48 Ways to Increase Facebook Followers and Likes in 2020

Earlier in 2020, I decided to jump into Facebook in full force and increase my follower count. 

And guess what: my most successful online store grew to 54,000 Facebook followers. 

On top of the assurance that my team and I were nailing it – not to mention the huge ego boost – all those likes served another powerful purpose.They allowed us to build an engaged community of people who loved our niche and, more importantly, our products. Which fueled the beautiful cycle that led to more sales.

But enough about me. How can you make this happen for your own store?

Why Facebook Organic Reach Is Declining

There are two major reasons:

  1. More content is being published than there is news feed space for it to be shown.There are more than 30 billion pieces of content published every month on Facebook.
  2. Facebook provides only the most relevant content to each user.In order to increase engagement and optimize user experience, the content shown is tailored to each user’s individual interests.

Can businesses keep succeeding with this decline in organic reach? Absolutely.

You can still get tons of traffic from Facebook.

The network’s rapidly growing Ad platform has somewhat cushioned the damage for those who’ve capitalized on it. The advertiser count to date has surpassed 4 million.

Knowing this, should marketers really worry about organic reach?

Wouldn’t we be better suited to focus on our business objectives and leverage paid marketing options?

Yes and yes.

Here’s why.

Why You Need To Think About Declining Organic Reach

Organic reach is important for several reasons.

Reason 1:  To nurture more leads and organic conversions

Many people use social media solely for brand awareness.

That’s fine – but it leaves so much opportunity on the table to drive real results for your business.

Lead generation is one of the missed opportunities.

It also happens to be the linchpin of any successful marketing campaign.

You need to attract potential buyers and funnel them into your sales funnel. When you do this organically, it won’t cost you anything besides time and effort.

In turn, the price of converting these potential buyers into actual buyers will be less.

That’s because the results of an organic campaign tend to snowball. This means that when more people engage with your content, it adds context to your campaigns.

The more organic reach that you have, the better your lead generation and conversion funnels will work.

Reason 2: To keep the Cost Per Click of your paid campaigns low

Yes, Facebook’s ad product is one of the most intuitive and impressive that we’ve ever seen.

And yes, the sophistication of the audience targeting options is every marketer’s dream.

How to Get Facebook Followers

Here are 48 ways that I found useful:

1. Use Images 

Captivating, relevant images can be a great way to spark engagement and reach for your page and posts.

2. Keep it Interesting

Most people unlike a page because the posts are uninteresting. Keep your fans engaged by posting content that meets their needs or addresses their pain points. Industry news, product releases, and behind the scenes content can pique interest.

3. Use Facebook Social Plugins

Use Facebook’s Page Plugin (formerly the “Like” box) on your other socials sites, website and blog. A like button next to your blog post will increase shares, but the Page Plugin can help you boost likes.

4. Add A Link To All of Your Emails

Make sure to include a link to your company page in every email you send out. Your email signature is the perfect place so it’s automatically added to every email sent.

5. Invite Your Subscriber and Customer Lists

If you offer a subscription, like a newsletter, make sure to invite your subscribers. They’re already interested enough to subscribe. Ask them to “Join our Facebook Community” or “Write on our Facebook wall” instead of the usual “join our fan page.”

6. Engage With Similar Pages 

Engagement works two ways. Regularly leave insightful comments to relevant posts related to your area of expertise. Make sure your comment comes from your company page not your personal page.

7. Cross Promote on Other Social Sites 

Be creative. A simple “like us on Facebook” might not be enough. Point your Twitter followers or LinkedIn connections to relevant content or discussions happening on your page for a more powerful impact.

8. Use Contests

Contests are a great way to get people to like your page. Make sure the prize has perceived value. Promote your contest through your email list and website and make liking your page a contest requirement.

9. Tell Don’t Sell, Use the 80/20 Rule 

Keep your promotional content to a minimum. Stick to interesting content rather than selling. Use the 80/20 rule. Make 80 percent of your content informational and informative and the other 20% promotional.

10. Link From Your Personal Page

Link to your company page from your personal page. Create a link from your place of employment.

11. Run Facebook Ads

If you’re trying to figure out how to get Facebook followers, the most obvious solution is Facebook ads. 

You can run “Engagement” ads, which help you increase the visibility of your brand on Facebook. Although, to be frank, any ad you create will likely bring an increase in followers, even “Conversion” ads. 

If Facebook users like the ad content, they’ll likely engage with the post and potentially like or follow your Facebook page. 

So, if your main goal is to get store sales, you can run a conversion ad and still increase Facebook likes to your page. To learn more about Facebook advertising, check out this Facebook ads questions video.

Engagement Facebook Ads

12. Invite People to Like Your Page

The easiest way to increase Facebook followers is by inviting people to like your page. The lowest-hanging fruit here is to invite your friends and family

Once you start running ads for your store, Facebook will occasionally send you notifications asking you to invite people to like your page. 

I found that typically if I ran engagement ads, I’d get a higher number of people that I could invite to like the page. 

However, even though I manually invited people, I eventually got temporarily blocked by Facebook. So you need to pace the number of people you invite at a time. 

Also, if you do get temporarily blocked, Facebook might still send notifications telling you to invite people. But you still won’t be able to invite anyone. Wait a day or two before trying to invite more people. 

You can also invite friends and family to like your page. However, keep in mind that it’s better to have a small, targeted audience than to have a big, broad one, as it could limit the effectiveness of your future ads.

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Do these, you can also find your own unique products

Click here to download ANTDIY to make dropshipping easier!

Among the largest challenges aiming business owners deal with is discovering successful, trending products that will certainly market, whether it’s a single item or a complete line of product that inhabits a niche in a market.

Coming up with item concepts is admittedly a little tricky, and the relevance of selling an item people desire can leave also the most determined people stuck in evaluation paralysis. It often seems like everything you might perhaps sell is already being marketed– and also the reality that there will be lots of competitors in one of the most prominent item groups.

Fortunately, there are still golden possibilities out there, evidence of this being new products successfully release constantly. To assist you get going, we’ve assembled a shortlist of sensible means to find products to sell in your online store.

Ways to Find a Product to Sell

  1. Solve a customer pain point
  2. Appeal to enthusiastic hobbyists
  3. Consider your professional experience
  4. Capitalize on trends early
  5. Find product opportunities in keywords
  6. Browse what’s trending on online marketplaces
  7. Research products with higher profit margins
  8. Always be on the lookout Litmus test before you launch
  9. Start your search with related products
  10. Go with your personal passion
  11. Read customer reviews on existing products
  12. Litmus test before you launch

Let’s take a look at each of these strategies to find products in more detail.

1. Solve a customer pain point

Solving a customer pain point will always be an effective way to develop a product people want. Tylenol wouldn’t be in business if literal headaches didn’t hurt. Abstract customer pain points, meanwhile, are usually about addressing poor or frustrating experiences with the current selection of available products.

Active Hound's products solve a customer pain point.

Active Hound is an example of a brand that solved a pain point in the market. After talking to other dog owners at their local park, the founders, Lucy and Zak, noticed pet owners were continually frustrated that the pricey dog toys they were buying lacked the durability needed to withstand the wear and tear of a playful pet. Hearing about this frustration inspired them to create a line of ultra-durable dog toys. Now, they’ve expanded their offering to selling toys, treats, and a variety of other dog products.

It’s worth paying close attention whenever you notice common frustrations with an existing line of products. Being keenly aware of the pain points and small annoyances you come across in everyday life could be just what you need to come up with your next profitable product idea.

2. Appeal to enthusiastic hobbyists

When consumers are passionate about a particular trade or hobby, they’re usually more inclined to invest money to get the exact product they want. This willingness-to-pay can be an important qualifier when evaluating the potential opportunity of any product, or line of products. (For example, golfers are well-known for investing hundreds or even thousands of dollars to lower their score by a few strokes.)

Additional benefits can include higher levels of engagement and loyalty with your brand, as enthusiastic customers are generally more involved in the industry and get more value out of the products they purchase. Let’s look at a few examples.

Hand Band Pro

Hand Band Pro sells products to enthusiastic hobbyists.

Hand Band Pro sell to CrossFit enthusiasts who want a way to keep their exercises intense without ending up with ripped or calloused hands.

Impact Mouthguards

Impact Mouthguard's products let's customers express themselves.

Impact Mouthguards sell dentist-level quality mouthguards that come in wild designs that capture the competitive spirit of their customers.

3. Consider your professional experience

Has working in a particular industry helped you learn the ins and outs? Maybe you have a skill or a particular set of experiences that makes you more knowledgeable than the average person on a particular topic. Turning your expertise into your own online business is a smart way to enter the market with a leg up that isn’t easy for others to duplicate or copy.

Retro Supply sells digital products for designers.

Retro Supply is an online shop that sells digital assets for graphic designers and illustrators inspired by history. Founder Dustin Lee, a designer by trade, pivoted from a running a freelance web design shop to generating more passive revenue through Retro Supply’s selection of digital products.

4. Capitalize on trends early

Has operating in a specific market assisted you find out the ins and outs? Maybe you have a skill or a particular collection of experiences that makes you much more well-informed than the ordinary person on a certain topic. Turning your knowledge right into your own online company is a smart means to enter the marketplace with a leg up that isn’t simple for others to duplicate or replicate.

Knox Labs were early to a trending product category.

Knox Labs were early to market with their cardboard VR headsets. Founder Taron Lizagub tested the initial idea with a scrappy splash page, and to his surprise, he was able to quickly pre-sell around 500 headsets—the business later went on to make nearly $3 million in sales in 2015.

Here are a few ways to keep an eye on what’s trending so you can act quickly on potential opportunities:

  • Social listening: This can be as basic as looking at the trending hashtags on Twitter or topics on Facebook, or as advanced as using social listening tools to identify and monitor trends over time.
  • Google Trends: Look at the popularity of topics over time, and see what’s hitting a spike in interest.
  • Trend Hunter: The “world’s largest, most popular trend community” uses data, artificial intelligence, and real humans to identify consumer insights and new opportunities.
  • Reddit: “The front page of the internet” showcases forums about pretty much every topic under the sun. Visit the popular page to see what people are buzzing about.

5. Find product opportunities in keywords

It’s no secret that organic traffic from search engines is an important marketing channel. Searching for keyword opportunities means strategically looking for a product based on the search queries people are using, the number of searches per month, and overall competition for those searches.

This approach can be fairly technical and requires an intermediate understanding of keyword research, as well as search engine optimization. The advantage is that pairing product demand to existing keywords can be an effective way to capture consistent organic traffic from Google, but it comes with its own set of risks, namely that if you rely on search engine traffic you’ll be overly exposed to changes in Google’s algorithm.

When Andrew Youderian first got into ecommerce, he knew from the beginning that the viability of the business was more important to him than being passionate about the product he sold. So he opted for a technical approach in picking a niche he felt would have the highest chance of success, basing his selection on careful keyword research. Andrew found an opportunity to rank for searches in the fishing equipment industry as well as for CB Radios.

Remember that Google isn’t the only place where people start their search, and as such isn’t the only place to mine for keywords. Online marketplaces also have their own search functions, which means lots of keyword data as well. Here are a few tools you can use to uncover popular search terms, which may help you find the next product to sell:

6. Browse what’s trending on online marketplaces

If you prefer to sell products on your own online store, you can still gather inspiration by checking out what’s popular and trending on other marketplaces. Browse sites like AmazonEtsy, and eBay, and browse lists like ‘What’s hot,’ ‘Most wished for,’ and other categories that showcase current customer demand. Here are a few links to get you started:

On individual Amazon product pages, you can see the “Best Sellers Rank” to find out how popular an item is in its category.

Bestselling products on Amazon are a potential source of inspiration.

To dig a little deeper, consider using a tool like Jungle Scout, which helps you identify top-selling products and popular sellers by letting you filter by category, price, sales, and other attributes.

7. Research products with higher profit margins

Products with little overhead provide a low-risk way to get started because it’s easier to attain higher profit margins compared to products that are more expensive to produce. When pricing your products, you need to account for the total resources that you’ve put in to sell the product or your cost of goods sold (COGS).

You have to factor in not only how much it costs to create the product, but also how much it costs to promote, hold, and even ship. Look for low-cost items that can generate a high return on investment (ROI). Remember, lightweight items will be cheaper to ship. And just because a product is inexpensive to purchase wholesale, that doesn’t necessarily mean you can turn it over for the highest ROI.

8. Always be on the lookout

One of the most straightforward strategies you can implement today is to keep an open eye and an open mind.

New ideas can pop up at the most unexpected moments, and it’s important not to dismiss any chance thoughts you may have. Keep a list in your smartphone or with a pen and paper to refer back to later when it’s time to conduct market research for your product idea.

9. Start your search with related products

Do you have an existing interest in a particular industry or product category? Check out related items or products that customers frequently purchase together in that niche. Amazon is a useful resource for this, as there are several locations where the site displays product affinity.

A. Products customers frequently buy together

Products bought together.

B. Other products that customers frequently buy

Other products people buy.

C. Similar items that Amazon recommends

Similar products.

D. Related sponsored products

Sponsored products.

10. Go with your personal passion

While there are inherent risks in choosing a niche based on your own interests, it certainly doesn’t have to be a recipe for disaster. Using your know-how to create and position a unique product can be extremely profitable.

Founder/market fit matters, because building a business is a lot of hard work, and you’ll be better equipped to stay motivated and overcome the hurdles if you are deeply invested in what you are selling.

Eric Bandholz started Beardbrand as a blog discussing business and sales strategy. Slowly, his passion for beards crept into the blog. Over time, he turned his passion for the bearded lifestyle into a separate and successful ecommerce business selling beard-grooming products.

Beardbrand started as a side project.

Moorea Seal is another example of someone who turned their passion into a successful online business. In 2010 Moorea, a full-time artist living in Seattle, became self-employed through various creative pursuits: blogging, running her own jewelry business, freelance illustration, and graphic design.

In late 2012, she retired early from design to spend more time on her passions and narrow her focus. In 2013, Moorea opened a store on Shopify.

Moorea Seal was founded by a full-time artist.

The Moorea Seal shop is a curated selection of beautiful accessories that highlight handmade products from artists in the United States. Each of the designers has been selected by Moorea herself, and 7% of all proceeds benefit nonprofits that are close to her heart. Moorea Seal has achieved notable success and has been featured in several blogs and publications including The Huffington Post, Design Sponge, and Babble.

11. Read customer reviews on existing products

Whether you already sell products online or not, there is a wealth of insight you can glean from customer reviews.

If you already have an established online store with a bit of traction, you can see what customers are saying about your existing products. Are there are any trends or interesting bits of feedback you can use as inspiration to develop your next product? Pay special attention to shortcomings and complaints being shared.

If you don’t currently have a store, have a look at customer reviews for other brands and products in the industry you want to explore. What “wishlist” feedback is being shared about potential improvements to already successful products? What add-ons or additional products do customers consistently bring up?

If you’re not sure of the industry or product category to explore, consider a specific demographic and focus on brands and products that those individuals gravitate toward.

12. Litmus test before you launch

As we’ve shared before, real product validation only happens when money changes hands, so you can’t be sure you’re onto something until people swipe their credit cards.

However, securing some level of interest and investment from potential customers before you ship is undeniably valuable. Even great products can flop when they launch to no one. If you already have an idea, but you’re not quite ready to invest heavily in it, minimize your upfront investment and test the market by building a landing page to promote your potential product—with a way for interested customers to leave their email—and run a few paid ads to drive traffic to it.

Of course, there are a variety of factors that will determine the success of your campaign. But any level of initial traction says something. You may, at the very least, want to consider investing further in your idea.

Which item possibilities will you locate?


Choosing the appropriate item or product classification can be crucial to your success. The products you choose will certainly shape your whole service, from marketing to delivery, to rates, to more item development.

One final suggestion I ‘d like to share is don’t hesitate to look at smaller product classifications and also particular niches. Despite the fact that a particular niche is a smaller sized part of a broader classification with less general clients, it typically offsets this imperfection by way of less rivals as well as an extra targeted target market. Competitors is great due to the fact that it confirms existing need for a product, but the correct amount of competitors is also much better due to the fact that you’ll have the opportunity to load an unique demand as well as cost-effectively reach your clients.

Ideally, these ideas will certainly obtain the equipments transforming and aid lead you to an item individuals wish to acquire which you’re equally delighted to sell.

How many of these niche websites do you know?

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AliExpress.com is likely one of the most well-known online marketplaces for getting wholesale goods at direct-to-consumer prices from Chinese manufacturers.  It has products for cheap, which can be made even less expensive through the use of general or merchant-specific coupons.  Plus, AliExpress has buyer protection guarantees that can help you out if things don’t go quite right with your order.  

Still, orders can be expensive when you factor in that they have to be shipped from China (especially if you choose expedited shipping options), and might also take a while to get to you.  Speaking of that, you can’t be a seller on AliExpress unless you live in mainland China.

So what if you want to explore some other options? Well, you’re in luck! There are plenty of other cheap online stores, some of which do Chinese-manufactured wholesale similar to what AliExpress does, and others that are easy on your wallet for other reasons. We’ve rounded them up and broken them down for you.

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Beware of Dropshipping Alternative Scams

Search reviews: Are they listed on the third-party review websites? What type of reviews are available on them.

Talk to the representatives: Talk to their representatives to know where they are from and how they conduct business. This brings in a level of trust and you will know that it is actually a legit business.

Do they have known vendors listed on their site? You need to check if they have known vendors listed on the site. If you can’t find them, then simply check out dropshipping forums and ask them if this dropshipping alternative is legit or not.

Is the payment method secure? Most dropshipping stores offer a third party payment service like PayPal, Payoneer, or Authorize.net. These are universal payment methods and safe to use. Therefore, you must make sure that the dropshipping store uses these payment methods.

The list is in no particular order and all AliExpress alternatives include a comprehensive analysis depicting their strengths and weaknesses and the best products available for dropshipping.

In a hurry? Here is a summary of Supplier we have listed:

Supplier site collection

Here is a list of best sites like AliExpress to start a dropshipping business in 2020.

1. DHGate

DHGate is a market place just like AliExpress. It has sellers from the Far East offering manufactured products directly to the consumers. It is a highly popular AliExpress alternative and used by many dropshippers. Both DHGate and AliExpress offer the same products so you can compare prices to get the most profit.

Do note that you have to do your own due diligence on DHGate by checking out the rating of the suppliers and the number of orders they have sold so far.

Best Products to Dropship

DHGate offers over 10 million dropshipping products from China, Hong Kong, Taiwan, and other Central Asian countries. It lists products from all categories including:

  • Electronics
  • Smartphones and Computers
  • Mens and Womens Clothes
  • Watches & Jewelry
  • Toys & Hobbies
  • Home & Beauty
  • Outdoor & Sports
  • Delivery Time

DHGate also uses ePacket shipping for delivering products. So, the delivery time of AliExpress and DHGate is same.

Payment Methods

Dropshippers can pay for items on DHGate using PayPal – the most preferred mode of payment of most shoppers.

Why Use DHGate?

DHGate has almost the same products as AliExpress. So you can use it when:

  • The price on AliExpress is higher
  • No seller is selling your desired product on AliExpress
  • DHGate offers faster delivery time

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2. Banggood

Banggood is another ecommerce marketplace that offers low prices on multiple products and a good AliExpress competition. It has got everything from smartphones to drones, with over four million products listed. Not many people know about this ecommerce store so that naturally makes it an enticing place for dropshipping products.

Best Products to Dropship

Banggood offers multiple products from China, Hong Kong, and even United States. Most of the products listed here are directly from suppliers. Buying the listed items from Banggood will be a lot beneficial for dropshippers:

  • Drones and Robots
  • Smartphones and Computers
  • Home and Beauty
  • Outdoor and Sports
  • Garden and Outdoor
  • Clothing and Apparel

Delivery Time

Banggood offers ePacket and Air Parcel delivery that take from 7 to 30 days to reach the destination.

Payment Methods

Banggood accepts a wide variety of payment methods including Visa, PayPal, Wire transfer, and even Cash on Delivery (CoD) in some countries.

Why Use Banggood?

Banggood offers most products that aren’t available at other online shopping stores such as drones and robots. So, if you are dropshipping these hard-to-find items, Banggood is a great place to search.

3. DX

DX formerly known as Deal Exchange is an ecommerce shopping website that has over two million products listed. It has both suppliers and retailers listed with varying prices for the same products.

Best Products to Dropship

DX offers a multitude of products that you can dropship. It has a top deals section that offers almost 50% discount on all products. So, while dropshipping, you can easily select products from DX and sell for a higher price.

You can easily dropship the following items:

  • Toys and Gaming Consoles
  • Smartphones and Tablets
  • Smart watches and Robots
  • DIY products
  • Garden and Outdoor

Delivery Time

Most DX products are shipped within a single day. However, if you live in countries farther from the actual location of the manufacturer, the delivery time can exceed to 15 days.

DX offers free shipping on majority of its products.

Payment Methods

You can pay through credit cards, and PayPal.

Why Use DX?

DX offers discounts on most of the listed products. You can order them through DX and take advantage of the deals it offers.

4. Taobao

Taobao is one of the biggest shopping websites in China after AliExpress. It is also owned by AliBaba. The biggest difference between AliExpress (another subsidiary of AliBaba) and Taobao is that Taobao is a B2C platform specifically catering to Chinese manufacturers. On the other hand, AliExpress is made for the international market. It also has a wider variety in comparison with Taobao.

However, where Taobao stands tall is its pricing. Most products offered on Taobao have a low price because they are only for Chinese customers. Dropshippers who want to use Taobao as a dropshipping supply point, first need to contact the suppliers and ask if they actually ship products to other countries.

Best Products to Dropship

Taobao is only available in Chinese language. Hence, while searching for the best dropshipping products you will either have to take help from Google translate. Here’s a list of things that you can order through Taobao.

  • Sports and Outdoors
  • Clothing and Apparel (Men and Women)
  • Jewelry accessories
  • Smartphones and tablets
  • Hobby and DIY tools

Delivery Time

Taobao offers Customer to Customer (C2C) selling. So, most products can take a week on an average.

Payment Methods

Taobao accepts credit cards, bank transfer, and PayPal.

Why Use Taobao?

Taobao offers discounts on most of its products. So, if the products have a high price on AliExpress, you can order them through Taobao because of the lucrative deals it offers.

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5. Lightinthebox

LightInTheBox is another Chinese estore selling hot and trending products globally. It is headquartered in China. The shopping store is perfect for buying almost everything. The best way to use Lightinthebox for dropshipping is by comparing its prices with other dropshipping stores and then making a wise choice.

Best Products to Dropship

Lightinthebox offers everything ranging from sports and outdoor items to clothing and apparel.

But the most bought items on Lightinthebox are:

  • Fashion and Jewelry
  • Phone and Electronics
  • Shoes and Bags
  • Wedding and Prom
  • Beauty and Hair

Delivery Time

Lightinthebox has warehouses only in China so most products can take 15 to 30 days on average to deliver your desired products.

Payment Methods

Lightinthebox allows credit cards, PayPal, and Western Union.

Why Use Lightinthebox ?

Lightinthebox is offering reasonable prices for most fashion accessories and household products. And, most of the times, it offers even lower prices than other stores working within the same niche. These combined allow dropshippers to make the most profit.

How to Determine Success?

It all comes down to revenue. AliExpress is undoubtedly the best option when it comes to variety and prices. But sometimes other ecommerce dropshipping stores that we have listed above offer better margins. So, keep monitoring them all, and order from the one that provides the most benefit.

6. Worldwide Brands

Worldwide Brands is a platform where dropshippers can connect with wholesalers. You only have to pay a one-time fees of $224 and you will get access to all the wholesalers who are using WorldWideBrands.

The platforms claims that it provides access to over 16 million products.

Best Products to Dropship

WorldWideBrands offers tons of products that you can get to dropship directly to your customers. Since you will be getting most of these products directly from wholesalers, these products will be available for a low price.

You can easily dropship the following items:

  • Toys and Gaming Consoles
  • Smartphones and Tablets
  • Smart watches and Robots
  • DIY products
  • Garden and Outdoor

Delivery Time

The delivery time of each product on WorldWideBrands depends on the wholesaler. If the wholesaler is based in China, they will ship the product in around a month. For wholesalers within your region, you can get the shipments in less than a week.

Payment Methods

You can pay through credit cards and PayPal.

Why Use WorldWideBrands?

WorldWideBrands is a perfect platform for expert dropshippers who want to try selling new products in the market. It isn’t made for inexperienced dropshippers who want to start practicing dropshipping business.

7. Salehoo

Salehoo is dropshipping and ecommerce platform made with the purpose to reduce inventory worries of ecommerce store owners. With Salehoo, you only have to pay $67 for a year and you will get access to over over a million products from 8,000 suppliers.

Best Products to Dropship

Salehoo offers some of the best products to dropship because its inventory comes from wholesalers directly, giving you leverage over other ecommerce store owners who sell from AliExpress and DHgate.

You can easily dropship the following items:

  • Electronics and Home renovation equipment
  • Smartphones and Tablets
  • Smart watches and Robots
  • DIY products
  • Garden and Outdoor
  • Exercise and Gym equipment
  • Daily use accessories

Delivery Time

You can negotiate delivery time and get the products at a time of your choice from most Salehoo wholesalers. However, if the wholesalers are based in China, they will require at least 30 days for shipping the products.

Payment Methods

You can pay through credit cards and PayPal.

Why Use Salehoo?

With Salehoo, you can select the products that you want to sell through your store with the click of a few buttons. It also lets you negotiate deals with clients and buy and sell products at the lowest cost – all for only $67 per year.

8. Tmart

Next we have TMart, an alternative of AliExpress shopping store. What’s different between TMart and AliExpress? Nothing much. Both offer the same type of products and inventory. However, TMart is fairly new to ecommerce and gradually growing. So, there is a chance that products in this store will be much more affordable.

Best Products to Dropship

Some of the best products to dropship from TMart are ‘Weekly Deals’ products and ‘New Arrivals’ on TMart. All these products have huge discounts that will give you an edge over your competitors.

You can easily dropship the following items:

  • Electronics and Home renovation equipment
  • Smartphones and Tablets
  • Smart watches and Robots
  • DIY products
  • Garden and Outdoor
  • Exercise and Gym equipment
  • Daily use accessories

Delivery Time

It takes around 10 to 20 days to ship from China. However, all TMart products leave the warehouse in less than 24 hours. The time it takes to ship depends on the shipment service you use.

Payment Methods

You can pay through credit cards and PayPal.

Why Use TMart?

TMart is one of the best ecommerce stores in the market. It has a variety of products available and it offers fast shipping to any country around the world.

Conclusion

By and large, you need to offer more product offerings for you customers. Sometimes AliExpress alone just doesn’t cut it with their suppliers.

With this in mind, to have the best advantage and diverse eCommerce store these wholesale companies and sites like AliExpress should get you to there.

For this reason you can generally have a wider array of products and with some have even better shipping times and even cheaper prices per unit.

To summarize, no matter what… you will have to consider what is best for you out of these different AliExpress alternatives. After all these are just a few of the many companies out there.

ANTDIY Dropshipping-

The best choice for Euro/US dropshippers to improve business efficiency

shopify–ANTDIY

ANTDIY, a High efficiency free shopify APP ,The official partner of AliExpress, the only shopify App that can provide the best customer service.

If you feel like to try dropshipping, then don’t miss ANTDIY, we have a variety of functions and perfect service, it can help you import products with one click, and can also help you place orders automatically, ANTDIY helps you source your assortment from a wide variety of reliable suppliers on 10 platforms, such as AliExpress,1688 dropshipping , Taobao, etc.ANTDIY, a High efficiency free shopify APP.

It’s not terrible to be fired, but if you have been overly sad, you will not be able to return to your normal life. Hurry up and start your new journey.

Learn more

Join us

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Five minutes to take you to understand facebook ads

Dropshippers that are good at what they do, are likely to need a platform that will help them to save time, increase profits, increase ROI and scale their activities multiple-fold. We aren’t just saying that because we happen to be an SaaS that is primarily a Facebook advertising platform. You can easily read lots of articles on why marketing and advertising is important for dropshippers. Here is a summary of the consensus more or less.

  1. Even after finding the right product, the biggest challenge is still how do I A/B test the product at the lowest cost (What do I optimise for? What should I use to test- DPA? DCO?)
  2. Low initial margins would mean that you need every advantage to scale your ads and increase margins overtime.
  3. Committing to a better advertising solution means that you have to develop a long-term strategy that will win.
  4. Data is EVERYTHING. How do I analyse my data? How do I cross refer Ads Manager data against Google analytics?

So, if you’re thinking, “Yeah, I already know all of this.” Then you might have already seen the benefits that advertising can give you and it might be time to scale.

“I only survive on 4 hours of sleep and coffee is now a major food group.”

Does that sound like you? Research. Create. Test. Optimize. Repeat. The 4-step process of having to research products that are likely to convert, create multiple ad sets for all of them, continuously test which works and which does not, optimizing the best performing ads and then repeating the process is never ending. You can’t afford to waste time on products, tools and strategies that will simply not work for you.

Let me take you through the four stages of dropshipping to show how having an advanced advertising platform can be the difference between becoming an expert dropshipper with higher margins and a novice that is still trying to make it big.

Facebook Ads structure: helping you understand facebook advertising better

Facebook Advertising for a successful dropshipping business is structured in three descending stages:

  • Campaigns (rossly determines the advertising objective)
  • Ad sets (Categorized ads by the targeted audiences and your budget)
  • Ads (Actual ads that will be showed to the users)

Campaign

‘Campaign’ stage starts where you need to set the primary objectives of your ad. Suppose, you have two types of ad sets for your dropshipping website; one is of the entire website and the other sets of ads deal with specified products.

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You’ve certain objectives for both of the ad sets. With the first type of ads, you want to:

  • Maximize traffic to your dropshipping website
  • Getting more likes
  • Increase the audience base of your dropshipping business
  • Coin some offers
  • Increasing brand awareness

While with the rest specified products’ ads, you want to maximize the independent sale of these products.

At this stage, you need to carefully categorize each ad to their respective adjective and create the correct ‘campaign’ for each of the categories.

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Ad Sets

At the ‘Ad Sets’ stage, you would cater the ads to the relevant sets of audiences as per their demography, interest, occupation, Facebook groups they belong to, types of posts they like the most, pages you’ve commented on, recent life events, purchasing frequency and personal interest.

‘Facebook Audience Insights’ is a free tool from Facebook that makes the entire sorting process a piece of cake. Just use it, I won’t even call it a ‘free tool’, it’s a part of FB Ads you NEED to use.

For example, if you’re selling some sports accessories, you would specify a set of the ad for your ‘customized audiences’; another set for people with nearer residence; another one for people with at least one person and his friend-list who has purchased from your site.

Ads

The final stage, the ‘Ads’ is the narrowest and most relevant combination of most useful objectives and targeted audiences. Here comes the live ad creation part. For each of the ad sets, you need to mix and match multiple logos, descriptions, and images and to see which one works the best.

Always remember to run A/B tests. A simple change of color can boost the conversion rates by 100%.

Targeting the right audience

Why would you treat Cinderella with a rainbow mustache? Wink wink!

Studies have shown, only failing in targeting the correct group of the audience has led numerous dropshipping businesses to the dogs while the opposite can have a claim for roaring success. If you’ve well-researched your dropshipping niche, this is going to be the easiest part.

Demography, Interest and Occupation

Quite obviously, a 60 years old ex-army man will not like the same products from your website as a high-school girl will. ‘Facebook Audience Insight’, an inbuilt extension of Facebook, allows you to distinguish your actual targeted audience by their:

  • Age
  • Occupation
  • Hobbies
  • Interests (Facebook groups they belong to, types of posts they like the most, pages they’ve commented on.)
  • Recent life events
  • Purchasing frequency

If you’re selling some kitchen appliances, Facebook will automatically target only the users around you who have recently purchased some kitchen appliances or associated things recently or have shown interest on those or at least belong to some interest group of the same.

Basically, you can laser target your potential customers. This is exactly what we need in a dropshipping niche store!

Geography

The more concentrated your circle is, the nearer is the success. The first thing to address in Facebook Advertising for successful Dropshipping business is the location. Being a retailer of South Pole, won’t selling windcheaters to the North Polar Bear be a little too adventurous? Target your prospective buyers within a certain geographical circumference where you think you can deliver products at the earliest.

Custom Audiences

Along with showing your advertisements to the targeted audiences, with advanced Facebook marketing tools, you can customize your own preferred viewers’ list with their email addresses. They can be from your previous customers, positive reviewers or people who have personally contacted you for some specific product.

The budget factor

Money matters. It really does.

A single penny isn’t worth wasting at any cost especially when you’re an entrepreneur in dropshipping business. We always suggest you go slow. Instead of investing a mammoth amount of money at a single time ad campaign, invest smaller amount at first.

Follow the growth and then grow accordingly. With ‘Facebook Advertising Tool’, you can pay for the advertisements on daily basis and also as a one-time investment or the ‘Lifetime Budget’ as they call it.

ALWAYS remember to test out new things. You will lose some money, but only to make a lot more than what you lose. Just learn the lessons and remember, all you need to do is marketing, you’re not managing inventory, packaging, and shipping good, investing a ton of money. Simply go out there and try new things and don’t get heartbroken if you lose some money.

Even though a daily budget is much lower at a time for obvious reasons, we personally recommend you to go for ‘Lifetime Budget’ till you get the master hold on the investment factor. With a daily budget, you have certain chances of exceeding your total budget to a far extent while setting the one-time ‘Lifetime Budget’ will lower the chance.

We suggest you go for the ‘Lifetime Budget’ with specifying the duration within which Facebook is supposed to spend your entire money on your ads.

Facebook spends the budgeted money in either of the two ways: on the basis of clicks (CPC) or impressions (CPM). with CPC (Cost Per Click), Facebook will automatically generate the ads on behalf of you to the most relevant users and with CPM (Cost per 1000 Impressions), the money will be deducted for every 1000 impressions on your ad.

The automated ‘Facebook Advertising Tool’ lets you to ad separately any discount coupon or offer if you want to.

Facebook Ads placement for Dropshipping business

You get 5 options of placing your ad to the Facebook wall as it comes in order:

  • Desktop News Feed
  • Mobile News Feed
  • Instagram
  • Audience Network
  • Desktop Right Column

Statistics say the first two options, i.e. the Desktop News Feed and the Mobile News Feed generate maximum traffic. Simply avoid the Desktop Right Column.

The Best Use Of Facebook Ads

In my opinion, the best use of Facebook ads is to capture leads. With well-targeted ads and good email sequences, you can really generate a lot of extra revenue.

ANTDIY Dropshipping-

The best choice for Euro/US dropshippers to improve business efficiency

shopify–ANTDIY

ANTDIY, a High efficiency free shopify APP ,The official partner of AliExpress, the only shopify App that can provide the best customer service.

If you feel like to try dropshipping, then don’t miss ANTDIY, we have a variety of functions and perfect service, it can help you import products with one click, and can also help you place orders automatically, ANTDIY helps you source your assortment from a wide variety of reliable suppliers on 10 platforms, such as AliExpress,1688 dropshipping , Taobao, etc.ANTDIY, a High efficiency free shopify APP.

It’s not terrible to be fired, but if you have been overly sad, you will not be able to return to your normal life. Hurry up and start your new journey.

Learn more

Join us

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The most reliable trend indicator–Google Trends

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What Is Google Trends?

Google Trends provides access to a largely unfiltered sample of actual search requests made to Google. It’s anonymized (no one is personally identified), categorized (determining the topic for a search query) and aggregated (grouped together). This allows us to display interest in a particular topic from around the globe or down to city-level geography.

How to Use Google Trends: 10 Features for Entrepreneurs

1. Using Google Trends to Find Niches

Google Trends is a great tool to find a skyrocketing niche. Whenever looking for a new niche, you’ll want to make sure you change your range from “Past 12 months” to “2004-present.” Doing this helps you see clearly whether the search volume is increasing or declining. But it also allows you to see seasonal trends in one clear-cut shot.

Here’s an example of a skyrocketing product in Google Trends: posture corrector.

You can see quite clearly that over the past several months there’s been skyrocketing growth. In January we saw a sudden peak with a slight dip in February. However, that doesn’t mean you can’t still capitalize on sales. So this trending product would need to be monitored for a while longer.

Here’s an example of a stable niche in Google Trends: men’s fashion.

You can clearly see in the graph that there are slight dips. However, for the most part, the search volume for this niche is pretty stable. Over the span of several years you’ll see some slight dips or increases, which is normal. But for the most part, Google Trends shows that men’s fashion is a pretty stable niche. You might be wondering what the dips and increases mean. Those show you the seasonal trends of the searches. October through December sees an increase in searches with a decline starting in January. That doesn’t mean you don’t want to start a men’s fashion store in January, it just means you might see a lower amount of website traffic at that time of year.

Wondering what a fad looks like on Google Trends? Well, you might want to check out this data on fidget spinners.

There were virtually zero searches for “fidget spinners” until February 2017. Three months later in May, the product hit its peak. It’s pretty clear that there was a drastic and sharp increase in attention in those first few months. However, the sharp decline following the peak shows that this is no longer a good business idea to consider starting.

2. Find Relevant Product Categories in Related Topics

Say you’ve created a niche store focusing on fake eyelashes. After owning your niche, you might be interested in expanding into other verticals. So instead of only selling fake eyelashes on your store, you want to sell other product categories that people may also be interested in.

After typing “fake eyelashes” into Google Trends, scroll down to the bottom where you’ll find “Related topics.”

What’s interesting is that two of the examples, “Nail” and “Eye shadow,” are a bit unrelated to fake eyelashes but could make sense as product categories on your store. A person who searches for or wears fake eyelashes is likely also interested in nail products or eye shadow. So if you’re looking to expand the product collections on your store, checking out the related topics might be helpful. As for the adhesive, that product could also be sold on your store, as most fake eyelashes require eyelash glue.

Keep in mind that as you scroll through some of the related topics, you might find some don’t make sense for your business. For example, Kim Kardashian is listed as a Google Trends related topic for fake eyelashes. But hey, you could always write a blog post about Kim Kardashian’s eyelashes.

3. Using Google Trends for Keyword Research

Now say you’re selling women’s blouses on your store. Google Trends shows that searches for this is trending upward, which is a good sign. But now you want to figure out which keywords to go after, how to name your product categories, and how to optimize a blog post on the topic of women’s blouses. A little trick you can do is take a quick look at “Related queries,” which is on the right side of “Related topics” section we just talked about.

Throughout the 25 queries, you can consistently see a callout to color. In the graphic above you see two listings for the color black. On other pages, you’ll find white, blue, pink, and green. For these examples, you might choose to create a product category based on color such as “black blouses.” However, you can also include those keywords in your product page and in the name of the product. “Women’s shirts” or “blouses for women” could also be listed as a product category since they have search volume and make sense for this clothing type.

4. Promote Your Store Around Seasonal Trends

Seasonal trends play an important role in the success of your business. Throughout the year there’ll be peaks and dips that will impact your monthly sales. During peak season, competition and sales will increase in full force. During the dips, you might start selling seasonal products. Let’s break this down with a “summer” product: padded bikinis.

What’s interesting is that the data shows us that padded bikinis aren’t just for summer but for winter, too. The first peak of the year starts in January and it continues to climb until June. Then there’s a drastic dip in November. Now, say it’s November and you decide to start a swimwear store, you might be feeling pretty discouraged about that dip. But that’s actually a great time to get started. It gives you a couple months to build your swimwear business so that when January rolls around you’re ready to go!

Now you might be wondering what to sell during the off season. Think of products that naturally complement the products on your store but would be a good match for the off season. Since swimwear is often sold by lingerie brands, selling pajamas might be area to focus on during the winter months. Let’s take a look:

Between September to December, pajamas hit their peak, making it the ideal product to sell during the bikini off season by filling in the seasonal gaps.

5. Using Google Trends for Content Freshness

Content marketing is helping top online retailers own more traffic to increase brand awareness and to get more customers than ever before. So creating blog content for your website can help grow your business. One way to drive sudden spikes in search traffic is to do “content freshness.” What’s that? It’s when you remove outdated content, add fresh new details, and republish the content on your blog.

How does Google Trends fit into this? Let’s examine seasonality again but for a different purpose. Say you own a cycling store, you might have an article on your blog for the keyword “how to fix a bike.” Throw in those keywords into Google Trends and it’ll look like this:

What this shows is that peak season for this search tends to happen in June and July each year. Now, of course you need to do content freshness whenever you start to lose your position in Google. That’s a given. But if you want to step up your game, you can also coordinate your content freshness around the search term’s peak season. So if you’re that cycling store owner, you might update your “how to fix a bike post” at the end of May. And by doing that, you’ll skyrocket to the top of search results for that keyword. Do this strategy on your top performing SEO articles, and you’ll grow your website traffic in no time.

6. Create Content About Current Trends

On the homepage of Google Trends, you’ll find a section for trending searches. Trending searches are the hottest topics of the moment. You can browse daily trending searches, realtime search trends, and search by country.

While most of the trending searches are regarding celebrity news, you will find some buzz-worthy stories that tie into certain niches. For example, on February 27, 2019, the most searched daily trend was regarding the “Momo Challenge,” which amassed over 5 million searches. You can see keywords such as “kids” and “parents” in the “Related news” section. If you own an online store that targets parents of young children, you could’ve written a newsworthy article on the topic on your blog.  

Right now, the second most popular daily trend in the UK is about Tesla. If you own an automotive accessories store (and target customers in the United Kingdom), you might choose to cover car news about top automotive manufacturers. Why? Because people who are interested in automotive news might be interested in buying your automotive accessories. And by bringing relevant audiences back to your website, you increase the effectiveness of retargeting ads.

By occasionally covering newsworthy stories on your store’s blog, you can drive high volumes of traffic back to your website. You can also jump on trending hashtags on Twitter to share your newsworthy article to get more Twitter followers and social media engagement.

7. Find Niche Topics by Region

One of the most interesting elements of Google Trends is how you can find niche topics by region. When it comes to advertising, we often target an audience based on their country. There are 325 million people in the United States alone. Surely the audience in New York isn’t the same as the audience in Louisiana. So let’s break down what these two states think about gold earrings.

In Louisiana, interest in gold earrings isn’t very high. In November 2004, there was a sharp increase in search volume, but that level of interest has yet to return.

Now, let’s take a look at New York’s search interest on Google Trends.

Right now, the search volume for “gold earrings” is on the rise in New York. So what does this mean? Well, if you create an ad for a pair of gold earrings that you’re selling, you’re better off targeting individual states like New York. Since there’s growing interest there, you’ll be able to capitalize on some sales whether you promote it on Facebook or via Google Adwords. You can cross-reference all the states to determine which states have been seeing the trend rise. That way, you increase your chances of landing sales without wasting money by targeting places where interest is lagging.

8. Monitor Competitors’ Positions with Google Trends Compare

On Google Trends, you can even monitor your competitors and see how well they’re performing against your brand. With the Captain Marvel movie out, let’s do a Marvel Comics vs. DC Comics comparison to see how the brands have been performing over the years.

What’s interesting here is that in 2004, the two brands were performing at about the same level, with Marvel having a slight advantage. However, after 2013, we see the clear rise of Marvel coming out on top.

With this feature, you can compare up to five search terms or competitors. As your brand gains a bigger search audience, you can use Google Trends compare to ensure that you’re always a step ahead of competitors. And if you find that certain competitors are growing a faster rate than you, you know to start analyzing their marketing channels to understand how you can improve.

9. Google Trends YouTube

While Google Trends is typically used to improve your website’s performance, you can also use it to improve your reach in social media as well – in particular, YouTube. After heading to YouTube and looking for “fashion” videos, we noticed that the top videos used the keyword “fashion trends 2019.” So, let’s plug that into Google Trends and see what we get.

In January, this search term skyrocketed in interest. Of course, the year added to the keyword will make it a popular search term at the beginning of the year. However, after going back to YouTube and looking up “fashion trends 2019” in the search bar, we noticed something interesting. Let’s take a look:

Each of the top videos were published in 2019. Why’s this interesting? Because often times, vloggers (and bloggers, too) create content prior to the new year so they can get a head start on traffic. But we find in the top results is that 2019 content ranks quite well when it’s published in 2019.

So, if you plan to create a video centered around fashion trends in 2019, your best bet is to publish the video sometime in January to capitalize on the data you’d find in Google Trends.

But let’s rewind a second. Since we won’t know what the data is for the rest of 2019, let’s take a look at the data for “fashion trends 2018” so we can know what to expect over the next year.

So, we see that at the end of 2017, Youtube users start browsing the keyword “fashion trends 2018.” And then we see that January spike that we saw in our 2019 image. But what’s interesting is that there are more spikes in March and September – right before summer, and right before winter.

How can you capitalize on traffic during those periods? Well, if you have an email list, you might decide to send an email during March and September to boost your video’s popularity again. Google will see that you’re promoting your older video content and will likely reward you with a higher position for your video so you can get even more views to it. You can also use this strategy if you find that the views on popular evergreen videos are declining too.

10. Google Trends Google Shopping

You can also use Google Trends to help you determine the best time to create Google Shopping ads. Say you’re a fashion retailer trying to promote a brand new white dress on your store. By taking a look at Google Trends’ Google Shopping feature you can determine the best months for your ads. Let’s take a look at the data below:

Between February and June, there are high volumes of searches for white dresses in Google Shopping. Despite a small dip in August, the next two months, September and October, see a rise in Google Shopping searches. So, if you’re a retailer, you might start selling and promoting your white dresses between February and June and September and October. Well, provided that you’re selling to an American audience. You’ll need to check the data for other countries if you plan to target outside the U.S.

Conclusion

In conclusion, Google Trends is a very powerful market research tool. all the way down to the specialists using the data to enhance marketing strategies for companies. There is a lot of information that can be taken from the tool and effectively put to work to improve marketing strategies and gain valuable market research insights. Next time you are looking to find out more about a certain topic, or want to know how a brand is performing in the eyes of the consumer, head over to Google Trends and start searching!

ANTDIY Dropshipping-

The best choice for Euro/US dropshippers to improve business efficiency

shopify–ANTDIY

ANTDIY, a High efficiency free shopify APP ,The official partner of AliExpress, the only shopify App that can provide the best customer service.

If you feel like to try dropshipping, then don’t miss ANTDIY, we have a variety of functions and perfect service, it can help you import products with one click, and can also help you place orders automatically, ANTDIY helps you source your assortment from a wide variety of reliable suppliers on 10 platforms, such as AliExpress,1688 dropshipping , Taobao, etc.ANTDIY, a High efficiency free shopify APP.

It’s not terrible to be fired, but if you have been overly sad, you will not be able to return to your normal life. Hurry up and start your new journey.

Learn more

Join us

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Why is ePacket the first choice for transportation?

ePacket delivery is one of the most popular shipping methods offered by merchants from China and Hong Kong. For good reason – it’s one of the fastest delivery options for international shipping with the ability to monitor your ePacket tracking numbers through China Post.

Products purchased from China were previously shipped by sea. This meant delivery could be expected to take over eight weeks. Now, ePacket tracking shows that most orders are delivered within 30 days. Your ePacket tracking data will likely show that many packages arrive sooner.

There are several considerations to make the most of ePacket delivery, including ePacket regulations, the location of your customer base, and how to track ePacket deliveries. This guide will cover these topics and more.

How ePacket Shipping Works

Benefits of using ePacket Delivery

Apart from cost and time efficiency, ePacket offers a wide range of benefits to buyers including (but not limited to):

Free returns on any undeliverable items. Customers will have a sense of security knowing that any undeliverable item can be returned, without any additional expense. This factor alone can improve the customer/merchant relationship.

Door-to-door ePacket tracking. ePacket delivery provides customers the option of end-to-end tracking, without paying any additional costs. They’re able to track their ePacket delivery on websites such as EMS and USPS.

Bear in mind that customers may have to pay for customs (or additional taxes) on the products they order.

Average ePacket Shipping times

Like all shipping methods, the delivery time for ePacket shipping may vary based on the destination of the package, customs, holidays, and other unforeseen delays.

When shipping into the United States, however, the usual timeframe for a package to arrive lies within the 10-20 day mark.

Other countries may have to deal with a slightly longer shipping time due to the fact that the package is being routed to the proper facilities before making it to the customer.

While the shipping time may vary, customers who use the ePacket delivery option can have peace and mind when waiting for their package because they’re able to monitor the tracking number.

Weight Limit

According to the USPS, the maximum length of a package can only be 24”, while the total height and thickness of the package cannot be more than 36”.

Additionally, in order for the package to qualify for ePacket delivery cannot weigh more than 4.4 lbs. Finally, the merchandise being shipped cannot exceed any more than $400 in value.

Customs and Taxes for ePacket Shipping

All ePacket deliveries go through traditional customs and clearances (which may require customers to pay any additional taxes upon arrival).

You could always ask the merchant who’s shipping the item if there will be any additional taxes owed upon arrival to give your customers a heads-up.

These merchants have experience shipping to multiple countries and will have a better idea of whether or not there will be any additional expenses.

Which Countries Allow ePacket Delivery?

Specifically, here is the list of countries that allow shipping as of June 2017:

  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • Ireland
  • Israel
  • Italy
  • Japan
  • Kazakhstan (currently in a trial run)
  • Korea
  • Luxembourg
  • Malaysia
  • Mexico
  • Netherlands
  • New Zealand
  • Norway
  • Poland
  • Portugal
  • Russia
  • Saudi Arabia
  • Singapore
  • Spain
  • Sweden
  • Switzerland
  • Thailand (currently in a trial run)
  • Turkey
  • Ukraine
  • United Kingdom
  • United States
  • Vietnam (currently in a trial run)

Again, this list is constantly growing, so check to see if it’s available in the country you’re purchasing from.

Conclusion

This guide has covered a vast variety of topics related to ePacket shipping and hopefully provided you with a better framework when it comes to this particular shipping method. Having this this knowledge means that you can confidently embrace ePacket shipping and delivery with your own online store, too. As mentioned before, ePacket shipping and delivery is likely to increase customer conversion rates and boost customer satisfaction and fulfillment considerably.

To take it a step further, use platforms like AfterShip or PackageTrackr to make the process even more efficient and help you gain insight into this aspect of your business, too. Some of the features that can help make this happen are:

  • Email Notifications and Alerts
  • SMS/Text Notifications and Alerts
  • Analytics

These third party platforms integrate very well with ecommerce platforms such as Shopify (read our full Shopify Review here to learn more about the Shopify ecommerce platform) and WooCommerce, making things a whole lot easier. Being able to run a successful dropshipping business means being able to make things run as smoothly as possible. Statistically, ePacket shipping has caused a drop in unhappy customers due to shorter delivery times and therefore increasing profit margins for business owners.

Note: Interested in learning more about running a successful dropshipping business? Check out the 10 Best Shopify Dropshipping Apps to Acquire Inventory for Your Business and Finding Drop Shipping Companies and Suppliers (+ FREE Directory).

There is minimal risk with ePacket shipping, thus it is worth trying out if you are planning on expanding, have suppliers in China or Hong Kong, and want to ship products internationally.

As mentioned before, ePacket shipping is a tried and tested method and is popularly used by many merchants – from the biggest online marketplaces to the smallest online niche business owners – as it systemises the shipping process while also providing a certain degree of transparency for your customers.

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Are ePacket and eExpress the Same Thing?

eExpress is an extension of ePacket shipping in some sense: eExpress is also a similar agreement had between China Post EMS, Hong Kong Post and the USPS but it offers services for packages that do not fit the ePacket Criteria and/or restrictions. This means that for bigger and heavier products and packaging, eExpress can be used, instead. Since 2017, there are also a total of 18 countries that can be shipped to using eExpress.

Even though eExpress offers service and support to a few of the countries that ePacket doesn’t, due to the wider global reach of ePacket, ePacket is still the more popular shipping method of the two.

AVERAGE EEXPRESS SHIPPING TIMES

  • Taiwan, Hong Kong, Japan, Korea, Singapore: 2 – 4 business days
  • United Kingdom, France, Spain, Netherlands, Canada, USA, Australia: 5 – 7 business days
  • India, Brazil, Russia, Ukraine, Belarus: 7 – 10 business days
  • South Africa: 10 – 15 business days

SIZE & WEIGHT RESTRICTIONS FOR EEXPRESS

There are some differences in the allowed size and weight of packages depending on the country you decide to ship to using eExpress.

  • Australia: Maximum weight of the package, including boxes and filler material, should not exceed 20 kg. Any side of the package should not be longer than 1.05 meters. Additionally, the sum of the length, width and height should not be greater than 3 meters (l + w + h <= 3m)
  • Taiwan: Maximum weight of the package, including boxes and filler material, should not exceed 30 kg. Any side of the package should not be longer than 1.05 meters. Additionally, the sum of the length, width and height should not be greater than 2.5 meters (l + w + h <= 2.5m).
  • United States: Maximum weight of the package, including boxes and filler material, should not exceed 31.5 kg. Any side of the package should not be longer than 1.5 meters. Additionally, the sum of the length, width and height should not be greater than 3 meters (l + w + h <= 3m)
  • India: Maximum weight of the package, including boxes and filler material, should not exceed 35 kg. Any side of the package should not be longer than 1.5 meters. Additionally, the sum of the length, width and height should not be greater than 3 meters (l + w + h <= 3m)
  • Other Countries: Maximum weight of the package, including boxes and filler material, should not exceed 20 kg. Any side of the package should not be longer than 1.5 meters. Additionally, the sum of the length, width and height should not be greater than 3 meters (l + w + h <= 3m)

ify

ANTDIY Dropshipping-

The best choice for Euro/US dropshippers to improve business efficiency

shopify–ANTDIY

ANTDIY, a High efficiency free shopify APP ,The official partner of AliExpress, the only shopify App that can provide the best customer service.

If you feel like to try dropshipping, then don’t miss ANTDIY, we have a variety of functions and perfect service, it can help you import products with one click, and can also help you place orders automatically, ANTDIY helps you source your assortment from a wide variety of reliable suppliers on 10 platforms, such as AliExpress,1688 dropshipping , Taobao, etc.ANTDIY, a High efficiency free shopify APP.

It’s not terrible to be fired, but if you have been overly sad, you will not be able to return to your normal life. Hurry up and start your new journey.

Learn more

Join us

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The Truth About Dropshipping: The Good, The Bad, and The Ugly

Dropshipping is an order fulfillment method that does not require a business to keep products in stock. Instead, the store sells the product, and passes on the sales order to a third-party supplier, who then ships the order to the customer.

However, contrary to popular belief, dropshipping is not a get-rich-quick scheme.

Sure, it seems like easy money — you sell other people’s goods and take a cut for yourself — but when you factor in all the drawbacks, obstacles, and day-to-day management, it’s far from easy.

However, if you approach it the right way, and use the proven strategies below, dropshipping can still help you build a successful business…just not as quickly as you’d hoped.

Let’s put it this way: if you’re only doing dropshipping, it’ll be difficult to get your business off the ground; but, if you’re already established in ecommerce, you can use dropshipping to complement your existing services and improve your business.

In this guide, we walk through all the problems with dropshipping that aren’t as publicized as its perks. But despite its flaws, dropshipping can still be a powerful tool for ecommerce brands, as long as it’s used properly.

We’ll also explain the ways to do dropshipping right, and showcase some company case studies to illustrate what we’re talking about.

If you’re a beginner to dropshipping, you may want to check out the FAQs at the bottom before reading the bulk of this guide. We stray into some advanced topics, so it’s better to have some background.

Benefits of dropshipping

Low funding requirements

If you pursue the drop ship business model, you will be pleasantly surprised by the financial projections. When you start a company that fulfills orders through drop shipping, you will not typically research and develop a new product, manufacture the product, or stockpile inventory; which limits the capital requirements to expenses mostly pertaining to legal business formation and the technologies required to operate your company.

Low-risk validation

Drop shipping uniquely offers the advantage of testing the waters before diving in. If you are uncertain whether your shirt design will sell, or any product for that matter, it’s best not to sink all your resources into it. Although drop shipping can be more expensive on a per unit basis, overall the financial risk is limited. Drop shipping is also a great way to test the quality of a new supplier since you will not be forced to purchase hundreds or even thousands of units that may be defective.

Manage from anywhere

If you negotiate with a supplier that also handles returns, your only physical tie to the company is a computer. If you will be handling returns, it may be necessary to rent a storage unit, office space, or even co-working space to handle these returns.

Private label dropshipping

Some drop shipping suppliers even allow you, the retailer, to project the status of an established brand. This is achieved through custom printing and on-demand production. When your customer orders, the supplier will start the production line and manufacture your product on demand. If you want to drop ship private label products, or products labeled and packaged with your company’s branding, you will need to partner with an on-demand supplier.

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5 Hard Truths About Dropshipping No One Talks About

Before you put all your savings into a new dropshipping business… don’t!

It’s difficult to maintain a business doing dropshipping alone, let alone start one from scratch.

Here’s why:

1. Low profit margins.

Sure, since you don’t have to manage or store your own inventory, the overhead is low — but so are the returns.

You put less money in, but you get less money out. That means you have to do a lot of business just to stay afloat, let alone turn a profit.

Think about it this way: every sale you make, most of that money goes to the supplier.

What you earn is basically skimmed off the top.

That’s hardly enough to cover your expenses for marketing/advertising, maintaining your site, managing sales orders, and covering your office hours.

According to Fit Small Business, you can predict your income using these variables (they’re averages, so they’ll change depending on your industry and situation):

  • 20% margin.
  • 2% conversion rate.

You can then calculate a working estimate using this equation:

(Traffic x 0.02) x (Avg order value x 0.2) = Profit

While this is fine for a quick starting estimate, there are a few problems you also have to consider:

  • Chances are, your discount on buying from manufacturers and wholesalers will be less than 20%.
  • This doesn’t account for any of the additional expenses mentioned above that you have to pay from your end. It’s not the final profit.
  • For most products, you’ll have to cut into your profits to keep your sales prices competitive. If you stubbornly hold on to your 20% margin, other companies will easily undercut you.

On top of that, you’ll notice that your profit is also largely determined by your traffic, so if you’re building an ecommerce brand from scratch, you’ll be struggling for a long time as you build a client base.

Plus, according to Adam Enfroy from BigCommerce, dropshipping is a lot of work no matter how you dice it. Although it seems hands off, dropshippers always have to deal with their wholesale suppliers, order processing, returns, and customer service.

It’s much more reasonable to approach dropshipping when you already have a regular source of traffic.

2. No control over supply-chain.

In standard ecommerce, if customers complain about product quality, fulfillment speed, or return policies, you can address the problems yourself.

In dropshipping, you’re more or less at the mercy of your supplier — but you’re the one who still has to talk to your customers directly.

Dropshippers are essentially trapped, doing little more than hoping the supplier addresses the problems while simultaneously reassuring the customer about something that’s out of their control.

On top of that, there’s also a delay in communication as the dropshipper goes back-and-forth between the customer and the supplier. If one answers slowly, all communication grinds to a halt and the problems take longer to fix.

In ecommerce, customer service is paramount.

Even the slightest transgression — such as a delay in communication — pushes your customers right into the hands of your competitors.

And if they’re vocal about it, those bad reviews early on could end your business before it even starts.

3. Legal liability issues.

Although this isn’t a common problem for dropshippers, it’s worth mentioning. Some suppliers aren’t as legitimate as they claim, and you don’t always know where the merchandise comes from.

Even more deceptive is when suppliers illegally use a trademarked logo or another company’s intellectual property, which happens more than average.

Whatever illegal activities your suppliers are up to, as their vendor you’re automatically complicit.

This potential problem can be rectified with a solid Dropshipping Agreement Contract, but not every dropshipping upstart knows that.

It’s something you’ll want to keep in mind when choosing suppliers.

4. Highly competitive.

There will always be overly optimistic entrepreneurs who focus solely on the “low overhead” part, ignoring the clear evidence above.

Because very little capital is required to start a dropshipping business, that low barrier to entry means a lot of competition, with the most popular markets suffering more than others.

Basically, the bigger a company is, the more they can reduce their markups to offer the lowest prices.

Reiterating what we said above, smaller businesses have to cut into their profits just to stay competitive with their prices, and at a certain point, it becomes unsustainable.

To make matters worse, chances are you don’t have an exclusive deal with your suppliers.

That means any number of competitors could be selling your exact same products. And if you’re just starting out, your rivals with years of experience have the resources you don’t to undercut your prices.

That means customers can buy the exact same thing from someone else for cheaper — why would they buy from you?

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5. Difficult to build a brand.

Like ghostwriters or behind-the-scenes songwriters, dropshippers must understand that the credit for their work goes to someone else.

If whatever product you’re selling is so amazing, your customers are going to focus mostly on the product’s brand and forget about the shopping experience entirely.

After all, it’s not your logo on the box.

Branding is crucial in ecommerce, as shoppers tend to go to their favorite online stores first.

Without customer loyalty, you’ll never get the regular traffic needed to sustain an online business, especially a dropshipping one.

ANTDIY Dropshipping-

The best choice for Euro/US dropshippers to improve business efficiency

shopify–ANTDIY

ANTDIY, a High efficiency free shopify APP ,The official partner of AliExpress, the only shopify App that can provide the best customer service.

If you feel like to try dropshipping, then don’t miss ANTDIY, we have a variety of functions and perfect service, it can help you import products with one click, and can also help you place orders automatically, ANTDIY helps you source your assortment from a wide variety of reliable suppliers on 10 platforms, such as AliExpress,1688 dropshipping , Taobao, etc.ANTDIY, a High efficiency free shopify APP.

It’s not terrible to be fired, but if you have been overly sad, you will not be able to return to your normal life. Hurry up and start your new journey.

Learn more

Join us

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Logo is the soul of a store

This is the most important step in the process of creating my own brand. Why do you want to create a brand? Oh this is too important, if you still can’t convince yourself, then you can take a look at this .

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When you’re considering all of the factors that go into building a business, creating a logo might not seem like a top priority. 

“Maybe I don’t even need a logo at all,” a little voice is whispering in the back of your mind. 

Don’t listen to that voice; he couldn’t be more wrong.  Having a logo is an integral part of making your brand a successful one – right up there with having high-quality products and positive referrals. 

So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience. 

Let’s take a deeper look at all of these points below. 

7 Reasons Why a Logo is Important

1. It Grabs Attention

Attention spans are short these days – especially consumers’.As things stand, companies have about 2 seconds to convince potential customers that their products are worth any consideration.

A logo can quickly grab viewers’ attention and communicate a company’s core values in an interesting way. That short attention span – you know, the one that causes consumers to judge your business by its appearance – can work to your advantage, if you have a solid logo to speak for your company.  

2. It’s the Foundation of Your Brand Identity

Successful branding is about telling a story that will influence customers’ emotions – plain and simple.  

And, while it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built.

Colors, tones, fonts – all of this is determined by the story you’re trying to tell, and your logo sets the stage for this story.

These elements will later translate from your logo onto all of your branding materials – letterheads, business cards, landing pages, you name it – creating a concrete, marketable brand identity.  

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3. It Fosters Brand Loyalty

creative store logo

Say it with me: Consumers crave consistency.

As your brand grows, your logo is going to become more familiar to a wide range of consumers, and this familiarity creates the perception that you’re trustworthy and accessible.

Think about it: When you’re out shopping for workout gear and suddenly spot track pants with the Nike swoosh, you’re instantly ready to buy. Why? Because with Nike apparel, you know you’re in safe hands; Nike is a brand you trust. Trust is built on a well-designed logo, and brand loyalty is quick to follow.

Once they like you, your customers are going to seek you out again and again – and your logo is the thing they’ll look for first.

4. It Makes a Strong First Impression

team logo

You have one chance to get this right.

A logo is a company’s first introduction to consumers. If designed well, it can pique the interest of the public and invite them to learn more about the company; if not, you’ve just alienated a potential customer base and basically tanked your business.

(We’re kidding – sort of.)

This first impression is your way to immediately communicate ownership over the product(s) you sell or niche you dominate.

Do you offer women’s basketballs with an enhanced grip? Is your financial advice particularly helpful for solopreneurs? Your logo introduces your company as an authority in your professional space from the get-go.

5. It Separates You From Competition

logo merchandise

Dare to be different with your logo, because your company logo tells consumers why your business is unique. Sure, maybe there are 50 other coffee shops in your city, but yours is the only one that’s committed to sustainability, and your green, earthy logo drives that message home.

A well-designed company logo can communicate everything from the company’s background (professional, relaxed, fun) to their mission (entertainment, efficiency, and innovation) through the right icon or proper font.

In other words, your logo is the forum to both convey your values and show consumers why you’re not like your competitors – you’re better.

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6. Your Audience Expects it

Eagle-Insurance logo

Your logo is the first thing that your audience will look for when they see any communications from your brand. It should be front and center of all your marketing materials such as business cards, flyers, advertisements, etc.

If you don’t have a logo (and one that stands out), then you are missing an opportunity to make your business stick in the minds of your audience.

7. It’s Memorable

Anne's coffee logo

Your logo leads the horse (your audience) to water (your company).

Logos are a point of identification; they’re the symbol that customers use to recognize your brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel.

Because a good logo is a visual, aesthetically pleasing element, it triggers positive recall about your brand that the name of your company alone might not.

And, if we’re all being honest, some of your audience will likely forget the name of your business (don’t take it personally – it’s human nature), but they’ll immediately associate your logo with their memories of your brand.

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5 Qualities to Aim for When You Design Your Own Logo

No matter what kind of business you’re designing a logo for, there are five key qualities all well-designed logos have in common, which you should be familiar with and aim for as you start to make your own logo.

1. Simplicity 

This is key when creating a successful logo. A simple logo is easy to recognise and remember, as well as easy to use in a variety of media. Here’s an illustration of simplicity in a logo:

how to create your own logo

2. Relevance 

Through the colours and imagery you use, your logo should reflect the image you want your company to convey. You make sure your logo is relevant when it gives viewers a good idea of what your business is all about. Notice the medical symbolism in this psychoanalyst’s logo:

how to create your own logo

3. Timelessness

Your logo should avoid being so trendy that it looks dated 10 or 50 years from the day you put the finishing touches to it. Here’s a logo sample with a classic look:

how to create your own logo

4. Memorability

The whole point of your logo is to identify and differentiate a brand, capture the viewer’s attention, and leave a positive and lasting impression. It stands to reason, therefore, that the best logos must be memorable. It’s hard to forget the bird symbol on this logo:

how to create your own logo

5. Versatility 

Logos need to be versatile because they need to work across a variety of media. You should be able to scale them down or up, use them in print or on the web, and they should look great under any circumstances. This black and white logo with a touch of gold is very versatile: 

how to create your own logo

Now that you’re clear about the five qualities your logo should have, let’s look at how to make a logo—How to Make Your Own Logo Design

ANTDIY Dropshipping-

The best choice for Euro/US dropshippers to improve business efficiency

shopify–ANTDIY

ANTDIY, a High efficiency free shopify APP ,The official partner of AliExpress, the only shopify App that can provide the best customer service.

If you feel like to try dropshipping, then don’t miss ANTDIY, we have a variety of functions and perfect service, it can help you import products with one click, and can also help you place orders automatically, ANTDIY helps you source your assortment from a wide variety of reliable suppliers on 10 platforms, such as AliExpress,1688 dropshipping , Taobao, etc.ANTDIY, a High efficiency free shopify APP.

It’s not terrible to be fired, but if you have been overly sad, you will not be able to return to your normal life. Hurry up and start your new journey.

Learn more

Join us

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It’s Not You, It’s Your Story: Why Branding Matters

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In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. The internet constantly rewards us with convenience and instant gratification, making the human touch increasingly more scarce and coveted.

In this environment, businesses can no longer afford to be faceless entities. To survive, businesses need to connect with audiences, pull at their heartstrings, and engage with them on a much deeper level than seen before. That’s where brand storytelling comes in.

Brand storytelling is the cohesive narrative that weaves together the facts and emotions that your brand evokes. In addition to giving your customers reasons why they should buy a product or service, businesses need to start sharing the story behind their brand, why it exists, and why this matters, consistently across all communication.

Brand storytelling is no longer a nice to have. It is a need to have, and what will ultimately maximize your business’s visibility, profit, and impact. Treat it as a compass for your marketing strategy, and the result will be a brand that is as profitable as it is captivating.

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table of Contents

  • Consumers Recognize Your Brand
  • Consumers Trust Your Brand
  • Consumers Feel Connected to Your Brand
  • You Can Shape Customer Perception
  • Your Brand is your Proposition for Disruption
  • More than customers, build a tribe
  • You have got to Unleash Your Rebel Voice.
  • In a sea of sameness, be unforgettable.

Consumers Recognize Your Brand

One of the main reasons you should build a brand in the first place is so that consumers can recognize your business. Ultimately, you want your customers to see one of your ads and immediately know it’s from your business, even if your logo or business name is nowhere to be found. When consumers are at this point, it means that they truly know your brand.

When people recognize your brand on their social media feeds or billboards around the city, they are more likely to think of your brand when they are ready to make a purchase. For this reason, your brand should be consistent across all marketing channels — traditional and digital. Your brand should also tie into your product/service experience.

When branding is done right, consumers feel certain emotions when seeing your brand. For example, if you have an adventurous brand, consumers should be inspired to run up the closest mountain upon seeing your ad. If your brand is more nostalgic, certain happy memories should be triggered by your brand.

A consistent brand also includes customer experiences. Consumers who interact with your brand should see your brand values in action when they make a purchase, and they should be able to recall those values when they see your logo. When you are recognizable to your customers, it sets you apart from the competition.

Ultimately, you want your customers to see one of your ads and immediately know it’s from your business, even if your logo or business name is nowhere to be found.

Consumers Trust Your Brand

People stick with brands because the brands are predictable. Even if the consumers know they aren’t getting the best service, there is comfort in knowing exactly what to expect. Humans feel better about a company when they can anticipate its next moves.

When it comes to brand consistency, predictability is critical. Consistency makes consumers trust your brand, and that consistency leads to more positive feelings toward your brand. Consumers should know what to expect and what the outcome will be. If they feel like your brand is constantly changing, they will be confused and assume that they can’t trust your business. They will start thinking that your business and its values could change at any moment.

When it comes to brand consistency, predictability is critical.

Consumers Feel Connected to Your Brand

When consumers start to recognize your brand and anticipate the actions your brand will take, they can start connecting with your brand on an emotional level. This can lead to them feeling like they personally know your business.

When your customers know your brand, it is easier for them to identify with your mission and values. That connection will increase the chances of them purchasing one of your products or services, or recommending your business to others. In fact, 64% of consumers say that having shared values is one of the top reasons they trust a brand.

You want your business to trigger certain positive emotions in your target audience. Those emotions can then be evoked when the consumer sees your brand’s logo or hears your brand’s name. Consumers that feel connected to you and your mission are more likely to be loyal to your business.

You Can Shape Customer Perception

Controlling brand consistency also means that a business has control over how people perceive their brand. Customer perception is all about how a customer feels when they think about a brand. Brand consistency allows businesses to mold that perception into a clear and concise message that is positive.

Businesses can embrace that consistency throughout the buyer journey. Marketing messages that build off of each other are stronger because they are able to tell a story. Plus, when there is an unspoken customer perception that is understood by everyone in the room, an ad has to say less to convey a message.

 

Your Brand is your Proposition for Disruption

It’s how you tell your story that creates a lasting impact. And is the key to your standing out and your success.

Most entrepreneurs go into business / into the marketplace with an idea, not a brand. This idea can be so deeply soulful and personal that it is hard to explain it to others so they get it. You are so passionate about it, you have the expectation that people should just “Get it” and understand what you are doing—but the truth is They Don’t.

And that is why you need to develop a Brilliant Brand Message that is effective.

One of the most frequent things I hear is, “People just don’t really get what I do or understand the value of it and I am absolutely the best.”  Inside you are thinking WTF.

Your Brand is your story and if you can’t tell it in a way that is relevant and meaningful, nobody will get it.

If you catch yourself making that statement (people just don’t get it) then your problem is not that you aren’t good at what you do or that your work isn’t life changing…You don’t have a strong enough personal brand and don’t know how to talk about it.

Your Brilliant Personal Brand does the Talking for You

And if you can’t communicate the value of what you bring to the world then you have got a BFP (Big Freakin’ Problem) right? So how do you solve this?

Branding is about knowing what you stand for and how you communicate the values and character of your product or service.

More than customers, build a tribe

When crafting your messaging, think about what your audiences truly need from you (in addition to a product or service).

Take Apple, for example. They sell technology, but from the beginning, their audience needed to feel that it was okay (and even encouraged) to be brave, bold, and think differently from the crowd. Tesla’s customers need to feel that it’s worthwhile to support the environment and sustainable energy.

For a brand to take off, it needs to become so much more than your product and service — and that’s where storytelling comes in. Think about what emotions, values, and ideas you can offer your audience. What do you want them to walk away feeling when they interact with you? What sort of value are you offering them every time they engage with your content? What does your brand mean to them, beyond what you’re selling?

Use your story to create a deep emotional connection: start conversations, ask for engagement (no strings attached), involve your audience in what you do as a business. Turn your brand into an experience they can consume — that’s what will turn customers who pay for your product/services because they need to fix a problem into a rabid tribe that will support your success, follow along, be loyal, and comes back for more.

Once your audience knows, trusts, and likes you, they will more likely buy from you. At the very least, you’ll have created relationships with people who will become advocates for years to come.

You have got to Unleash Your Rebel Voice.

I work with my clients to do that and understand what they are actually about. And what they stand for and how to create a brilliant brand that represents them.

If you would like to begin that journey you can download Unleash Your Rebel Voice on my website and start your personal brand journey right now. When you do this right not only do you understand your branding story… you get crystal-clear about your purpose, mission and value.

And when you are spot on you can sum it all up in one word. I know that sounds Audacious (that’s my brand, wink wink).

In a sea of sameness, be unforgettable.

It’s a crowded marketplace out there: there are tens of millions of content being created, and even more being shared every day. Businesses are spending billions of dollars worldwide fighting for seconds of attention from audiences that are being bombarded with similar messaging. The internet has democratized marketing by making it accessible, but in the midst of this, it’s also made it very difficult for quality brands to stand out.

It’s not enough to have a quality product or service, you need to know how to talk about it in a way that differentiates you from the crowd. That’s why brand storytelling is so important.

Instead of throwing facts, statistics, and testimonials at your audience, focus on making your brand thoughtful, memorable, and real. Wrap your message into a story that transports people, simplifies information, and provokes an emotional response. Use narrative to share your brand’s history, challenges, successes, and value propositions — no other brand can copy YOUR story.

Storytelling will not only increase your brand favorability in your audience’s eyes, it can also be up to 22 times more memorable than facts.

Ask yourself: what do you want to be remembered for? What is the message you want to transmit to your audience, and what do you never want them to forget? Consider the emotion you want to evoke in your audience every time they interact with your brand. Your audience may forget what you say, but they will not forget how you made them feel (which is important because emotions drive purchase more than logic.

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11 Tips for How to Build Your Startup’s Brand From Scratch

Building a brand from the ground up that stands out is no easy task.

“What should it look like?”

“How should it make people feel?”

“Will it resonate with my target audience?”

These are questions that inevitably come up when you start thinking about how to connect the dots between what you’re selling and who you’re trying to reach.

Whether you’ve got nothing but a business idea or want to pivot your existing brand, here’s what you need to know about building a strong brand identity for your business.

What exactly is a “brand”?

A brand isn’t just a recognizable name and logo that distinguishes you in a crowded market.

Your brand is how people perceive you wherever they interact with your business—both the impressions you can control and the ones you can’t.

When you think about it, people have personal brands too. We each have a name, a face, a style, a way of communicating, and with these traits, we make different impressions on different people.

Likewise, businesses have names, products, logos, colors, fonts, voices, and reputations that make up what they are and affect how they’re perceived.

You can’t build a brand without being consistent and maintaining that consistency as you extend your brand to every part of your business. But it all starts with establishing what that consistency is going to look like and the feeling you want it to evoke.

Good branding is at the heart of any good business, but most of the branding advice you’ll find online or in person is about making sure that your brand remains consistent in your marketing efforts, or gets improved, if it’s already established. What happens if your business has never developed a brand, or if you’re just starting out, trying to build a business from scratch?

Related: It’s Not You, It’s Your Story: Why Branding Matters

The latter effort isn’t going to be easy, but it certainly is possible — even for a non-professional. Eventually, you’ll have to enlist the help of an experienced professional (either an in-house creative director or external marketing agency). But when it comes to establishing the core features and qualities of your brand, all you need is a little time, a little research and an in-depth understanding of how your company operates. Here are six considerations.

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Building your own brand essentially boils down to 11 steps:

table of Contents

  • What exactly is a “brand”?
  • 1. Research your target audience and your competitors
  • 3. Choose your business name
  • 4. Write a slogan
  • 5.Separate your unique differentiators.
  • 6. Choose the look of your brand (colors and font)
  • 7.Separate your unique differentiators.
  • 8. Design your logo
  • 9. Apply your branding across your business
  • 10. Define your brand as a ‘person.’
  • 11. Get help.
  • Progress your brand name as you grow

While you might revisit some steps as you pivot your brand, it’s important that you consider each aspect as you shape your brand identity.

Let’s start by laying the groundwork to inform the way you go about building your brand.

1. Research your target audience and your competitors

Before you start making any decisions about your brand, you need to understand the current market, i.e., who your potential customers and current competitors are.

There are many ways to do this:

  • Google your product or service category and analyze the direct and indirect competitors that come up.
  • Check subreddits that relate to your customers and eavesdrop on their conversations and product recommendations.
  • Talk to people who are part of your target market and ask them what brands they buy from in your space.
  • Look at the relevant social media accounts or pages your target audience follows and are receptive to.
  • Go shopping online or offline and get a feel for how your customers would browse and buy products.

As you go about your research, make a note of:

Who your “lowest hanging fruit” customers are—the ones you could most easily sell to.

Who your top-of-mind competitors are—the brands that are established and known in the market.

How your customers speak and what they talk about—the interests they have and the language they express them in.

It’s important to have a handle on this before moving forward, as it will inform what your brand should focus on and how it can position itself apart from competitors.

For example, if I wanted to create a brand targeting entrepreneurs, I might choose to use the raccoon as a starting point: They’re scrappy survivors who will do anything to thrive.

2. Pick your focus and personality

Your brand can’t be everything to everyone, especially at the start.

It’s important to find your focus and let that inform all the other parts of your brand as you build it.

Here are some questions and branding exercises to get you thinking about the focus and tone of your brand.

What’s your positioning statement?

A positioning statement is one or two lines that stake your claim in the market. This isn’t necessarily something you put on your website or business card—it’s just to help you answer the right questions about your brand and aids in creating your brand’s tagline.

Your positioning statement should go something like…

We offer [PRODUCT/SERVICE] for [TARGET MARKET] to [VALUE PROPOSITION].

Unlike [THE ALTERNATIVE], we [KEY DIFFERENTIATOR].

For example: We offer water bottles for hikers to stay hydrated, while reducing their carbon footprint. Unlike other water bottle brands, we plant a tree for every bottle you buy.

Your unique value proposition is the one thing you’re competing on. Find it, go in on it, and make it a part of your brand’s messaging.

Alternatively, if the company you want to start has a cause at its core (e.g., if you’re starting a social enterprise), you can also write this out as a mission statement that makes a clear promise to your customers or to the world.

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What words would you associate with your brand?

One way to look at brand building is to imagine your brand as a person. What would he or she be like? What kind of personality would your customers be attracted to?

This will help inform your voice on social media and the tone of all your creative, both visual and written.

A fun and useful branding exercise is pitching three to five adjectives that describe the type of brand that might resonate with your audience. I compiled this list of traits to help you get started.

What metaphors or concepts describe your brand?

Thinking about your brand as a metaphor, or personifying it, can help you identify the individual qualities you want it to have.

This can be a vehicle, an animal, a celebrity, a sports team, anything—as long as it has a prominent reputation in your mind that summons the sort of vibe you want your brand to give off.

For example, if I wanted to create a brand targeting entrepreneurs, I might choose to use the raccoon as a starting point: They’re scrappy survivors who will do anything to thrive.

If your brand was an animal, what animal would it be and why is it like that animal to you?

3. Choose your business name

“A rose by any other name would still smell as sweet. But Nike by another name would be seen on fewer feet.”

What’s in a name? Depending on the kind of business you want to start, you can make the case that your name matters very little or it matters a lot.

As we’ve said before, a brand is so much more than a name. The personality, actions, and reputation of your brand are really what give the name meaning in the market.

But as a small business owner, your company’s name is probably one of the first big commitments you have to make. It’ll impact your logo, your domain, your marketing, and your trademark registration, if you decide to go that route (it’s harder to trademark generic brand names that literally describe what you sell).

Ideally, you want a store name that’s hard to imitate and even harder to confuse with existing players in the market. If you have any plans to expand the product lines you offer down the road, consider keeping your business name broad so that it’s easier to pivot, rather than choosing a brand name based on your product category.

You can use our business name generator to brainstorm some names, or try one (or a combination) of the following approaches:

  • Make up a word, like Pepsi.
  • Reframe an unrelated word,likeApple for computers.
  • Use a suggestive word or metaphor, likeBuffer.
  • Describe it literally (caution: easy to imitate),like The Shoe Company.
  • Alter a word by removing letters, adding letters, or using Latin endings, likeTumblr (Tumbler) or Activia.
  • Create an acronym from a longer name,like HBO (Home Box Office).
  • Combine two words: Pinterest (pin + interest) or Snapple (snappy + apple)

Since your brand name will also affect the domain/URL of your website, be sure to shop around to see what’s available before you decide. Check out our guide to choosing a good business name.

It’s also a good idea to run your name by a focus group of close people, if for no other reason than to make sure it doesn’t have an unintended meaning or is too similar to something else that you might’ve missed.

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4. Write a slogan

A catchy slogan is a nice-to-have asset—something brief and descriptive you can use as a tagline in your social media bios, website header, business card, and anywhere else where you’ve got very few words to make a big impact.

Keep in mind that you can always change your slogan as you find new angles for marketing—Pepsi has gone through over 30 slogans in the past few decades. 

A good slogan is short, catchy, and makes a strong impression. Here are some ways to approach writing a slogan of your own:

  • Stake your claim. Death Wish Coffee: “The World’s Strongest Coffee”
  • Make it a Metaphor. Redbull: Redbull gives you wings.” 
  • Adopt your customers’ attitude. Nike: “Just do it.”
  • Leverage labels. Cards Against Humanity: “A party game for horrible people.”
  • Write a rhyme. Folgers Coffee: “The best part of waking up is Folgers in your cup.”
  • Describe it literally. Aritzia: “Women’s fashion boutique.”

Try our Slogan Maker to brainstorm some ideas, or play off of your positioning statement to generate potential one-liners to describe your business. 

5. Separate your unique differentiators.

Identify what’s going to make your brand unique. It could stem from your business plan in general: For example, if you’re offering lower prices than your competitors’, you could emphasize that in your branding. Otherwise, find a way to make yourself stand out. Are most of the other brands older, more traditional, more conservative? Try for something sleeker, more cutting-edge and with a younger vibe. Are the other brands elitist and pretentious? Shoot for something more down to earth.

6. Choose the look of your brand (colors and font)

Once you’ve got a name down, you’ll need to think about how you’ll visually represent your brand, namely your colors and typography. This will come in handy when you start to make your own website.

Choosing your colors

Colors don’t just define the look of your brand, they also convey the feeling you want to communicate and help you make it consistent across everything you do. You’ll want to choose colors that differentiate you from direct competitors to avoid confusing consumers.

Color psychology isn’t an exact science, but it does help to inform the choices you make, especially when it comes to the color you pick for your logo.

This infographic offers a nice overview of the emotions and associations that different colors generally evoke.

Source: The Logo Company

It’s important to consider how legible white and black text will be over your color palette and how colored text might look over white and black backgrounds. Try using a tool like Coolors to brainstorm colors that work together. Grab the hex codes to keep handy, and sift through different shades to find the ones you like. 

Choosing your fonts

At this point, it’s also good to look at fonts you might want to use on your website.

Pick two fonts at most to avoid confusing visitors: one for headings and one for body text (this doesn’t include the font you might use in your logo). 

You can use Font Pair to browse from a wide selection of fonts that go well together.

For inspiration, use Stylify.me on your favorite websites to see their visual style at a glance.

7.Separate your unique differentiators.

Identify what’s going to make your brand unique. It could stem from your business plan in general: For example, if you’re offering lower prices than your competitors’, you could emphasize that in your branding. Otherwise, find a way to make yourself stand out. Are most of the other brands older, more traditional, more conservative? Try for something sleeker, more cutting-edge and with a younger vibe. Are the other brands elitist and pretentious? Shoot for something more down to earth.

8. Design your logo

A company logo design is probably one of the first things that comes to mind when you think about building a brand. And for good reason: it’s the face of your company after all and could potentially be everywhere that your brand exists.

Ideally, you’ll want a logo that’s unique, identifiable, and scalable to work at all sizes (something often overlooked).

Consider all the places where your brand’s logo needs to exist, from your website to your Facebook page’s profile picture to even the little “favicons” you see in your current browser tab.

If you have a text logo as your Instagram avatar, for example, it’ll be almost impossible to read. To make your life easier, create a square version of your logo with has an icon element that remains recognizable even at smaller sizes.

Invest in a logo that can appear anywhere around the web and in physical print. Source: History of the Walmart brand development and logo design, Turbologo.

The following are some of the different logo types you can choose to help you communicate with designers and find a style that makes sense for your brand. Keep the colors and fonts you chose in mind to make sure they work together with your logo to convey your brand. 

Abstract: ANTDIY

An abstract logo has some meaning, but really, it’s just a shape and colors that you can’t easily tie back to anything in the real world. 

The benefit of an abstract logo is that it has no innate meaning—you can make this up yourself and bring it to life in your customers’ minds.

Mascot: Wendy’s

Mascot logos are often represented by the face of a character. They may humanize your business by creating a brand personality, but be aware that they are an antiquated style now and only recommended in certain contexts (e.g., you’re deliberately going for a retro look).

Emblem: Starbucks

Emblem logos are often circular and combine text with an emblem for a bold and regal look. If the design is too complicated, however, they can lose their impact when you shrink them down. But done right, they can play a big influence on brand building and make for a memorable style of logo.

Lettermark: IBM

IBM

Lettermark logos turn the initials of your full business name into a logo. If you chose a business name with 3 or more words, this might be a style you’d want to consider, especially if the initialism is catchy. 

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Wordmark: Facebook

facebook

Wordmark logos turn your brand name, colors, and font into a visual identity. The problem with wordmarks is that they’re often hard to create in a scalable square design and easily lose their legibility when shrunk.

However, you can fix this problem by simply getting an accompanying icon logo or turning the first letter of the wordmark into a separate-but-connected logo, like what Facebook does with its F.

Icon: Twitter

twitter

An icon logo is your brand represented as a visual metaphor. Unlike an abstract logo, an icon logo suggests something about the product (Twitter’s bird is suggestive of the frequent short “tweets” on the platform). 

As an unestablished brand, you should stay away from using an icon logo by itself. However, if you’re not sure about the kind of logo you want, pairing an icon logo with a wordmark is usually a safe bet. 

Combination: McDonald’s

Because of the limitations that exist for each logo type, many logos are a combination of styles.

As a new small business experimenting with a logo, you don’t need to choose an icon over a wordmark when you feel they’re both essential to represent your brand as a combination logo let’s you get the best of both. This makes it easier to satisfy the condition of creating a scalable logo while still putting your brand name front and center. McDonald’s, for example, can use its iconic golden arches wherever its full wordmark doesn’t fit. 

Unless you’ve got design chops of your own, you’ll probably be delegating the creation of your logo. You can outsource it for a low cost on Fiverr or run a logo contest on 99Designs.

9. Apply your branding across your business

Applying your branding across your business gives it a cohesive brand story. A brand story represents who your business is and what it stands for. It sets the stage for every interaction customers have with your brand, in-store and online.

We found that buyers shopping on an online store for the first time often look for a business’s mission and purpose to see if they share any values with the business (e.g., sustainability). They will turn to its About Us page to learn more about who they’re buying from and, for more socially conscious customers, how the business is run. If your business has a brand story, share it, because it can help the shopper feel reassured yours is a legitimate business. 

Your positioning statement can get you started, but to craft a brand story ask yourself a few questions:

  • What motivated me to start my business? 
  • Why does the company exist? 
  • How do we contribute to the world?
  • What is the story behind my business the customer should know?

Not every business is mission driven, but if yours has a mission or values, share your brand story and tell customers why the business was started. Look at the businesses TOMS and Coca-Cola, the first a mission-driven brand, the second not so much.

TOMS, a footwear and accessories company, is “in business to improve lives.” TOMS first charitable program, One for One, where it donates shoes to children in need, and more recently is making donations to the COVID-19 Global Giving Fund, among other charitable initiatives. When a shopper purchases a product from TOMS, they can come away feeling good because they believe in the cause their purchase is contributing toward. 

Coca-Cola, a globally recognized soft drink business, isn’t grounded in a strong social good or environmental mission, but it appeals to its target market through branding that focuses on bringing together friends to experience fun, happiness, and connection. A customer of a Coca-Cola product can walk away feeling as if they are more socially connected with friends or loved ones if they enjoy the product with those friends.

For new business owners, there’s a lot to learn from Coca-Cola. It offers up excellent examples of brand marketing through timeless designs, fonts, images, and colors that are instantly recognizable.

Whether you choose to build a brand story around a mission or not, the important thing is giving the customer a story that they tell themselves about your brand.

10. Define your brand as a ‘person.’

Once you’ve collected this information and begun some preliminary brainstorming, speed the process along by trying to define your brand as a person, rather than as a logo or a written voice. If your company were a person, what type of person would that be? Male or female? Older or younger? What kind of wardrobe would your brand choose? How would it talk?

Would you be happy to see it if it approached you as a stranger? What are its favorite foods and movies? The answers to these questions may never come up for customers, but they will help you come up with a better, more precise feel for your brand.

11. Get help.

Now that you have the core idea for your brand more or less in place, it’s time to enlist some outside help in fleshing out your vision. Unless you have experience in the graphic design realm or an in-depth knowledge of creative marketing, your best bet is to get aid from an experienced, educated professional. You can hire a resident branding authority (usually a creative director) in-house, or outsource your work to an agency.

Progress your brand name as you grow

Constructing a brand does not quit with creating a logo or motto, or even with your brand launch. Your brand needs to exist and stay constant wherever your customers interact with you, from the style you select for your website, the advertising and marketing products you create, completely to exactly how you bundle and also ship your products.

You’ll continue to shape and develop your brand as you reveal much more customers to it as well as learn more regarding who your clients are and also just how to speak to them.

It’s important to value that you will certainly never ever have 100% control over how people view your brand.

You can pull customers in the best direction, make a fantastic first impression, as well as handle your reputation, however you can’t manage the individual understandings that exist in each person’s mind (say, if they had a bad customer service experience).

All you can do is put your best foot onward every which way and also try to reverberate with your core audience. Yet ideally, at this point, you have the devices, understanding, and sources to start.

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Join us

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