How To Work Efficiently With people in different time zones

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As remote work and satellite offices become more common, marketers are discovering that global teams can be incredibly beneficial to a company’s culture and ability to hire diverse talent.

In today’s workplace, diversity breeds new and unique ideas, allows us to look at our campaigns from different points of view, and benefits companies financially. In fact, by 2022, Gartner predicts that 75% of businesses with diverse frontline decision-makers will exceed their financial targets.

But, despite all the benefits of having a diverse global staff, companies are still trying to figure out how to work successfully across different timezones. Here are some ways to improve the efficiency of people working across time zones

Set Fair Meeting Time

Working across time zones requires fair meeting time. If you are not during normal working hours, you do not want colleagues or employees to have meetings at 5 in the morning or stay up late for meetings at 8 in the evening. When setting the meeting time, please consider everyone’s time zone and try to rotate the time as needed. If it is impossible for everyone to meet fairly, then the best option is to rotate the start time so that it does not cause trouble to the same person every time.

Set An Official Time Zone

Although you still want to know the time zone of other people, setting an official time zone for your company can help alleviate the confusion. If each manager held a meeting based on his personal time zone, everyone else would scramble to translate it into their own time zone. Adopting an official time zone means that everyone can set and communicate meeting or deadline dates in the same time zone, no matter where they are. This can make it easier for employees to quickly know the time difference in their location.

Embrace Virtual Processes And Project Management Tools

With all the technology we have, there is no longer a need for many teams to work in the same place or at the same time.

To enable your team to keep tasks running efficiently on a global scale, use tools such as instant messaging applications, task management software, and progress trackers so that anyone on your team can Develop strategies and update team progress at different times.

In addition to allowing people to work on the same project in different time zones, these tools also enable employees around the world to complete the same discussions on which aspects of the project.

For example, if an Australian employee is working and a U.S. employee is offline, the U.S. team can view the work done by the Australian team after logging in and determine which tasks need to be completed next.

Schedule Less Urgent Emails To Be Sent When International Teammates Are Active

“When you work in a different time zone, it is important to know when to send a message or email,” said Rebecca White, junior author of the HubSpot blog.

If you must send emails before or after your working hours, some communication platforms (such as Gmail) will allow you to schedule emails in advance. This is especially useful if you work late and don’t want to disturb your team. However, this can be helpful when you want to send non-urgent messages to teammates around the world without waking them up in the early morning or interrupting their nightly routines incredibly.

To do this on Gmail, create an email just like drafting other messages. Then, when you are ready to schedule the email, click the arrow in the “Schedule Mail” option on the send icon.

Prepare Your Questions

There may be no stupid problems, but there are clumsy, heavy, and useless problems.

If you are working asynchronously, you will be familiar with this situation: you ask someone a question about Slack, wait a few hours, get some follow-up questions, answer those questions, and then wait a few more hours. Although the meeting allows immediate follow-up of questions, you only need to ask some good questions first to achieve the same result and even be more efficient.

When asking a question, don’t assume that others know what you are talking about. Provide them with some clarifying context. Reread your question, try to determine where you are making assumptions, and prioritize any questions that someone might ask. In addition, include links to the content you are quoting, so no one will look for this information alone, so you can be sure that they are looking for the same things as you.

Ultimately, the most important things to embrace and keep in mind with team members in different time zones are respect, compassion and tolerance.

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Is Your Website Ready for Black Friday? 4 Tips to Nail Your Big Day

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It’s almost that time of year again – Black Friday. If you’re a shopper, you’re probably excited about the deals. But if you’re running an eCommerce store or online business, you might feel some trepidation about whether or not your website is ready for the big day.

In this post, we want to help you feel confident that you’ve nailed your preparation and your website is ready for action.

To accomplish that, we’re going to go over ten key actions to perform to get your website ready for Black Friday (and Cyber Monday, of course). These include everything from prepping your lists to speeding up your site and crystalizing your return policy.

There’s not that much time left before Black Friday, so let’s get right to the tips.

1. Optimize Your Store for Conversions

The first step is to make sure your website itself is ready for the big day and optimized to drive sales. This is probably the “broadest” tip on our list because there are a lot of factors that go into this.

First off, will you have a dedicated landing page for your deals? If so, make sure that it’s optimized for conversions to drive as many sales as possible. To help you do that, BigCommerce has a great collection of eCommerce conversion optimization best practices.

One must-use strategy is urgency – highlight that this is your best deal of the year (if that’s true) and include some big countdown timers to add FOMO.

Black Friday is also a great time to practice cross-selling and upselling. You can get shoppers to your site with your headline deals and then use those deals as an opportunity to sell them on other products.

Also, remember that not all of your customers will arrive on your Black Friday landing page. So how will you promote your deals to those people? You might consider a sitewide notification bar or other aggressive tactics to get eyeballs on your deals.

Finally, make sure to optimize your checkout to make it as easy as possible for people to give you their money.

2. Get Your Social Posts Ready, Too

Email isn’t the only way to reach interested shoppers – you should also prepare posts to share on all your social channels. Tools like Canva and Stencil make it easy to quickly spin up good-looking graphics for your deals (properly-sized for different social networks).

Get these graphics ready to go and schedule your posts to go live. You can also share countdowns in advance to build some anticipation.

3. Share Your Deals With Relevant Influencers

Another great strategy to get attention on your deals is to share your sales with popular blogs and influencers in your space. Many content sites are eager to get into the Black Friday madness and create deal roundups that they share with their readers.

For example, in the WordPress space, virtually all the popular WordPress blogs create deal roundups for WordPress products. As someone who’s taken part in creating these roundups, I can say that it’s a lot easier when companies proactively reach out and share their deals (and it greatly boosts your chances of getting included).

4. Don’t Forget About Mobile Visitors

Did you know that, according to Adobe, Black Friday 2019 was “the biggest day ever for mobile”? That’s because smartphones accounted for a massive 39% of all eCommerce sales on Black Friday 2019, which was a 21% increase from 2018. Smartphone customers spent a whopping $2.9 billion on the big day.

What’s more, most traffic on Black Friday came from smartphones – Adobe also found that smartphones accounted for 61% of online Black Friday traffic (even though they were 39% of the sales).

In 2020, it’s likely that those same trends continue, which means that you definitely don’t want to forget about mobile visitors while you’re prepping your site. Make sure your pages and promos are all optimized for mobile.

5. Get Your Website Ready for a Surge in Traffic

If you implement the other tips in this post, your website should be primed for a surge of eager shoppers looking to get their hands on your deals.

However, that brings with it another problem:

How do you make sure that your website’s infrastructure is ready to meet that increase in traffic? The last thing you want is for your promotions to generate a ton of interest…but for your website to buckle under the pressure and make you lose sales.

Well, if you’re using WP Rocket as we detailed in the previous section, you’ll already be benefiting from one important tactic – page caching. Because it reduces the processing work that your server needs to do for each visit, it can make it easier for your server to stand up to heavy traffic.

However, it’s hard for eCommerce stores to rely exclusively on caching because so many eCommerce pages require dynamic content. You can use caching for some pages, but you’ll need to exclude a lot of your store to keep it functioning (don’t worry – WP Rocket sets up these exclusion rules for you automatically to avoid any issues).

The other piece of the puzzle is to analyze your current hosting and maybe even reach out to your host’s support for help. If you’re using managed WordPress hosting from providers such as Kinsta or WP Engine, they can work with you to make sure your site will have all of the resources it needs for your sale. Don’t worry – you can keep using WP Rocket with these hosts even though they ban most other caching plugins.

Things can be a little trickier on shared hosting, as shared hosts will shut off sites that monopolize too much of the server’s resources. Here, you might want to consider upgrading to a higher-tier plan if you’re worried about hitting your limits.

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5 eCommerce Expert Tips For Black Friday

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As I’m sure you’re fully aware, running an online business can be a challenge at the best of times – Black Friday and Cyber Monday are no exception.

An estimated £1.5billion was spent online in the UK last year, an overall increase of 3.6% from 2018, so this year is sure to be a golden opportunity for online retailers.

In 2018, Amazon held a whopping 26% share of the Black Friday market, which comes as no surprise seeing as the sales started a few days before.

So for those of you selling online, good news. You have a head start. 

The question is though, how can your eCommerce business prepare for this crazy day of online shopping and capitalise on all those additional sales?

In this article we hear from 5 eCommerce experts with their top tips for smashing Black Friday, so you can take full advantage of this massive influx of online shoppers and reap the sales rewards.

#1 Richard Goss: Preparation is key

Richard Goss is the Commercial Director at Rinkit. With over 10 years’ experience in the eCommerce space, Richard has seen plenty of Black Fridays, and believes the key to success is in the preparation.

“It’s definitely worth speaking to your couriers about collecting on the Saturday and Sunday of the Black Friday weekend – they will do it and it helps them, you and your customers.”

“You should also start creating product bundles now and let them propagate in advance of the big day.”

“Finally, pre-pack as much as you can now so that when it comes to Black Friday, all you need to do is stick the label on.”

Richard’s key takeaways are…

  • Speak to your couriers in advance
  • Create product bundles now
  • Pre-pack as much as you can

#2 Paul Rogers: Perform a site search

Paul Rogers is the Founder of Vervaunt and an eCommerce Consultant. Over the years Paul, along with his team, has provided key eCommerce and paid media consultancy services to business all over the world.

“In my experience, site search is a good opportunity to drive improvements when going into peak trading periods. You want your site to be performing at its best.”

“Applying boosting rules is a good example, to ensure that the right products are being promoted (which could be at a global or query level), whether this is based on margin, general popularity or a seasonal surge.”

“Spending time looking at search terms that are driving 0-result errors and fixing these using synonyms is another good quick win. Historically, I’ve had some really good wins with clients in this area, often as a result of a term not matching catalog references. Ideally, you’d use an NLP-based (natural language processing) search solution, which would be in a better position to facilitate more advanced queries.”

“Other things that I’d generally recommend looking at would be the allocation of paid media budgets, (ensuring that key campaigns aren’t capping out and that budget is focused on high demand products etc). Invest time in server-provisioning and ensure that top sections of your site are merchandised effectively.”

Paul’s key takeaways are…

  • Perform an overall site search
  • Apply boosting rules
  • Fix 0-result errors
  • Re-allocate paid media budgets

#3 Dave Hermansen: Reduce prices based on your industry

Dave Hermansen is the Founder of Storecoach.com and has been in the eCommerce space since 2003. Today, Dave is one of the web’s most notable Internet Marketers, particularly in the realm of eCommerce and drop-shipping. 

“What we do in preparation for Black Friday depends on the type of website we are working on. But no matter what type of site it is, we definitely create a Black Friday banner with an overall message that these are the lowest prices of the year. We affix that banner to the top of the homepage as well as every category and product page, and of course, the sale ends at the stroke of midnight in order to create urgency.”

“If the website is a one-off site where somebody purchases once, and you never hear from them again, for example a site selling refrigerators, we really don’t do anything except create the banner. We don’t change our prices because there is no reason to. They are still the lowest prices of the year, all we have done is spun a perception.”

“On the other hand, if it is a site with repeat customers and/or one with a large following on social networks, you’re not going to get away with that. For those types of sites, create a ‘Black Friday Specials’ page and link to it from a banner. You certainly do not want to discount every product on your site; you just want to have a few where you lower the price.”

“Pick a few of the most popular products and knock the price down as much as you can. It is an extremely good idea to offer your specials on products that usually need accessories (which are not discounted), so that you can recoup some of the discounts you gave.”

“You’ll definitely want to tease your ‘Black Friday Specials’ on social networks each day, starting a few days before the big event. “Don’t Miss Our Black Friday Sale – Our Lowest Prices of the Year – Prices Too Low to Advertise!”, for example.”

“It doesn’t really take much planning or much work to have an effective Black Friday. You just need to think a little bit and, of course, rinse and repeat for Cyber Monday!”

Dave’s key takeaways are…

  • Effective website banners that create urgency
  • Reduce product prices based on your industry
  • Tease your deals on social media in the lead up
  • Don’t forget to repeat for Cyber Monday!

#4 Ryan Gardiner: Never just wing it

Ryan Gardiner is the Founder of DCI Digital, which specializes in helping businesses build a successful online presence. Combined with his many years as eCommerce Manager, Ryan knows a thing or two about smashing Black Friday.

“The sad truth is, I’ve witnessed more businesses fail at Black Friday than I have succeed, and not just from the smaller guys either. Regardless of the advice of my team, tips they’d read online, or just cold-hard stats put in front of them, they were driven by hype and promises of riches from the media.”

“Plan and prepare, don’t just wing it. It’s well known that some industries certainly lend themselves better than others to the Cyber Monday & Black Friday epidemic, but what I’ve witnessed is a similar trait among the business owner’s mindset that’s the real problem.”

“One of the biggest reasons retailer giants do so well with Black Friday and Cyber Monday sales is because they’re promoting popular products, they know people already buy. Of course, the discount can certainly make or break the sale, but if the people don’t want the product in the first place then a minor discount is rarely going to sway them.”

“If you’ve got a few winning products, put all your time and effort into squeezing every drop of juice out of them. So many businesses chase fairy tale sales on products that have never proven themselves as sellers. This is the biggest shopping day all year, don’t waste it promoting products that you already know don’t sell.”

“If margins are tight, have a chat with your supplier or rep and explain you’ll offer them prime positioning on your Black Friday/Cyber Monday marketing in exchange for preferential rates during that period to allow you to offer a bigger discount.”

“Make sure you have strategic cart abandonment in place! People are easily distracted this time of year.”

“Consider the lifetime value of a new customer, not just the Black Friday sale profit. If you’re restricted by brands forcing RRP’s on you, offer it as a discount code by email.”

“If your email list is already segmented, try to send targeted emails to users rather than a general email blast.”

“Prepare your Adwords titles in advance. Duplicate Ads and change titles to mention Black Friday to massively improve CTA (click-through rate).”

Ryan’s key takeaways are…

  • Plan and prepare, never just wing it
  • Maximize sales of winning products
  • Have strategic cart abandonment in place
  • Prepare your Adwords titles in advance

#5 Tom Robertshaw: Ensure optimal site performance

Tom Robertshaw is the Founder of Meanbee Ltd and Hivemind Research. With years of eCommerce experience, Tom has been propelling his eCommerce clients to success all year round, and Black Friday is certainly no exception.

“It’s best to focus on squeezing the most out of your site. A last minute check for quick wins on server performance (time to first byte), or frontend performance (time to load/interactive) is always a good idea”

“Is your cache hit rate looking good? Is there any more aggressive caching strategies that you can put in place during the high traffic periods? Have a developer look over the frontend as well to see if there’s any optimization that can be done on a number of images, CSS and JS files being fetched and parsed on each page load.”

“For images that you upload to content areas, make sure they’re optimized and compressed before upload. Not all eCommerce platforms will do this for you and you don’t want customers bouncing from the first page because the large images made it take too long to load.”

“The increase in traffic during this period is a great time to run some A/B tests because it won’t take as long to get a good sample. Clearly, there’s some risk involved, but also a big opportunity!”

“I’d recommend using a wallet that people are familiar with like PayPal Express. This is typically easy to set up on most platforms and helps to get those orders in before people change their minds. With this, there’s no need for customers to worry about your checkout which they’re probably not familiar with. It’s probably too late for it at this stage, but for the larger ticket items, a financing payment method may also be helpful in getting the sale for some customers.”

“Make sure that there’s a line around to the add to basket button which clearly says what standard shipping is likely to cost. Consider running a promotion to reduce shipping costs during this period (and incorporating into product price if need be) as it can really be a sticking point with customers. A good deal on a product might be ruined by unclear or steep shipping costs.”

“You want to make sure that your campaign reaches as many people as possible and they feel the urgency to grab a deal before they’re gone. Ensure you’ve got multiple newsletters going on, preferably with some targeting based on past purchases if you can.”

“Your messaging, particularly around urgency will be different depending on your brand, but if there’s a way you can build up excitement in advance and then show depleting stock levels or time left to capitalize on the deals, that’d be great!”

Tom’s key takeaways are…

  • Optimize overall site performance
  • Make the most of A/B testing opportunities
  • Ensure a smooth checkout process
  • Use familiar and simple payment methods
  • Offer clear and good value shipping
  • Triple check your marketing strategy

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Are You Ready? 7 Tips To Prepare For Black Friday

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According to eMarketer’s 2020 Holiday Shopping Report, eCommerce sales in the U.S. are projected to reach a whopping $190.47 billion this holiday season. Black Friday is expected to be the 2nd biggest day of the season, right after Cyber Monday, with sales estimated to reach close to $13 billion.

If you’re a shopper, you’re probably excited about the deals. But if you’re running an eCommerce store or online business, you might feel some trepidation about whether or not your website is ready for the big day.

Here are some tips to help you take full advantage of this massive influx of online shoppers and reap the sales rewards.

1. Start planning as soon as possible

Start planning for Black Friday now if you haven’t started. A survey found more than half of consumers begin their holiday shopping or researching for Black Friday as early as October. This is the time to entice with coupon codes and special offers. The holiday weekend consumers will be in line and shopping, so don’t wait until Thanksgiving weekend.

2. Test, test, test! 

As mentioned earlier, industry experts are estimating a steep spike in online sales, so testing your site’s speed and ensuring it can handle a traffic surge is extremely crucial. In fact, 46% of online shoppers said they would never return to a slow website.

Run performance tests ahead of time to ensure that record breaking sales won’t slow down your site during peak shopping hours. Test the server load capacity and speed of your store and run tests for your homepage with tools like Google’s PageSpeed Insights or k6 cloud. These tests will enable you to understand what the expected load is. DO NOT leave these tests for the night before the big day, and instead, start as soon as you can. Remember, the most important functionalities to test are your shopping cart and checkout pages.

3. Improve your store’s SEO

Having a good presence on Google will enable your customers to easily find your products and special deals. If you sell on Amazon for example, you should probably know that 70% of Amazon shoppers don’t ever click past the first page of search results. In order for your products to stand out amongst all the competition out there, it’s essential that your products are easily discoverable.

Start by creating a dedicated landing page just for Black Friday, which is one of the more effective ways for targeting organic traffic. Next, begin building a keyword search strategy and do some research via Google Search to see which keywords are currently trending and ranking for Black Friday. Then, choose which of your products will go on sale and start writing descriptions for them that will sell and create a sense of urgency. Key phrases like limited time offer, only available on Black Friday and almost sold out are just a few to consider.

4. Choose the right products

Picking the products you want to promote this Black Friday as early as possible will really help with your inventory orders. Remember, you’re not the only eCommerce business prepping for this holiday season, so the sooner you know which products you want going on sale, the quicker your suppliers will get your products ready.

Since the pandemic is still going strong in many regions of the world, we suggest considering products that have seen an uptick in demand. We’re not saying that you need to entirely shift your business and switch products but do consider products that are in high demand now such as: home office & equipment, board games, health & beauty products, home & gardening and so much more. Adding a bit more variety to your store can really make an impact this Black Friday!

5. Make sure your store is mobile friendly

Offer your visitors easy navigation, zoom-in and zoom-out capabilities, quality photos and a quick load time. We suggest using Google’s Mobile-Friendly Test tool to test how a visitor views your site on a mobile device. The tool allows you to easily review your site and indicates any pain points that needs optimizing. Just insert your site’s URL and see how your page scores.

If you’re an Amazon seller, consider optimizing your product titles. Remember, the title of your product listings is what will catch your potential customer’s attention. According to Amazon’s recommendation, it should include no more than 50 characters and you should capitalize the first letter of each word. Your product titles should also include key info such as brand name, color, size, material and packaging.

6. Use Social Media

Social media can be a great boon to your eCommerce business. Keep in mind that if you run advertisements on Facebook, the more engagement that you get through your advertisements, the better they do. Therefore, you’ll want to create Facebook campaigns that are very engaging and shareable. Keep in mind that you don’t just want to get your ad in front of eyeballs, you want to get those ads out to your target market.

“Sending an advert for your vintage soccer shirts to a person who loves ice hockey would be like trying to ram a square peg in a round hole.”

As Black Friday and Cyber Monday approach, keep an eye out for hashtags that you can piggyback on. What hashtags are your consumers using and figure out how you can incorporate them into your boosted posts. Make sure that your social media plug-ins are integrated with Facebook and Twitter, so consumers can share your deals with their friends.

For eCommerce stores, Facebook has demonstrated that it is the most effective in driving traffic to eCommerce sites. In 2016, thepurchase rates increased 42% for eCommerce companies on Facebook.

The best way to market product on Facebook is to select a quality product image and add your logo and some text advertising your deals. Ensure that you start circulating that advertisement at least a few days in advance to build the excitement. If you don’t advertise until the last minute, customers will only see your ad once and they’ll be unlikely to click through. Remember, there are many retailers demanding their attention during this big shopping weekend.

A great example of Facebook marketing is the Jeulia Jewelry ad below. They created a great video of their product rotating 360 and simply added some classical music to it. Clicking on the ad takes you to the product page on their website.

7. Email Marketing Campaigns

Custora reports that over 25% of Black Friday sales begin with email marketing. Therefore, it pays to create your email marketing campaign well in advance. Email marketing gives you an opportunity to directly connect with your loyal customers and those who have joined your email list.This gives you the opportunity to provide them with a special discount for their loyalty.

Start your email marketing campaign at least a week prior to Black Friday to whet your customers’ appetite. You want to pique their interest for the sales you’ll be offering. Richard Lazarra​, eCommerce expert said:

“Because emails are so critical and deliver huge ROI, prepare your emails well in advance. Have the copy ready, the images ready, and the email prepped to go. Give yourself plenty of time and lots of opportunities to review everything prior to the big day.”

You may want to start a month in advance and send weekly emails for four weeks until Black Friday. Send out an email the night before Black Friday and Cyber Monday. Finally, send out an email about the discounts on the big day. This will ensure that your list is well aware of the discounts that you’re offering. 

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ANTDIY, a High efficiency free shopify APP ,The official partner of AliExpress, the only shopify App that can provide the best customer service.

If you feel like to try dropshipping, then don’t miss ANTDIY, we have a variety of functions and perfect service, it can help you import products with one click, and can also help you place orders automatically, ANTDIY helps you source your assortment from a wide variety of reliable suppliers on 10 platforms, such as AliExpress,1688 dropshipping , Taobao, etc.ANTDIY, a High efficiency free shopify APP.

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Best Black Friday Marketing Campaign Ideas from Creative Brands for 2020

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When you read these two words “Black Friday”, the first thing we all think is “crazy shopping”.

There is no doubt that Black Friday is the most intense shopping weekend of the year. Although it first appeared in the U.S, other countries adopted it in time and it takes place on the last weekend in November. In the U.S, they have a celebration on Friday after Thanksgiving, and it is considered as the starting point for the shopping season for Christmas.

Lots of stores and brands offer their customers discounts and other incentives to shop through Black Friday marketing campaigns. Now, it has become the most popular shopping period because everyone is waiting for Black Friday to shop. Only in the U.S, customers spent an average of $500 in 2019. So, we can easily say that Black Friday has become a shopping routine for people, and it is an effective marketing strategy, of course.

In recent years, we heard creative and attractive Black Friday ads and campaigns at a premium. As a marketing strategy, creating an interesting campaign offering special discounts or promotions for your customers boosts your sales and increase your revenues in a very little time. People rush into the stores and online shopping platforms on Black Friday.

Here we mention the best Black Friday marketing ideas as examples to inspire you.

Why is Black Friday Marketing Important?

SaleCycle reported that in 2019 Black Friday online sales surpassed all previous records, reaching $7.4 billion, up by $1.2 billion from 2018’s $6.2 billion record. That’s huge! This is a serious holiday that every merchant with an online or brick and mortar store should observe. Our Black Friday tips will help you to get a cut of this $90.14 billion pie so you can settle in for a prosperous holiday season.

1. A Deal an Hour

For high traffic stores, having an hourly deal covers several bases at once. Not only does it encourage spending, but by keeping your Black Friday deals a surprise and changing them often, it keeps your customers coming back. 

It helps to offer Black Friday deals on all items in addition to the Deal of the Hour. For example, if you offer 40 percent off everything, then your Deal of the Hour could be 50 percent off or higher, further discounts on particular brands or items, or other combinations of sales. Don’t forget to create a homepage banner for each hour you’ll have a deal.

To make such sales, I recommend using apps that allow you to schedule sales, such as bold discounts. This app is perfect for staying organized during this important, fast-paced weekend, so it’s worth the investment. In addition, it can also handle some management and logistics work, so you can arrange sales time to go online without being close to the computer.

When promoting “Time Trading”, please consider creating product information on all social media platforms (Facebook, Twitter, Instagram, etc.). Since your work day will be busier than usual, it is recommended that you use tools such as buffers.

Managing hourly transactions requires the work of the team to manage social media, graphics, customer inquiries and management tasks. If you are currently an entrepreneur, then this may not be your best Black Friday marketing idea.

2. Free Gift with Every Purchase

Offering a free gift is a fun Black Friday deal for shoppers. With Oberlo, you’ll find several products under $2.00. With each order, you can give away a free gift to every customer who orders over the Black Friday and Cyber Monday period. Items that work best for this have cheap or free shipping.

You need to display free gifts on the homepage banner to make sure it is attractive enough. You can set minimum requirements, such as “get a free gift for every $200 purchased”, or if the profit margin is high, you can provide it to all customers who order.

3. Using Your Email List

Email marketing is a great promotional channel to bring sales. One of the most cited email marketing stats is that for every $1 you spend on email marketing, you have the potential to earn $42.

When it comes to email marketing for Black Friday, there are two approaches. 

  • Previous Customers. Contact your former customers and offer them a special VIP discount code that gives them additional savings when they buy.  Since they’ve already bought from you before, they’ll be more likely to buy again. If they’ve bought within the past 30 days, your brand will be fresh in their mind so be sure to include those people as well. If you don’t have an email list, you may want to run some ads to build out your list before Black Friday so that you can email them during the weekend. We also have an article on Ways to attract customers to provide mail that you should find helpful.

4、Black Friday Social Media Campaigns

As a part of Black Friday ad campaigns, social media plays an important role in brand promotion and recognition. You can use trending Black Friday hashtags and popular slogans to reach more people through social platforms.

For example, Amazon schedules live videos on Facebook and generate thousands of views that result in nearly 300% more customer engagement than other companies that do not use broadcasting as a marketing strategy.

Unlike traditional ads, Kohl’s also creates Black Friday social media campaigns to engage with more targeted customers. The company not only shares ads announcing special Black Friday discounts but also offers a gift card to the customers in return for any response or retweet with a hashtag including the brand name.

5. Add New Products

Customers love browsing through new products. Whether a customer has only bought a product from you once, or they are a regular customer, new products will always pique their curiosity. 

6、Cards Against Humanity

Making a mockery of Black Friday is the habit of the company. Every year, their team creates an absurd campaign to rebel against overconsumption on Black Friday.

As an anti-Black Friday campaign, Cards Against Humanity increased the prices for the Black Friday weekend and put an extra $5 for each product. First, they considered making a joke by reducing all the prices by $0.01 but then they decided on a much riskier strategy by increasing the prices.

7. Offer to Donate a Percentage of Sales to Charity

You can make your buyers feel better about their purchases by letting them know that a percentage of their purchase goes to charity. It doesn’t have to be a lot of money, even a percent of your profits going to charity is worth it. For example, Charlie’s Project leggings donates a percentage to charities, and even offers

Don’t make empty promises here. Donate the money and let customers know who received their donations. You may even get the charity where you donate money to send a thank you message to your buyers and also post this message on your website.

8. Use Trending Black Friday Hashtags

The Brazilian business, Abra Casa, leverages Black Friday hashtags to promote their stylish furniture on Instagram. Did you notice the #blackfridaybrasil for the post’s hashtags?

Create Black Friday Facebook posts on your page and use relevant Black Friday hashtags. You can use hashtags like

  • #Blackfriday,
  • #Blackfridaysales,
  • #Blackfridayoffers,
  • #Blackridaydeals,
  • #Blackfridayweekend,
  • #Blackfriday2020 (or the relevant year),
  • #BlackfridayUSA (or the relevant country where you operate),
  • #Blackfridayshopping,
  • #Blackfridayspecials

You can add more Black Friday hashtags. The goal is to get the word out about your product.

9. Black Friday Ideas for Small Businesses

We’ve discussed lots of Black Friday ideas for small businesses that you can take advantage of right away. But let me give you three more ideas.

  • Team up with other small businesses: Working with small businesses that complement what you sell can be great for business. For example, if you sell wine openers, you can team up with wine brands. You may choose to offer a discount or design and launch creative Black Friday campaigns for your users.
  • Promote your offers across platforms: If sell on more than one platform, say Shopify and Amazon, make sure to use the promotional tools available on each platform to get the word out.
  • Don’t make it passive, have a landing page: Make sure you have one or more landing pages to welcome visitors to your Black Friday marketing campaigns. Show them how they’ll benefit from your deals. Go above and beyond. Remember that other businesses are making offers too. So make sure yours stands out.

10. Create a Promotional Content Calendar

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As Black Friday draws nearer, you’ll want to solidify your overall strategy. A great first step is to create a content calendar with what assets and content you want to share and when. Aim to plan a month ahead and start your promotions the week of Black Friday so that your customers know you will be offering deals. Your calendar should include:

  • New graphics and banners: You should create graphics for social media posts, and email campaigns. You’ll also need to create a new homepage banner graphic as well as graphics for any promotional video clips.
  • Social media posts: Automating your social media posts ahead of time will make your life easier. Write out the copy with the relevant hashtags in advance, then use Buffer for marketing automation. Pay attention to where your engaged followers are located to ensure that you post at the best time for them to see. 
  • Creative and copy: You’ll want to have your creative and copy completed for emails, social media, ads, articles and more. 
  • Promotions: Run the numbers to figure out how much of a discount you can offer your customers without affecting your margins too greatly. If you offer VIP discounts to some customers for additional savings, you’ll want to ensure that you’re still making a profit. Keep in mind that you’ll be spending more money on advertising and paying for the actual products, so be sure to take those costs into account as well. 

ANTDIY Dropshipping

The best choice for Euro/US dropshippers to improve business efficiency

shopify–ANTDIY

ANTDIY, a High efficiency free shopify APP ,The official partner of AliExpress, the only shopify App that can provide the best customer service.

If you feel like to try dropshipping, then don’t miss ANTDIY, we have a variety of functions and perfect service, it can help you import products with one click, and can also help you place orders automatically, ANTDIY helps you source your assortment from a wide variety of reliable suppliers on 10 platforms, such as AliExpress,1688 dropshipping , Taobao, etc.ANTDIY, a High efficiency free shopify APP.

It’s not terrible to be fired, but if you have been overly sad, you will not be able to return to your normal life. Hurry up and start your new journey.

Learn more

Join us

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48 Ways to Increase Facebook Followers and Likes in 2020

Earlier in 2020, I decided to jump into Facebook in full force and increase my follower count. 

And guess what: my most successful online store grew to 54,000 Facebook followers. 

On top of the assurance that my team and I were nailing it – not to mention the huge ego boost – all those likes served another powerful purpose.They allowed us to build an engaged community of people who loved our niche and, more importantly, our products. Which fueled the beautiful cycle that led to more sales.

But enough about me. How can you make this happen for your own store?

Why Facebook Organic Reach Is Declining

There are two major reasons:

  1. More content is being published than there is news feed space for it to be shown.There are more than 30 billion pieces of content published every month on Facebook.
  2. Facebook provides only the most relevant content to each user.In order to increase engagement and optimize user experience, the content shown is tailored to each user’s individual interests.

Can businesses keep succeeding with this decline in organic reach? Absolutely.

You can still get tons of traffic from Facebook.

The network’s rapidly growing Ad platform has somewhat cushioned the damage for those who’ve capitalized on it. The advertiser count to date has surpassed 4 million.

Knowing this, should marketers really worry about organic reach?

Wouldn’t we be better suited to focus on our business objectives and leverage paid marketing options?

Yes and yes.

Here’s why.

Why You Need To Think About Declining Organic Reach

Organic reach is important for several reasons.

Reason 1:  To nurture more leads and organic conversions

Many people use social media solely for brand awareness.

That’s fine – but it leaves so much opportunity on the table to drive real results for your business.

Lead generation is one of the missed opportunities.

It also happens to be the linchpin of any successful marketing campaign.

You need to attract potential buyers and funnel them into your sales funnel. When you do this organically, it won’t cost you anything besides time and effort.

In turn, the price of converting these potential buyers into actual buyers will be less.

That’s because the results of an organic campaign tend to snowball. This means that when more people engage with your content, it adds context to your campaigns.

The more organic reach that you have, the better your lead generation and conversion funnels will work.

Reason 2: To keep the Cost Per Click of your paid campaigns low

Yes, Facebook’s ad product is one of the most intuitive and impressive that we’ve ever seen.

And yes, the sophistication of the audience targeting options is every marketer’s dream.

How to Get Facebook Followers

Here are 48 ways that I found useful:

1. Use Images 

Captivating, relevant images can be a great way to spark engagement and reach for your page and posts.

2. Keep it Interesting

Most people unlike a page because the posts are uninteresting. Keep your fans engaged by posting content that meets their needs or addresses their pain points. Industry news, product releases, and behind the scenes content can pique interest.

3. Use Facebook Social Plugins

Use Facebook’s Page Plugin (formerly the “Like” box) on your other socials sites, website and blog. A like button next to your blog post will increase shares, but the Page Plugin can help you boost likes.

4. Add A Link To All of Your Emails

Make sure to include a link to your company page in every email you send out. Your email signature is the perfect place so it’s automatically added to every email sent.

5. Invite Your Subscriber and Customer Lists

If you offer a subscription, like a newsletter, make sure to invite your subscribers. They’re already interested enough to subscribe. Ask them to “Join our Facebook Community” or “Write on our Facebook wall” instead of the usual “join our fan page.”

6. Engage With Similar Pages 

Engagement works two ways. Regularly leave insightful comments to relevant posts related to your area of expertise. Make sure your comment comes from your company page not your personal page.

7. Cross Promote on Other Social Sites 

Be creative. A simple “like us on Facebook” might not be enough. Point your Twitter followers or LinkedIn connections to relevant content or discussions happening on your page for a more powerful impact.

8. Use Contests

Contests are a great way to get people to like your page. Make sure the prize has perceived value. Promote your contest through your email list and website and make liking your page a contest requirement.

9. Tell Don’t Sell, Use the 80/20 Rule 

Keep your promotional content to a minimum. Stick to interesting content rather than selling. Use the 80/20 rule. Make 80 percent of your content informational and informative and the other 20% promotional.

10. Link From Your Personal Page

Link to your company page from your personal page. Create a link from your place of employment.

11. Run Facebook Ads

If you’re trying to figure out how to get Facebook followers, the most obvious solution is Facebook ads. 

You can run “Engagement” ads, which help you increase the visibility of your brand on Facebook. Although, to be frank, any ad you create will likely bring an increase in followers, even “Conversion” ads. 

If Facebook users like the ad content, they’ll likely engage with the post and potentially like or follow your Facebook page. 

So, if your main goal is to get store sales, you can run a conversion ad and still increase Facebook likes to your page. To learn more about Facebook advertising, check out this Facebook ads questions video.

Engagement Facebook Ads

12. Invite People to Like Your Page

The easiest way to increase Facebook followers is by inviting people to like your page. The lowest-hanging fruit here is to invite your friends and family

Once you start running ads for your store, Facebook will occasionally send you notifications asking you to invite people to like your page. 

I found that typically if I ran engagement ads, I’d get a higher number of people that I could invite to like the page. 

However, even though I manually invited people, I eventually got temporarily blocked by Facebook. So you need to pace the number of people you invite at a time. 

Also, if you do get temporarily blocked, Facebook might still send notifications telling you to invite people. But you still won’t be able to invite anyone. Wait a day or two before trying to invite more people. 

You can also invite friends and family to like your page. However, keep in mind that it’s better to have a small, targeted audience than to have a big, broad one, as it could limit the effectiveness of your future ads.

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The most reliable trend indicator–Google Trends

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What Is Google Trends?

Google Trends provides access to a largely unfiltered sample of actual search requests made to Google. It’s anonymized (no one is personally identified), categorized (determining the topic for a search query) and aggregated (grouped together). This allows us to display interest in a particular topic from around the globe or down to city-level geography.

How to Use Google Trends: 10 Features for Entrepreneurs

1. Using Google Trends to Find Niches

Google Trends is a great tool to find a skyrocketing niche. Whenever looking for a new niche, you’ll want to make sure you change your range from “Past 12 months” to “2004-present.” Doing this helps you see clearly whether the search volume is increasing or declining. But it also allows you to see seasonal trends in one clear-cut shot.

Here’s an example of a skyrocketing product in Google Trends: posture corrector.

You can see quite clearly that over the past several months there’s been skyrocketing growth. In January we saw a sudden peak with a slight dip in February. However, that doesn’t mean you can’t still capitalize on sales. So this trending product would need to be monitored for a while longer.

Here’s an example of a stable niche in Google Trends: men’s fashion.

You can clearly see in the graph that there are slight dips. However, for the most part, the search volume for this niche is pretty stable. Over the span of several years you’ll see some slight dips or increases, which is normal. But for the most part, Google Trends shows that men’s fashion is a pretty stable niche. You might be wondering what the dips and increases mean. Those show you the seasonal trends of the searches. October through December sees an increase in searches with a decline starting in January. That doesn’t mean you don’t want to start a men’s fashion store in January, it just means you might see a lower amount of website traffic at that time of year.

Wondering what a fad looks like on Google Trends? Well, you might want to check out this data on fidget spinners.

There were virtually zero searches for “fidget spinners” until February 2017. Three months later in May, the product hit its peak. It’s pretty clear that there was a drastic and sharp increase in attention in those first few months. However, the sharp decline following the peak shows that this is no longer a good business idea to consider starting.

2. Find Relevant Product Categories in Related Topics

Say you’ve created a niche store focusing on fake eyelashes. After owning your niche, you might be interested in expanding into other verticals. So instead of only selling fake eyelashes on your store, you want to sell other product categories that people may also be interested in.

After typing “fake eyelashes” into Google Trends, scroll down to the bottom where you’ll find “Related topics.”

What’s interesting is that two of the examples, “Nail” and “Eye shadow,” are a bit unrelated to fake eyelashes but could make sense as product categories on your store. A person who searches for or wears fake eyelashes is likely also interested in nail products or eye shadow. So if you’re looking to expand the product collections on your store, checking out the related topics might be helpful. As for the adhesive, that product could also be sold on your store, as most fake eyelashes require eyelash glue.

Keep in mind that as you scroll through some of the related topics, you might find some don’t make sense for your business. For example, Kim Kardashian is listed as a Google Trends related topic for fake eyelashes. But hey, you could always write a blog post about Kim Kardashian’s eyelashes.

3. Using Google Trends for Keyword Research

Now say you’re selling women’s blouses on your store. Google Trends shows that searches for this is trending upward, which is a good sign. But now you want to figure out which keywords to go after, how to name your product categories, and how to optimize a blog post on the topic of women’s blouses. A little trick you can do is take a quick look at “Related queries,” which is on the right side of “Related topics” section we just talked about.

Throughout the 25 queries, you can consistently see a callout to color. In the graphic above you see two listings for the color black. On other pages, you’ll find white, blue, pink, and green. For these examples, you might choose to create a product category based on color such as “black blouses.” However, you can also include those keywords in your product page and in the name of the product. “Women’s shirts” or “blouses for women” could also be listed as a product category since they have search volume and make sense for this clothing type.

4. Promote Your Store Around Seasonal Trends

Seasonal trends play an important role in the success of your business. Throughout the year there’ll be peaks and dips that will impact your monthly sales. During peak season, competition and sales will increase in full force. During the dips, you might start selling seasonal products. Let’s break this down with a “summer” product: padded bikinis.

What’s interesting is that the data shows us that padded bikinis aren’t just for summer but for winter, too. The first peak of the year starts in January and it continues to climb until June. Then there’s a drastic dip in November. Now, say it’s November and you decide to start a swimwear store, you might be feeling pretty discouraged about that dip. But that’s actually a great time to get started. It gives you a couple months to build your swimwear business so that when January rolls around you’re ready to go!

Now you might be wondering what to sell during the off season. Think of products that naturally complement the products on your store but would be a good match for the off season. Since swimwear is often sold by lingerie brands, selling pajamas might be area to focus on during the winter months. Let’s take a look:

Between September to December, pajamas hit their peak, making it the ideal product to sell during the bikini off season by filling in the seasonal gaps.

5. Using Google Trends for Content Freshness

Content marketing is helping top online retailers own more traffic to increase brand awareness and to get more customers than ever before. So creating blog content for your website can help grow your business. One way to drive sudden spikes in search traffic is to do “content freshness.” What’s that? It’s when you remove outdated content, add fresh new details, and republish the content on your blog.

How does Google Trends fit into this? Let’s examine seasonality again but for a different purpose. Say you own a cycling store, you might have an article on your blog for the keyword “how to fix a bike.” Throw in those keywords into Google Trends and it’ll look like this:

What this shows is that peak season for this search tends to happen in June and July each year. Now, of course you need to do content freshness whenever you start to lose your position in Google. That’s a given. But if you want to step up your game, you can also coordinate your content freshness around the search term’s peak season. So if you’re that cycling store owner, you might update your “how to fix a bike post” at the end of May. And by doing that, you’ll skyrocket to the top of search results for that keyword. Do this strategy on your top performing SEO articles, and you’ll grow your website traffic in no time.

6. Create Content About Current Trends

On the homepage of Google Trends, you’ll find a section for trending searches. Trending searches are the hottest topics of the moment. You can browse daily trending searches, realtime search trends, and search by country.

While most of the trending searches are regarding celebrity news, you will find some buzz-worthy stories that tie into certain niches. For example, on February 27, 2019, the most searched daily trend was regarding the “Momo Challenge,” which amassed over 5 million searches. You can see keywords such as “kids” and “parents” in the “Related news” section. If you own an online store that targets parents of young children, you could’ve written a newsworthy article on the topic on your blog.  

Right now, the second most popular daily trend in the UK is about Tesla. If you own an automotive accessories store (and target customers in the United Kingdom), you might choose to cover car news about top automotive manufacturers. Why? Because people who are interested in automotive news might be interested in buying your automotive accessories. And by bringing relevant audiences back to your website, you increase the effectiveness of retargeting ads.

By occasionally covering newsworthy stories on your store’s blog, you can drive high volumes of traffic back to your website. You can also jump on trending hashtags on Twitter to share your newsworthy article to get more Twitter followers and social media engagement.

7. Find Niche Topics by Region

One of the most interesting elements of Google Trends is how you can find niche topics by region. When it comes to advertising, we often target an audience based on their country. There are 325 million people in the United States alone. Surely the audience in New York isn’t the same as the audience in Louisiana. So let’s break down what these two states think about gold earrings.

In Louisiana, interest in gold earrings isn’t very high. In November 2004, there was a sharp increase in search volume, but that level of interest has yet to return.

Now, let’s take a look at New York’s search interest on Google Trends.

Right now, the search volume for “gold earrings” is on the rise in New York. So what does this mean? Well, if you create an ad for a pair of gold earrings that you’re selling, you’re better off targeting individual states like New York. Since there’s growing interest there, you’ll be able to capitalize on some sales whether you promote it on Facebook or via Google Adwords. You can cross-reference all the states to determine which states have been seeing the trend rise. That way, you increase your chances of landing sales without wasting money by targeting places where interest is lagging.

8. Monitor Competitors’ Positions with Google Trends Compare

On Google Trends, you can even monitor your competitors and see how well they’re performing against your brand. With the Captain Marvel movie out, let’s do a Marvel Comics vs. DC Comics comparison to see how the brands have been performing over the years.

What’s interesting here is that in 2004, the two brands were performing at about the same level, with Marvel having a slight advantage. However, after 2013, we see the clear rise of Marvel coming out on top.

With this feature, you can compare up to five search terms or competitors. As your brand gains a bigger search audience, you can use Google Trends compare to ensure that you’re always a step ahead of competitors. And if you find that certain competitors are growing a faster rate than you, you know to start analyzing their marketing channels to understand how you can improve.

9. Google Trends YouTube

While Google Trends is typically used to improve your website’s performance, you can also use it to improve your reach in social media as well – in particular, YouTube. After heading to YouTube and looking for “fashion” videos, we noticed that the top videos used the keyword “fashion trends 2019.” So, let’s plug that into Google Trends and see what we get.

In January, this search term skyrocketed in interest. Of course, the year added to the keyword will make it a popular search term at the beginning of the year. However, after going back to YouTube and looking up “fashion trends 2019” in the search bar, we noticed something interesting. Let’s take a look:

Each of the top videos were published in 2019. Why’s this interesting? Because often times, vloggers (and bloggers, too) create content prior to the new year so they can get a head start on traffic. But we find in the top results is that 2019 content ranks quite well when it’s published in 2019.

So, if you plan to create a video centered around fashion trends in 2019, your best bet is to publish the video sometime in January to capitalize on the data you’d find in Google Trends.

But let’s rewind a second. Since we won’t know what the data is for the rest of 2019, let’s take a look at the data for “fashion trends 2018” so we can know what to expect over the next year.

So, we see that at the end of 2017, Youtube users start browsing the keyword “fashion trends 2018.” And then we see that January spike that we saw in our 2019 image. But what’s interesting is that there are more spikes in March and September – right before summer, and right before winter.

How can you capitalize on traffic during those periods? Well, if you have an email list, you might decide to send an email during March and September to boost your video’s popularity again. Google will see that you’re promoting your older video content and will likely reward you with a higher position for your video so you can get even more views to it. You can also use this strategy if you find that the views on popular evergreen videos are declining too.

10. Google Trends Google Shopping

You can also use Google Trends to help you determine the best time to create Google Shopping ads. Say you’re a fashion retailer trying to promote a brand new white dress on your store. By taking a look at Google Trends’ Google Shopping feature you can determine the best months for your ads. Let’s take a look at the data below:

Between February and June, there are high volumes of searches for white dresses in Google Shopping. Despite a small dip in August, the next two months, September and October, see a rise in Google Shopping searches. So, if you’re a retailer, you might start selling and promoting your white dresses between February and June and September and October. Well, provided that you’re selling to an American audience. You’ll need to check the data for other countries if you plan to target outside the U.S.

Conclusion

In conclusion, Google Trends is a very powerful market research tool. all the way down to the specialists using the data to enhance marketing strategies for companies. There is a lot of information that can be taken from the tool and effectively put to work to improve marketing strategies and gain valuable market research insights. Next time you are looking to find out more about a certain topic, or want to know how a brand is performing in the eyes of the consumer, head over to Google Trends and start searching!

ANTDIY Dropshipping-

The best choice for Euro/US dropshippers to improve business efficiency

shopify–ANTDIY

ANTDIY, a High efficiency free shopify APP ,The official partner of AliExpress, the only shopify App that can provide the best customer service.

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Why is ePacket the first choice for transportation?

ePacket delivery is one of the most popular shipping methods offered by merchants from China and Hong Kong. For good reason – it’s one of the fastest delivery options for international shipping with the ability to monitor your ePacket tracking numbers through China Post.

Products purchased from China were previously shipped by sea. This meant delivery could be expected to take over eight weeks. Now, ePacket tracking shows that most orders are delivered within 30 days. Your ePacket tracking data will likely show that many packages arrive sooner.

There are several considerations to make the most of ePacket delivery, including ePacket regulations, the location of your customer base, and how to track ePacket deliveries. This guide will cover these topics and more.

How ePacket Shipping Works

Benefits of using ePacket Delivery

Apart from cost and time efficiency, ePacket offers a wide range of benefits to buyers including (but not limited to):

Free returns on any undeliverable items. Customers will have a sense of security knowing that any undeliverable item can be returned, without any additional expense. This factor alone can improve the customer/merchant relationship.

Door-to-door ePacket tracking. ePacket delivery provides customers the option of end-to-end tracking, without paying any additional costs. They’re able to track their ePacket delivery on websites such as EMS and USPS.

Bear in mind that customers may have to pay for customs (or additional taxes) on the products they order.

Average ePacket Shipping times

Like all shipping methods, the delivery time for ePacket shipping may vary based on the destination of the package, customs, holidays, and other unforeseen delays.

When shipping into the United States, however, the usual timeframe for a package to arrive lies within the 10-20 day mark.

Other countries may have to deal with a slightly longer shipping time due to the fact that the package is being routed to the proper facilities before making it to the customer.

While the shipping time may vary, customers who use the ePacket delivery option can have peace and mind when waiting for their package because they’re able to monitor the tracking number.

Weight Limit

According to the USPS, the maximum length of a package can only be 24”, while the total height and thickness of the package cannot be more than 36”.

Additionally, in order for the package to qualify for ePacket delivery cannot weigh more than 4.4 lbs. Finally, the merchandise being shipped cannot exceed any more than $400 in value.

Customs and Taxes for ePacket Shipping

All ePacket deliveries go through traditional customs and clearances (which may require customers to pay any additional taxes upon arrival).

You could always ask the merchant who’s shipping the item if there will be any additional taxes owed upon arrival to give your customers a heads-up.

These merchants have experience shipping to multiple countries and will have a better idea of whether or not there will be any additional expenses.

Which Countries Allow ePacket Delivery?

Specifically, here is the list of countries that allow shipping as of June 2017:

  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • Ireland
  • Israel
  • Italy
  • Japan
  • Kazakhstan (currently in a trial run)
  • Korea
  • Luxembourg
  • Malaysia
  • Mexico
  • Netherlands
  • New Zealand
  • Norway
  • Poland
  • Portugal
  • Russia
  • Saudi Arabia
  • Singapore
  • Spain
  • Sweden
  • Switzerland
  • Thailand (currently in a trial run)
  • Turkey
  • Ukraine
  • United Kingdom
  • United States
  • Vietnam (currently in a trial run)

Again, this list is constantly growing, so check to see if it’s available in the country you’re purchasing from.

Conclusion

This guide has covered a vast variety of topics related to ePacket shipping and hopefully provided you with a better framework when it comes to this particular shipping method. Having this this knowledge means that you can confidently embrace ePacket shipping and delivery with your own online store, too. As mentioned before, ePacket shipping and delivery is likely to increase customer conversion rates and boost customer satisfaction and fulfillment considerably.

To take it a step further, use platforms like AfterShip or PackageTrackr to make the process even more efficient and help you gain insight into this aspect of your business, too. Some of the features that can help make this happen are:

  • Email Notifications and Alerts
  • SMS/Text Notifications and Alerts
  • Analytics

These third party platforms integrate very well with ecommerce platforms such as Shopify (read our full Shopify Review here to learn more about the Shopify ecommerce platform) and WooCommerce, making things a whole lot easier. Being able to run a successful dropshipping business means being able to make things run as smoothly as possible. Statistically, ePacket shipping has caused a drop in unhappy customers due to shorter delivery times and therefore increasing profit margins for business owners.

Note: Interested in learning more about running a successful dropshipping business? Check out the 10 Best Shopify Dropshipping Apps to Acquire Inventory for Your Business and Finding Drop Shipping Companies and Suppliers (+ FREE Directory).

There is minimal risk with ePacket shipping, thus it is worth trying out if you are planning on expanding, have suppliers in China or Hong Kong, and want to ship products internationally.

As mentioned before, ePacket shipping is a tried and tested method and is popularly used by many merchants – from the biggest online marketplaces to the smallest online niche business owners – as it systemises the shipping process while also providing a certain degree of transparency for your customers.

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Are ePacket and eExpress the Same Thing?

eExpress is an extension of ePacket shipping in some sense: eExpress is also a similar agreement had between China Post EMS, Hong Kong Post and the USPS but it offers services for packages that do not fit the ePacket Criteria and/or restrictions. This means that for bigger and heavier products and packaging, eExpress can be used, instead. Since 2017, there are also a total of 18 countries that can be shipped to using eExpress.

Even though eExpress offers service and support to a few of the countries that ePacket doesn’t, due to the wider global reach of ePacket, ePacket is still the more popular shipping method of the two.

AVERAGE EEXPRESS SHIPPING TIMES

  • Taiwan, Hong Kong, Japan, Korea, Singapore: 2 – 4 business days
  • United Kingdom, France, Spain, Netherlands, Canada, USA, Australia: 5 – 7 business days
  • India, Brazil, Russia, Ukraine, Belarus: 7 – 10 business days
  • South Africa: 10 – 15 business days

SIZE & WEIGHT RESTRICTIONS FOR EEXPRESS

There are some differences in the allowed size and weight of packages depending on the country you decide to ship to using eExpress.

  • Australia: Maximum weight of the package, including boxes and filler material, should not exceed 20 kg. Any side of the package should not be longer than 1.05 meters. Additionally, the sum of the length, width and height should not be greater than 3 meters (l + w + h <= 3m)
  • Taiwan: Maximum weight of the package, including boxes and filler material, should not exceed 30 kg. Any side of the package should not be longer than 1.05 meters. Additionally, the sum of the length, width and height should not be greater than 2.5 meters (l + w + h <= 2.5m).
  • United States: Maximum weight of the package, including boxes and filler material, should not exceed 31.5 kg. Any side of the package should not be longer than 1.5 meters. Additionally, the sum of the length, width and height should not be greater than 3 meters (l + w + h <= 3m)
  • India: Maximum weight of the package, including boxes and filler material, should not exceed 35 kg. Any side of the package should not be longer than 1.5 meters. Additionally, the sum of the length, width and height should not be greater than 3 meters (l + w + h <= 3m)
  • Other Countries: Maximum weight of the package, including boxes and filler material, should not exceed 20 kg. Any side of the package should not be longer than 1.5 meters. Additionally, the sum of the length, width and height should not be greater than 3 meters (l + w + h <= 3m)

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The best choice for Euro/US dropshippers to improve business efficiency

shopify–ANTDIY

ANTDIY, a High efficiency free shopify APP ,The official partner of AliExpress, the only shopify App that can provide the best customer service.

If you feel like to try dropshipping, then don’t miss ANTDIY, we have a variety of functions and perfect service, it can help you import products with one click, and can also help you place orders automatically, ANTDIY helps you source your assortment from a wide variety of reliable suppliers on 10 platforms, such as AliExpress,1688 dropshipping , Taobao, etc.ANTDIY, a High efficiency free shopify APP.

It’s not terrible to be fired, but if you have been overly sad, you will not be able to return to your normal life. Hurry up and start your new journey.

Learn more

Join us

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11 Tips for How to Build Your Startup’s Brand From Scratch

Building a brand from the ground up that stands out is no easy task.

“What should it look like?”

“How should it make people feel?”

“Will it resonate with my target audience?”

These are questions that inevitably come up when you start thinking about how to connect the dots between what you’re selling and who you’re trying to reach.

Whether you’ve got nothing but a business idea or want to pivot your existing brand, here’s what you need to know about building a strong brand identity for your business.

What exactly is a “brand”?

A brand isn’t just a recognizable name and logo that distinguishes you in a crowded market.

Your brand is how people perceive you wherever they interact with your business—both the impressions you can control and the ones you can’t.

When you think about it, people have personal brands too. We each have a name, a face, a style, a way of communicating, and with these traits, we make different impressions on different people.

Likewise, businesses have names, products, logos, colors, fonts, voices, and reputations that make up what they are and affect how they’re perceived.

You can’t build a brand without being consistent and maintaining that consistency as you extend your brand to every part of your business. But it all starts with establishing what that consistency is going to look like and the feeling you want it to evoke.

Good branding is at the heart of any good business, but most of the branding advice you’ll find online or in person is about making sure that your brand remains consistent in your marketing efforts, or gets improved, if it’s already established. What happens if your business has never developed a brand, or if you’re just starting out, trying to build a business from scratch?

Related: It’s Not You, It’s Your Story: Why Branding Matters

The latter effort isn’t going to be easy, but it certainly is possible — even for a non-professional. Eventually, you’ll have to enlist the help of an experienced professional (either an in-house creative director or external marketing agency). But when it comes to establishing the core features and qualities of your brand, all you need is a little time, a little research and an in-depth understanding of how your company operates. Here are six considerations.

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Building your own brand essentially boils down to 11 steps:

table of Contents

  • What exactly is a “brand”?
  • 1. Research your target audience and your competitors
  • 3. Choose your business name
  • 4. Write a slogan
  • 5.Separate your unique differentiators.
  • 6. Choose the look of your brand (colors and font)
  • 7.Separate your unique differentiators.
  • 8. Design your logo
  • 9. Apply your branding across your business
  • 10. Define your brand as a ‘person.’
  • 11. Get help.
  • Progress your brand name as you grow

While you might revisit some steps as you pivot your brand, it’s important that you consider each aspect as you shape your brand identity.

Let’s start by laying the groundwork to inform the way you go about building your brand.

1. Research your target audience and your competitors

Before you start making any decisions about your brand, you need to understand the current market, i.e., who your potential customers and current competitors are.

There are many ways to do this:

  • Google your product or service category and analyze the direct and indirect competitors that come up.
  • Check subreddits that relate to your customers and eavesdrop on their conversations and product recommendations.
  • Talk to people who are part of your target market and ask them what brands they buy from in your space.
  • Look at the relevant social media accounts or pages your target audience follows and are receptive to.
  • Go shopping online or offline and get a feel for how your customers would browse and buy products.

As you go about your research, make a note of:

Who your “lowest hanging fruit” customers are—the ones you could most easily sell to.

Who your top-of-mind competitors are—the brands that are established and known in the market.

How your customers speak and what they talk about—the interests they have and the language they express them in.

It’s important to have a handle on this before moving forward, as it will inform what your brand should focus on and how it can position itself apart from competitors.

For example, if I wanted to create a brand targeting entrepreneurs, I might choose to use the raccoon as a starting point: They’re scrappy survivors who will do anything to thrive.

2. Pick your focus and personality

Your brand can’t be everything to everyone, especially at the start.

It’s important to find your focus and let that inform all the other parts of your brand as you build it.

Here are some questions and branding exercises to get you thinking about the focus and tone of your brand.

What’s your positioning statement?

A positioning statement is one or two lines that stake your claim in the market. This isn’t necessarily something you put on your website or business card—it’s just to help you answer the right questions about your brand and aids in creating your brand’s tagline.

Your positioning statement should go something like…

We offer [PRODUCT/SERVICE] for [TARGET MARKET] to [VALUE PROPOSITION].

Unlike [THE ALTERNATIVE], we [KEY DIFFERENTIATOR].

For example: We offer water bottles for hikers to stay hydrated, while reducing their carbon footprint. Unlike other water bottle brands, we plant a tree for every bottle you buy.

Your unique value proposition is the one thing you’re competing on. Find it, go in on it, and make it a part of your brand’s messaging.

Alternatively, if the company you want to start has a cause at its core (e.g., if you’re starting a social enterprise), you can also write this out as a mission statement that makes a clear promise to your customers or to the world.

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What words would you associate with your brand?

One way to look at brand building is to imagine your brand as a person. What would he or she be like? What kind of personality would your customers be attracted to?

This will help inform your voice on social media and the tone of all your creative, both visual and written.

A fun and useful branding exercise is pitching three to five adjectives that describe the type of brand that might resonate with your audience. I compiled this list of traits to help you get started.

What metaphors or concepts describe your brand?

Thinking about your brand as a metaphor, or personifying it, can help you identify the individual qualities you want it to have.

This can be a vehicle, an animal, a celebrity, a sports team, anything—as long as it has a prominent reputation in your mind that summons the sort of vibe you want your brand to give off.

For example, if I wanted to create a brand targeting entrepreneurs, I might choose to use the raccoon as a starting point: They’re scrappy survivors who will do anything to thrive.

If your brand was an animal, what animal would it be and why is it like that animal to you?

3. Choose your business name

“A rose by any other name would still smell as sweet. But Nike by another name would be seen on fewer feet.”

What’s in a name? Depending on the kind of business you want to start, you can make the case that your name matters very little or it matters a lot.

As we’ve said before, a brand is so much more than a name. The personality, actions, and reputation of your brand are really what give the name meaning in the market.

But as a small business owner, your company’s name is probably one of the first big commitments you have to make. It’ll impact your logo, your domain, your marketing, and your trademark registration, if you decide to go that route (it’s harder to trademark generic brand names that literally describe what you sell).

Ideally, you want a store name that’s hard to imitate and even harder to confuse with existing players in the market. If you have any plans to expand the product lines you offer down the road, consider keeping your business name broad so that it’s easier to pivot, rather than choosing a brand name based on your product category.

You can use our business name generator to brainstorm some names, or try one (or a combination) of the following approaches:

  • Make up a word, like Pepsi.
  • Reframe an unrelated word,likeApple for computers.
  • Use a suggestive word or metaphor, likeBuffer.
  • Describe it literally (caution: easy to imitate),like The Shoe Company.
  • Alter a word by removing letters, adding letters, or using Latin endings, likeTumblr (Tumbler) or Activia.
  • Create an acronym from a longer name,like HBO (Home Box Office).
  • Combine two words: Pinterest (pin + interest) or Snapple (snappy + apple)

Since your brand name will also affect the domain/URL of your website, be sure to shop around to see what’s available before you decide. Check out our guide to choosing a good business name.

It’s also a good idea to run your name by a focus group of close people, if for no other reason than to make sure it doesn’t have an unintended meaning or is too similar to something else that you might’ve missed.

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4. Write a slogan

A catchy slogan is a nice-to-have asset—something brief and descriptive you can use as a tagline in your social media bios, website header, business card, and anywhere else where you’ve got very few words to make a big impact.

Keep in mind that you can always change your slogan as you find new angles for marketing—Pepsi has gone through over 30 slogans in the past few decades. 

A good slogan is short, catchy, and makes a strong impression. Here are some ways to approach writing a slogan of your own:

  • Stake your claim. Death Wish Coffee: “The World’s Strongest Coffee”
  • Make it a Metaphor. Redbull: Redbull gives you wings.” 
  • Adopt your customers’ attitude. Nike: “Just do it.”
  • Leverage labels. Cards Against Humanity: “A party game for horrible people.”
  • Write a rhyme. Folgers Coffee: “The best part of waking up is Folgers in your cup.”
  • Describe it literally. Aritzia: “Women’s fashion boutique.”

Try our Slogan Maker to brainstorm some ideas, or play off of your positioning statement to generate potential one-liners to describe your business. 

5. Separate your unique differentiators.

Identify what’s going to make your brand unique. It could stem from your business plan in general: For example, if you’re offering lower prices than your competitors’, you could emphasize that in your branding. Otherwise, find a way to make yourself stand out. Are most of the other brands older, more traditional, more conservative? Try for something sleeker, more cutting-edge and with a younger vibe. Are the other brands elitist and pretentious? Shoot for something more down to earth.

6. Choose the look of your brand (colors and font)

Once you’ve got a name down, you’ll need to think about how you’ll visually represent your brand, namely your colors and typography. This will come in handy when you start to make your own website.

Choosing your colors

Colors don’t just define the look of your brand, they also convey the feeling you want to communicate and help you make it consistent across everything you do. You’ll want to choose colors that differentiate you from direct competitors to avoid confusing consumers.

Color psychology isn’t an exact science, but it does help to inform the choices you make, especially when it comes to the color you pick for your logo.

This infographic offers a nice overview of the emotions and associations that different colors generally evoke.

Source: The Logo Company

It’s important to consider how legible white and black text will be over your color palette and how colored text might look over white and black backgrounds. Try using a tool like Coolors to brainstorm colors that work together. Grab the hex codes to keep handy, and sift through different shades to find the ones you like. 

Choosing your fonts

At this point, it’s also good to look at fonts you might want to use on your website.

Pick two fonts at most to avoid confusing visitors: one for headings and one for body text (this doesn’t include the font you might use in your logo). 

You can use Font Pair to browse from a wide selection of fonts that go well together.

For inspiration, use Stylify.me on your favorite websites to see their visual style at a glance.

7.Separate your unique differentiators.

Identify what’s going to make your brand unique. It could stem from your business plan in general: For example, if you’re offering lower prices than your competitors’, you could emphasize that in your branding. Otherwise, find a way to make yourself stand out. Are most of the other brands older, more traditional, more conservative? Try for something sleeker, more cutting-edge and with a younger vibe. Are the other brands elitist and pretentious? Shoot for something more down to earth.

8. Design your logo

A company logo design is probably one of the first things that comes to mind when you think about building a brand. And for good reason: it’s the face of your company after all and could potentially be everywhere that your brand exists.

Ideally, you’ll want a logo that’s unique, identifiable, and scalable to work at all sizes (something often overlooked).

Consider all the places where your brand’s logo needs to exist, from your website to your Facebook page’s profile picture to even the little “favicons” you see in your current browser tab.

If you have a text logo as your Instagram avatar, for example, it’ll be almost impossible to read. To make your life easier, create a square version of your logo with has an icon element that remains recognizable even at smaller sizes.

Invest in a logo that can appear anywhere around the web and in physical print. Source: History of the Walmart brand development and logo design, Turbologo.

The following are some of the different logo types you can choose to help you communicate with designers and find a style that makes sense for your brand. Keep the colors and fonts you chose in mind to make sure they work together with your logo to convey your brand. 

Abstract: ANTDIY

An abstract logo has some meaning, but really, it’s just a shape and colors that you can’t easily tie back to anything in the real world. 

The benefit of an abstract logo is that it has no innate meaning—you can make this up yourself and bring it to life in your customers’ minds.

Mascot: Wendy’s

Mascot logos are often represented by the face of a character. They may humanize your business by creating a brand personality, but be aware that they are an antiquated style now and only recommended in certain contexts (e.g., you’re deliberately going for a retro look).

Emblem: Starbucks

Emblem logos are often circular and combine text with an emblem for a bold and regal look. If the design is too complicated, however, they can lose their impact when you shrink them down. But done right, they can play a big influence on brand building and make for a memorable style of logo.

Lettermark: IBM

IBM

Lettermark logos turn the initials of your full business name into a logo. If you chose a business name with 3 or more words, this might be a style you’d want to consider, especially if the initialism is catchy. 

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Wordmark: Facebook

facebook

Wordmark logos turn your brand name, colors, and font into a visual identity. The problem with wordmarks is that they’re often hard to create in a scalable square design and easily lose their legibility when shrunk.

However, you can fix this problem by simply getting an accompanying icon logo or turning the first letter of the wordmark into a separate-but-connected logo, like what Facebook does with its F.

Icon: Twitter

twitter

An icon logo is your brand represented as a visual metaphor. Unlike an abstract logo, an icon logo suggests something about the product (Twitter’s bird is suggestive of the frequent short “tweets” on the platform). 

As an unestablished brand, you should stay away from using an icon logo by itself. However, if you’re not sure about the kind of logo you want, pairing an icon logo with a wordmark is usually a safe bet. 

Combination: McDonald’s

Because of the limitations that exist for each logo type, many logos are a combination of styles.

As a new small business experimenting with a logo, you don’t need to choose an icon over a wordmark when you feel they’re both essential to represent your brand as a combination logo let’s you get the best of both. This makes it easier to satisfy the condition of creating a scalable logo while still putting your brand name front and center. McDonald’s, for example, can use its iconic golden arches wherever its full wordmark doesn’t fit. 

Unless you’ve got design chops of your own, you’ll probably be delegating the creation of your logo. You can outsource it for a low cost on Fiverr or run a logo contest on 99Designs.

9. Apply your branding across your business

Applying your branding across your business gives it a cohesive brand story. A brand story represents who your business is and what it stands for. It sets the stage for every interaction customers have with your brand, in-store and online.

We found that buyers shopping on an online store for the first time often look for a business’s mission and purpose to see if they share any values with the business (e.g., sustainability). They will turn to its About Us page to learn more about who they’re buying from and, for more socially conscious customers, how the business is run. If your business has a brand story, share it, because it can help the shopper feel reassured yours is a legitimate business. 

Your positioning statement can get you started, but to craft a brand story ask yourself a few questions:

  • What motivated me to start my business? 
  • Why does the company exist? 
  • How do we contribute to the world?
  • What is the story behind my business the customer should know?

Not every business is mission driven, but if yours has a mission or values, share your brand story and tell customers why the business was started. Look at the businesses TOMS and Coca-Cola, the first a mission-driven brand, the second not so much.

TOMS, a footwear and accessories company, is “in business to improve lives.” TOMS first charitable program, One for One, where it donates shoes to children in need, and more recently is making donations to the COVID-19 Global Giving Fund, among other charitable initiatives. When a shopper purchases a product from TOMS, they can come away feeling good because they believe in the cause their purchase is contributing toward. 

Coca-Cola, a globally recognized soft drink business, isn’t grounded in a strong social good or environmental mission, but it appeals to its target market through branding that focuses on bringing together friends to experience fun, happiness, and connection. A customer of a Coca-Cola product can walk away feeling as if they are more socially connected with friends or loved ones if they enjoy the product with those friends.

For new business owners, there’s a lot to learn from Coca-Cola. It offers up excellent examples of brand marketing through timeless designs, fonts, images, and colors that are instantly recognizable.

Whether you choose to build a brand story around a mission or not, the important thing is giving the customer a story that they tell themselves about your brand.

10. Define your brand as a ‘person.’

Once you’ve collected this information and begun some preliminary brainstorming, speed the process along by trying to define your brand as a person, rather than as a logo or a written voice. If your company were a person, what type of person would that be? Male or female? Older or younger? What kind of wardrobe would your brand choose? How would it talk?

Would you be happy to see it if it approached you as a stranger? What are its favorite foods and movies? The answers to these questions may never come up for customers, but they will help you come up with a better, more precise feel for your brand.

11. Get help.

Now that you have the core idea for your brand more or less in place, it’s time to enlist some outside help in fleshing out your vision. Unless you have experience in the graphic design realm or an in-depth knowledge of creative marketing, your best bet is to get aid from an experienced, educated professional. You can hire a resident branding authority (usually a creative director) in-house, or outsource your work to an agency.

Progress your brand name as you grow

Constructing a brand does not quit with creating a logo or motto, or even with your brand launch. Your brand needs to exist and stay constant wherever your customers interact with you, from the style you select for your website, the advertising and marketing products you create, completely to exactly how you bundle and also ship your products.

You’ll continue to shape and develop your brand as you reveal much more customers to it as well as learn more regarding who your clients are and also just how to speak to them.

It’s important to value that you will certainly never ever have 100% control over how people view your brand.

You can pull customers in the best direction, make a fantastic first impression, as well as handle your reputation, however you can’t manage the individual understandings that exist in each person’s mind (say, if they had a bad customer service experience).

All you can do is put your best foot onward every which way and also try to reverberate with your core audience. Yet ideally, at this point, you have the devices, understanding, and sources to start.

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17 great ideas to find the right product

Missed out on February Valentine’s Day? Now is your chance to celebrate.

Qixi, which is celebrated on the seventh day of the seventh month of the Chinese lunar calendar, falls on Tuesday this year.Many domestic companies have released their reports on trends of this year’s Qixi and forecast it will have a more heated atmosphere than that of last year.

Searches for the word Qixi has been increasing this month, according to Baidu Index. Data from Meituan, China’s largest on-demand service platform, also showed the same trend in searches.

According to data from Quark, a search app of e-commerce giant Alibaba, searches about Qixi on the app have grown by 12 times and the most searched words about Qixi include gifts, ancient poems, short sentences, dates and customs.

On giving gifts to a loved one, Quark finds that men do this five times as much as women and unmarried men do this 25 times as much as married ones. Some 5 percent of women struggle with whether to give a gift to their partners.

So this is also a good opportunity for a big promotion, because the epidemic has missed the celebration of the holiday with your partner, but now you can make up for it. I think you also have plans for the products that can be sold on the Qixi Festival, but the question now is how to choose among so many products. Perhaps you have thought about doing market research?

Sure, everyone is always recommending you to do market research before you pick a niche for your online dropshipping business.

But what exactly does market research constitute?  

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table of Contents

  1. Start with what you have
  2. Your local community
  3. Online consumer trend publications
  4. Product and trend discovery sites
  5. Industry leaders
  6. Social curation sites
  7. B2B wholesale marketplaces
  8. Online consumer marketplaces
  9. Social forum communities
  10. Social media networks
  11. Consumer lifestyle publications
  12.  Your competitors
  13. Audience surveys
  14. Crowdsourcing
  15. Look to the past
  16. SEO analytics and insights
  17. On-site and third-party consumer evaluations

But what exactly does market research constitute?  

In this article, we will discuss certain spaces on the internet that you must browse through before deciding on a niche. Your online store should not be left to chance- and choosing a niche should be a deliberate, well-thought decision.

First off, Why should you have a niche-based store, rather than a general store?

1. The ROI for general stores is typically way lower than for niche centred. This is due to the fact that when you target a particular niche market, the quality of leads that you get will certainly be much better than when you target a broad target market. This suggests even more conversions, even more sales.

2. Specific niche ecommerce web sites are less complicated to rate and function better with Search Engine Optimization. Individuals are most likely to browse highly focussed terms when searching for a product to meet their demand instead of vague basic terms. If you have a particular niche store, you will have the ability to pop up in google and social searches that relate to your location of experience quickly.‍

  •  Lesser competition. When you have a store about say ‘wooden tea coasters’, you only need to compete with other stores selling wooden tea coasters. But once you have a general store, you are competing for every product you sell online with other stores. Additionally, Walmart, Target and other local biggies all have a head start.
  • Coming up with a great idea for a product to sell online will occasionally strike when you least expect it. Many times though, it’s something you need to be proactively on the lookout for.

The internet contains a wealth of ideas and inspiration, but as a new entrepreneur, where do you begin? Aimlessly searching online will only get you so far, so we’ve compiled a list of the best resources to give you direction and get you started.

In this post we’ll go into detail about the best places to look for product inspiration and ideas. We’ll start with some broad ideas to get your head in the right space to start your search and then get into more specific resources closer to the end of the post.

As you go through this post and the list of resources, it’s best to capture all of your ideas on paper. Once you have all of your brainstormed ideas recorded, you will be able to return to them later and evaluate them for viability and potential.

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1. Start with what you have

Before you begin searching the depths of the internet for business ideas and the ends of the earth for products and niche ideas, it’s always best to start with the ideas you already have. Maybe it’s a product or idea you’ve had for years. Maybe it exists in a half-written business plan sitting in a folder somewhere on your computer. Even if you’ve discounted it at some point prior, it’s worth taking a fresh look at it. At one point you thought it was a great idea, right?

Here are a few questions to consider when making your list of internet business ideas:

  • What products, niches or industry you are particularly passionate about or interested in?
  • What products, niches or industries are your friends passionate about?
  • What pain points do you have in your own life?

Example: Sisters/entrepreneurs Lisa Kalberer and Allison Hottinger are passionate about family and tradition. They instill these values in their homes by assembling a manger during the holidays. When friends were interested in starting their own traditions, The Giving Manger was born. The product born of passion attracted the attention of influencers that made the brand a nationwide hit, online and in stores.

Identify pain points and challenges

If there’s a problem, solve it. Consider which pain points you have in your life, or even the pain points of those around you. Active Hound, for example, stepped in to solve the challenge of dog toys that were easily chewed and destroyed. Dog owners would become frustrated with unreliable products, and the expenses can quickly add up. The market for that product was based on this one specific pain point.

2. Your local community

Occasionally, you do not require an originality in all. Conventional physical businesses have been around much longer than their ecommerce counterparts. Taking notice of fads in physical retail and adjusting them to ecommerce can be simply the ticket you need to create a rewarding as well as special web service concept. Take a look around your neighborhood and take note of what new or interesting retail ideas people are speaking about. Your neighborhood papers can also be a great resource for this type of news and also details.

Example: Grocery-delivery service InstaCart is a best instance of a firm that saw a method to take a traditional idea and placed it online. A lot of grocery purchasing occurs in-store, according to PwC’s 2017 Total Retail Study, but with the expanding appeal of services like Amazon Kitchen, there’s a possibility to drive as well as capture on the internet sales. Though several consumers may be apprehensive to online grocery store buying, InstaCart partners with physical retailers so customers are still shopping from the exact same food store they recognize and like. This also supports the local business movement, permitting customers to purchase from choose local grocers.

3. Online consumer trend publications

A great place to start your search for product ideas is to look at some top consumer product trend publications. Following trend publications is great way to begin getting a sense of the direction consumer products are going and the trending product ideas other entrepreneurs are introducing to the market. Following these publications can also expose you to new product categories and industries that you previously didn’t know about. Following what’s trending can help you to dream up new goods, services and experiences for your online business.

There are several popular trend publications online including, but not limited to:

TrendWatching: TrendWatching is an independent trend firm that scans the globe for the most promising consumer trends and insights. TrendWatching has a team of professionals in locations like London, New York, São Paulo, Singapore, Sydney and Lagos who report on worldwide trends.

Trend Hunter: Trend Hunter is the world’s largest, most popular trend community. Fuelled by a global network of 137,000 members and 3,000,000 fans, Trend Hunter is a source of inspiration for aspiring entrepreneurs and the insatiably curious.

Jeremy, the founder of Trend Hunter says, “Like many of us, I was an entrepreneur at heart, but I didn’t know what idea I wanted to pursue. I chose careers that I thought would lead me to my business idea… but after years of searching, I was still hunting for inspiration. It was then that I started Trend Hunter — a place for insatiably curious people to share ideas and get inspired.”

PSFK: PSFK is a “business intelligence platform [that] inspires creative professionals as they develop new products, services and experiences across retail, advertising and design.” It analyzes research-based consumer trends and insights that you can use as a jumping-off point and validation for ecommerce business ideas.

Example: A great example of someone who noticed a trend from another country and brought it home is Dan and his product, Inkkas. Inkkas are beautiful, unique shoes made of authentic South American textiles. The idea came about when Dan noticed the trend for these style of shoes in Peru. Determining this was a great product that would also do well in the North American market, he brought the idea home and successfully funded his Kickstarter project, raising over $77,000 in pre-orders.

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4. Product and trend discovery sites

Product review and discovery sites can also be a fantastic source for product and internet business ideas. Sites like Uncrate (men’s products) and AHALife (luxury products) are great ways to see new curated product trends daily. What better way to get inspired than to get a daily glimpse into the new and interesting products other entrepreneurs are bringing to the market.

Here are just a few examples of popular consumer product blogs to get you started:

Don’t just look at the big and popular sites but explore niche reviews sites as well. Consider what types of products and niches you’re particularly interested in and search for consumer product review blogs in those niches.

5. Industry leaders

If you know the industry or niche you would like to be in you can use various tools to discover the influencers in the industry. Following the right people on social media can help inspire new ideas through a constant stream of carefully curated content from the people in the know. It’s up to you to uncover the opportunities.

There are several online tools you can use to discover the influencers online for a particular industry or niche:

6. Social curation sites

Polyvore and other similar image curation sites can be a goldmine for product and niche ideas. Many of the images contain interesting, new and trending businesses and consumer products. Using the built in social signals you can sometimes get a sense almost immediately of their popularity. This could be your first clue if there is a market for the product or niche.

Several of the larger social curations sites that may inspire niche business ideas are:

  • Fancy: Fancy describes themselves as part store, magazine and wish list. Use Fancy to find a gift for any occasion and share your favorite discoveries with all your friends.
  • Wanelo: Wanelo (Want – Need – Love) describes itself as a community for all of the worlds shopping, bringing together products and stores in a Pinterest-like product posting format. You can start by checking out out trending people.
  • Wishlistr: Wishlistr is a way to collect, organize and track products you want, as well as share that list with others. More than 9 million “wishes” have been listed to date.

7. B2B wholesale marketplaces

What better way to get product ideas than right from the source? This has been a popular option amongst ecommerce entrepreneurs for a while, and this list wouldn’t be complete without it. Wholesale and manufacturer sourcing sites expose you to thousands of potential products ideas. It can be easy to get overwhelmed with the sheer amount of products available, so take it slow.

Alibaba: Alibaba is one of the biggest ecommerce companies in the world, up there with Amazon and eBay. The platform connects consumers all over the world with wholesalers and manufacturers from Asia. With hundreds of thousands of products, there’s not much you can’t find on Alibaba.

Although it’s generally accepted that Alibaba is the largest online wholesale and manufacturer database, there are many other sites similar to Alibaba you can use for inspiration and to find product ideas.

Oberlo: is a marketplace owned by Shopify where you can purchase products to sell on Shopify from suppliers. These suppliers provide automated order fulfillment services, so it’s a popular turnkey option for many entrepreneurs deciding what to sell on Shopify. Browse what’s available and review Oberlo’s trending products to help come up with your own ideas.

Some other B2B wholesale marketplaces include:

8. Online consumer marketplaces

Another rich source for product ideas are online consumer marketplaces. Millions of products is probably an understatement, so you may want to begin your search with some of the popular and trending items and branch out into other interesting categories that catch your eye from there:

eBay: eBay is the largest online consumer auction site. Use eBay Market Research to find some of the most popular product categories on eBay.

Amazon: Amazon is the largest internet retailer.Amazon Best Sellers shows Amazon’s most popular products based on sales. Amazon Movers & Shakers displays the biggest gainers in sales rank over the past 24 hours. Both are updated hourly.

Kickstarter: Kickstarter is the largest crowd-funding website. Browse all projects by popularity, funding, staff picks, as well as many other options with Kickstarter Discover.

Etsy: Etsy is a marketplace for handmade items. Look up what’s trending to find the most popular listings.

AliExpress: AliExpress is Alibaba’s consumer wholesale marketplace that allows you to order in smaller quantities. AliExpress Popular reveals the most-bought products.

Jet: Jet is another internet retailer that continues to grow in popularity. Each product category has its own list of best sellers, such as this one for wholesale and this one for books and media.

9. Social forum communities

Reddit

Reddit is the largest social media news aggregator. It describes itself as the front page of the internet and is enormously influential. Reddit has thousands of “subreddits” which are sub-sections or niches that cater to different topics and and areas of interest. It’s within these subreddits that you can find lots of inspiration for your next product or business idea.

If you have an idea for a particular industry, niche or product category, it’s worth doing a search and finding a suitable subreddit community to join and actively become a part of.

There are also many product focused subreddits that are packed with ideas.

Here are a few examples:

There are also several subreddits for curated Amazon products, make sure to check out the following:

If you’re active on Reddit and pay close attention, occasionally you have come across interesting posts like this one, which asks commenters to share their best purchases for under $50.

No matter which approach you take, Reddit has been and continues to be a valuable source of ecommerce business ideas and inspiration, coupled with a great and supportive community.

Quora

Quora is a community question-and-answer site, “a place to gain and share knowledge,” as the company says. Essentially, users come to Quora to ask and answer questions about pretty much anything and everything. Like Reddit’s subreddits, Quora has topics that you can choose to add to your own customized feed. Consider adding some product- or industry-related feeds, as well as anything else inspired by online business.

Quora also shows which topics and questions are trending, as well as a count of the total number of answers (each with a number of upvotes and downvotes from the community).

Once you populate your feed, you’ll start to discover questions and answers that may inspire ecommerce business ideas. Here are a few:

Industry and niche forums

Depending on the industry you’re targeting, there may be niche forum sites that you can tap into for product ideas to sell. Gaming is one industry that has an active online community, and you can check out forums like GameFAQs or NeoGAF. Here are a few other industry forum sites for niche product ideas:

10. Social media networks

There are a few ways you can use social media to search for product and niche ideas.

Hashtag: If you have a particular interest in a product category or industry, you can try searching for applicable hashtags. Another great option is to do a search on social media for hashtags that indicate buyer interest and intent like #want and #buy.

Product curation accounts: There are many accounts on Instagram that post curated product content. Like many other examples above, you’ll likely want to search for and find accounts within the niches you are particularly interested in.

Audience insights: If you already have a business page on one or more social media platform, you may be able to use your audience data to find ecommerce business ideas. Understand which pages, hobbies, interests and other characteristics they have in common and brainstorm products based on those insights.

Instagram

Instagram isn’t just pictures of food and dogs, it is also an interesting option for inspiring product and ecommerce business ideas. Because it’s photo-based, it’s easy to scan through many ideas and photos quickly.

Facebook

Facebook still has the most active users out of any social media platform. If there’s a market you’re trying to reach, there’s a chance they’re on Facebook. In addition to hashtags, trending topics and popular pages, check out which Facebook groups are popular in your niche. You may be able to participate and find inspiration through those communities.

Pinterest

The average order of value of sales coming through Pinterest is higher than any other social channel. This indicates that Pinterest users are browsing, shopping and buying, making it an ideal spot to research popular products and trends. Another visual platform, it’s easy to scan and find inspiration for ecommerce business ideas. Don’t forget to check out the popular section for what’s trending.

Snapchat

Especially ideal for a younger demographic, Snapchat admittedly has more limited capabilities in terms of identifying trends. Use the Discover option to find out what the Snapchat community is talking about and follower influencers in your niche to gain more insight into their needs and motivations.

Twitter

Twitter trends will be helpful in finding new ecommerce business ideas. You’ll be able to see what’s popular in your network or a chosen location. You’ll find these trends on the left-hand side when you log in at twitter.com, or look for the Explore option when you’re on the mobile app.

Niche social media sites

If you’re searching for niche product ideas, social media sites dedicated to related topics and hobbies are another way to gain insights into new product ideas. Here are a few, as examples:

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11. Consumer lifestyle publications

Consumer-facing publications in your industry can reveal a lot about a market segment and what’s trending. Consider what these publications are talking about and which articles resonate most with the audience. To find out which articles are most popular, look at how many comments, social media engagements, or social media shares the content has received. The more popular articles could inspire niche market ideas.

12. Your competitors

Learn from the successes of your competitors and popular services in your selected market. Which products have they introduced with the most success? Why were they so effective? Occasionally, brand names will share the why as well as exactly how behind new products.

Past your rivals’ items, analyze their community. That is their target market and also why do they enjoy those products? Look at what the brand is saying to consumers, in addition to how customers are communicating with them on the internet. Identify gaps in your competitors’ product offerings and also try to find ways to fill up those voids with your brand-new item.

13. Audience surveys

Surveys are one of the best ways to get qualitative and quantitative insights into an audience. Craft questions about the problems and challenges they face, which products they love most and why, and what they wish they had to enhance their everyday life. Keep a mix of multiple choice and open-ended questions that will let you inside respondents’ heads. Use this information when you brainstorm your ecommerce business ideas.

Here are some tools you can use to create and distribute your survey:

14. Crowdsourcing

Crowdsourcing is along similar lines as surveying, except when it comes to crowdsourcing, you’re asking for ideas more overtly. LEGO Ideas is a prime example of a brand that uses crowdsourcing to find new product ideas to sell. Consumers can submit their ideas for LEGO sets, and the site also features popular and successful ideas. Create your own crowdsourced ideas or look to those hubs for inspiration.

If you want to organize your own crowdsourcing campaign for product ideas to sell, check out the following:

15. Look to the past

One way to learn is from the past. Through examining history and old trends, you can come up with a list of revived product ideas to sell. This is one tactic that Dogfish Head Craft Brewery came up with their product series of Ancient Ales, which uses old-school brewing techniques.

But history doesn’t necessarily mean historical events and techniques. It’s also about pop culture trends. In fashion especially, we often see the resurgence of trends, and consumers love nostalgia. Choker necklaces have made a comeback, and countless movie and TV show reboots have created renewed interest and passion for consumers. You can evoke this sense of nostalgia through a product that is no longer available or highlights a seemingly forgotten subject likely to inspire fond memories.

16. SEO analytics and insights

Search engine optimization (SEO), insights can show you what’s trending on search globally or targeted to specific geographic locations. Google has a number of free and paid tools you can use

Google Trends: Find out what’s trending, globally and regionally, and choose from specific topics like Business, Health and Sci/Tech. You can also browse Top Stories to see what’s most popular. If you have a specific market or idea, you can also research keywords to find common related searches, as well as anticipated peaks in search volume (which can help dictate timing for your product launch).

Google Keyword Planner: Keyword Planner will help you find average search volume and related keywords to your chosen phrases. You can also look at AdWord competition to gauge whether someone else is bidding on your targeted phrases for your ecommerce business idea.

Google Analytics: If you already have a website, use the data from Google Analytics to find out which terms users are searching to find your site. Volume isn’t always important: There may be a longtail, descriptive search phrase that makes you think of your next big idea! You can also use data from your onsite search to find the same insights.

Google search: Google.com is an often-forgotten tool to use in your SEO research. There are a few key areas to look when you’re look at a search on Google.com: predicted text (as you type your query in the search bar), paid ads at the top and on the side rail, suggested searches (at the bottom of the page), and Google Shopping results. Remember to check out images and news, too.

17. On-site and third-party consumer evaluations

If you currently have an organisation (online or in the real world), take a look at your own consumer testimonials. Wise business owners consider customer referrals, the motivation behind it, as well as respond accordingly.

If you don’t have any type of reviews of your very own to consider, check out reviews of companies and also items in your niche. Recognize commonalities, paying careful interest to customer complaints, and also determine just how you can develop a product that will certainly attend to those issues. Amazon.com is a particularly fantastic area to locate truthful consumer evaluations.

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If you feel like to try dropshipping, then don’t miss ANTDIY, we have a variety of functions and perfect service, it can help you import products with one click, and can also help you place orders automatically, ANTDIY helps you source your assortment from a wide variety of reliable suppliers on 10 platforms, such as AliExpress,1688 dropshipping , Taobao, etc.ANTDIY, a High efficiency free shopify APP.

It’s not terrible to be fired, but if you have been overly sad, you will not be able to return to your normal life. Hurry up and start your new journey.

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Join us

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