How To Work Efficiently With people in different time zones

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As remote work and satellite offices become more common, marketers are discovering that global teams can be incredibly beneficial to a company’s culture and ability to hire diverse talent.

In today’s workplace, diversity breeds new and unique ideas, allows us to look at our campaigns from different points of view, and benefits companies financially. In fact, by 2022, Gartner predicts that 75% of businesses with diverse frontline decision-makers will exceed their financial targets.

But, despite all the benefits of having a diverse global staff, companies are still trying to figure out how to work successfully across different timezones. Here are some ways to improve the efficiency of people working across time zones

Set Fair Meeting Time

Working across time zones requires fair meeting time. If you are not during normal working hours, you do not want colleagues or employees to have meetings at 5 in the morning or stay up late for meetings at 8 in the evening. When setting the meeting time, please consider everyone’s time zone and try to rotate the time as needed. If it is impossible for everyone to meet fairly, then the best option is to rotate the start time so that it does not cause trouble to the same person every time.

Set An Official Time Zone

Although you still want to know the time zone of other people, setting an official time zone for your company can help alleviate the confusion. If each manager held a meeting based on his personal time zone, everyone else would scramble to translate it into their own time zone. Adopting an official time zone means that everyone can set and communicate meeting or deadline dates in the same time zone, no matter where they are. This can make it easier for employees to quickly know the time difference in their location.

Embrace Virtual Processes And Project Management Tools

With all the technology we have, there is no longer a need for many teams to work in the same place or at the same time.

To enable your team to keep tasks running efficiently on a global scale, use tools such as instant messaging applications, task management software, and progress trackers so that anyone on your team can Develop strategies and update team progress at different times.

In addition to allowing people to work on the same project in different time zones, these tools also enable employees around the world to complete the same discussions on which aspects of the project.

For example, if an Australian employee is working and a U.S. employee is offline, the U.S. team can view the work done by the Australian team after logging in and determine which tasks need to be completed next.

Schedule Less Urgent Emails To Be Sent When International Teammates Are Active

“When you work in a different time zone, it is important to know when to send a message or email,” said Rebecca White, junior author of the HubSpot blog.

If you must send emails before or after your working hours, some communication platforms (such as Gmail) will allow you to schedule emails in advance. This is especially useful if you work late and don’t want to disturb your team. However, this can be helpful when you want to send non-urgent messages to teammates around the world without waking them up in the early morning or interrupting their nightly routines incredibly.

To do this on Gmail, create an email just like drafting other messages. Then, when you are ready to schedule the email, click the arrow in the “Schedule Mail” option on the send icon.

Prepare Your Questions

There may be no stupid problems, but there are clumsy, heavy, and useless problems.

If you are working asynchronously, you will be familiar with this situation: you ask someone a question about Slack, wait a few hours, get some follow-up questions, answer those questions, and then wait a few more hours. Although the meeting allows immediate follow-up of questions, you only need to ask some good questions first to achieve the same result and even be more efficient.

When asking a question, don’t assume that others know what you are talking about. Provide them with some clarifying context. Reread your question, try to determine where you are making assumptions, and prioritize any questions that someone might ask. In addition, include links to the content you are quoting, so no one will look for this information alone, so you can be sure that they are looking for the same things as you.

Ultimately, the most important things to embrace and keep in mind with team members in different time zones are respect, compassion and tolerance.

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Is Your Website Ready for Black Friday? 4 Tips to Nail Your Big Day

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It’s almost that time of year again – Black Friday. If you’re a shopper, you’re probably excited about the deals. But if you’re running an eCommerce store or online business, you might feel some trepidation about whether or not your website is ready for the big day.

In this post, we want to help you feel confident that you’ve nailed your preparation and your website is ready for action.

To accomplish that, we’re going to go over ten key actions to perform to get your website ready for Black Friday (and Cyber Monday, of course). These include everything from prepping your lists to speeding up your site and crystalizing your return policy.

There’s not that much time left before Black Friday, so let’s get right to the tips.

1. Optimize Your Store for Conversions

The first step is to make sure your website itself is ready for the big day and optimized to drive sales. This is probably the “broadest” tip on our list because there are a lot of factors that go into this.

First off, will you have a dedicated landing page for your deals? If so, make sure that it’s optimized for conversions to drive as many sales as possible. To help you do that, BigCommerce has a great collection of eCommerce conversion optimization best practices.

One must-use strategy is urgency – highlight that this is your best deal of the year (if that’s true) and include some big countdown timers to add FOMO.

Black Friday is also a great time to practice cross-selling and upselling. You can get shoppers to your site with your headline deals and then use those deals as an opportunity to sell them on other products.

Also, remember that not all of your customers will arrive on your Black Friday landing page. So how will you promote your deals to those people? You might consider a sitewide notification bar or other aggressive tactics to get eyeballs on your deals.

Finally, make sure to optimize your checkout to make it as easy as possible for people to give you their money.

2. Get Your Social Posts Ready, Too

Email isn’t the only way to reach interested shoppers – you should also prepare posts to share on all your social channels. Tools like Canva and Stencil make it easy to quickly spin up good-looking graphics for your deals (properly-sized for different social networks).

Get these graphics ready to go and schedule your posts to go live. You can also share countdowns in advance to build some anticipation.

3. Share Your Deals With Relevant Influencers

Another great strategy to get attention on your deals is to share your sales with popular blogs and influencers in your space. Many content sites are eager to get into the Black Friday madness and create deal roundups that they share with their readers.

For example, in the WordPress space, virtually all the popular WordPress blogs create deal roundups for WordPress products. As someone who’s taken part in creating these roundups, I can say that it’s a lot easier when companies proactively reach out and share their deals (and it greatly boosts your chances of getting included).

4. Don’t Forget About Mobile Visitors

Did you know that, according to Adobe, Black Friday 2019 was “the biggest day ever for mobile”? That’s because smartphones accounted for a massive 39% of all eCommerce sales on Black Friday 2019, which was a 21% increase from 2018. Smartphone customers spent a whopping $2.9 billion on the big day.

What’s more, most traffic on Black Friday came from smartphones – Adobe also found that smartphones accounted for 61% of online Black Friday traffic (even though they were 39% of the sales).

In 2020, it’s likely that those same trends continue, which means that you definitely don’t want to forget about mobile visitors while you’re prepping your site. Make sure your pages and promos are all optimized for mobile.

5. Get Your Website Ready for a Surge in Traffic

If you implement the other tips in this post, your website should be primed for a surge of eager shoppers looking to get their hands on your deals.

However, that brings with it another problem:

How do you make sure that your website’s infrastructure is ready to meet that increase in traffic? The last thing you want is for your promotions to generate a ton of interest…but for your website to buckle under the pressure and make you lose sales.

Well, if you’re using WP Rocket as we detailed in the previous section, you’ll already be benefiting from one important tactic – page caching. Because it reduces the processing work that your server needs to do for each visit, it can make it easier for your server to stand up to heavy traffic.

However, it’s hard for eCommerce stores to rely exclusively on caching because so many eCommerce pages require dynamic content. You can use caching for some pages, but you’ll need to exclude a lot of your store to keep it functioning (don’t worry – WP Rocket sets up these exclusion rules for you automatically to avoid any issues).

The other piece of the puzzle is to analyze your current hosting and maybe even reach out to your host’s support for help. If you’re using managed WordPress hosting from providers such as Kinsta or WP Engine, they can work with you to make sure your site will have all of the resources it needs for your sale. Don’t worry – you can keep using WP Rocket with these hosts even though they ban most other caching plugins.

Things can be a little trickier on shared hosting, as shared hosts will shut off sites that monopolize too much of the server’s resources. Here, you might want to consider upgrading to a higher-tier plan if you’re worried about hitting your limits.

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5 eCommerce Expert Tips For Black Friday

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As I’m sure you’re fully aware, running an online business can be a challenge at the best of times – Black Friday and Cyber Monday are no exception.

An estimated £1.5billion was spent online in the UK last year, an overall increase of 3.6% from 2018, so this year is sure to be a golden opportunity for online retailers.

In 2018, Amazon held a whopping 26% share of the Black Friday market, which comes as no surprise seeing as the sales started a few days before.

So for those of you selling online, good news. You have a head start. 

The question is though, how can your eCommerce business prepare for this crazy day of online shopping and capitalise on all those additional sales?

In this article we hear from 5 eCommerce experts with their top tips for smashing Black Friday, so you can take full advantage of this massive influx of online shoppers and reap the sales rewards.

#1 Richard Goss: Preparation is key

Richard Goss is the Commercial Director at Rinkit. With over 10 years’ experience in the eCommerce space, Richard has seen plenty of Black Fridays, and believes the key to success is in the preparation.

“It’s definitely worth speaking to your couriers about collecting on the Saturday and Sunday of the Black Friday weekend – they will do it and it helps them, you and your customers.”

“You should also start creating product bundles now and let them propagate in advance of the big day.”

“Finally, pre-pack as much as you can now so that when it comes to Black Friday, all you need to do is stick the label on.”

Richard’s key takeaways are…

  • Speak to your couriers in advance
  • Create product bundles now
  • Pre-pack as much as you can

#2 Paul Rogers: Perform a site search

Paul Rogers is the Founder of Vervaunt and an eCommerce Consultant. Over the years Paul, along with his team, has provided key eCommerce and paid media consultancy services to business all over the world.

“In my experience, site search is a good opportunity to drive improvements when going into peak trading periods. You want your site to be performing at its best.”

“Applying boosting rules is a good example, to ensure that the right products are being promoted (which could be at a global or query level), whether this is based on margin, general popularity or a seasonal surge.”

“Spending time looking at search terms that are driving 0-result errors and fixing these using synonyms is another good quick win. Historically, I’ve had some really good wins with clients in this area, often as a result of a term not matching catalog references. Ideally, you’d use an NLP-based (natural language processing) search solution, which would be in a better position to facilitate more advanced queries.”

“Other things that I’d generally recommend looking at would be the allocation of paid media budgets, (ensuring that key campaigns aren’t capping out and that budget is focused on high demand products etc). Invest time in server-provisioning and ensure that top sections of your site are merchandised effectively.”

Paul’s key takeaways are…

  • Perform an overall site search
  • Apply boosting rules
  • Fix 0-result errors
  • Re-allocate paid media budgets

#3 Dave Hermansen: Reduce prices based on your industry

Dave Hermansen is the Founder of Storecoach.com and has been in the eCommerce space since 2003. Today, Dave is one of the web’s most notable Internet Marketers, particularly in the realm of eCommerce and drop-shipping. 

“What we do in preparation for Black Friday depends on the type of website we are working on. But no matter what type of site it is, we definitely create a Black Friday banner with an overall message that these are the lowest prices of the year. We affix that banner to the top of the homepage as well as every category and product page, and of course, the sale ends at the stroke of midnight in order to create urgency.”

“If the website is a one-off site where somebody purchases once, and you never hear from them again, for example a site selling refrigerators, we really don’t do anything except create the banner. We don’t change our prices because there is no reason to. They are still the lowest prices of the year, all we have done is spun a perception.”

“On the other hand, if it is a site with repeat customers and/or one with a large following on social networks, you’re not going to get away with that. For those types of sites, create a ‘Black Friday Specials’ page and link to it from a banner. You certainly do not want to discount every product on your site; you just want to have a few where you lower the price.”

“Pick a few of the most popular products and knock the price down as much as you can. It is an extremely good idea to offer your specials on products that usually need accessories (which are not discounted), so that you can recoup some of the discounts you gave.”

“You’ll definitely want to tease your ‘Black Friday Specials’ on social networks each day, starting a few days before the big event. “Don’t Miss Our Black Friday Sale – Our Lowest Prices of the Year – Prices Too Low to Advertise!”, for example.”

“It doesn’t really take much planning or much work to have an effective Black Friday. You just need to think a little bit and, of course, rinse and repeat for Cyber Monday!”

Dave’s key takeaways are…

  • Effective website banners that create urgency
  • Reduce product prices based on your industry
  • Tease your deals on social media in the lead up
  • Don’t forget to repeat for Cyber Monday!

#4 Ryan Gardiner: Never just wing it

Ryan Gardiner is the Founder of DCI Digital, which specializes in helping businesses build a successful online presence. Combined with his many years as eCommerce Manager, Ryan knows a thing or two about smashing Black Friday.

“The sad truth is, I’ve witnessed more businesses fail at Black Friday than I have succeed, and not just from the smaller guys either. Regardless of the advice of my team, tips they’d read online, or just cold-hard stats put in front of them, they were driven by hype and promises of riches from the media.”

“Plan and prepare, don’t just wing it. It’s well known that some industries certainly lend themselves better than others to the Cyber Monday & Black Friday epidemic, but what I’ve witnessed is a similar trait among the business owner’s mindset that’s the real problem.”

“One of the biggest reasons retailer giants do so well with Black Friday and Cyber Monday sales is because they’re promoting popular products, they know people already buy. Of course, the discount can certainly make or break the sale, but if the people don’t want the product in the first place then a minor discount is rarely going to sway them.”

“If you’ve got a few winning products, put all your time and effort into squeezing every drop of juice out of them. So many businesses chase fairy tale sales on products that have never proven themselves as sellers. This is the biggest shopping day all year, don’t waste it promoting products that you already know don’t sell.”

“If margins are tight, have a chat with your supplier or rep and explain you’ll offer them prime positioning on your Black Friday/Cyber Monday marketing in exchange for preferential rates during that period to allow you to offer a bigger discount.”

“Make sure you have strategic cart abandonment in place! People are easily distracted this time of year.”

“Consider the lifetime value of a new customer, not just the Black Friday sale profit. If you’re restricted by brands forcing RRP’s on you, offer it as a discount code by email.”

“If your email list is already segmented, try to send targeted emails to users rather than a general email blast.”

“Prepare your Adwords titles in advance. Duplicate Ads and change titles to mention Black Friday to massively improve CTA (click-through rate).”

Ryan’s key takeaways are…

  • Plan and prepare, never just wing it
  • Maximize sales of winning products
  • Have strategic cart abandonment in place
  • Prepare your Adwords titles in advance

#5 Tom Robertshaw: Ensure optimal site performance

Tom Robertshaw is the Founder of Meanbee Ltd and Hivemind Research. With years of eCommerce experience, Tom has been propelling his eCommerce clients to success all year round, and Black Friday is certainly no exception.

“It’s best to focus on squeezing the most out of your site. A last minute check for quick wins on server performance (time to first byte), or frontend performance (time to load/interactive) is always a good idea”

“Is your cache hit rate looking good? Is there any more aggressive caching strategies that you can put in place during the high traffic periods? Have a developer look over the frontend as well to see if there’s any optimization that can be done on a number of images, CSS and JS files being fetched and parsed on each page load.”

“For images that you upload to content areas, make sure they’re optimized and compressed before upload. Not all eCommerce platforms will do this for you and you don’t want customers bouncing from the first page because the large images made it take too long to load.”

“The increase in traffic during this period is a great time to run some A/B tests because it won’t take as long to get a good sample. Clearly, there’s some risk involved, but also a big opportunity!”

“I’d recommend using a wallet that people are familiar with like PayPal Express. This is typically easy to set up on most platforms and helps to get those orders in before people change their minds. With this, there’s no need for customers to worry about your checkout which they’re probably not familiar with. It’s probably too late for it at this stage, but for the larger ticket items, a financing payment method may also be helpful in getting the sale for some customers.”

“Make sure that there’s a line around to the add to basket button which clearly says what standard shipping is likely to cost. Consider running a promotion to reduce shipping costs during this period (and incorporating into product price if need be) as it can really be a sticking point with customers. A good deal on a product might be ruined by unclear or steep shipping costs.”

“You want to make sure that your campaign reaches as many people as possible and they feel the urgency to grab a deal before they’re gone. Ensure you’ve got multiple newsletters going on, preferably with some targeting based on past purchases if you can.”

“Your messaging, particularly around urgency will be different depending on your brand, but if there’s a way you can build up excitement in advance and then show depleting stock levels or time left to capitalize on the deals, that’d be great!”

Tom’s key takeaways are…

  • Optimize overall site performance
  • Make the most of A/B testing opportunities
  • Ensure a smooth checkout process
  • Use familiar and simple payment methods
  • Offer clear and good value shipping
  • Triple check your marketing strategy

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7 key marketing preparations for Black Friday

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Black Friday is approaching. For e-commerce sellers, the post-Thanksgiving shopping boom has become an opportunity to interact with customers who are excited to take advantage of seasonal promotions and provide purchase gifts to relatives and friends (or even themselves).

In the past, consumers usually flocked to their favorite shopping malls, but now, many people can shop online from the sofa while enjoying the food and family entertainment of the previous day. In fact, according to data from Adobe Analytics, online sales on Black Friday in 2019 reached a record $7.43 billion, an increase of 23.6% over 2017.

The black helmet looks different from the background of this year’s holiday shopping season in terms of safety precautions and economic recession. With some major retailers announcing the closure of stores, online sales may still be the biggest year.

Here are three tips to help your online store prepare for this busy shopping day.

1、 Prepare & Test Your Site

Site speed is probably the most potent traffic killer. More than 50 percent of your site visitors will leave if pages don’t load under three seconds! So let’s start from there.

PageSpeed Insights 3

Fix your PageSpeed issues with Google’s PageSpeed Insights

A slow website will cost you sales – and fast loading will help you sell more. . Walmart increased conversion by 2% for every second they reduced page load times. In a study, 88% of site visitors say that they won’t return to a site if they had a bad experience.

Test your site for speed with Google’s PageSpeed Insights or GTMetrix. And then implement the recommendations you get from these tools. For each tool, you’d just enter your pages’ URLs and have them analyzed for speed and other optimization factors.

PageSpeed Insights highlights issues and opportunities with your page and gives you an astute report on how to fix it.

pagespeed insights diagnostics black friday marketing ideas prepare your website

GTMetrix gives you a similar breakdown of your page’s performance and what needs fixing.

Latest Performance Report for http techwriteresearcher com GTmetrix

It’s also important to make sure your page works as well as on Mobile.

PageSpeed Insights 2

2、Plan your social media posts

You might remember the days when excited Black Friday shoppers would plot and map out their shopping strategy days in advance. Today, they’re more apt to browse around online and click over to an eCommerce website on a whim.

That’s why it’s crucial to cultivate an active Black Friday social media presence. To ensure you don’t miss out on your own holiday plans by continuously posting on your business social media channels, plan your campaign strategy in advance.

Use the days and weeks heading into Thanksgiving to tease your Black Friday promotions and create interest in your offerings, then schedule posts to run throughout the day. Use existing hashtags that are already capturing traffic, such as #BlackFriday, #BlackFridaySale, and #BlackFridayShopping, to be part of the conversation.

3、Update Your Product Descriptions

If you want to sell more, product descriptions go a long way towards making your product irresistible. We covered the eight easy rules of effective product descriptions here, but here are three to get you started.

  • Use Power Words That Sell

So you know your audience. Now, what words mean something to them?

Those are the “power words that sell.” They arouse emotions, provoke action, and make your products irresistible.

If you know your audience and what they want, you can use these words to establish a connection with them and your product. And there are literally hundreds of these words for you to use.

  • Optimize for Search Engines

Make the search engines aware, so they can help share your message. Or what’s the point with putting your stuff online if you’ll let it die in obscurity?

  • Use Good Product Images

I sell on Amazon. And we say, “Image is EVERYTHING.” Successful Black Friday marketing campaigns run on great product images.

In summary, write a product description that focuses on the buyer and her pain. One that touches her emotions, and moves her to buy. Describe your product in ways that connect with her. Say words she cares to hear. And mean them.

4. Reach out to existing customers

Get into the holiday spirit by giving gifts to your loyal customers. Black Friday is an ideal opportunity to thank them for being part of your journey with an exclusive surprise deal, such as an extra discount.

Other promotions for existing customers could include an offer on a purchase now and in the future, or a buy-one-get-one deal that makes them feel rewarded for their loyalty. You can also enlist the power of social sharing with an incentive for recommending you to their personal networks.

5、Plan Out Your Marketing Content Calendar

These planned assets should be ready weeks to launching your Black Friday marketing campaigns. Luckily, you can leverage HubSpot’s content template for free here, and there are plenty of resources online.

content calendar
Hubspot’s Content Calendar

Use content to capture both human and search engine attention. Create a content calendar that details what content assets you want to share, and when you want to share them. Specifically, you want to develop your

  • Images and graphics
  • Black Friday social media posts
  • Ad, email, and website copies
  • Giveaways and special discounts plans

Be sure also to include and schedule posts for social media and use catchy Black Friday phrases in your post.

6、 Prepare for Discounts and Sales

black friday marketing

Figure out which items you can discount, which items you cannot; figure out which items you want to sell more of, and which you want to sell less of.

Remember, I said you don’t need everything in perfect order to launch your creative Black Friday campaigns? That advice works for discounts and sales. You don’t have to discount all your products.

You want to reduce prices on products that your customers will perceive as valuable to them. But not on everything you sell.

7. Convert bargain buyers to return customers

Yes, customers might have been enticed by a Black Friday sale, but savvy eCommerce retailers give them reasons to stay with relevant content.

Take advantage of their excitement and interest by capturing their contact information and adding them to your email list for future communications. Offer them a reward to opt in, such as a small discount off a future purchase that they can use once the holiday rush has subsided.

Then make your first communication something special related to your product or the season. For example, if you sell accessories, create a fun video showing how to incorporate your pieces into the latest fashion trends. If you sell wellness products, send them a light-hearted article on how to make the holiday season less stressful.

As you plan your strategies to engage customers heading into this holiday shopping season, aim to surprise and delight them to keep them coming back for more, long after Black Friday is over.

As more shoppers head online to find the perfect gift, sellers can capitalize on the rise of eCommerce by launching an online store. With a user-friendly eCommerce website, you can stay competitive this holiday season and grow your customer base. Square Online helps you quickly launch an eCommerce website with an intuitive online store builder and easy-to-use eCommerce tools. Showcase your items, set up Square for online payments, and you’re ready for this peak shopping period. 

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ANTDIY, a High efficiency free shopify APP ,The official partner of AliExpress, the only shopify App that can provide the best customer service.

If you feel like to try dropshipping, then don’t miss ANTDIY, we have a variety of functions and perfect service, it can help you import products with one click, and can also help you place orders automatically, ANTDIY helps you source your assortment from a wide variety of reliable suppliers on 10 platforms, such as AliExpress,1688 dropshipping , Taobao, etc.ANTDIY, a High efficiency free shopify APP.

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Are You Ready? 7 Tips To Prepare For Black Friday

Click here to download ANTDIY to make dropshipping easier!

According to eMarketer’s 2020 Holiday Shopping Report, eCommerce sales in the U.S. are projected to reach a whopping $190.47 billion this holiday season. Black Friday is expected to be the 2nd biggest day of the season, right after Cyber Monday, with sales estimated to reach close to $13 billion.

If you’re a shopper, you’re probably excited about the deals. But if you’re running an eCommerce store or online business, you might feel some trepidation about whether or not your website is ready for the big day.

Here are some tips to help you take full advantage of this massive influx of online shoppers and reap the sales rewards.

1. Start planning as soon as possible

Start planning for Black Friday now if you haven’t started. A survey found more than half of consumers begin their holiday shopping or researching for Black Friday as early as October. This is the time to entice with coupon codes and special offers. The holiday weekend consumers will be in line and shopping, so don’t wait until Thanksgiving weekend.

2. Test, test, test! 

As mentioned earlier, industry experts are estimating a steep spike in online sales, so testing your site’s speed and ensuring it can handle a traffic surge is extremely crucial. In fact, 46% of online shoppers said they would never return to a slow website.

Run performance tests ahead of time to ensure that record breaking sales won’t slow down your site during peak shopping hours. Test the server load capacity and speed of your store and run tests for your homepage with tools like Google’s PageSpeed Insights or k6 cloud. These tests will enable you to understand what the expected load is. DO NOT leave these tests for the night before the big day, and instead, start as soon as you can. Remember, the most important functionalities to test are your shopping cart and checkout pages.

3. Improve your store’s SEO

Having a good presence on Google will enable your customers to easily find your products and special deals. If you sell on Amazon for example, you should probably know that 70% of Amazon shoppers don’t ever click past the first page of search results. In order for your products to stand out amongst all the competition out there, it’s essential that your products are easily discoverable.

Start by creating a dedicated landing page just for Black Friday, which is one of the more effective ways for targeting organic traffic. Next, begin building a keyword search strategy and do some research via Google Search to see which keywords are currently trending and ranking for Black Friday. Then, choose which of your products will go on sale and start writing descriptions for them that will sell and create a sense of urgency. Key phrases like limited time offer, only available on Black Friday and almost sold out are just a few to consider.

4. Choose the right products

Picking the products you want to promote this Black Friday as early as possible will really help with your inventory orders. Remember, you’re not the only eCommerce business prepping for this holiday season, so the sooner you know which products you want going on sale, the quicker your suppliers will get your products ready.

Since the pandemic is still going strong in many regions of the world, we suggest considering products that have seen an uptick in demand. We’re not saying that you need to entirely shift your business and switch products but do consider products that are in high demand now such as: home office & equipment, board games, health & beauty products, home & gardening and so much more. Adding a bit more variety to your store can really make an impact this Black Friday!

5. Make sure your store is mobile friendly

Offer your visitors easy navigation, zoom-in and zoom-out capabilities, quality photos and a quick load time. We suggest using Google’s Mobile-Friendly Test tool to test how a visitor views your site on a mobile device. The tool allows you to easily review your site and indicates any pain points that needs optimizing. Just insert your site’s URL and see how your page scores.

If you’re an Amazon seller, consider optimizing your product titles. Remember, the title of your product listings is what will catch your potential customer’s attention. According to Amazon’s recommendation, it should include no more than 50 characters and you should capitalize the first letter of each word. Your product titles should also include key info such as brand name, color, size, material and packaging.

6. Use Social Media

Social media can be a great boon to your eCommerce business. Keep in mind that if you run advertisements on Facebook, the more engagement that you get through your advertisements, the better they do. Therefore, you’ll want to create Facebook campaigns that are very engaging and shareable. Keep in mind that you don’t just want to get your ad in front of eyeballs, you want to get those ads out to your target market.

“Sending an advert for your vintage soccer shirts to a person who loves ice hockey would be like trying to ram a square peg in a round hole.”

As Black Friday and Cyber Monday approach, keep an eye out for hashtags that you can piggyback on. What hashtags are your consumers using and figure out how you can incorporate them into your boosted posts. Make sure that your social media plug-ins are integrated with Facebook and Twitter, so consumers can share your deals with their friends.

For eCommerce stores, Facebook has demonstrated that it is the most effective in driving traffic to eCommerce sites. In 2016, thepurchase rates increased 42% for eCommerce companies on Facebook.

The best way to market product on Facebook is to select a quality product image and add your logo and some text advertising your deals. Ensure that you start circulating that advertisement at least a few days in advance to build the excitement. If you don’t advertise until the last minute, customers will only see your ad once and they’ll be unlikely to click through. Remember, there are many retailers demanding their attention during this big shopping weekend.

A great example of Facebook marketing is the Jeulia Jewelry ad below. They created a great video of their product rotating 360 and simply added some classical music to it. Clicking on the ad takes you to the product page on their website.

7. Email Marketing Campaigns

Custora reports that over 25% of Black Friday sales begin with email marketing. Therefore, it pays to create your email marketing campaign well in advance. Email marketing gives you an opportunity to directly connect with your loyal customers and those who have joined your email list.This gives you the opportunity to provide them with a special discount for their loyalty.

Start your email marketing campaign at least a week prior to Black Friday to whet your customers’ appetite. You want to pique their interest for the sales you’ll be offering. Richard Lazarra​, eCommerce expert said:

“Because emails are so critical and deliver huge ROI, prepare your emails well in advance. Have the copy ready, the images ready, and the email prepped to go. Give yourself plenty of time and lots of opportunities to review everything prior to the big day.”

You may want to start a month in advance and send weekly emails for four weeks until Black Friday. Send out an email the night before Black Friday and Cyber Monday. Finally, send out an email about the discounts on the big day. This will ensure that your list is well aware of the discounts that you’re offering. 

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ANTDIY, a High efficiency free shopify APP ,The official partner of AliExpress, the only shopify App that can provide the best customer service.

If you feel like to try dropshipping, then don’t miss ANTDIY, we have a variety of functions and perfect service, it can help you import products with one click, and can also help you place orders automatically, ANTDIY helps you source your assortment from a wide variety of reliable suppliers on 10 platforms, such as AliExpress,1688 dropshipping , Taobao, etc.ANTDIY, a High efficiency free shopify APP.

It’s not terrible to be fired, but if you have been overly sad, you will not be able to return to your normal life. Hurry up and start your new journey.

Learn more

Join us

Best Black Friday Marketing Campaign Ideas from Creative Brands for 2020

Click here to download ANTDIY to make dropshipping easier!

When you read these two words “Black Friday”, the first thing we all think is “crazy shopping”.

There is no doubt that Black Friday is the most intense shopping weekend of the year. Although it first appeared in the U.S, other countries adopted it in time and it takes place on the last weekend in November. In the U.S, they have a celebration on Friday after Thanksgiving, and it is considered as the starting point for the shopping season for Christmas.

Lots of stores and brands offer their customers discounts and other incentives to shop through Black Friday marketing campaigns. Now, it has become the most popular shopping period because everyone is waiting for Black Friday to shop. Only in the U.S, customers spent an average of $500 in 2019. So, we can easily say that Black Friday has become a shopping routine for people, and it is an effective marketing strategy, of course.

In recent years, we heard creative and attractive Black Friday ads and campaigns at a premium. As a marketing strategy, creating an interesting campaign offering special discounts or promotions for your customers boosts your sales and increase your revenues in a very little time. People rush into the stores and online shopping platforms on Black Friday.

Here we mention the best Black Friday marketing ideas as examples to inspire you.

Why is Black Friday Marketing Important?

SaleCycle reported that in 2019 Black Friday online sales surpassed all previous records, reaching $7.4 billion, up by $1.2 billion from 2018’s $6.2 billion record. That’s huge! This is a serious holiday that every merchant with an online or brick and mortar store should observe. Our Black Friday tips will help you to get a cut of this $90.14 billion pie so you can settle in for a prosperous holiday season.

1. A Deal an Hour

For high traffic stores, having an hourly deal covers several bases at once. Not only does it encourage spending, but by keeping your Black Friday deals a surprise and changing them often, it keeps your customers coming back. 

It helps to offer Black Friday deals on all items in addition to the Deal of the Hour. For example, if you offer 40 percent off everything, then your Deal of the Hour could be 50 percent off or higher, further discounts on particular brands or items, or other combinations of sales. Don’t forget to create a homepage banner for each hour you’ll have a deal.

To make such sales, I recommend using apps that allow you to schedule sales, such as bold discounts. This app is perfect for staying organized during this important, fast-paced weekend, so it’s worth the investment. In addition, it can also handle some management and logistics work, so you can arrange sales time to go online without being close to the computer.

When promoting “Time Trading”, please consider creating product information on all social media platforms (Facebook, Twitter, Instagram, etc.). Since your work day will be busier than usual, it is recommended that you use tools such as buffers.

Managing hourly transactions requires the work of the team to manage social media, graphics, customer inquiries and management tasks. If you are currently an entrepreneur, then this may not be your best Black Friday marketing idea.

2. Free Gift with Every Purchase

Offering a free gift is a fun Black Friday deal for shoppers. With Oberlo, you’ll find several products under $2.00. With each order, you can give away a free gift to every customer who orders over the Black Friday and Cyber Monday period. Items that work best for this have cheap or free shipping.

You need to display free gifts on the homepage banner to make sure it is attractive enough. You can set minimum requirements, such as “get a free gift for every $200 purchased”, or if the profit margin is high, you can provide it to all customers who order.

3. Using Your Email List

Email marketing is a great promotional channel to bring sales. One of the most cited email marketing stats is that for every $1 you spend on email marketing, you have the potential to earn $42.

When it comes to email marketing for Black Friday, there are two approaches. 

  • Previous Customers. Contact your former customers and offer them a special VIP discount code that gives them additional savings when they buy.  Since they’ve already bought from you before, they’ll be more likely to buy again. If they’ve bought within the past 30 days, your brand will be fresh in their mind so be sure to include those people as well. If you don’t have an email list, you may want to run some ads to build out your list before Black Friday so that you can email them during the weekend. We also have an article on Ways to attract customers to provide mail that you should find helpful.

4、Black Friday Social Media Campaigns

As a part of Black Friday ad campaigns, social media plays an important role in brand promotion and recognition. You can use trending Black Friday hashtags and popular slogans to reach more people through social platforms.

For example, Amazon schedules live videos on Facebook and generate thousands of views that result in nearly 300% more customer engagement than other companies that do not use broadcasting as a marketing strategy.

Unlike traditional ads, Kohl’s also creates Black Friday social media campaigns to engage with more targeted customers. The company not only shares ads announcing special Black Friday discounts but also offers a gift card to the customers in return for any response or retweet with a hashtag including the brand name.

5. Add New Products

Customers love browsing through new products. Whether a customer has only bought a product from you once, or they are a regular customer, new products will always pique their curiosity. 

6、Cards Against Humanity

Making a mockery of Black Friday is the habit of the company. Every year, their team creates an absurd campaign to rebel against overconsumption on Black Friday.

As an anti-Black Friday campaign, Cards Against Humanity increased the prices for the Black Friday weekend and put an extra $5 for each product. First, they considered making a joke by reducing all the prices by $0.01 but then they decided on a much riskier strategy by increasing the prices.

7. Offer to Donate a Percentage of Sales to Charity

You can make your buyers feel better about their purchases by letting them know that a percentage of their purchase goes to charity. It doesn’t have to be a lot of money, even a percent of your profits going to charity is worth it. For example, Charlie’s Project leggings donates a percentage to charities, and even offers

Don’t make empty promises here. Donate the money and let customers know who received their donations. You may even get the charity where you donate money to send a thank you message to your buyers and also post this message on your website.

8. Use Trending Black Friday Hashtags

The Brazilian business, Abra Casa, leverages Black Friday hashtags to promote their stylish furniture on Instagram. Did you notice the #blackfridaybrasil for the post’s hashtags?

Create Black Friday Facebook posts on your page and use relevant Black Friday hashtags. You can use hashtags like

  • #Blackfriday,
  • #Blackfridaysales,
  • #Blackfridayoffers,
  • #Blackridaydeals,
  • #Blackfridayweekend,
  • #Blackfriday2020 (or the relevant year),
  • #BlackfridayUSA (or the relevant country where you operate),
  • #Blackfridayshopping,
  • #Blackfridayspecials

You can add more Black Friday hashtags. The goal is to get the word out about your product.

9. Black Friday Ideas for Small Businesses

We’ve discussed lots of Black Friday ideas for small businesses that you can take advantage of right away. But let me give you three more ideas.

  • Team up with other small businesses: Working with small businesses that complement what you sell can be great for business. For example, if you sell wine openers, you can team up with wine brands. You may choose to offer a discount or design and launch creative Black Friday campaigns for your users.
  • Promote your offers across platforms: If sell on more than one platform, say Shopify and Amazon, make sure to use the promotional tools available on each platform to get the word out.
  • Don’t make it passive, have a landing page: Make sure you have one or more landing pages to welcome visitors to your Black Friday marketing campaigns. Show them how they’ll benefit from your deals. Go above and beyond. Remember that other businesses are making offers too. So make sure yours stands out.

10. Create a Promotional Content Calendar

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As Black Friday draws nearer, you’ll want to solidify your overall strategy. A great first step is to create a content calendar with what assets and content you want to share and when. Aim to plan a month ahead and start your promotions the week of Black Friday so that your customers know you will be offering deals. Your calendar should include:

  • New graphics and banners: You should create graphics for social media posts, and email campaigns. You’ll also need to create a new homepage banner graphic as well as graphics for any promotional video clips.
  • Social media posts: Automating your social media posts ahead of time will make your life easier. Write out the copy with the relevant hashtags in advance, then use Buffer for marketing automation. Pay attention to where your engaged followers are located to ensure that you post at the best time for them to see. 
  • Creative and copy: You’ll want to have your creative and copy completed for emails, social media, ads, articles and more. 
  • Promotions: Run the numbers to figure out how much of a discount you can offer your customers without affecting your margins too greatly. If you offer VIP discounts to some customers for additional savings, you’ll want to ensure that you’re still making a profit. Keep in mind that you’ll be spending more money on advertising and paying for the actual products, so be sure to take those costs into account as well. 

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shopify–ANTDIY

ANTDIY, a High efficiency free shopify APP ,The official partner of AliExpress, the only shopify App that can provide the best customer service.

If you feel like to try dropshipping, then don’t miss ANTDIY, we have a variety of functions and perfect service, it can help you import products with one click, and can also help you place orders automatically, ANTDIY helps you source your assortment from a wide variety of reliable suppliers on 10 platforms, such as AliExpress,1688 dropshipping , Taobao, etc.ANTDIY, a High efficiency free shopify APP.

It’s not terrible to be fired, but if you have been overly sad, you will not be able to return to your normal life. Hurry up and start your new journey.

Learn more

Join us

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11 Tips for How to Build Your Startup’s Brand From Scratch

Building a brand from the ground up that stands out is no easy task.

“What should it look like?”

“How should it make people feel?”

“Will it resonate with my target audience?”

These are questions that inevitably come up when you start thinking about how to connect the dots between what you’re selling and who you’re trying to reach.

Whether you’ve got nothing but a business idea or want to pivot your existing brand, here’s what you need to know about building a strong brand identity for your business.

What exactly is a “brand”?

A brand isn’t just a recognizable name and logo that distinguishes you in a crowded market.

Your brand is how people perceive you wherever they interact with your business—both the impressions you can control and the ones you can’t.

When you think about it, people have personal brands too. We each have a name, a face, a style, a way of communicating, and with these traits, we make different impressions on different people.

Likewise, businesses have names, products, logos, colors, fonts, voices, and reputations that make up what they are and affect how they’re perceived.

You can’t build a brand without being consistent and maintaining that consistency as you extend your brand to every part of your business. But it all starts with establishing what that consistency is going to look like and the feeling you want it to evoke.

Good branding is at the heart of any good business, but most of the branding advice you’ll find online or in person is about making sure that your brand remains consistent in your marketing efforts, or gets improved, if it’s already established. What happens if your business has never developed a brand, or if you’re just starting out, trying to build a business from scratch?

Related: It’s Not You, It’s Your Story: Why Branding Matters

The latter effort isn’t going to be easy, but it certainly is possible — even for a non-professional. Eventually, you’ll have to enlist the help of an experienced professional (either an in-house creative director or external marketing agency). But when it comes to establishing the core features and qualities of your brand, all you need is a little time, a little research and an in-depth understanding of how your company operates. Here are six considerations.

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Building your own brand essentially boils down to 11 steps:

table of Contents

  • What exactly is a “brand”?
  • 1. Research your target audience and your competitors
  • 3. Choose your business name
  • 4. Write a slogan
  • 5.Separate your unique differentiators.
  • 6. Choose the look of your brand (colors and font)
  • 7.Separate your unique differentiators.
  • 8. Design your logo
  • 9. Apply your branding across your business
  • 10. Define your brand as a ‘person.’
  • 11. Get help.
  • Progress your brand name as you grow

While you might revisit some steps as you pivot your brand, it’s important that you consider each aspect as you shape your brand identity.

Let’s start by laying the groundwork to inform the way you go about building your brand.

1. Research your target audience and your competitors

Before you start making any decisions about your brand, you need to understand the current market, i.e., who your potential customers and current competitors are.

There are many ways to do this:

  • Google your product or service category and analyze the direct and indirect competitors that come up.
  • Check subreddits that relate to your customers and eavesdrop on their conversations and product recommendations.
  • Talk to people who are part of your target market and ask them what brands they buy from in your space.
  • Look at the relevant social media accounts or pages your target audience follows and are receptive to.
  • Go shopping online or offline and get a feel for how your customers would browse and buy products.

As you go about your research, make a note of:

Who your “lowest hanging fruit” customers are—the ones you could most easily sell to.

Who your top-of-mind competitors are—the brands that are established and known in the market.

How your customers speak and what they talk about—the interests they have and the language they express them in.

It’s important to have a handle on this before moving forward, as it will inform what your brand should focus on and how it can position itself apart from competitors.

For example, if I wanted to create a brand targeting entrepreneurs, I might choose to use the raccoon as a starting point: They’re scrappy survivors who will do anything to thrive.

2. Pick your focus and personality

Your brand can’t be everything to everyone, especially at the start.

It’s important to find your focus and let that inform all the other parts of your brand as you build it.

Here are some questions and branding exercises to get you thinking about the focus and tone of your brand.

What’s your positioning statement?

A positioning statement is one or two lines that stake your claim in the market. This isn’t necessarily something you put on your website or business card—it’s just to help you answer the right questions about your brand and aids in creating your brand’s tagline.

Your positioning statement should go something like…

We offer [PRODUCT/SERVICE] for [TARGET MARKET] to [VALUE PROPOSITION].

Unlike [THE ALTERNATIVE], we [KEY DIFFERENTIATOR].

For example: We offer water bottles for hikers to stay hydrated, while reducing their carbon footprint. Unlike other water bottle brands, we plant a tree for every bottle you buy.

Your unique value proposition is the one thing you’re competing on. Find it, go in on it, and make it a part of your brand’s messaging.

Alternatively, if the company you want to start has a cause at its core (e.g., if you’re starting a social enterprise), you can also write this out as a mission statement that makes a clear promise to your customers or to the world.

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What words would you associate with your brand?

One way to look at brand building is to imagine your brand as a person. What would he or she be like? What kind of personality would your customers be attracted to?

This will help inform your voice on social media and the tone of all your creative, both visual and written.

A fun and useful branding exercise is pitching three to five adjectives that describe the type of brand that might resonate with your audience. I compiled this list of traits to help you get started.

What metaphors or concepts describe your brand?

Thinking about your brand as a metaphor, or personifying it, can help you identify the individual qualities you want it to have.

This can be a vehicle, an animal, a celebrity, a sports team, anything—as long as it has a prominent reputation in your mind that summons the sort of vibe you want your brand to give off.

For example, if I wanted to create a brand targeting entrepreneurs, I might choose to use the raccoon as a starting point: They’re scrappy survivors who will do anything to thrive.

If your brand was an animal, what animal would it be and why is it like that animal to you?

3. Choose your business name

“A rose by any other name would still smell as sweet. But Nike by another name would be seen on fewer feet.”

What’s in a name? Depending on the kind of business you want to start, you can make the case that your name matters very little or it matters a lot.

As we’ve said before, a brand is so much more than a name. The personality, actions, and reputation of your brand are really what give the name meaning in the market.

But as a small business owner, your company’s name is probably one of the first big commitments you have to make. It’ll impact your logo, your domain, your marketing, and your trademark registration, if you decide to go that route (it’s harder to trademark generic brand names that literally describe what you sell).

Ideally, you want a store name that’s hard to imitate and even harder to confuse with existing players in the market. If you have any plans to expand the product lines you offer down the road, consider keeping your business name broad so that it’s easier to pivot, rather than choosing a brand name based on your product category.

You can use our business name generator to brainstorm some names, or try one (or a combination) of the following approaches:

  • Make up a word, like Pepsi.
  • Reframe an unrelated word,likeApple for computers.
  • Use a suggestive word or metaphor, likeBuffer.
  • Describe it literally (caution: easy to imitate),like The Shoe Company.
  • Alter a word by removing letters, adding letters, or using Latin endings, likeTumblr (Tumbler) or Activia.
  • Create an acronym from a longer name,like HBO (Home Box Office).
  • Combine two words: Pinterest (pin + interest) or Snapple (snappy + apple)

Since your brand name will also affect the domain/URL of your website, be sure to shop around to see what’s available before you decide. Check out our guide to choosing a good business name.

It’s also a good idea to run your name by a focus group of close people, if for no other reason than to make sure it doesn’t have an unintended meaning or is too similar to something else that you might’ve missed.

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4. Write a slogan

A catchy slogan is a nice-to-have asset—something brief and descriptive you can use as a tagline in your social media bios, website header, business card, and anywhere else where you’ve got very few words to make a big impact.

Keep in mind that you can always change your slogan as you find new angles for marketing—Pepsi has gone through over 30 slogans in the past few decades. 

A good slogan is short, catchy, and makes a strong impression. Here are some ways to approach writing a slogan of your own:

  • Stake your claim. Death Wish Coffee: “The World’s Strongest Coffee”
  • Make it a Metaphor. Redbull: Redbull gives you wings.” 
  • Adopt your customers’ attitude. Nike: “Just do it.”
  • Leverage labels. Cards Against Humanity: “A party game for horrible people.”
  • Write a rhyme. Folgers Coffee: “The best part of waking up is Folgers in your cup.”
  • Describe it literally. Aritzia: “Women’s fashion boutique.”

Try our Slogan Maker to brainstorm some ideas, or play off of your positioning statement to generate potential one-liners to describe your business. 

5. Separate your unique differentiators.

Identify what’s going to make your brand unique. It could stem from your business plan in general: For example, if you’re offering lower prices than your competitors’, you could emphasize that in your branding. Otherwise, find a way to make yourself stand out. Are most of the other brands older, more traditional, more conservative? Try for something sleeker, more cutting-edge and with a younger vibe. Are the other brands elitist and pretentious? Shoot for something more down to earth.

6. Choose the look of your brand (colors and font)

Once you’ve got a name down, you’ll need to think about how you’ll visually represent your brand, namely your colors and typography. This will come in handy when you start to make your own website.

Choosing your colors

Colors don’t just define the look of your brand, they also convey the feeling you want to communicate and help you make it consistent across everything you do. You’ll want to choose colors that differentiate you from direct competitors to avoid confusing consumers.

Color psychology isn’t an exact science, but it does help to inform the choices you make, especially when it comes to the color you pick for your logo.

This infographic offers a nice overview of the emotions and associations that different colors generally evoke.

Source: The Logo Company

It’s important to consider how legible white and black text will be over your color palette and how colored text might look over white and black backgrounds. Try using a tool like Coolors to brainstorm colors that work together. Grab the hex codes to keep handy, and sift through different shades to find the ones you like. 

Choosing your fonts

At this point, it’s also good to look at fonts you might want to use on your website.

Pick two fonts at most to avoid confusing visitors: one for headings and one for body text (this doesn’t include the font you might use in your logo). 

You can use Font Pair to browse from a wide selection of fonts that go well together.

For inspiration, use Stylify.me on your favorite websites to see their visual style at a glance.

7.Separate your unique differentiators.

Identify what’s going to make your brand unique. It could stem from your business plan in general: For example, if you’re offering lower prices than your competitors’, you could emphasize that in your branding. Otherwise, find a way to make yourself stand out. Are most of the other brands older, more traditional, more conservative? Try for something sleeker, more cutting-edge and with a younger vibe. Are the other brands elitist and pretentious? Shoot for something more down to earth.

8. Design your logo

A company logo design is probably one of the first things that comes to mind when you think about building a brand. And for good reason: it’s the face of your company after all and could potentially be everywhere that your brand exists.

Ideally, you’ll want a logo that’s unique, identifiable, and scalable to work at all sizes (something often overlooked).

Consider all the places where your brand’s logo needs to exist, from your website to your Facebook page’s profile picture to even the little “favicons” you see in your current browser tab.

If you have a text logo as your Instagram avatar, for example, it’ll be almost impossible to read. To make your life easier, create a square version of your logo with has an icon element that remains recognizable even at smaller sizes.

Invest in a logo that can appear anywhere around the web and in physical print. Source: History of the Walmart brand development and logo design, Turbologo.

The following are some of the different logo types you can choose to help you communicate with designers and find a style that makes sense for your brand. Keep the colors and fonts you chose in mind to make sure they work together with your logo to convey your brand. 

Abstract: ANTDIY

An abstract logo has some meaning, but really, it’s just a shape and colors that you can’t easily tie back to anything in the real world. 

The benefit of an abstract logo is that it has no innate meaning—you can make this up yourself and bring it to life in your customers’ minds.

Mascot: Wendy’s

Mascot logos are often represented by the face of a character. They may humanize your business by creating a brand personality, but be aware that they are an antiquated style now and only recommended in certain contexts (e.g., you’re deliberately going for a retro look).

Emblem: Starbucks

Emblem logos are often circular and combine text with an emblem for a bold and regal look. If the design is too complicated, however, they can lose their impact when you shrink them down. But done right, they can play a big influence on brand building and make for a memorable style of logo.

Lettermark: IBM

IBM

Lettermark logos turn the initials of your full business name into a logo. If you chose a business name with 3 or more words, this might be a style you’d want to consider, especially if the initialism is catchy. 

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Wordmark: Facebook

facebook

Wordmark logos turn your brand name, colors, and font into a visual identity. The problem with wordmarks is that they’re often hard to create in a scalable square design and easily lose their legibility when shrunk.

However, you can fix this problem by simply getting an accompanying icon logo or turning the first letter of the wordmark into a separate-but-connected logo, like what Facebook does with its F.

Icon: Twitter

twitter

An icon logo is your brand represented as a visual metaphor. Unlike an abstract logo, an icon logo suggests something about the product (Twitter’s bird is suggestive of the frequent short “tweets” on the platform). 

As an unestablished brand, you should stay away from using an icon logo by itself. However, if you’re not sure about the kind of logo you want, pairing an icon logo with a wordmark is usually a safe bet. 

Combination: McDonald’s

Because of the limitations that exist for each logo type, many logos are a combination of styles.

As a new small business experimenting with a logo, you don’t need to choose an icon over a wordmark when you feel they’re both essential to represent your brand as a combination logo let’s you get the best of both. This makes it easier to satisfy the condition of creating a scalable logo while still putting your brand name front and center. McDonald’s, for example, can use its iconic golden arches wherever its full wordmark doesn’t fit. 

Unless you’ve got design chops of your own, you’ll probably be delegating the creation of your logo. You can outsource it for a low cost on Fiverr or run a logo contest on 99Designs.

9. Apply your branding across your business

Applying your branding across your business gives it a cohesive brand story. A brand story represents who your business is and what it stands for. It sets the stage for every interaction customers have with your brand, in-store and online.

We found that buyers shopping on an online store for the first time often look for a business’s mission and purpose to see if they share any values with the business (e.g., sustainability). They will turn to its About Us page to learn more about who they’re buying from and, for more socially conscious customers, how the business is run. If your business has a brand story, share it, because it can help the shopper feel reassured yours is a legitimate business. 

Your positioning statement can get you started, but to craft a brand story ask yourself a few questions:

  • What motivated me to start my business? 
  • Why does the company exist? 
  • How do we contribute to the world?
  • What is the story behind my business the customer should know?

Not every business is mission driven, but if yours has a mission or values, share your brand story and tell customers why the business was started. Look at the businesses TOMS and Coca-Cola, the first a mission-driven brand, the second not so much.

TOMS, a footwear and accessories company, is “in business to improve lives.” TOMS first charitable program, One for One, where it donates shoes to children in need, and more recently is making donations to the COVID-19 Global Giving Fund, among other charitable initiatives. When a shopper purchases a product from TOMS, they can come away feeling good because they believe in the cause their purchase is contributing toward. 

Coca-Cola, a globally recognized soft drink business, isn’t grounded in a strong social good or environmental mission, but it appeals to its target market through branding that focuses on bringing together friends to experience fun, happiness, and connection. A customer of a Coca-Cola product can walk away feeling as if they are more socially connected with friends or loved ones if they enjoy the product with those friends.

For new business owners, there’s a lot to learn from Coca-Cola. It offers up excellent examples of brand marketing through timeless designs, fonts, images, and colors that are instantly recognizable.

Whether you choose to build a brand story around a mission or not, the important thing is giving the customer a story that they tell themselves about your brand.

10. Define your brand as a ‘person.’

Once you’ve collected this information and begun some preliminary brainstorming, speed the process along by trying to define your brand as a person, rather than as a logo or a written voice. If your company were a person, what type of person would that be? Male or female? Older or younger? What kind of wardrobe would your brand choose? How would it talk?

Would you be happy to see it if it approached you as a stranger? What are its favorite foods and movies? The answers to these questions may never come up for customers, but they will help you come up with a better, more precise feel for your brand.

11. Get help.

Now that you have the core idea for your brand more or less in place, it’s time to enlist some outside help in fleshing out your vision. Unless you have experience in the graphic design realm or an in-depth knowledge of creative marketing, your best bet is to get aid from an experienced, educated professional. You can hire a resident branding authority (usually a creative director) in-house, or outsource your work to an agency.

Progress your brand name as you grow

Constructing a brand does not quit with creating a logo or motto, or even with your brand launch. Your brand needs to exist and stay constant wherever your customers interact with you, from the style you select for your website, the advertising and marketing products you create, completely to exactly how you bundle and also ship your products.

You’ll continue to shape and develop your brand as you reveal much more customers to it as well as learn more regarding who your clients are and also just how to speak to them.

It’s important to value that you will certainly never ever have 100% control over how people view your brand.

You can pull customers in the best direction, make a fantastic first impression, as well as handle your reputation, however you can’t manage the individual understandings that exist in each person’s mind (say, if they had a bad customer service experience).

All you can do is put your best foot onward every which way and also try to reverberate with your core audience. Yet ideally, at this point, you have the devices, understanding, and sources to start.

ANTDIY Dropshipping-

The best choice for Euro/US dropshippers to improve business efficiency

shopify–ANTDIY

ANTDIY, a High efficiency free shopify APP ,The official partner of AliExpress, the only shopify App that can provide the best customer service.

If you feel like to try dropshipping, then don’t miss ANTDIY, we have a variety of functions and perfect service, it can help you import products with one click, and can also help you place orders automatically, ANTDIY helps you source your assortment from a wide variety of reliable suppliers on 10 platforms, such as AliExpress,1688 dropshipping , Taobao, etc.ANTDIY, a High efficiency free shopify APP.

It’s not terrible to be fired, but if you have been overly sad, you will not be able to return to your normal life. Hurry up and start your new journey.

Learn more

Join us

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These things about store traffic

(CNN)Bayern Munich clinched its sixth European title after beating Paris Saint-Germain 1-0 in the Champions League final in Lisbon on Sunday.

Victory for the German champion secures a lucrative treble after it also won the league and domestic cup earlier this year.

Despite all the attacking talent on display, one goal was enough to separate the two sides with former PSG man Kingsley Coman heading in the winning goal in the 59th minute.

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table of Contents

1. Buy misspells of your domain

2. Use tools and apps to promote your product

3. Push users to leave reviews

4. Establish Traffic Expectations & Sales-Increase Goals

5. Ask Your Most Loyal Customers for Reviews

6. Encourage Social Media Sharing and Reviews to Get More Online Shoppers

 

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1. Buy misspells of your domain

This is an often-overlooked strategy by most online businesses. Most companies focus on buying domain variations like .net or .org, but fail to buy misspells. Let’s take modest swimwear line LimeRicki for example. At the time of publication LimeRicki could buy:

LimeRicci.com (available)
LimeRiki.com ($6,425)
LimeRikki.com ($1,250)
LimRicki.com ($299)
TheLimeRicki.com (available)
LimeRici.com (available)
LimeRicky.com

These are just a few of the dozens of misspells for LimeRicki.com. If you own 50 misspell of your domain and each misspell averages 10 visits, you’ve essentially increased your traffic by 500 per month or 6,000 visits per year. It can add up really quickly depending on your per visit value.

2. Use tools and apps to promote your product

There are new tools being released every single day that can benefit your online efforts. Here is one tool that I consider to be on the cutting edge of ecommerce sales: Liketoknow.it

This tool allows users to convert their Instagram photos into commerce. In other words Liketoknow.it’s technology gives users the ability to tag items in their photos that links to the item online where people can actually make purchases.

Users are incentivized to publish and tag photos, because they receive a portion of each sale made from their tagged photo.

If you own or run an ecommerce site I recommend either signing up for Liketoknow.it and publishing photos or reaching out to trendy bloggers and Instagrammers and incentivizing them to publish/tag photos with your products in them. Oh and guess what? Liketoknow.it allows you to track which photo generates the most revenue and drives the most engagement. More analytics and data to make better decisions, yay!

3、 Push users to leave reviews

By now, most ecommerce sites and also shops have the capacity to obtain customer reviews; nevertheless, most sites are not properly pursuing this method. Did you know that 88 percent of customers trust online examines as high as individual referrals? Each user evaluation has an enormous effect on the purchase decisions of your customers.

So just how does this impact web traffic? To begin with, user evaluations are distinct and appropriate material. Second, customer evaluates keep your static pages fresh and also internet search engine like web pages that are regularly freshened with new web content. Third, people that make the effort to leave reviews are normally the people that take the time to share their experience with friends. Customer reviews give your product web pages greater possibilities of ranking in addition to even more social interaction.

4. Establish Traffic Expectations & Sales-Increase Goals

For any online store, there are key performance indicators, or KPIs. These are measurable statistics like the number of web visitors over a period of time, the percentage of those visitors that bought something, the level of engagement (i.e., page visits and time spent), etc. 

If you capture KPIs before you begin a social media campaign, it will be easy to measure how effective your efforts are.

Right after you start a new campaign, the results will be Pass/Fail. You’ll either see an increase in traffic or you won’t. The problem is if it looks like a post has caused a sudden uptick in traffic, but you never captured any KPIs that reflect your site’s normal traffic, it will be difficult to know for sure that the traffic resulted from your social media campaign.

When you can be positive that new traffic came from your social media outreach, that’s when it’s helpful to use KPI data regarding the number of users that normally buy something when visiting your site. If customers coming in from social media are more likely than usual to make a purchase, you can be confident that your efforts are on track. If people you’ve engaged with via social media prove less likely to buy, you’ll know you should take a different approach in your posts.

The broad takeaway here is, you should capture some baseline KPIs so you’ll have something to compare to the stats you get after your campaign starts.

5. Ask Your Most Loyal Customers for Reviews

Customer reviews can make or break you.

Ninety percent of respondents who recalled reading online reviews claimed that positive reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews.”

Needless to say, it’s beneficial to have as many positive reviews about your e-commerce store as possible.

And while you don’t want to resort to schemey techniques where you try attempt to control everything that’s said about you, it certainly doesn’t hurt to make an effort to generate positive reviews.

So that’s what I want to talk about for my final point—asking your most loyal customers to review your products. 

Here’s the thing. 

Only a small percentage of customers take the time to leave a review, even if they’re highly satisfied. 

However, the vast majority of consumers (70 percent) are willing to do so if asked. 

So often, it just takes a little nudging.

That’s why I recommend making it a point to reach out to your most loyal customers and ask them to leave a review.

For instance, you might email repeat customers because buying multiple times usually indicates a certain level of satisfaction. 

Or you might offer a discount on your website for customers who take the time to leave you a review. 

6. Encourage Social Media Sharing and Reviews to Get More Online Shoppers

One of the main reasons social media is so effective in increasing the performance of an eCommerce website is that social media users share information with each other.

In fact, that sharing is the whole reason social media networks exist!

You can use this sharing behavior as a growth catalyst for your online business. Each time one of your posts gets shared, you have the potential to increase your customer count by one.

So, how do you get your followers to share your posts with their friends? The answer is to know your audience so thoroughly that your posts tap into exactly what they’ll find compelling.

As a business owner, you’re probably already aware of how important it is to understand your audience. It’s common to conceptualize the ideal or typical customer, factoring in age, gender, interests, location, and other demographic details.

On the topic of earning social media shares, the importance of audience awareness cannot be overstated. It’s how you’ll be able to create posts that are relevant in your niche, plus it helps you to know what sort of content will draw the most attention.

In addition to creating posts that get shared, you should also include social media buttons on your eCommerce website. When someone who’s on your site clicks the Facebook icon, for example, and then shares with their friends, you’ll have new potential visitors.

Getting positive reviews on social media sites is also vitally important. People believe other customers more than they believe your value proposition, no matter how earnestly you express it. Reading a post by one of your followers in which they favorably review your product can help eliminate any reservations a prospect may have about visiting your site.

ANTDIY Dropshipping-Efficient and free AliExpress dropshipping partner

shopify–ANTDIY

ANTDIY, a High efficiency free shopify APP ,The official partner of AliExpress, the only shopify App that can provide the best customer service.Let you quickly become a member of AliExpress whitelist

If you feel like to try dropshipping, then don’t miss ANTDIY, we have a variety of functions and perfect service, it can help you import products with one click, and can also help you place orders automatically, ANTDIY helps you source your assortment from a wide variety of reliable suppliers on 10 platforms, such as AliExpress,1688 dropshipping , Taobao, etc.ANTDIY, a High efficiency free shopify APP.

It’s not terrible to be fired, but if you have been overly sad, you will not be able to return to your normal life. Hurry up and start your new journey.

Learn more

Join us

If you are going to do dropshipping, then you need this.

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Had I known several years ago that e-commerce isn’t actually as scary and intimidating as I originally imagined, I never would have hesitated for so long before launching my first dropshipping store.

To be honest, it’s not just about psychology — some of these aspects turned out to be crucial for the whole business management side of things, and it’s a shame it took me so long to figure them out.

But after all, even though I learned it the hard way, I still learned it. And that’s awesome.

1. Every Little Activity Counts

As a new business owner, you’re believing huge outcomes.

That’s excellent– yet don’t forget the power of tiny steps.

Due to the fact that also slow-moving progress is progression.

So ease up a little bit and also take tiny, efficient action steps. Mixing paper, checking your Google Analytics statistics and also speaking on phone might appear as efficient, but a lot of the times, you’re far better off doing another thing.

That something else is “reliable action”– you place your 100% at the job in hand. You shut down your browser home windows, you log out of Facebook and you peaceful your smart device notifs.

When unsure, ask: Can I lose myself in this task and feel pleased concerning it?

If the solution is No, quit and locate an extra efficient activity task. Don’t stress, you’ll locate ample because your to-do list is over-flowing.

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2. Be Super-Productive on Fridays

In a perfect globe, you would certainly never function weekend breaks.

As an entrepreneur though, it’s hard to repaint a black and white photo of your job routine.

Still, it’s a piece of cake to take some days off. But how?

Be super-productive on Fridays. If there’s any backlog of work from the week, tick it off before your day finishes and also weekend starts, which implies before Friday night.

It’s difficult to kick back if you have hesitated on some vital tasks. You feel guilty and ineffective, and also your job slips into your weekend.

Enter into a practice of making your Fridays super-productive.

3. Construct a Relationship– One at a Time

Know the top policy of networking?

Initially, look for to assist.

Met somebody on a discussion forum, LinkedIn, or in the comment area of a blog? Discover more regarding this person. Get curious about them as well as their organisation. It’s a harmless, real objective.

After that add value by sharing a valuable article or a tweak, or offer comments. They might or may not do company with you, yet that’s pointless.

4. You don’t need to do all the marketing yourself

Staying in the period of automation, you don’t necessarily need to do the entire advertising task yourself.

While you require to constantly remain in control of your marketing technique, you can easily make use of numerous technical remedies targeted at making your entrepreneurial life much easier. As an example, there are programs as well as plugins that produce some fundamental material instantly based upon the parameters you establish. These blog posts are then immediately dispersed within the social networks of your selection.

Obviously, you will require to monitor comments and communicate with customers. You will certainly additionally require to watch overall procedure and also inspect the posts from time to time. Still, this solution is typically much easier than trying to do all of it manually.

5. Feelings matter

We’re all people, and also we’re all driven by emotions, also (as well as specifically) when we’re attempting to be sensible.

84% people citizens admit that they have a routine of impulse getting.

This stats from CBS Information rather evidently allows us understand that emotional acquiring is greater than usual as well as must be thought about. Simply put, we must as well as should create our shops in such a way that motivates site visitors to do some spontaneous purchasing.

Is the shop created in a clean as well as appealing means?

Is the navigating clear as well as straightforward?

Is the check out treatment simple and easy to understand?

You will not think the number of webstore visitors leave websites without putting an order even if they need to sign up, provide some information and also verify their account, etc. in order to just purchase!

The exact same goes for badly developed internet sites. If a consumer can’t find the necessary product classification or a shopping cart, or they don’t see the shipment terms or can not get to the support group, opportunities are you’ll never see them purchasing from you.

6. People don’t read

Quite surprisingly, that’s true.

You provide detailed product info at the end of the description section, and it’s ignored.

You mention that the product has several color variations, and it’s ignored.

You explain the procedure of returns and refunds, and it’s ignored.

The media space these days is incredible. While browsing various pages, we have to filter information carefully. Otherwise, our cognitive resources will be exhausted.

7. Done is Better than Perfect

Stop mulling indefinitely, create it already! It will take discipline, time and focus, but it will be worth it.

Yes, that includes your Kindle books and the membership website.

8. Be Prompt with Email Responses

Be prompt with enquiries. If someone sends you an online enquiry, reply as soon as you see it.

This person is desperate for help, and they most likely sent the same inquiry to other providers.

The provider who responds first, initiates a conversation and gets the business. Be that person.

Replying the next day is a dumb move.

8. Don’t Compare Yourself with Those Who’ve Started Five Years Before

It is futile. For starters, you’ll compare the wrong things and your weak points with their best.

Comparison will rob you of focus, motivation and joy.

Lastly, it’s hard to stop it once you start.

A better alternative? Put your head down and get to work. Quit comparing.

10. Start with Service and Move toward Products (Passive Income)

In the beginning, you will have more time than money.

So start with a service. Get acquainted with your client base and get better at your craft.

Sure, it will take more time because you will be working with one client at a time, but you will learn tons about their deepest pain points and biggest aspirations.

You’ll walk a mile in their shoes. You’ll get the power of personal touch. You’ll understand the nuances of customer service.

Keep perfecting your service. Then, launch a product.

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The best choice for Euro/US dropshippers to improve business efficiency-ANTDIY

ANTDIY is an official AliExpress partner, you can find us on the official website of AliExpress, so this is true. AliExpress partners are third-party tools officially certified by AliExpress, which means If you want to start AliExpress dropshipping, then you can rest assured to use these tools, because they are safe and reliable, and have rich features that can meet the needs of dropshipper. ANTDIY is the fastest APP to become a partner of AliExpress, so ANTDIY is worth trying. It is the best choice for Euro/US dropshippers to improve business efficiency.

ANTDIY is an official AliExpress partner

1. What is ANTDIY?

ANTDIY is a dropshipping app that allows you to find all kinds of products to sell online, add them to your Shopify store, and start selling now. Never worry about packaging or shipping, and focus on developing your business.

Directly connected to the Alibaba platform, we provide you with access to billions of products. Our supply chain innovations enable us to offer you good prices by connecting you with suppliers from AliExpress,1688, and other platforms.

ANTDIY provides dropshippers with a one-stop solution to purchase cross-border products as simply and reliably as they do from local quality suppliers.

ANTDIY’s character characteristics

  • lRefreshing-one-click shop
  • lEasy-going-no MOQ
  • lTalkative-perfect customer service
  • lEfficient-automatically fulfill your order
  • lSocial expert–have the highest quality source of AliExpress

2. ANTDIY VS Oberlo

Are the Differences Between the Two Important?

Of course Yes!

Dropshipping is a huge market in 2020, more and more people are sharing this piece of cake, if you are not able to improve your efficiency by choosing a more efficient dropshipping app, you could be preventing your company from truly lifting off into something big.

But what exactly do we mean by efficiency, and why could Topdser helps you to take your Shopify dropshipping store to the next level?

let us show you why you should choose us over one of our biggest competitors. Oberlo also offers a similar service to us, with one key difference – whilst we have almost every feature that Oberlo has to offer, we focus on key aspects that we believe are pivotal to you successfully running a Shopify store.

ANTDIY–Best choice for Euro/US dropshippers to boost and accelerate dropshipping business. It has more comprehensive functions and easier operation, so it is very suitable for dropshipping beginners. It can help you import products from AliExpress stores with one click. There is no need to paste the URL back and forth. After importing the product, you can select product pictures, add and manage suppliers, and use the overring function to cover products, which can save a lot of time.

ANTDIY also provides a hot product recommendation function. Each category has a different hot product display. This hot list is refreshed every minute, so this allows you to grasp the market trend in real time and also helps you find better supplies. Quotient.

In terms of order business, ANTDIY can synchronize all orders, whether they are from ANTDIY or not, you can manage them uniformly here, and ANTDIY can also generate monthly reports, which can help you manage your own marketing strategies.

For specific differences, you can refer to this table.

ANTDIY VS Oberlo

Of course, another highlight of ANTDIY that cannot be ignored is that you can use these functions for free! Owning ANTDIY means buying an Oberlo pro plan!

If you are interested in ANTDIY, you can download it and try it! If you encounter trouble in this process, don’t worry, contact us immediately! We have the best customer service, which will definitely help you. ANTDIY has only one wish, that is,’make more money, take less time’.

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