your business, you might share an article from your website on LinkedIn.
Sharing product links is uncommon, unless the product is the first of its kind. Videos tend to do really well on LinkedIn in terms of views and engagement. By adding a link to your website in a post with a video, you could increase website traffic.
18. Add social share buttons
Add social share buttons to shareable pages like blog posts, product pages and images, and other website content. These social share buttons make it easy for users to post your content (with links!), giving you social proof and traffic. When their network sees these posts, they can click through to your site.
19. Engage in email marketing
With email marketing, you’ll be able to keep driving website traffic to your store as long as your customers stay subscribed. With social media sites continuously limiting your reach, email marketing is one of the only marketing channels you can have complete control over.
Building a list for email marketing can take a long time, so it’s important to start on day one. You can build an email list by adding Email Pirate, which adds opt-in forms to your website.
20. Maximize Twitter marketing
While Twitter has been cracking down on spam automation, you can still take advantage of this traffic source. If you’re still just learning how to increase website traffic, Twitter is a great platform for experimenting. You won’t need to worry about limited reach. With the help of relevant hashtags, you could reach an audience bigger than your follower count.
When it comes to content marketing, a little trick I do to get traffic from Twitter is to share a click to retweet link with people featured in the article. This allows your original tweet to get more visibility, especially if a hashtag is used in it, because it can help you rank higher on the feed for the hashtag used. As a result, more eyes end up on the tweet, and you’ll get a higher click through rate to your website.
21. Check out Pinterest
Pinterest is one of the best ways to get website traffic flowing. By pinning your products and blog content multiple times a week, Pinterest traffic can potentially outperform powerhouses like Facebook. All it takes is for one pin to go viral to get an endless stream of traffic to your website.
If you’re sharing a blog post, you can pin all of the images within the post. This gives you multiple opportunities for a pin take off– one of your pictures could potentially outperform the rest. As a result, you could drive even more traffic back to your website.
Let’s say you want to promote a product page. You can upload custom pictures to entice clicks to your website if the product photos on that page aren’t the most inspiring. To increase website traffic from Pinterest, you can try the Pinoculars app which re-targets visitors on Pinterest.
22. Try influencer marketing
There are multiple ways to leverage influencers for site traffic:.
- Pay influencers to post about your brand and products, including links, on social media.
- Get influencers to feature you in their email newsletters.
- Develop relationships with influential bloggers so they talk about your brand in their blog.
- Send products for free to influencers and invite them to post an honest review on their channels.
- Get featured in influencer round-up articles.
- Mention influencers in your content and share the links with them as a “Hey, I wrote about you!”– people love free press and might be willing to share with their networks.
23. Promote your store on Snapchat
With around 190 million active daily users, Snapchat is another social media platform to connect with your audience– particularly if you’re targeting a younger demographic. Build up an audience of your own with a strategic plan and direct them to your site to learn more about your brand and products.
You can also experiment with Snapchat ads. These are clickable snaps that show up during a user’s experience in the app. You can direct them to any URL on your site.
24. Participate in forums
Forums are digital communities where people ask questions and have discussions about any given topic. Reddit, Quora, and Yahoo Answers are a few of the more popular and well-known forums– there are discussions, groups, and threads about almost any topic imaginable.
Keep in mind that forum participation must be organic and non-salesy. You need to add value, build relationships, and earn respect as a member before you promote your business. Only after you’ve done that can you add links to your website.
It’s also worth exploring niche forums related to your industry. This is a way to reach a highly targeted group of people.
25. Create your own forum
Use your website a platform for your own forum, where you invite people to discuss more than just your brand and your products. Make it a respectful community where people can talk about topics relevant to your niche.
This drives traffic to your site by giving people something to come back to– there’s always a new discussion or new response in active forums. You can incorporate notifications to proactively lure people back.
Forums also create more unique content, helpful for SEO. This content is already optimized for your customer’s voice, being that it comes directly from them.
26. Get into Facebook Groups
Facebook Groups have become particularly popular as of late, and ecommerce brands are tapping into the opportunity to get involved in thriving online communities.
Search for groups relevant to your niche, sit on the sidelines, and join conversations when you have value to add. Just like with forums, it’s important to avoid being overly promotional. Relationships first, traffic second.
27. Reach out to affiliates
Affiliate marketing works when companies pay affiliates to promote their products. Affiliates earn a percentage of the revenue from every sale they refer. Often, these sales come through website traffic. Maybe the affiliate is a blogger or social media influencer who posts a link with their referral or tracking code. Each time someone makes a purchase with that code, you pay the affiliate the agreed-upon fee.
28. Advertise via ad networks
If you have a budget (it doesn’t have to be big), tap into the opportunity of ad networks. Create digital ads that promote your website, target ads towards your ideal customer, and watch the traffic roll in.
Some ad networks to check out:
- Google Display Network
- Microsoft Advertising
- Quora ads
29. Collaborate with other brands.
Brand partnerships validate your company and put you in front of a targeted audience. Every brand collaboration should have some sort of digital component, especially if you want to drive traffic to your site.
This could include cross-promotion on social media or email, as well as links to your site from theirs.
30. Reach out to reporters on Help A Reporter Out
Help A Reporter Out (HARO) is a tool journalists and writers use to find and connect with sources for stories they’re working on. Publicists and brands use it to find queries for pitches for specific stories. Sign up for HARO’s emails in your respective categories and look out for queries you can answer. Pay attention to any specific pitch guidelines to increase your odds at getting accepted. Many times, the writers will